SUMMARY - The Content Formula: Calculate The ROI Of Content Marketing Never Waste Money Again By Michael Brenner And Liz Bedor

SUMMARY - The Content Formula: Calculate The ROI Of Content Marketing Never Waste Money Again By Michael Brenner And Liz Bedor

Author: Shortcut Edition

Publisher: Shortcut Edition

Published: 2021-06-17

Total Pages: 27

ISBN-13:

DOWNLOAD EBOOK

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to calculate the ROI (Return on Investment) of your content marketing strategy. You will also discover : the main criteria for successful marketing; the indicators to monitor and how to calculate them; how to convince internally and how to obtain budgets; the importance of the proposed experience and the requirement of quality; the major steps to evaluate in order to attract potential customers and lead them to conversion. Content marketing has become an important part of many companies today. It represents a high-potential option compared to declining practices such as traditional advertising. However, it is difficult for professionals to find the right method, and especially to quantify their results. It is then impossible to remedy their shortcomings and to target the best performing channels. To deploy an intelligent strategy, it is essential to know how to evaluate the results of its activities. Here is the method for calculating the ROI of your content. *Buy now the summary of this book for the modest price of a cup of coffee!


Book Synopsis SUMMARY - The Content Formula: Calculate The ROI Of Content Marketing Never Waste Money Again By Michael Brenner And Liz Bedor by : Shortcut Edition

Download or read book SUMMARY - The Content Formula: Calculate The ROI Of Content Marketing Never Waste Money Again By Michael Brenner And Liz Bedor written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-17 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to calculate the ROI (Return on Investment) of your content marketing strategy. You will also discover : the main criteria for successful marketing; the indicators to monitor and how to calculate them; how to convince internally and how to obtain budgets; the importance of the proposed experience and the requirement of quality; the major steps to evaluate in order to attract potential customers and lead them to conversion. Content marketing has become an important part of many companies today. It represents a high-potential option compared to declining practices such as traditional advertising. However, it is difficult for professionals to find the right method, and especially to quantify their results. It is then impossible to remedy their shortcomings and to target the best performing channels. To deploy an intelligent strategy, it is essential to know how to evaluate the results of its activities. Here is the method for calculating the ROI of your content. *Buy now the summary of this book for the modest price of a cup of coffee!

The Content Formula

The Content Formula

Author: Liz Bedor

Publisher:

Published: 2015-11-26

Total Pages: 104

ISBN-13: 9780997050806

DOWNLOAD EBOOK

The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.


Book Synopsis The Content Formula by : Liz Bedor

Download or read book The Content Formula written by Liz Bedor and published by . This book was released on 2015-11-26 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

SUMMARY

SUMMARY

Author: Edition Shortcut (author)

Publisher:

Published: 1901

Total Pages: 0

ISBN-13: 9780463627327

DOWNLOAD EBOOK


Book Synopsis SUMMARY by : Edition Shortcut (author)

Download or read book SUMMARY written by Edition Shortcut (author) and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ZUSAMMENFASSUNG - The Content Formula / Die Inhaltsformel: Berechnen Sie den ROI von Content Marketing Verschwenden Sie nie wieder Geld von Michael Brenner und Liz Bedor

ZUSAMMENFASSUNG - The Content Formula / Die Inhaltsformel: Berechnen Sie den ROI von Content Marketing Verschwenden Sie nie wieder Geld von Michael Brenner und Liz Bedor

Author: Shortcut Edition

Publisher: Shortcut Edition

Published:

Total Pages: 15

ISBN-13:

DOWNLOAD EBOOK

Durch die Lektüre dieser Zusammenfassung erfahren Sie, wie Sie den ROI (Return on Investment) Ihrer Content-Marketing-Strategie berechnen können. Sie werden auch erfahren, : die wichtigsten Kriterien für erfolgreiches Marketing; die zu überwachenden Indikatoren und wie man sie berechnet; wie Sie intern überzeugen können und wie Sie Budgets erhalten; die Bedeutung der vorgeschlagenen Erfahrung und die Anforderungen an die Qualität; die wichtigsten Schritte, die zu bewerten sind, um potenzielle Kunden anzuziehen und sie zur Konversion zu führen. Content Marketing ist heute für viele Unternehmen zu einem wichtigen Bestandteil geworden. Im Vergleich zu rückläufigen Praktiken wie der traditionellen Werbung stellt es eine vielversprechende Option dar. Für Fachleute ist es jedoch schwierig, die richtige Methode zu finden und vor allem ihre Ergebnisse zu quantifizieren. Es ist dann unmöglich, ihre Mängel zu beheben und die Kanäle mit der besten Leistung ins Visier zu nehmen. Um eine intelligente Strategie zu entwickeln, muss man wissen, wie man die Ergebnisse seiner Aktivitäten bewerten kann. Hier ist die Methode zur Berechnung des ROI Ihrer Inhalte.


