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Sustainable Destination Branding and Marketing

Author: Anukrati Sharma

Publisher: CABI

Published: 2019-12-21

Total Pages: 260

ISBN-13: 1786394286

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Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Book Synopsis Sustainable Destination Branding and Marketing by : Anukrati Sharma

Download or read book Sustainable Destination Branding and Marketing written by Anukrati Sharma and published by CABI. This book was released on 2019-12-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Credibility and perception of green branding in destinations. A case study of Switzerland

Author: Julia Weis

Publisher: GRIN Verlag

Published: 2017-10-24

Total Pages: 115

ISBN-13: 3668555788

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Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.

Book Synopsis Credibility and perception of green branding in destinations. A case study of Switzerland by : Julia Weis

Download or read book Credibility and perception of green branding in destinations. A case study of Switzerland written by Julia Weis and published by GRIN Verlag. This book was released on 2017-10-24 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.

The Branding of Tourist Destinations

Author: Mark Anthony Camilleri

Publisher: Emerald Group Publishing

Published: 2018-12-04

Total Pages: 264

ISBN-13: 1787693732

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The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Book Synopsis The Branding of Tourist Destinations by : Mark Anthony Camilleri

Download or read book The Branding of Tourist Destinations written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2018-12-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Tourism: Sustainable Destination Branding and Marketing

Author: Avah Hunter

Publisher: Clanrye International

Published: 2023-09-19

Total Pages: 0

ISBN-13: 9781647266813

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Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment and host communities without compromising the ability to meet the needs of future generations. It involves raising awareness in the society and tourists about the judicious consumption of the available resources. It has led to major developments in the field of tourism marketing management that involves marketing of sustainable products; developing products and services related to the themes of sustainability and consumer behavior; and developing green brands. Sustainable tourism marketing also endeavors to promote tourism in far-off and non-commercialized areas, which promote territorial balance. Sustainable destination branding refers to concept where the inhabitants of a region are involved in the decision making process regarding its promotion and management as a tourist destination. This book includes some of the vital pieces of works being conducted across the world, on various topics related to sustainable tourism branding and marketing. It will prove beneficial to all students and professionals associated with the field of tourism and hotel management.

Book Synopsis Tourism: Sustainable Destination Branding and Marketing by : Avah Hunter

Download or read book Tourism: Sustainable Destination Branding and Marketing written by Avah Hunter and published by Clanrye International. This book was released on 2023-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment and host communities without compromising the ability to meet the needs of future generations. It involves raising awareness in the society and tourists about the judicious consumption of the available resources. It has led to major developments in the field of tourism marketing management that involves marketing of sustainable products; developing products and services related to the themes of sustainability and consumer behavior; and developing green brands. Sustainable tourism marketing also endeavors to promote tourism in far-off and non-commercialized areas, which promote territorial balance. Sustainable destination branding refers to concept where the inhabitants of a region are involved in the decision making process regarding its promotion and management as a tourist destination. This book includes some of the vital pieces of works being conducted across the world, on various topics related to sustainable tourism branding and marketing. It will prove beneficial to all students and professionals associated with the field of tourism and hotel management.

Destination Brands

Author: Nigel Morgan

Publisher: Routledge

Published: 2012-05-23

Total Pages: 393

ISBN-13: 1136346635

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Destination Branding

Author: Nigel Morgan

Publisher: Routledge

Published: 2007-06-07

Total Pages: 327

ISBN-13: 1136411100

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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Book Synopsis Destination Branding by : Nigel Morgan

Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Marketing for Sustainable Tourism

Author: Xavier Font

Publisher: Routledge

Published: 2019-12-13

Total Pages: 198

ISBN-13: 1351361325

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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Book Synopsis Marketing for Sustainable Tourism by : Xavier Font

Download or read book Marketing for Sustainable Tourism written by Xavier Font and published by Routledge. This book was released on 2019-12-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Sustainable Tourism Development

Author: Anukrati Sharma

Publisher: CRC Press

Published: 2019-08-05

Total Pages: 347

ISBN-13: 0429674775

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Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

Book Synopsis Sustainable Tourism Development by : Anukrati Sharma

Download or read book Sustainable Tourism Development written by Anukrati Sharma and published by CRC Press. This book was released on 2019-08-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

Destination Marketing

Author: Steven Pike

Publisher: Routledge

Published: 2012-08-06

Total Pages: 423

ISBN-13: 1136002669

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The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Book Synopsis Destination Marketing by : Steven Pike

Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2012-08-06 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Marketing Innovations for Sustainable Destinations

Author: Alan Fyall

Publisher: Goodfellow Publishers Ltd

Published: 2009-09-06

Total Pages: 354

ISBN-13: 190688496X

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A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

Book Synopsis Marketing Innovations for Sustainable Destinations by : Alan Fyall

Download or read book Marketing Innovations for Sustainable Destinations written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2009-09-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.