Talespin

Talespin

Author: Gerry McCusker

Publisher: Kogan Page Publishers

Published: 2005

Total Pages: 348

ISBN-13: 9780749442590

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Praise and Reviews "Talespin is an excellent book for corporate business executives and students of communications. Gerry McCusker takes us on an international journey through an enormous variety of public relations disasters showing us with clarity and insight how they can happen to big corporations and individuals alike. The 'lessons learnt' at the end of each section should be required reading for all PR consultants." - Alan Capper, Adjunct Professor, Culture and Communications Department, New York University and Former Chairman, Rowland Worldwide Many PR practitioners believe that the obsessive reporting of the concept of 'spin' has unfairly tainted the entire PR discipline. But others believe that PR people themselves make the catastrophic errors of judgement that create PR disasters. From the top celebrities who have publicly slated their sponsor's products to corporate photo-calls that were disasters waiting to happen, Talespin reveals why PR consultants are so often accused of 'sexing-up' information. As each tale unfolds and spins out of control, the perpetrators of shoddy PR practice are exposed. Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question: "How can these catastrophes continue to happen?" While Talespin makes for a compelling and entertaining read, its message is deadly serious: malpractice, misjudgement and the media's own agenda are the combustibles that combine to cause PR mayhem. Anyone working in the media-related industries will learn unforgettable lessons from these real-life PR horror stories.


Book Synopsis Talespin by : Gerry McCusker

Download or read book Talespin written by Gerry McCusker and published by Kogan Page Publishers. This book was released on 2005 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "Talespin is an excellent book for corporate business executives and students of communications. Gerry McCusker takes us on an international journey through an enormous variety of public relations disasters showing us with clarity and insight how they can happen to big corporations and individuals alike. The 'lessons learnt' at the end of each section should be required reading for all PR consultants." - Alan Capper, Adjunct Professor, Culture and Communications Department, New York University and Former Chairman, Rowland Worldwide Many PR practitioners believe that the obsessive reporting of the concept of 'spin' has unfairly tainted the entire PR discipline. But others believe that PR people themselves make the catastrophic errors of judgement that create PR disasters. From the top celebrities who have publicly slated their sponsor's products to corporate photo-calls that were disasters waiting to happen, Talespin reveals why PR consultants are so often accused of 'sexing-up' information. As each tale unfolds and spins out of control, the perpetrators of shoddy PR practice are exposed. Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question: "How can these catastrophes continue to happen?" While Talespin makes for a compelling and entertaining read, its message is deadly serious: malpractice, misjudgement and the media's own agenda are the combustibles that combine to cause PR mayhem. Anyone working in the media-related industries will learn unforgettable lessons from these real-life PR horror stories.

Tailspin

Tailspin

Author: John Armbruster

Publisher: Ten16 Press

Published: 2022-04-30

Total Pages: 422

ISBN-13: 9781645383154

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A rookie social studies teacher overhears a conversation about a World War II tail gunner who survived a four-mile fall from the sky. When the elderly Gene Moran finally shares his saga, John has no idea of the wounds he's reopening.


Book Synopsis Tailspin by : John Armbruster

Download or read book Tailspin written by John Armbruster and published by Ten16 Press. This book was released on 2022-04-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rookie social studies teacher overhears a conversation about a World War II tail gunner who survived a four-mile fall from the sky. When the elderly Gene Moran finally shares his saga, John has no idea of the wounds he's reopening.

Disney's Tale Spin

Disney's Tale Spin

Author: Bobbi J. G. Weiss

Publisher: Golden Press

Published: 1991

Total Pages: 48

ISBN-13: 9781561152315

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Chased by air pirates, Baloo and his crew crash-land on a desert island only to discover a stranded flyer and her experimental aircraft, the Sky-raker.


Book Synopsis Disney's Tale Spin by : Bobbi J. G. Weiss

Download or read book Disney's Tale Spin written by Bobbi J. G. Weiss and published by Golden Press. This book was released on 1991 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chased by air pirates, Baloo and his crew crash-land on a desert island only to discover a stranded flyer and her experimental aircraft, the Sky-raker.

