The Breakthrough Challenge

The Breakthrough Challenge

Author: John Elkington

Publisher: John Wiley & Sons

Published: 2014-08-04

Total Pages: 272

ISBN-13: 1118539699

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The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.


Book Synopsis The Breakthrough Challenge by : John Elkington

Download or read book The Breakthrough Challenge written by John Elkington and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.

SUMMARY - The Breakthrough Challenge: 10 Ways To Connect Today’s Profits With Tomorrow’s Bottom Line By John Elkington And Jochen Zeitz

SUMMARY - The Breakthrough Challenge: 10 Ways To Connect Today’s Profits With Tomorrow’s Bottom Line By John Elkington And Jochen Zeitz

Author: Shortcut Edition

Publisher: Shortcut Edition

Published: 2021-06-16

Total Pages: 37

ISBN-13:

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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the necessity and the stakes of an economic, social and environmental transformation within the company. You will also discover : the central role of the company as a pioneer of tomorrow's changes; the danger of strictly financial issues and short-term thinking that govern the economy; the need for a global movement to drive systemic change; the role of transparency and the emergence of new indicators to measure the impact of an activity on its ecosystem. The capitalist system today is under increasing pressure. Growing inequalities such as the climate emergency force us to profoundly change our way of thinking about profit. The challenge and responsibility of tomorrow's leaders: to create a more sustainable market economy, with a true social and environmental conscience. Discover the stakes of this commitment, which is the subject of a fundamental movement throughout the world. *Buy now the summary of this book for the modest price of a cup of coffee!


Book Synopsis SUMMARY - The Breakthrough Challenge: 10 Ways To Connect Today’s Profits With Tomorrow’s Bottom Line By John Elkington And Jochen Zeitz by : Shortcut Edition

Download or read book SUMMARY - The Breakthrough Challenge: 10 Ways To Connect Today’s Profits With Tomorrow’s Bottom Line By John Elkington And Jochen Zeitz written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-16 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the necessity and the stakes of an economic, social and environmental transformation within the company. You will also discover : the central role of the company as a pioneer of tomorrow's changes; the danger of strictly financial issues and short-term thinking that govern the economy; the need for a global movement to drive systemic change; the role of transparency and the emergence of new indicators to measure the impact of an activity on its ecosystem. The capitalist system today is under increasing pressure. Growing inequalities such as the climate emergency force us to profoundly change our way of thinking about profit. The challenge and responsibility of tomorrow's leaders: to create a more sustainable market economy, with a true social and environmental conscience. Discover the stakes of this commitment, which is the subject of a fundamental movement throughout the world. *Buy now the summary of this book for the modest price of a cup of coffee!

The Breakthrough Challenge

The Breakthrough Challenge

Author: John Elkington

Publisher: John Wiley & Sons

Published: 2014-07-22

Total Pages: 272

ISBN-13: 1118923936

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The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.


Book Synopsis The Breakthrough Challenge by : John Elkington

Download or read book The Breakthrough Challenge written by John Elkington and published by John Wiley & Sons. This book was released on 2014-07-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.

Green Swans

Green Swans

Author: John Elkington

Publisher: Greenleaf Book Group

Published: 2020-04-07

Total Pages: 332

ISBN-13: 1732439133

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Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the “Godfather of Sustainability”—explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb’s “Black Swans” are problems that can take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success—and survival—of humanity now depends on how we rein in the first and accelerate the second. Green Swans draws on Elkington’s firsthand experience in some of the world’s best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest “Ugly Ducklings” of today’s world may turn into tomorrow’s world-saving Green Swans. This book is a must-read for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.


Book Synopsis Green Swans by : John Elkington

Download or read book Green Swans written by John Elkington and published by Greenleaf Book Group. This book was released on 2020-04-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the “Godfather of Sustainability”—explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb’s “Black Swans” are problems that can take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success—and survival—of humanity now depends on how we rein in the first and accelerate the second. Green Swans draws on Elkington’s firsthand experience in some of the world’s best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest “Ugly Ducklings” of today’s world may turn into tomorrow’s world-saving Green Swans. This book is a must-read for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.

Leadership Team Coaching in Practice

Leadership Team Coaching in Practice

Author: Peter Hawkins

Publisher: Kogan Page Publishers

Published: 2018-06-03

Total Pages: 393

ISBN-13: 0749482397

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Organizations are increasingly complex, requiring flexibility to implement significant, rapid change that goes beyond the ability of an individual leader or CEO. A high-performing and cohesive leadership team is critical for success. Leadership Team Coaching in Practice presents enlightening case studies on how leadership team coaching techniques have been applied internationally across a variety of team types and industries, including professional services, pharmaceuticals, airlines, healthcare and finance. With expert contributions from chief executives, team coaches, team leaders and consultants, this practical guide illustrates best practice tailored to the needs of each organization. This updated 2nd edition of Leadership Team Coaching in Practice includes new case studies and addresses hot topics in systemic leadership coaching theory. Answering questions such as how do you get the most from working across multiple teams? how should inter-team coaching be approached? and how do you coach millennials and tech start-ups?, it helps foster collective transformational leadership, whatever the business sector and type of team. Ideal for executive coaches, organizational development consultants (OD), HR leaders and aspiring managers, it shows how to develop leadership teams that can implement strategic change effectively and sustain competitive advantage.


