Sun Tzu and the Art of Business

Sun Tzu and the Art of Business

Author: Mark McNeilly

Publisher: OUP USA

Published: 2012-01-26

Total Pages: 343

ISBN-13: 0199782911

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.


Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly

Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.


Sun Tzu and the Art of Business

Sun Tzu and the Art of Business

Author: Mark R. McNeilly

Publisher: Oxford University Press

Published: 2011-12-22

Total Pages: 344

ISBN-13: 0199920796

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.


Book Synopsis Sun Tzu and the Art of Business by : Mark R. McNeilly

Download or read book Sun Tzu and the Art of Business written by Mark R. McNeilly and published by Oxford University Press. This book was released on 2011-12-22 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.


Sun Tzu and the Art of Business

Sun Tzu and the Art of Business

Author: Mark McNeilly

Publisher: Oxford University Press, USA

Published: 1996

Total Pages: 276

ISBN-13: 9780195137897

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In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.


Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly

Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by Oxford University Press, USA. This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.


SUN TZU BUSINESS STRATEGY™

SUN TZU BUSINESS STRATEGY™

Author: James Sonhill DBA

Publisher: Sonhill Publishing LLC

Published: 2020-06-28

Total Pages: 280

ISBN-13:

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Sun Tzu Business Strategy™ is designed to help you discover and master proven strategy principles and formulas of Sun Tzu The Art of War™ and help you apply them in your business and in your life. This book shows you how to develop your business authority skills, establish a strategic position for your business, and craft a business strategy cycle for moving up and scaling up your business. Practicing proven strategy principles and strategy formulas in this book will make you decisive and effective in the way you lead and make decisions and make you adaptive and competitive in the way you perform and take actions. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.


Book Synopsis SUN TZU BUSINESS STRATEGY™ by : James Sonhill DBA

Download or read book SUN TZU BUSINESS STRATEGY™ written by James Sonhill DBA and published by Sonhill Publishing LLC. This book was released on 2020-06-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu Business Strategy™ is designed to help you discover and master proven strategy principles and formulas of Sun Tzu The Art of War™ and help you apply them in your business and in your life. This book shows you how to develop your business authority skills, establish a strategic position for your business, and craft a business strategy cycle for moving up and scaling up your business. Practicing proven strategy principles and strategy formulas in this book will make you decisive and effective in the way you lead and make decisions and make you adaptive and competitive in the way you perform and take actions. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.


Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers

Author: Gerald A. Michaelson

Publisher: McGraw Hill Professional

Published: 2004

Total Pages: 260

ISBN-13: 9780071427319

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Battle-tested strategies for marketing your product or service to victory!


Book Synopsis Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by : Gerald A. Michaelson

Download or read book Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!


The Art of War for Small Business

The Art of War for Small Business

Author: Becky Sheetz-Runkle

Publisher: AMACOM

Published: 2014-06-11

Total Pages: 255

ISBN-13: 0814433820

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Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.


Book Synopsis The Art of War for Small Business by : Becky Sheetz-Runkle

Download or read book The Art of War for Small Business written by Becky Sheetz-Runkle and published by AMACOM. This book was released on 2014-06-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.


SUN TZU BIZ™: BUSINESS STRATEGY PLAYBOOK

SUN TZU BIZ™: BUSINESS STRATEGY PLAYBOOK

Author: James Sonhill DBA

Publisher: Sonhill Publishing LLC

Published: 2020-06-28

Total Pages: 370

ISBN-13:

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Sun Tzu BIZ™: Business Strategy Playbook shows you how to develop your business authority skills, how to establish a realistic strategic position for your business, and how to craft a practical strategy cycle for your business strategic position. This business strategy playbook gives you practical strategy principles and formulas you need in order to compete and succeed as a small business owner, a small business woman, or a millennial entrepreneur. Correctly applying these proven strategy principles and formulas will make you decisive, effective, adaptive, and competitive in the way you lead, make decisions, perform and take actions. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.


Book Synopsis SUN TZU BIZ™: BUSINESS STRATEGY PLAYBOOK by : James Sonhill DBA

Download or read book SUN TZU BIZ™: BUSINESS STRATEGY PLAYBOOK written by James Sonhill DBA and published by Sonhill Publishing LLC. This book was released on 2020-06-28 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu BIZ™: Business Strategy Playbook shows you how to develop your business authority skills, how to establish a realistic strategic position for your business, and how to craft a practical strategy cycle for your business strategic position. This business strategy playbook gives you practical strategy principles and formulas you need in order to compete and succeed as a small business owner, a small business woman, or a millennial entrepreneur. Correctly applying these proven strategy principles and formulas will make you decisive, effective, adaptive, and competitive in the way you lead, make decisions, perform and take actions. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.


Sun Tzu - The Art of War for Managers

Sun Tzu - The Art of War for Managers

Author: Gerald A Michaelson

Publisher: Simon and Schuster

Published: 2010-04-18

Total Pages: 224

ISBN-13: 1440507082

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In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!


Book Synopsis Sun Tzu - The Art of War for Managers by : Gerald A Michaelson

Download or read book Sun Tzu - The Art of War for Managers written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2010-04-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!


The Art of Strategy

The Art of Strategy

Author: Hwy-Chang Moon

Publisher: Cambridge University Press

Published: 2018-08-09

Total Pages: 335

ISBN-13: 1108470300

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A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.


Book Synopsis The Art of Strategy by : Hwy-Chang Moon

Download or read book The Art of Strategy written by Hwy-Chang Moon and published by Cambridge University Press. This book was released on 2018-08-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.


Sun Tzu on Management

Sun Tzu on Management

Author: Check Teck Foo

Publisher: Butterworth-Heinemann

Published: 1995

Total Pages: 336

ISBN-13:

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Book Synopsis Sun Tzu on Management by : Check Teck Foo

Download or read book Sun Tzu on Management written by Check Teck Foo and published by Butterworth-Heinemann. This book was released on 1995 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: