Sustainable Values, Sustainable Change

Sustainable Values, Sustainable Change

Author: Bryan G. Norton

Publisher: University of Chicago Press

Published: 2015-12-16

Total Pages: 340

ISBN-13: 022619759X

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“Systematically investigates the philosophical foundations of sustainable development in the context of the history of environmental policy. . . . Compelling.” —Choice Sustainability is a nearly ubiquitous concept today, but can we ever imagine what it would be like for humans to live sustainably on earth? One of the most trafficked terms in the press, on university campuses, and in the corridors of government, sustainability has risen to prominence as a buzzword before the many parties laying claim to it have agreed on how to define it. But the term’s political currency urgently demands that we develop an understanding of this elusive concept. While economists, philosophers, and ecologists argue about what in nature is valuable, and why, in Sustainable Values, Sustainable Change, Bryan Norton offers an action-oriented, pragmatic response to the disconnect between public and academic discourse around sustainability. Looking to the arenas in which decisions are made—and the problems driving these decisions—Norton reveals that the path to sustainability cannot be guided by fixed objectives; sustainability will instead be achieved through experimentation, incremental learning, and adaptive management. Drawing inspiration from Aldo Leopold’s famed metaphor of “thinking like a mountain” for a spatially explicit, pluralistic approach to evaluating environmental change, Norton outlines a new decision-making process guided by deliberation and negotiation across science and philosophy. Looking across scales to today’s global problems, Norton urges us to learn to think like a planet. “An excellent distillation of Norton’s extensive and groundbreaking work.” —Ben Minteer, Arizona State University, author of Refounding Environmental Ethics “Engaging and important.” —Sahotra Sarkar, University of Texas at Austin, author of Environmental Philosophy: From Theory to Practice


Book Synopsis Sustainable Values, Sustainable Change by : Bryan G. Norton

Download or read book Sustainable Values, Sustainable Change written by Bryan G. Norton and published by University of Chicago Press. This book was released on 2015-12-16 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Systematically investigates the philosophical foundations of sustainable development in the context of the history of environmental policy. . . . Compelling.” —Choice Sustainability is a nearly ubiquitous concept today, but can we ever imagine what it would be like for humans to live sustainably on earth? One of the most trafficked terms in the press, on university campuses, and in the corridors of government, sustainability has risen to prominence as a buzzword before the many parties laying claim to it have agreed on how to define it. But the term’s political currency urgently demands that we develop an understanding of this elusive concept. While economists, philosophers, and ecologists argue about what in nature is valuable, and why, in Sustainable Values, Sustainable Change, Bryan Norton offers an action-oriented, pragmatic response to the disconnect between public and academic discourse around sustainability. Looking to the arenas in which decisions are made—and the problems driving these decisions—Norton reveals that the path to sustainability cannot be guided by fixed objectives; sustainability will instead be achieved through experimentation, incremental learning, and adaptive management. Drawing inspiration from Aldo Leopold’s famed metaphor of “thinking like a mountain” for a spatially explicit, pluralistic approach to evaluating environmental change, Norton outlines a new decision-making process guided by deliberation and negotiation across science and philosophy. Looking across scales to today’s global problems, Norton urges us to learn to think like a planet. “An excellent distillation of Norton’s extensive and groundbreaking work.” —Ben Minteer, Arizona State University, author of Refounding Environmental Ethics “Engaging and important.” —Sahotra Sarkar, University of Texas at Austin, author of Environmental Philosophy: From Theory to Practice