The Jungle Book

The Jungle Book

Author: Rudyard Kipling

Publisher:

Published: 1920

Total Pages: 334

ISBN-13:

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Book Synopsis The Jungle Book by : Rudyard Kipling

Download or read book The Jungle Book written by Rudyard Kipling and published by . This book was released on 1920 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Her Chance to Dream

Her Chance to Dream

Author: Walt Disney

Publisher: BDD Promotional Books Company

Published: 1992-04

Total Pages: 44

ISBN-13: 9780792456223

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Rebecca, Louie, and Baloo have an adventure on a ghost ship.


Book Synopsis Her Chance to Dream by : Walt Disney

Download or read book Her Chance to Dream written by Walt Disney and published by BDD Promotional Books Company. This book was released on 1992-04 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebecca, Louie, and Baloo have an adventure on a ghost ship.

Public Relations Disasters

Public Relations Disasters

Author: Gerry McCusker

Publisher: Kogan Page Publishers

Published: 2006

Total Pages: 340

ISBN-13: 9780749445720

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From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.


Book Synopsis Public Relations Disasters by : Gerry McCusker

Download or read book Public Relations Disasters written by Gerry McCusker and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.

Tailspin

Tailspin

Author: Sandra Brown

Publisher: Grand Central Publishing

Published: 2018-08-07

Total Pages: 403

ISBN-13: 1455572128

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A daring pilot races against time to deliver an important package -- and keep it from falling into the wrong hands -- in this #1 New York Times bestselling thriller of spine-tingling suspense and tantalizing romance. Rye Mallett, a fearless "freight dog" pilot charged with flying cargo to far-flung locations, is rough-spoken and all business, but soft on regulations when they get in the way of meeting a deadline. But above all, he has a rock-solid reputation: he will fly in the foulest weather, day or night, and deliver the goods safely to their destination. So when Rye is asked to fly into a completely fogbound northern Georgia town and deliver a mysterious black box to a Dr. Lambert, he doesn't ask questions. As Rye's plane nears the isolated landing strip, more trouble than inclement weather awaits him. Greeted with a sabotage attempt on his plane, he has barely recovered from the crash landing when he meets Dr. Brynn O'Neal, who claims she is receiving the box for Dr. Lambert. Though he has a strict "no-involvement policy" when it comes to others' problems, Rye finds himself being irresistibly drawn in to the intrigue surrounding his cargo . . . and to the mysterious and alluring Brynn. Soon Rye and Brynn are in a treacherous forty-eight-hour race to deliver the box. With everyone from law enforcement officials to hired guns hot on their heels, they must learn to trust each other to protect their valuable cargo from those who would kill for it.


Book Synopsis Tailspin by : Sandra Brown

Download or read book Tailspin written by Sandra Brown and published by Grand Central Publishing. This book was released on 2018-08-07 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: A daring pilot races against time to deliver an important package -- and keep it from falling into the wrong hands -- in this #1 New York Times bestselling thriller of spine-tingling suspense and tantalizing romance. Rye Mallett, a fearless "freight dog" pilot charged with flying cargo to far-flung locations, is rough-spoken and all business, but soft on regulations when they get in the way of meeting a deadline. But above all, he has a rock-solid reputation: he will fly in the foulest weather, day or night, and deliver the goods safely to their destination. So when Rye is asked to fly into a completely fogbound northern Georgia town and deliver a mysterious black box to a Dr. Lambert, he doesn't ask questions. As Rye's plane nears the isolated landing strip, more trouble than inclement weather awaits him. Greeted with a sabotage attempt on his plane, he has barely recovered from the crash landing when he meets Dr. Brynn O'Neal, who claims she is receiving the box for Dr. Lambert. Though he has a strict "no-involvement policy" when it comes to others' problems, Rye finds himself being irresistibly drawn in to the intrigue surrounding his cargo . . . and to the mysterious and alluring Brynn. Soon Rye and Brynn are in a treacherous forty-eight-hour race to deliver the box. With everyone from law enforcement officials to hired guns hot on their heels, they must learn to trust each other to protect their valuable cargo from those who would kill for it.

The Jungle Books

The Jungle Books

Author: Rudyard Kipling

Publisher: Penguin

Published: 2005-05-03

Total Pages: 371

ISBN-13: 1101153954

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The adventures of Mowgli, a man-child raised by wolves in the jungle, have captured the imaginations not just of children, but of all readers, for generations.


