Talespin

Talespin

Author: Gerry McCusker

Publisher: Kogan Page Publishers

Published: 2005

Total Pages: 348

ISBN-13: 9780749442590

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Praise and Reviews "Talespin is an excellent book for corporate business executives and students of communications. Gerry McCusker takes us on an international journey through an enormous variety of public relations disasters showing us with clarity and insight how they can happen to big corporations and individuals alike. The 'lessons learnt' at the end of each section should be required reading for all PR consultants." - Alan Capper, Adjunct Professor, Culture and Communications Department, New York University and Former Chairman, Rowland Worldwide Many PR practitioners believe that the obsessive reporting of the concept of 'spin' has unfairly tainted the entire PR discipline. But others believe that PR people themselves make the catastrophic errors of judgement that create PR disasters. From the top celebrities who have publicly slated their sponsor's products to corporate photo-calls that were disasters waiting to happen, Talespin reveals why PR consultants are so often accused of 'sexing-up' information. As each tale unfolds and spins out of control, the perpetrators of shoddy PR practice are exposed. Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question: "How can these catastrophes continue to happen?" While Talespin makes for a compelling and entertaining read, its message is deadly serious: malpractice, misjudgement and the media's own agenda are the combustibles that combine to cause PR mayhem. Anyone working in the media-related industries will learn unforgettable lessons from these real-life PR horror stories.


Book Synopsis Talespin by : Gerry McCusker

Download or read book Talespin written by Gerry McCusker and published by Kogan Page Publishers. This book was released on 2005 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "Talespin is an excellent book for corporate business executives and students of communications. Gerry McCusker takes us on an international journey through an enormous variety of public relations disasters showing us with clarity and insight how they can happen to big corporations and individuals alike. The 'lessons learnt' at the end of each section should be required reading for all PR consultants." - Alan Capper, Adjunct Professor, Culture and Communications Department, New York University and Former Chairman, Rowland Worldwide Many PR practitioners believe that the obsessive reporting of the concept of 'spin' has unfairly tainted the entire PR discipline. But others believe that PR people themselves make the catastrophic errors of judgement that create PR disasters. From the top celebrities who have publicly slated their sponsor's products to corporate photo-calls that were disasters waiting to happen, Talespin reveals why PR consultants are so often accused of 'sexing-up' information. As each tale unfolds and spins out of control, the perpetrators of shoddy PR practice are exposed. Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question: "How can these catastrophes continue to happen?" While Talespin makes for a compelling and entertaining read, its message is deadly serious: malpractice, misjudgement and the media's own agenda are the combustibles that combine to cause PR mayhem. Anyone working in the media-related industries will learn unforgettable lessons from these real-life PR horror stories.

Talespins

Talespins

Author: Edith Dodd Culver

Publisher: Sunstone Press

Published: 1986

Total Pages: 132

ISBN-13: 9780865340732

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This first-hand account of early aviation days includes the beginning of air mail service in the United States. It also includes stories about air pioneers and their training and exploits, as well as authentic accounts of the women who were aviation enthusiasts and, in some cases, pilots themselves. The author points out that these women played a vital part in early aviation history. "Publishers Weekly" reported: "Culver's late husband, Paul, one of the country's earliest pilots, was a member of the team that carried the first bags of air mail. Here his wife recalls those days when to be a pilot was to court death and when marriage to a pilot presumed early widowhood."


Book Synopsis Talespins by : Edith Dodd Culver

Download or read book Talespins written by Edith Dodd Culver and published by Sunstone Press. This book was released on 1986 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first-hand account of early aviation days includes the beginning of air mail service in the United States. It also includes stories about air pioneers and their training and exploits, as well as authentic accounts of the women who were aviation enthusiasts and, in some cases, pilots themselves. The author points out that these women played a vital part in early aviation history. "Publishers Weekly" reported: "Culver's late husband, Paul, one of the country's earliest pilots, was a member of the team that carried the first bags of air mail. Here his wife recalls those days when to be a pilot was to court death and when marriage to a pilot presumed early widowhood."