Sustainable Value

Sustainable Value

Author: Chris Laszlo

Publisher: Routledge

Published: 2017-09-08

Total Pages: 169

ISBN-13: 1351280066

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A small but influential group of mainstream global industry leaders are now reinventing the role of business in society. They are shifting the focus away from minimizing negative impacts to offering new solutions to global problems that the public sector has been unable to tackle alone. In this new competitive environment, societal challenges such as climate change or the alleviation of global poverty are not only risks, but huge business opportunities, not only for niche players, but for mainstream business. These leaders are creating "Sustainable Value". They are creating it through the provision of value to both their shareholders and their stakeholders – an ever-growing list of diverse constituents impacted by the social, environmental, and financial performance of global business. In short, they are doing well by doing good. In this outstanding book, Chris Laszlo defines, illustrates, and shows how business can action 'Sustainable Value' in three profoundly different ways. First, a management fable looks at the experiences of a dynamic business leader as she grapples with the new business realities of managing stakeholder, as well as shareholder pressures. Second, with the real thing – inside stories from some of the largest corporations in the world that are successfully integrating sustainability into their core activities, not only from a sense of moral correctness, but because it makes good business sense. And, finally, with frameworks, tools, and methods that will make sustainable value creation concrete for business practitioners everywhere. This book is a masterful synthesis – part novel and part executive briefing – a refreshing kind of prophetic pragmatism, helping leaders anticipate and see the future in the context of the actual. In Sustainable Value Chris Laszlo speaks with resounding clarity to the living challenges, the real dilemmas, and haunting questions of CEOs everywhere.


Book Synopsis Sustainable Value by : Chris Laszlo

Download or read book Sustainable Value written by Chris Laszlo and published by Routledge. This book was released on 2017-09-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small but influential group of mainstream global industry leaders are now reinventing the role of business in society. They are shifting the focus away from minimizing negative impacts to offering new solutions to global problems that the public sector has been unable to tackle alone. In this new competitive environment, societal challenges such as climate change or the alleviation of global poverty are not only risks, but huge business opportunities, not only for niche players, but for mainstream business. These leaders are creating "Sustainable Value". They are creating it through the provision of value to both their shareholders and their stakeholders – an ever-growing list of diverse constituents impacted by the social, environmental, and financial performance of global business. In short, they are doing well by doing good. In this outstanding book, Chris Laszlo defines, illustrates, and shows how business can action 'Sustainable Value' in three profoundly different ways. First, a management fable looks at the experiences of a dynamic business leader as she grapples with the new business realities of managing stakeholder, as well as shareholder pressures. Second, with the real thing – inside stories from some of the largest corporations in the world that are successfully integrating sustainability into their core activities, not only from a sense of moral correctness, but because it makes good business sense. And, finally, with frameworks, tools, and methods that will make sustainable value creation concrete for business practitioners everywhere. This book is a masterful synthesis – part novel and part executive briefing – a refreshing kind of prophetic pragmatism, helping leaders anticipate and see the future in the context of the actual. In Sustainable Value Chris Laszlo speaks with resounding clarity to the living challenges, the real dilemmas, and haunting questions of CEOs everywhere.

Leading Sustainable Change

Leading Sustainable Change

Author: Rebecca Henderson

Publisher:

Published: 2015

Total Pages: 396

ISBN-13: 0198704070

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The business case for acting sustainably is becoming increasingly compelling - reducing our global footprint to sustainable levels is the defining issue of our times and it is one that can only be addressed with the active participation of the private sector. However, persuading well-established organizations to act in new ways is never easy. This book is designed to support business leaders and organizational scholars who are grappling with this challenge by pulling together leading edge insights from some of the world's best researchers as to how organizational change in general - and sustainable change in particular - can be most effectively managed. The book begins by laying out the economic case for change, while subsequent chapters describe how leaders at firms such as Du Pont, IBM and Cemex have transformed their organizations, exploring issues such as the role of the senior team and the ways in which firms shift their identities, build innovative cultures and processes, and begin to change the world around them. Business leaders will find the book a source of both powerful examples and immediately actionable ideas, while scholars will be deeply intrigued by the insights that emerge from the cross-cutting exploration of one of the toughest challenges our society has ever faced.


Book Synopsis Leading Sustainable Change by : Rebecca Henderson

Download or read book Leading Sustainable Change written by Rebecca Henderson and published by . This book was released on 2015 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business case for acting sustainably is becoming increasingly compelling - reducing our global footprint to sustainable levels is the defining issue of our times and it is one that can only be addressed with the active participation of the private sector. However, persuading well-established organizations to act in new ways is never easy. This book is designed to support business leaders and organizational scholars who are grappling with this challenge by pulling together leading edge insights from some of the world's best researchers as to how organizational change in general - and sustainable change in particular - can be most effectively managed. The book begins by laying out the economic case for change, while subsequent chapters describe how leaders at firms such as Du Pont, IBM and Cemex have transformed their organizations, exploring issues such as the role of the senior team and the ways in which firms shift their identities, build innovative cultures and processes, and begin to change the world around them. Business leaders will find the book a source of both powerful examples and immediately actionable ideas, while scholars will be deeply intrigued by the insights that emerge from the cross-cutting exploration of one of the toughest challenges our society has ever faced.