Book Synopsis The Jungle Books by : Rudyard Kipling

Download or read book The Jungle Books written by Rudyard Kipling and published by Penguin. This book was released on 2005-05-03 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The adventures of Mowgli, a man-child raised by wolves in the jungle, have captured the imaginations not just of children, but of all readers, for generations.

The Disney Afternoon

The Disney Afternoon

Author: Jake S Friedman

Publisher: Disney Editions

Published: 2019-10-15

Total Pages: 192

ISBN-13: 9781368021913

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When the Disney Afternoon premiered in 1990, kids tossed their backpacks aside to watch their favorite Disney television characters. Unlike with feature films, these stars had a new adventure every weekday, and their audience journeyed with them on a daily basis. Throughout the '80s and '90s, Disney raised the bar with a lineup of innovative, high-quality television animation. The characters were endearing, the writing was clever, and the art was exceptional. Those who grew up with these characters have continued their love affairs for shows like Darkwing Duck, Gargoyles, TaleSpin, and the irrepressibly beloved DuckTales, deep into adulthood. For the first time, learn the history of the Disney Afternoon shows, read interviews from the creative teams, and revel in rare, behind-the-scenes artwork, plus get the full making of story of the modern-day DuckTales series and its legacy connections to the past.


Book Synopsis The Disney Afternoon by : Jake S Friedman

Download or read book The Disney Afternoon written by Jake S Friedman and published by Disney Editions. This book was released on 2019-10-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Disney Afternoon premiered in 1990, kids tossed their backpacks aside to watch their favorite Disney television characters. Unlike with feature films, these stars had a new adventure every weekday, and their audience journeyed with them on a daily basis. Throughout the '80s and '90s, Disney raised the bar with a lineup of innovative, high-quality television animation. The characters were endearing, the writing was clever, and the art was exceptional. Those who grew up with these characters have continued their love affairs for shows like Darkwing Duck, Gargoyles, TaleSpin, and the irrepressibly beloved DuckTales, deep into adulthood. For the first time, learn the history of the Disney Afternoon shows, read interviews from the creative teams, and revel in rare, behind-the-scenes artwork, plus get the full making of story of the modern-day DuckTales series and its legacy connections to the past.

Tailspin

Tailspin

Author: Steven Brill

Publisher: Vintage

Published: 2019-04-02

Total Pages: 482

ISBN-13: 0525432019

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In this revelatory narrative covering the years 1967 to 2017, Steven Brill gives us a stunningly cogent picture of the broken system at the heart of our society. He shows us how, over the last half century, America’s core values—meritocracy, innovation, due process, free speech, and even democracy itself—have somehow managed to power its decline into dysfunction. They have isolated our best and brightest, whose positions at the top have never been more secure or more remote. The result has been an erosion of responsibility and accountability, an epidemic of shortsightedness, an increasingly hollow economic and political center, and millions of Americans gripped by apathy and hopelessness. By examining the people and forces behind the rise of big-money lobbying, legal and financial engineering, the demise of private-sector unions, and a hamstrung bureaucracy, Brill answers the question on everyone’s mind: How did we end up this way? Finally, he introduces us to those working quietly and effectively to repair the damages. At once a diagnosis of our national ills, a history of their development, and a prescription for a brighter future, Tailspin is a work of riveting journalism—and a welcome antidote to political despair.


Book Synopsis Tailspin by : Steven Brill

Download or read book Tailspin written by Steven Brill and published by Vintage. This book was released on 2019-04-02 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revelatory narrative covering the years 1967 to 2017, Steven Brill gives us a stunningly cogent picture of the broken system at the heart of our society. He shows us how, over the last half century, America’s core values—meritocracy, innovation, due process, free speech, and even democracy itself—have somehow managed to power its decline into dysfunction. They have isolated our best and brightest, whose positions at the top have never been more secure or more remote. The result has been an erosion of responsibility and accountability, an epidemic of shortsightedness, an increasingly hollow economic and political center, and millions of Americans gripped by apathy and hopelessness. By examining the people and forces behind the rise of big-money lobbying, legal and financial engineering, the demise of private-sector unions, and a hamstrung bureaucracy, Brill answers the question on everyone’s mind: How did we end up this way? Finally, he introduces us to those working quietly and effectively to repair the damages. At once a diagnosis of our national ills, a history of their development, and a prescription for a brighter future, Tailspin is a work of riveting journalism—and a welcome antidote to political despair.