Book Synopsis Leadership Team Coaching in Practice by : Peter Hawkins

Download or read book Leadership Team Coaching in Practice written by Peter Hawkins and published by Kogan Page Publishers. This book was released on 2018-06-03 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are increasingly complex, requiring flexibility to implement significant, rapid change that goes beyond the ability of an individual leader or CEO. A high-performing and cohesive leadership team is critical for success. Leadership Team Coaching in Practice presents enlightening case studies on how leadership team coaching techniques have been applied internationally across a variety of team types and industries, including professional services, pharmaceuticals, airlines, healthcare and finance. With expert contributions from chief executives, team coaches, team leaders and consultants, this practical guide illustrates best practice tailored to the needs of each organization. This updated 2nd edition of Leadership Team Coaching in Practice includes new case studies and addresses hot topics in systemic leadership coaching theory. Answering questions such as how do you get the most from working across multiple teams? how should inter-team coaching be approached? and how do you coach millennials and tech start-ups?, it helps foster collective transformational leadership, whatever the business sector and type of team. Ideal for executive coaches, organizational development consultants (OD), HR leaders and aspiring managers, it shows how to develop leadership teams that can implement strategic change effectively and sustain competitive advantage.

The Manager and the Monk

The Manager and the Monk

Author: Jochen Zeitz

Publisher: John Wiley & Sons

Published: 2013-04-11

Total Pages: 208

ISBN-13: 1118555007

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An exploration of spirituality, values, and sustainability in business When Jochen Zeitz and Anselm Grün first met onstage as "the manager and the monk," Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as cellarer, the business manager of his Benedictine abbey. They came together to discuss their shared goal: what it means to lead and manage responsibly and sustainably in today's shifting world. Available for the first time in English, The Manager and the Monk features these topical essays and dialogues, drawing on sources as diverse as the Bible, contemporary religious thought, psychological theory, and the innovative "environmental profit & loss account" Zeitz developed for Puma. Together, Zeitz and Gr??n explore their intersecting definitions of prosperity, values, sustainability, among a host of other topics. Jochen Zeitz was CEO of Puma for 18 years and is founder, with Sir Richard Branson, of the B Team, a global initiative aimed at transforming the future of business Anselm Grün is cellarer (business manager) of Münsterschwarzach Abbey in Germany, overseeing a staff of 300 in crafts such as beekeeping and brewing; and an internationally best-selling author of more than 300 books available in 35 languages Translated from an award-winning German book, Gott, Geld, und Gewissen, which has been translated into 11 languages The Manager and the Monk is a thoughtful, impassioned plea for how to manage responsibly in the modern world.


Book Synopsis The Manager and the Monk by : Jochen Zeitz

Download or read book The Manager and the Monk written by Jochen Zeitz and published by John Wiley & Sons. This book was released on 2013-04-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of spirituality, values, and sustainability in business When Jochen Zeitz and Anselm Grün first met onstage as "the manager and the monk," Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as cellarer, the business manager of his Benedictine abbey. They came together to discuss their shared goal: what it means to lead and manage responsibly and sustainably in today's shifting world. Available for the first time in English, The Manager and the Monk features these topical essays and dialogues, drawing on sources as diverse as the Bible, contemporary religious thought, psychological theory, and the innovative "environmental profit & loss account" Zeitz developed for Puma. Together, Zeitz and Gr??n explore their intersecting definitions of prosperity, values, sustainability, among a host of other topics. Jochen Zeitz was CEO of Puma for 18 years and is founder, with Sir Richard Branson, of the B Team, a global initiative aimed at transforming the future of business Anselm Grün is cellarer (business manager) of Münsterschwarzach Abbey in Germany, overseeing a staff of 300 in crafts such as beekeeping and brewing; and an internationally best-selling author of more than 300 books available in 35 languages Translated from an award-winning German book, Gott, Geld, und Gewissen, which has been translated into 11 languages The Manager and the Monk is a thoughtful, impassioned plea for how to manage responsibly in the modern world.