Sustainability

Sustainability

Author: Bryan G. Norton

Publisher: University of Chicago Press

Published: 2010-11-15

Total Pages: 608

ISBN-13: 0226595226

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While many disciplines contribute to environmental conservation, there is little successful integration of science and social values. Arguing that the central problem in conservation is a lack of effective communication, Bryan Norton shows in Sustainability how current linguistic resources discourage any shared, multidisciplinary public deliberation over environmental goals and policy. In response, Norton develops a new, interdisciplinary approach to defining sustainability—the cornerstone of environmental policy—using philosophical and linguistic analyses to create a nonideological vocabulary that can accommodate scientific and evaluative environmental discourse. Emphasizing cooperation and adaptation through social learning, Norton provides a practical framework that encourages an experimental approach to language clarification and problem formulation, as well as an interdisciplinary approach to creating solutions. By moving beyond the scientific arena to acknowledge the importance of public discourse, Sustainability offers an entirely novel approach to environmentalism.


Book Synopsis Sustainability by : Bryan G. Norton

Download or read book Sustainability written by Bryan G. Norton and published by University of Chicago Press. This book was released on 2010-11-15 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many disciplines contribute to environmental conservation, there is little successful integration of science and social values. Arguing that the central problem in conservation is a lack of effective communication, Bryan Norton shows in Sustainability how current linguistic resources discourage any shared, multidisciplinary public deliberation over environmental goals and policy. In response, Norton develops a new, interdisciplinary approach to defining sustainability—the cornerstone of environmental policy—using philosophical and linguistic analyses to create a nonideological vocabulary that can accommodate scientific and evaluative environmental discourse. Emphasizing cooperation and adaptation through social learning, Norton provides a practical framework that encourages an experimental approach to language clarification and problem formulation, as well as an interdisciplinary approach to creating solutions. By moving beyond the scientific arena to acknowledge the importance of public discourse, Sustainability offers an entirely novel approach to environmentalism.

Design for Sustainable Change

Design for Sustainable Change

Author: Anne Chick

Publisher: Bloomsbury Publishing

Published: 2017-09-07

Total Pages: 184

ISBN-13: 1350034215

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Design for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional professional territory. The result is designers themselves evolving, and developing greater design mindfulness in relation to what they do and how they do it. This book looks at design thinking as a methodology which, by its nature, considers issues of sustainability, but which does not necessarily seek to define itself in those terms. It explores the gradual extension of this methodology into the larger marketplace and the commercial and social implications of such an extension.


Book Synopsis Design for Sustainable Change by : Anne Chick

Download or read book Design for Sustainable Change written by Anne Chick and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional professional territory. The result is designers themselves evolving, and developing greater design mindfulness in relation to what they do and how they do it. This book looks at design thinking as a methodology which, by its nature, considers issues of sustainability, but which does not necessarily seek to define itself in those terms. It explores the gradual extension of this methodology into the larger marketplace and the commercial and social implications of such an extension.

Leadership for Sustainability

Leadership for Sustainability

Author: R. Bruce Hull

Publisher: Island Press

Published: 2020-11-17

Total Pages: 274

ISBN-13: 1642831670

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Solving today’s environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards sustainability. Leadership for Sustainability gives readers perspective and skills for promoting creative and collaborative solutions. Blending systems thinking approaches with leadership techniques, it offers dozens of strategies and specific practices that build on the foundation of three main skills: connecting, collaborating, and adapting. Inspiring case studies show how the book’s strategies and principles can be applied to diverse situations: Coordinating the activities of widely dispersed individuals and groups who may not even know they are connected, illustrated by the work of urban planners, local businesses, citizens, and other stakeholders advancing ambitious climate action goals via a Community Energy Plan in Arlington County, Virginia Collaborating with diverse stakeholders to span boundaries despite their differences of opinion, expertise, and culture, as illustrated by the bold actions of a social entrepreneur who transformed the global food service industry with the “plant-forward” movement Adapting to continuous change and confounding uncertainty, as a small nonprofit organization mobilizes partners to tackle poverty, water scarcity, sanitation, and climate change in rural India Readers will come away with a holistic understanding of how to lead from where they are by applying leadership principles and practices to a wide range of wicked situations. While the challenges we face are daunting, the authors argue that these situations present opportunities for creating a more just, healthy, and prosperous world.