Talespin

Talespin

Author: Nickunj Malik

Publisher: Prabhat Prakashan

Published: 2015-01-01

Total Pages: 309

ISBN-13: 8184303157

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Some people see things as they are and turn them happily out of shape while retaining the core. That is the essence of humour and only a few individuals are blessed with felicity to take everyday situations and give them an extra dimension. Nickunj has this talent in abundance and adds to it that equally rare capacity of her subject. Whether she is messing about experimenting in the kitchen or declaring war on the weighing machine or pulling apart siblings, her 'inside' takes on life as she sees it is replete with lashings of laughter and a refreshing warmth that comes from employing humour sans malice.


Book Synopsis Talespin by : Nickunj Malik

Download or read book Talespin written by Nickunj Malik and published by Prabhat Prakashan. This book was released on 2015-01-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people see things as they are and turn them happily out of shape while retaining the core. That is the essence of humour and only a few individuals are blessed with felicity to take everyday situations and give them an extra dimension. Nickunj has this talent in abundance and adds to it that equally rare capacity of her subject. Whether she is messing about experimenting in the kitchen or declaring war on the weighing machine or pulling apart siblings, her 'inside' takes on life as she sees it is replete with lashings of laughter and a refreshing warmth that comes from employing humour sans malice.

Disney's Tale Spin

Disney's Tale Spin

Author: Bobbi J. G. Weiss

Publisher: Golden Press

Published: 1991

Total Pages: 48

ISBN-13: 9781561152315

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Chased by air pirates, Baloo and his crew crash-land on a desert island only to discover a stranded flyer and her experimental aircraft, the Sky-raker.


Book Synopsis Disney's Tale Spin by : Bobbi J. G. Weiss

Download or read book Disney's Tale Spin written by Bobbi J. G. Weiss and published by Golden Press. This book was released on 1991 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chased by air pirates, Baloo and his crew crash-land on a desert island only to discover a stranded flyer and her experimental aircraft, the Sky-raker.

The Jungle Book

The Jungle Book

Author: Rudyard Kipling

Publisher:

Published: 1920

Total Pages: 334

ISBN-13:

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Book Synopsis The Jungle Book by : Rudyard Kipling

Download or read book The Jungle Book written by Rudyard Kipling and published by . This book was released on 1920 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Her Chance to Dream

Her Chance to Dream

Author: Walt Disney

Publisher: BDD Promotional Books Company

Published: 1992-04

Total Pages: 44

ISBN-13: 9780792456223

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Rebecca, Louie, and Baloo have an adventure on a ghost ship.


Book Synopsis Her Chance to Dream by : Walt Disney

Download or read book Her Chance to Dream written by Walt Disney and published by BDD Promotional Books Company. This book was released on 1992-04 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebecca, Louie, and Baloo have an adventure on a ghost ship.

Tailspin

Tailspin

Author: John Armbruster

Publisher: Ten16 Press

Published: 2022-04-30

Total Pages: 422

ISBN-13: 9781645383154

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A rookie social studies teacher overhears a conversation about a World War II tail gunner who survived a four-mile fall from the sky. When the elderly Gene Moran finally shares his saga, John has no idea of the wounds he's reopening.


Book Synopsis Tailspin by : John Armbruster

Download or read book Tailspin written by John Armbruster and published by Ten16 Press. This book was released on 2022-04-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rookie social studies teacher overhears a conversation about a World War II tail gunner who survived a four-mile fall from the sky. When the elderly Gene Moran finally shares his saga, John has no idea of the wounds he's reopening.

TaleSpins

TaleSpins

Author: Michael Mullin

Publisher: Self Publisher

Published: 2013-04-10

Total Pages: 128

ISBN-13: 9780985188429

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Trilogy of alternative fairytales.