The Zeronauts

The Zeronauts

Author: John Elkington

Publisher: Routledge

Published: 2012

Total Pages: 306

ISBN-13: 1849713979

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In the last century, Astronauts launched into the heavens, in search of new worlds to colonize, their adventures helping to catalyze the evolution of everything from non-stick frying pans and minicomputers to satellite telecommunications. Their work forced our species to recognize that our Earth is a very rare planet indeed and our only home for the foreseeable future. Now a new wave of explorers, adventurers and entrepreneurs is pioneering novel ways to create wealth in tune with the twenty-first century reality of a human population pushing towards 10 billion people by mid-century and with key elements of the planet's biosphere already coming apart at the seams. These are the Zeronauts. Featuring contributions by 25 of the world's leading innovators and drawing on interviews and surveys of many more, the book showcases the pioneers that are at the cutting edge of the global sustainability movement, which the author, John Elkginton, has helped create and lead over several decades. Elkington introduces the emerging disciplines of zero-impact design, engineering and management through the personal experiences and reflections of the leading practitioners putting us on a path to a zero impact economy: Zero Risk, Zero Emissions, Zero Pollution and Waste, Zero Biodiversity Loss and Zero Population Growth. Leading Zeronauts explain how they came to wake up to the challenges, they speak about the mistakes they have made along the way and the lessons they have learned in the process, offering their advice on how we can get others to the same point in terms of thinking and action. From this, Elkington distils a concise set of rules for success. Concluding with recommendations for governments, investors, innovators and educators, the book shares the lessons learned from scores of people worldwide who are helping define the scale of the challenges our species now faces and, crucially, developing and deploying at scale some of the solutions that will provide the building-blocks of tomorrow's economies and the foundations for some of the future's greatest fortunes.


Book Synopsis The Zeronauts by : John Elkington

Download or read book The Zeronauts written by John Elkington and published by Routledge. This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last century, Astronauts launched into the heavens, in search of new worlds to colonize, their adventures helping to catalyze the evolution of everything from non-stick frying pans and minicomputers to satellite telecommunications. Their work forced our species to recognize that our Earth is a very rare planet indeed and our only home for the foreseeable future. Now a new wave of explorers, adventurers and entrepreneurs is pioneering novel ways to create wealth in tune with the twenty-first century reality of a human population pushing towards 10 billion people by mid-century and with key elements of the planet's biosphere already coming apart at the seams. These are the Zeronauts. Featuring contributions by 25 of the world's leading innovators and drawing on interviews and surveys of many more, the book showcases the pioneers that are at the cutting edge of the global sustainability movement, which the author, John Elkginton, has helped create and lead over several decades. Elkington introduces the emerging disciplines of zero-impact design, engineering and management through the personal experiences and reflections of the leading practitioners putting us on a path to a zero impact economy: Zero Risk, Zero Emissions, Zero Pollution and Waste, Zero Biodiversity Loss and Zero Population Growth. Leading Zeronauts explain how they came to wake up to the challenges, they speak about the mistakes they have made along the way and the lessons they have learned in the process, offering their advice on how we can get others to the same point in terms of thinking and action. From this, Elkington distils a concise set of rules for success. Concluding with recommendations for governments, investors, innovators and educators, the book shares the lessons learned from scores of people worldwide who are helping define the scale of the challenges our species now faces and, crucially, developing and deploying at scale some of the solutions that will provide the building-blocks of tomorrow's economies and the foundations for some of the future's greatest fortunes.

RESTART Sustainable Business Model Innovation

RESTART Sustainable Business Model Innovation

Author: Sveinung Jørgensen

Publisher: Springer

Published: 2018-07-31

Total Pages: 264

ISBN-13: 3319919717

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Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.


Book Synopsis RESTART Sustainable Business Model Innovation by : Sveinung Jørgensen

Download or read book RESTART Sustainable Business Model Innovation written by Sveinung Jørgensen and published by Springer. This book was released on 2018-07-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.

The Triple Bottom Line

The Triple Bottom Line

Author: Andrew Savitz

Publisher: John Wiley & Sons

Published: 2012-06-29

Total Pages: 320

ISBN-13: 0470534664

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The Triple Bottom Line is the groundbreaking book that charts the rise of sustainability within the business world and shows how and why financial success increasingly goes hand in hand with social and environmental achievement. Andrew Savitz chronicles both the real problems that companies face and the innovative solutions that can come from sustainability. His is a hard-line approach to bottom-line fundamentals that is re-making companies around the globe.


Book Synopsis The Triple Bottom Line by : Andrew Savitz

Download or read book The Triple Bottom Line written by Andrew Savitz and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Triple Bottom Line is the groundbreaking book that charts the rise of sustainability within the business world and shows how and why financial success increasingly goes hand in hand with social and environmental achievement. Andrew Savitz chronicles both the real problems that companies face and the innovative solutions that can come from sustainability. His is a hard-line approach to bottom-line fundamentals that is re-making companies around the globe.

The B Corp Handbook

The B Corp Handbook

Author: Ryan Honeyman

Publisher: Berrett-Koehler Publishers

Published: 2014-10-13

Total Pages: 225

ISBN-13: 1626560447

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Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.


Book Synopsis The B Corp Handbook by : Ryan Honeyman

Download or read book The B Corp Handbook written by Ryan Honeyman and published by Berrett-Koehler Publishers. This book was released on 2014-10-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.