Book Synopsis Leadership for Sustainability by : R. Bruce Hull

Download or read book Leadership for Sustainability written by R. Bruce Hull and published by Island Press. This book was released on 2020-11-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solving today’s environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards sustainability. Leadership for Sustainability gives readers perspective and skills for promoting creative and collaborative solutions. Blending systems thinking approaches with leadership techniques, it offers dozens of strategies and specific practices that build on the foundation of three main skills: connecting, collaborating, and adapting. Inspiring case studies show how the book’s strategies and principles can be applied to diverse situations: Coordinating the activities of widely dispersed individuals and groups who may not even know they are connected, illustrated by the work of urban planners, local businesses, citizens, and other stakeholders advancing ambitious climate action goals via a Community Energy Plan in Arlington County, Virginia Collaborating with diverse stakeholders to span boundaries despite their differences of opinion, expertise, and culture, as illustrated by the bold actions of a social entrepreneur who transformed the global food service industry with the “plant-forward” movement Adapting to continuous change and confounding uncertainty, as a small nonprofit organization mobilizes partners to tackle poverty, water scarcity, sanitation, and climate change in rural India Readers will come away with a holistic understanding of how to lead from where they are by applying leadership principles and practices to a wide range of wicked situations. While the challenges we face are daunting, the authors argue that these situations present opportunities for creating a more just, healthy, and prosperous world.

Positioning Student Affairs for Sustainable Change

Positioning Student Affairs for Sustainable Change

Author: Linda Kuk

Publisher: Taylor & Francis

Published: 2023-07-03

Total Pages: 209

ISBN-13: 1000977765

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At a time of increasing student diversity, concern about security, demand for greater accountability, and of economic difficulty, what does the future hold for higher education, and how can student affairs organizations adapt to the increasing and changing demands? How can university leaders position existing resources to effectively address these and other emerging challenges with a sense of opportunity rather than dread? How can organizations be redesigned to sustain change while achieving excellence?As student affairs organizations have grown and become increasingly complex in order to meet new demands, they have often emphasized the expansion of their missions to the detriment of focusing on understanding their roles in relationship to other units, to reviewing their cultures and structures, and to considering how they can improve their effectiveness as organizations. This book provides the tools for organizational analysis and sustainability.Intended for practitioners, graduate students, interns and student affairs leaders, this book presents the key ideas and concepts from business-oriented organizational behavior and change theories, and demonstrates how they can be useful in, and be applied to, student affairs practice – and, in particular, how readers can use these theories to sustain change and enhance their organization’s ability to adapt to complex emerging challenges. At the same time it holds to values and perspectives that support the human dimension of organizational life.Recognizing the complexity of today’s organizations and the value of viewing them from multiple perspectives, this book follows the emerging practice of providing three general epistemological perspectives – the Positivist, Social Constructionist, and Postmodernist – for analyzing often paradoxical organizational structures, environments, and behavior.The book explores the environmental context of student affairs, and how the organization interacts with both the internal and external environments; examines the human dimension of organizations, through a review of individual attributes, human need and motivation, social comparison theory and organizational learning theory; presents the dimensions of structure and design theory and discusses why student affairs organizations need to think differently about how they organize their resources; considers the context and process of organizational change, and the dynamics of decision making, power, conflict and communication; addresses the role of assessment and evaluation; and new forms of leadership.Each chapter opens with a case study, and closes with a set of reflective questions.The authors have all served as practitioners within student affairs and now teach and advise graduate students and future leaders in the field.