Book Synopsis TaleSpins by : Michael Mullin

Download or read book TaleSpins written by Michael Mullin and published by Self Publisher. This book was released on 2013-04-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trilogy of alternative fairytales.

Tailspin

Tailspin

Author: Sandra Brown

Publisher: Grand Central Publishing

Published: 2018-08-07

Total Pages: 403

ISBN-13: 1455572128

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A daring pilot races against time to deliver an important package -- and keep it from falling into the wrong hands -- in this #1 New York Times bestselling thriller of spine-tingling suspense and tantalizing romance. Rye Mallett, a fearless "freight dog" pilot charged with flying cargo to far-flung locations, is rough-spoken and all business, but soft on regulations when they get in the way of meeting a deadline. But above all, he has a rock-solid reputation: he will fly in the foulest weather, day or night, and deliver the goods safely to their destination. So when Rye is asked to fly into a completely fogbound northern Georgia town and deliver a mysterious black box to a Dr. Lambert, he doesn't ask questions. As Rye's plane nears the isolated landing strip, more trouble than inclement weather awaits him. Greeted with a sabotage attempt on his plane, he has barely recovered from the crash landing when he meets Dr. Brynn O'Neal, who claims she is receiving the box for Dr. Lambert. Though he has a strict "no-involvement policy" when it comes to others' problems, Rye finds himself being irresistibly drawn in to the intrigue surrounding his cargo . . . and to the mysterious and alluring Brynn. Soon Rye and Brynn are in a treacherous forty-eight-hour race to deliver the box. With everyone from law enforcement officials to hired guns hot on their heels, they must learn to trust each other to protect their valuable cargo from those who would kill for it.


Book Synopsis Tailspin by : Sandra Brown

Download or read book Tailspin written by Sandra Brown and published by Grand Central Publishing. This book was released on 2018-08-07 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: A daring pilot races against time to deliver an important package -- and keep it from falling into the wrong hands -- in this #1 New York Times bestselling thriller of spine-tingling suspense and tantalizing romance. Rye Mallett, a fearless "freight dog" pilot charged with flying cargo to far-flung locations, is rough-spoken and all business, but soft on regulations when they get in the way of meeting a deadline. But above all, he has a rock-solid reputation: he will fly in the foulest weather, day or night, and deliver the goods safely to their destination. So when Rye is asked to fly into a completely fogbound northern Georgia town and deliver a mysterious black box to a Dr. Lambert, he doesn't ask questions. As Rye's plane nears the isolated landing strip, more trouble than inclement weather awaits him. Greeted with a sabotage attempt on his plane, he has barely recovered from the crash landing when he meets Dr. Brynn O'Neal, who claims she is receiving the box for Dr. Lambert. Though he has a strict "no-involvement policy" when it comes to others' problems, Rye finds himself being irresistibly drawn in to the intrigue surrounding his cargo . . . and to the mysterious and alluring Brynn. Soon Rye and Brynn are in a treacherous forty-eight-hour race to deliver the box. With everyone from law enforcement officials to hired guns hot on their heels, they must learn to trust each other to protect their valuable cargo from those who would kill for it.

Darkwing Duck: Just Us Justice Ducks

Darkwing Duck: Just Us Justice Ducks

Author: Bobbi Jg Weiss

Publisher: Disney Afternoon Adventures

Published: 2021-07-27

Total Pages: 0

ISBN-13: 9781683964308

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Here's where the fun begins: awesome 1980s and 1990s comics based on the classic Disney Afternoon TV cartoons!


Book Synopsis Darkwing Duck: Just Us Justice Ducks by : Bobbi Jg Weiss

Download or read book Darkwing Duck: Just Us Justice Ducks written by Bobbi Jg Weiss and published by Disney Afternoon Adventures. This book was released on 2021-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's where the fun begins: awesome 1980s and 1990s comics based on the classic Disney Afternoon TV cartoons!