Book Synopsis ZUSAMMENFASSUNG - The Content Formula / Die Inhaltsformel: Berechnen Sie den ROI von Content Marketing Verschwenden Sie nie wieder Geld von Michael Brenner und Liz Bedor by : Shortcut Edition

Download or read book ZUSAMMENFASSUNG - The Content Formula / Die Inhaltsformel: Berechnen Sie den ROI von Content Marketing Verschwenden Sie nie wieder Geld von Michael Brenner und Liz Bedor written by Shortcut Edition and published by Shortcut Edition. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Durch die Lektüre dieser Zusammenfassung erfahren Sie, wie Sie den ROI (Return on Investment) Ihrer Content-Marketing-Strategie berechnen können. Sie werden auch erfahren, : die wichtigsten Kriterien für erfolgreiches Marketing; die zu überwachenden Indikatoren und wie man sie berechnet; wie Sie intern überzeugen können und wie Sie Budgets erhalten; die Bedeutung der vorgeschlagenen Erfahrung und die Anforderungen an die Qualität; die wichtigsten Schritte, die zu bewerten sind, um potenzielle Kunden anzuziehen und sie zur Konversion zu führen. Content Marketing ist heute für viele Unternehmen zu einem wichtigen Bestandteil geworden. Im Vergleich zu rückläufigen Praktiken wie der traditionellen Werbung stellt es eine vielversprechende Option dar. Für Fachleute ist es jedoch schwierig, die richtige Methode zu finden und vor allem ihre Ergebnisse zu quantifizieren. Es ist dann unmöglich, ihre Mängel zu beheben und die Kanäle mit der besten Leistung ins Visier zu nehmen. Um eine intelligente Strategie zu entwickeln, muss man wissen, wie man die Ergebnisse seiner Aktivitäten bewerten kann. Hier ist die Methode zur Berechnung des ROI Ihrer Inhalte.

SAMENVATTING - The Content Formula / De Contentformule: Bereken de ROI van contentmarketing Verspil nooit meer geld Door Michael Brenner en Liz Bedor

SAMENVATTING - The Content Formula / De Contentformule: Bereken de ROI van contentmarketing Verspil nooit meer geld Door Michael Brenner en Liz Bedor

Author: Shortcut Edition

Publisher: Shortcut Edition

Published:

Total Pages: 15

ISBN-13:

DOWNLOAD EBOOK

Door deze samenvatting te lezen, ontdek je hoe je de ROI (Return on Investment) van je contentmarketingstrategie kunt berekenen. Je zult ook ontdekken : de belangrijkste criteria voor succesvolle marketing; de indicatoren die je in de gaten moet houden en hoe je ze berekent; hoe u intern kunt overtuigen en hoe u budgetten kunt verkrijgen; het belang van de voorgestelde ervaring en de vereiste kwaliteit; de belangrijkste te evalueren stappen om potentiële klanten aan te trekken en ze tot conversie te brengen. Contentmarketing is tegenwoordig een belangrijk onderdeel van veel bedrijven. Het vertegenwoordigt een veelbelovende optie in vergelijking met afnemende praktijken zoals traditionele reclame. Het is echter moeilijk voor professionals om de juiste methode te vinden en vooral om hun resultaten te kwantificeren. Het is dan onmogelijk om hun tekortkomingen te verhelpen en zich te richten op de best presterende kanalen. Om een intelligente strategie in te zetten, is het essentieel om te weten hoe je de resultaten van de activiteiten kunt evalueren. Hier volgt een methode om de ROI van je content te berekenen.