Book Synopsis Positioning Student Affairs for Sustainable Change by : Linda Kuk

Download or read book Positioning Student Affairs for Sustainable Change written by Linda Kuk and published by Taylor & Francis. This book was released on 2023-07-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time of increasing student diversity, concern about security, demand for greater accountability, and of economic difficulty, what does the future hold for higher education, and how can student affairs organizations adapt to the increasing and changing demands? How can university leaders position existing resources to effectively address these and other emerging challenges with a sense of opportunity rather than dread? How can organizations be redesigned to sustain change while achieving excellence?As student affairs organizations have grown and become increasingly complex in order to meet new demands, they have often emphasized the expansion of their missions to the detriment of focusing on understanding their roles in relationship to other units, to reviewing their cultures and structures, and to considering how they can improve their effectiveness as organizations. This book provides the tools for organizational analysis and sustainability.Intended for practitioners, graduate students, interns and student affairs leaders, this book presents the key ideas and concepts from business-oriented organizational behavior and change theories, and demonstrates how they can be useful in, and be applied to, student affairs practice – and, in particular, how readers can use these theories to sustain change and enhance their organization’s ability to adapt to complex emerging challenges. At the same time it holds to values and perspectives that support the human dimension of organizational life.Recognizing the complexity of today’s organizations and the value of viewing them from multiple perspectives, this book follows the emerging practice of providing three general epistemological perspectives – the Positivist, Social Constructionist, and Postmodernist – for analyzing often paradoxical organizational structures, environments, and behavior.The book explores the environmental context of student affairs, and how the organization interacts with both the internal and external environments; examines the human dimension of organizations, through a review of individual attributes, human need and motivation, social comparison theory and organizational learning theory; presents the dimensions of structure and design theory and discusses why student affairs organizations need to think differently about how they organize their resources; considers the context and process of organizational change, and the dynamics of decision making, power, conflict and communication; addresses the role of assessment and evaluation; and new forms of leadership.Each chapter opens with a case study, and closes with a set of reflective questions.The authors have all served as practitioners within student affairs and now teach and advise graduate students and future leaders in the field.

Values in Sustainable Development

Values in Sustainable Development

Author: Jack Appleton

Publisher: Routledge

Published: 2013-08-22

Total Pages: 369

ISBN-13: 1136165673

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To enhance sustainable development research and practice the values of the researchers, project managers and participants must first be made explicit. Values in Sustainable Development introduces and compares worldviews and values from multiple countries and perspectives, providing a survey of empirical methods available to study environmental values as affected by sustainable development. The first part is methodological, looking at what values are, why they are important, and how to include values in sustainable development. The second part looks at how values differ across social contexts, religions and viewpoints demonstrating how various individuals may value nature from a variety of cultural, social, and religious points of view. The third and final part presents case studies ordered by scale from the individual and community levels through to the national, regional and international levels. These examples show how values can motivate, be incorporated into and be an integral part of the success of a project. This thought-provoking book gives researchers, students and practitioners in sustainable development a wealth of approaches to include values in their research.


Book Synopsis Values in Sustainable Development by : Jack Appleton

Download or read book Values in Sustainable Development written by Jack Appleton and published by Routledge. This book was released on 2013-08-22 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: To enhance sustainable development research and practice the values of the researchers, project managers and participants must first be made explicit. Values in Sustainable Development introduces and compares worldviews and values from multiple countries and perspectives, providing a survey of empirical methods available to study environmental values as affected by sustainable development. The first part is methodological, looking at what values are, why they are important, and how to include values in sustainable development. The second part looks at how values differ across social contexts, religions and viewpoints demonstrating how various individuals may value nature from a variety of cultural, social, and religious points of view. The third and final part presents case studies ordered by scale from the individual and community levels through to the national, regional and international levels. These examples show how values can motivate, be incorporated into and be an integral part of the success of a project. This thought-provoking book gives researchers, students and practitioners in sustainable development a wealth of approaches to include values in their research.

Developing Sustainable Supply Chains to Drive Value

Developing Sustainable Supply Chains to Drive Value

Author: Robert P. Sroufe

Publisher: Business Expert Press

Published: 2017-08-24

Total Pages: 192

ISBN-13: 1631578529

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Sustainability is changing and changing rapidly. It is becoming more widespread as companies and customers uncover its power, attractiveness, and sustainability, as well as receiving more attention in the press. Support for sustainability lies within new tools, frameworks, and approaches. The authors capture these and other developments in this second volume of Developing Sustainable Supply Chains. In the first volume, the authors assess major management opportunities; this second volume focuses on implementation; when combined the result is a complete, action-oriented treatment of sustainability. Written by two of the leading academic researchers in this area, this series introduces the reader, whether a student, manager, or experienced sustainability advocate, to the various tools, frameworks, and approaches that work.


