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Battle-tested strategies for marketing your product or service to victory!
Book Synopsis Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by : Gerald A. Michaelson
Download or read book Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly
Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.
Book Synopsis Sun Tzu Strategies for Selling by : Gerald A. Michaelson
Download or read book Sun Tzu Strategies for Selling written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2003-11-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.
Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
Book Synopsis Sun Tzu's the Art of War Plus Warrior Marketing by : Gary Gagliardi
Download or read book Sun Tzu's the Art of War Plus Warrior Marketing written by Gary Gagliardi and published by Science of Strategy. This book was released on 2006-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!
Book Synopsis Sun Tzu - The Art of War for Managers by : Gerald A Michaelson
Download or read book Sun Tzu - The Art of War for Managers written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2010-04-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!
The translation of Sun Tzu The Art of War™ in this book is the only translation in the world that has 360 strategy principles. These principles are timeless, universal, proven, and practical. They strategically form a comprehensive strategy system that can be used in any businesses and any competing industries. This book reveals main ideas and hidden secrets in each strategy principle. Understanding these ideas and secrets will grant you realism to this powerful philosophy of victory. Mastering and applying Sun Tzu The Art of War™ will give you upper hand and competitive edge you need in order to compete and succeed both in business and in life. WHAT THIS BOOK CAN DO FOR YOU: SUN TZU 360™ can truly give you access to the power knowledge of Sun Tzu The Art of War™ which you can use to empower yourself and improve your competing skills for decisive leadership and effective decision making as a business leader and business decision maker. As an entrepreneur, a businessperson, a business leader, an executive or a manager, your team and organization depend your ability to lead them and make effective decisions that will turn weaknesses and disadvantages into strengths and advantages and will bring them outstanding results. This is why SUN TZU 360™ is critical for your leadership and decision making skills. In this business strategy book, you will discover 360 proven strategy principles and their ideas and secrets which you can apply to lead your team and business organization and even outmaneuver your competitors. These 360 proven strategy principles will help you build your business strengths and competitive advantages which you need in order to survive and succeed in the rapidly changing and highly competitive business world of today. SUN TZU 360™ is the foundation of business survival and business success. This business strategy book is the only book in the world that has 360 timeless and universal strategy principles of Sun Tzu The Art of War™. These 360 proven strategy principles help form a comprehensive strategy system which you can apply in all aspects of your business so that you can win and succeed in your competing industry. SUN TZU 360™ was written by James Sonhill DBA who is the world leading authority on Sun Tzu The Art of War™ and competitive business strategy, the international bestselling author of more than 90 classic and modern business strategy books, and the founder of Strategy Institute of America™ that is currently offering 32 business strategy courses and 12 business strategy certification programs worldwide. SUN TZU 360™ is one of his nine Sun Tzu Branding™ books which include SUN TZU AOW™, SUN TZU PRO™, SUN TZU 1OX™, SUN TZU BIZ™, SUN TZU CEO™, SUN TZU ONE™, SUN TZU USA™, and SUN TZU MBA™. For this reason, SUN TZU 360™ should be your No.1 business book of choice when it comes to your strategic planning, your business strategy, and your victory over your business competition. Give this book a try and you will discover how its 360 practical strategy principles can help you improve your skills for decisive leadership and effective decision making. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Book Synopsis SUN TZU 360™ by : James Sonhill DBA
Download or read book SUN TZU 360™ written by James Sonhill DBA and published by Sonhill Publishing LLC. This book was released on 2020-06-28 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The translation of Sun Tzu The Art of War™ in this book is the only translation in the world that has 360 strategy principles. These principles are timeless, universal, proven, and practical. They strategically form a comprehensive strategy system that can be used in any businesses and any competing industries. This book reveals main ideas and hidden secrets in each strategy principle. Understanding these ideas and secrets will grant you realism to this powerful philosophy of victory. Mastering and applying Sun Tzu The Art of War™ will give you upper hand and competitive edge you need in order to compete and succeed both in business and in life. WHAT THIS BOOK CAN DO FOR YOU: SUN TZU 360™ can truly give you access to the power knowledge of Sun Tzu The Art of War™ which you can use to empower yourself and improve your competing skills for decisive leadership and effective decision making as a business leader and business decision maker. As an entrepreneur, a businessperson, a business leader, an executive or a manager, your team and organization depend your ability to lead them and make effective decisions that will turn weaknesses and disadvantages into strengths and advantages and will bring them outstanding results. This is why SUN TZU 360™ is critical for your leadership and decision making skills. In this business strategy book, you will discover 360 proven strategy principles and their ideas and secrets which you can apply to lead your team and business organization and even outmaneuver your competitors. These 360 proven strategy principles will help you build your