Book Synopsis SAMENVATTING - The Content Formula / De Contentformule: Bereken de ROI van contentmarketing Verspil nooit meer geld Door Michael Brenner en Liz Bedor by : Shortcut Edition

Download or read book SAMENVATTING - The Content Formula / De Contentformule: Bereken de ROI van contentmarketing Verspil nooit meer geld Door Michael Brenner en Liz Bedor written by Shortcut Edition and published by Shortcut Edition. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Door deze samenvatting te lezen, ontdek je hoe je de ROI (Return on Investment) van je contentmarketingstrategie kunt berekenen. Je zult ook ontdekken : de belangrijkste criteria voor succesvolle marketing; de indicatoren die je in de gaten moet houden en hoe je ze berekent; hoe u intern kunt overtuigen en hoe u budgetten kunt verkrijgen; het belang van de voorgestelde ervaring en de vereiste kwaliteit; de belangrijkste te evalueren stappen om potentiële klanten aan te trekken en ze tot conversie te brengen. Contentmarketing is tegenwoordig een belangrijk onderdeel van veel bedrijven. Het vertegenwoordigt een veelbelovende optie in vergelijking met afnemende praktijken zoals traditionele reclame. Het is echter moeilijk voor professionals om de juiste methode te vinden en vooral om hun resultaten te kwantificeren. Het is dan onmogelijk om hun tekortkomingen te verhelpen en zich te richten op de best presterende kanalen. Om een intelligente strategie in te zetten, is het essentieel om te weten hoe je de resultaten van de activiteiten kunt evalueren. Hier volgt een methode om de ROI van je content te berekenen.

How Not to Suck At Marketing

How Not to Suck At Marketing

Author: Jeff Perkins

Publisher: How2Conquer

Published: 2021-09-01

Total Pages: 212

ISBN-13: 1945783168

DOWNLOAD EBOOK

If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.


Book Synopsis How Not to Suck At Marketing by : Jeff Perkins

Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Author: John Hall

Publisher: McGraw Hill Professional

Published: 2017-04-28

Total Pages:

ISBN-13: 1260011933

DOWNLOAD EBOOK

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.


Book Synopsis Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by : John Hall

Download or read book Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You written by John Hall and published by McGraw Hill Professional. This book was released on 2017-04-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

The Content Code

The Content Code

Author: Mark W. Schaefer

Publisher: Mark W.\Schaefer

Published: 2015

Total Pages: 0

ISBN-13: 9780692372333

DOWNLOAD EBOOK

"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--


Book Synopsis The Content Code by : Mark W. Schaefer

Download or read book The Content Code written by Mark W. Schaefer and published by Mark W.\Schaefer. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--

More Is More

More Is More

Author: Blake Morgan

Publisher: Routledge

Published: 2017-04-21

Total Pages: 234

ISBN-13: 1351694480

DOWNLOAD EBOOK

“Less is more” may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies that embrace a “more is more” philosophy work harder and go further to ensure that their customers have a positive experience: they do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. Customer experience guru Blake Morgan walks you through the D.O.M.O.R.E. concepts that set businesses up for success by emphasizing the importance of relationships. Companies that do more: Design something special Offer a strong employee experience Modernize with technology Obsess over the customer Reward responsibility and accountability Embrace disruption and innovation More Is More offers practical advice for building or improving customer experience that you can apply immediately at your own organization. Time is of the essence: your customers are not willing to wait for you to get the customer experience right. Outlining the key areas you need to address immediately, More Is More will help you weather external changes, remain relevant, and thrive in today’s ever-changing business landscape.


Book Synopsis More Is More by : Blake Morgan

Download or read book More Is More written by Blake Morgan and published by Routledge. This book was released on 2017-04-21 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Less is more” may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies that embrace a “more is more” philosophy work harder and go further to ensure that their customers have a positive experience: they do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. Customer experience guru Blake Morgan walks you through the D.O.M.O.R.E. concepts that set businesses up for success by emphasizing the importance of relationships. Companies that do more: Design something special Offer a strong employee experience Modernize with technology Obsess over the customer Reward responsibility and accountability Embrace disruption and innovation More Is More offers practical advice for building or improving customer experience that you can apply immediately at your own organization. Time is of the essence: your customers are not willing to wait for you to get the customer experience right. Outlining the key areas you need to address immediately, More Is More will help you weather external changes, remain relevant, and thrive in today’s ever-changing business landscape.

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Author: Ekaterina Walter

Publisher: McGraw Hill Professional

Published: 2014-03-07

Total Pages: 237

ISBN-13: 0071824006

DOWNLOAD EBOOK

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company


Book Synopsis The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by : Ekaterina Walter

Download or read book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2014-03-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company