Book Synopsis Developing Sustainable Supply Chains to Drive Value by : Robert P. Sroufe

Download or read book Developing Sustainable Supply Chains to Drive Value written by Robert P. Sroufe and published by Business Expert Press. This book was released on 2017-08-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is changing and changing rapidly. It is becoming more widespread as companies and customers uncover its power, attractiveness, and sustainability, as well as receiving more attention in the press. Support for sustainability lies within new tools, frameworks, and approaches. The authors capture these and other developments in this second volume of Developing Sustainable Supply Chains. In the first volume, the authors assess major management opportunities; this second volume focuses on implementation; when combined the result is a complete, action-oriented treatment of sustainability. Written by two of the leading academic researchers in this area, this series introduces the reader, whether a student, manager, or experienced sustainability advocate, to the various tools, frameworks, and approaches that work.

Inspiring Sustainable Behaviour

Inspiring Sustainable Behaviour

Author: Oliver Payne

Publisher: Routledge

Published: 2013-05-07

Total Pages: 194

ISBN-13: 1136328572

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What is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change by uncovering our hidden quirks, judgmental biases, and apparent irrationalities. The only change you'll need to make is how you ask. Businesses, larger or small, will soon have to cut costs and cut carbon, irrespective of the products they sell, or the services they perform. National government has structural policy and legislative needs, and local government has implementation and documentation needs. Indeed, the new UK government coalition’s approach to transport is simply ‘cut costs and cut carbon’. Set against this there is an increasing sense that popular culture and popular science are congregating around a desire to understand who we are and how we behave. The recent rise of behavioural economics is a testament to this as well as the relevance of environmental psychology. Allied to this is a sense that big business is forging ahead with plans to account for and mitigate carbon emissions without the marketing and communications departments being able to help or communicate this effectively either through their own efforts or those of their communication agencies. The ‘19 Different Ways to Ask for Change’ offer a solution to all these needs by pulling them together and showing that changing how we ask is near-costless, but its effects could be near-priceless. This book shows that simplification isn’t always the solution, an action can be the most successful question, and a default answer can be the most important. It explores why short-term memory tasks change our behaviour, how singing roads regulate speed, and that commitment gaps change outcomes; how our worry-profile is the same as an Argentinean farmer's, why knowledge of what kills you is irrelevant but asking about behaviour that kills is deadly, and what a chimpanzee’s tea-party tells us about the effect of ownership on decision-making. This timely book will be of great value to scholars and practitioners whose work relates to reducing carbon emissions with a particular emphasis on environmental psychology, behavioural economics, project design, and psychology. It offers practical solutions for policy makers and professionals in marketing and communications departments.


Book Synopsis Inspiring Sustainable Behaviour by : Oliver Payne

Download or read book Inspiring Sustainable Behaviour written by Oliver Payne and published by Routledge. This book was released on 2013-05-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change by uncovering our hidden quirks, judgmental biases, and apparent irrationalities. The only change you'll need to make is how you ask. Businesses, larger or small, will soon have to cut costs and cut carbon, irrespective of the products they sell, or the services they perform. National government has structural policy and legislative needs, and local government has implementation and documentation needs. Indeed, the new UK government coalition’s approach to transport is simply ‘cut costs and cut carbon’. Set against this there is an increasing sense that popular culture and popular science are congregating around a desire to understand who we are and how we behave. The recent rise of behavioural economics is a testament to this as well as the relevance of environmental psychology. Allied to this is a sense that big business is forging ahead with plans to account for and mitigate carbon emissions without the marketing and communications departments being able to help or communicate this effectively either through their own efforts or those of their communication agencies. The ‘19 Different Ways to Ask for Change’ offer a solution to all these needs by pulling them together and showing that changing how we ask is near-costless, but its effects could be near-priceless. This book shows that simplification isn’t always the solution, an action can be the most successful question, and a default answer can be the most important. It explores why short-term memory tasks change our behaviour, how singing roads regulate speed, and that commitment gaps change outcomes; how our worry-profile is the same as an Argentinean farmer's, why knowledge of what kills you is irrelevant but asking about behaviour that kills is deadly, and what a chimpanzee’s tea-party tells us about the effect of ownership on decision-making. This timely book will be of great value to scholars and practitioners whose work relates to reducing carbon emissions with a particular emphasis on environmental psychology, behavioural economics, project design, and psychology. It offers practical solutions for policy makers and professionals in marketing and communications departments.