business strengths and competitive advantages which you need in order to survive and succeed in the rapidly changing and highly competitive business world of today. SUN TZU 360™ is the foundation of business survival and business success. This business strategy book is the only book in the world that has 360 timeless and universal strategy principles of Sun Tzu The Art of War™. These 360 proven strategy principles help form a comprehensive strategy system which you can apply in all aspects of your business so that you can win and succeed in your competing industry. SUN TZU 360™ was written by James Sonhill DBA who is the world leading authority on Sun Tzu The Art of War™ and competitive business strategy, the international bestselling author of more than 90 classic and modern business strategy books, and the founder of Strategy Institute of America™ that is currently offering 32 business strategy courses and 12 business strategy certification programs worldwide. SUN TZU 360™ is one of his nine Sun Tzu Branding™ books which include SUN TZU AOW™, SUN TZU PRO™, SUN TZU 1OX™, SUN TZU BIZ™, SUN TZU CEO™, SUN TZU ONE™, SUN TZU USA™, and SUN TZU MBA™. For this reason, SUN TZU 360™ should be your No.1 business book of choice when it comes to your strategic planning, your business strategy, and your victory over your business competition. Give this book a try and you will discover how its 360 practical strategy principles can help you improve your skills for decisive leadership and effective decision making. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Book Synopsis The Art of War for Small Business by : Becky Sheetz-Runkle
Download or read book The Art of War for Small Business written by Becky Sheetz-Runkle and published by AMACOM. This book was released on 2014-06-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
Book Synopsis The Art of Strategy by : Hwy-Chang Moon
Download or read book The Art of Strategy written by Hwy-Chang Moon and published by Cambridge University Press. This book was released on 2018-08-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
"Know your enemies, know yourself", advised Sun Zi in his famous Art of War (AoW). In contrast, the legendary Admiral Zheng He would have said, "Know your collaborators, know yourself", and this would be the essence of his Art of Collaboration (AoC). This book offers a fresh new approach to doing business and providing leadership in the twenty-first century, where Zheng He's peaceful and win-win collaborative paradigm present in his AoC provides an alternative to the aggressive and antagonistic mindset inherent in Sun Zi's AoW. The author has culled from the existing literature on the historical, cultural, diplomatic, and maritime-oriented Zheng He, connected the dots of his discovery of a managerial Zheng He, and wrote this book to present both the big message of Zheng He's Art of Collaboration as well as an understanding of Zheng He's specific work as a leader and manager.
Book Synopsis Zheng He's Art of Collaboration by : Hum Sin Hoon
Download or read book Zheng He's Art of Collaboration written by Hum Sin Hoon and published by Institute of Southeast Asian Studies. This book was released on 2012 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Know your enemies, know yourself", advised Sun Zi in his famous Art of War (AoW). In contrast, the legendary Admiral Zheng He would have said, "Know your collaborators, know yourself", and this would be the essence of his Art of Collaboration (AoC). This book offers a fresh new approach to doing business and providing leadership in the twenty-first century, where Zheng He's peaceful and win-win collaborative paradigm present in his AoC provides an alternative to the aggressive and antagonistic mindset inherent in Sun Zi's AoW. The author has culled from the existing literature on the historical, cultural, diplomatic, and maritime-oriented Zheng He, connected the dots of his discovery of a managerial Zheng He, and wrote this book to present both the big message of Zheng He's Art of Collaboration as well as an understanding of Zheng He's specific work as a leader and manager.
The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in the western strategic culture. Aided by three self-built corpora, this study adopts a mixed method including both qualitative and quantitative analysis, and aking takes both the core text and its paratexts of The Art of War into consideration. This study highlights the significance of proper approaches to translating culture in the core text and effective measures of culture reconstruction in paratexts. It is revealed that the translated Sun Tzu has undergone three major stages before it is gradually welcomed and re-canonized in western discourse. The findings bring into light the multiple factors that contribute to the incorporation of Sun Tzu’s strategic wisdom into western culture. For scholars interested in translation studies, (critical) discourse analysis as well as strategic studies, this book provides fresh insights and new perspectives.
Book Synopsis Translation, Reception and Canonization of The Art of War by : Tian Luo
Download or read book Translation, Reception and Canonization of The Art of War written by Tian Luo and published by Routledge. This book was released on 2022-04-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in the western strategic culture. Aided by three self-built corpora, this study adopts a mixed method including both qualitative and quantitative analysis, and aking takes both the core text and its paratexts of The Art of War into consideration. This study highlights the significance of proper approaches to translating culture in the core text and effective measures of culture reconstruction in paratexts. It is revealed that the translated Sun Tzu has undergone three major stages before it is gradually welcomed and re-canonized in western discourse. The findings bring into light the multiple factors that contribute to the incorporation of Sun Tzu’s strategic wisdom into western culture. For scholars interested in translation studies, (critical) discourse analysis as well as strategic studies, this book provides fresh insights and new perspectives.
