Target Markets

Target Markets

Author: Andrea Berger

Publisher: Taylor & Francis

Published: 2017-07-14

Total Pages: 171

ISBN-13: 1351713000

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Target Markets comprehensively analyses the available information on state and non-state actors' decisions to buy weapons and related goods from North Korea. It concludes, contrary to conventional wisdom, that the reasons clients make these purchases vary, often greatly. This study also concludes that one of the greatest achievements of the UN sanctions regime to date has been to deny North Korea access to modern conventional weapons technology that it can learn to manufacture at home and then sell to its clients around the world. Without more contemporary wares to tempt foreign buyers, North Korea will likely continue to see its client list for weapons and related goods and services shrinking.


Book Synopsis Target Markets by : Andrea Berger

Download or read book Target Markets written by Andrea Berger and published by Taylor & Francis. This book was released on 2017-07-14 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Target Markets comprehensively analyses the available information on state and non-state actors' decisions to buy weapons and related goods from North Korea. It concludes, contrary to conventional wisdom, that the reasons clients make these purchases vary, often greatly. This study also concludes that one of the greatest achievements of the UN sanctions regime to date has been to deny North Korea access to modern conventional weapons technology that it can learn to manufacture at home and then sell to its clients around the world. Without more contemporary wares to tempt foreign buyers, North Korea will likely continue to see its client list for weapons and related goods and services shrinking.

Target Markets

Target Markets

Author: Suzi Mirgani

Publisher: Transcript Verlag, Roswitha Gost, Sigrid Nokel u. Dr. Karin Werner

Published: 2016-11

Total Pages: 200

ISBN-13: 9783837633528

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This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie Hebdo offices in Paris, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where supposedly oppositional ends of the spectrum meet on common ground. How is it that these urban commercial spaces provide ground zero for a meeting between the most powerful forces of contemporary culture, the most mainstream and the most extreme?


Book Synopsis Target Markets by : Suzi Mirgani

Download or read book Target Markets written by Suzi Mirgani and published by Transcript Verlag, Roswitha Gost, Sigrid Nokel u. Dr. Karin Werner. This book was released on 2016-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie Hebdo offices in Paris, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where supposedly oppositional ends of the spectrum meet on common ground. How is it that these urban commercial spaces provide ground zero for a meeting between the most powerful forces of contemporary culture, the most mainstream and the most extreme?

Target Markets - International Terrorism Meets Global Capitalism in the Mall

Target Markets - International Terrorism Meets Global Capitalism in the Mall

Author: Suzi Mirgani

Publisher: transcript Verlag

Published: 2017-03-31

Total Pages: 199

ISBN-13: 3839433525

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This book explores the points of convergence between corporate capitalist and terrorist practice. Assessing an increase in the number of terrorist attacks directed at commercial entities in urban areas, with an emphasis on the shopping mall in general and Nairobi's Westgate Mall in particular, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where the most powerful forces of contemporary culture - the most mainstream and the most extreme - meet on common ground.


Book Synopsis Target Markets - International Terrorism Meets Global Capitalism in the Mall by : Suzi Mirgani

Download or read book Target Markets - International Terrorism Meets Global Capitalism in the Mall written by Suzi Mirgani and published by transcript Verlag. This book was released on 2017-03-31 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the points of convergence between corporate capitalist and terrorist practice. Assessing an increase in the number of terrorist attacks directed at commercial entities in urban areas, with an emphasis on the shopping mall in general and Nairobi's Westgate Mall in particular, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where the most powerful forces of contemporary culture - the most mainstream and the most extreme - meet on common ground.

Handbook of Market Segmentation

Handbook of Market Segmentation

Author: Art Weinstein

Publisher: Psychology Press

Published: 2004

Total Pages: 268

ISBN-13: 9780789021571

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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.


Book Synopsis Handbook of Market Segmentation by : Art Weinstein

Download or read book Handbook of Market Segmentation written by Art Weinstein and published by Psychology Press. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.

Marketing

Marketing

Author: Paul Baines

Publisher: Oxford University Press, USA

Published: 2011

Total Pages: 792

ISBN-13: 019957961X

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What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.


Book Synopsis Marketing by : Paul Baines

Download or read book Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.

Marketing

Marketing

Author: Gloria Green

Publisher: Dearborn Trade Publishing

Published: 1996

Total Pages: 292

ISBN-13: 9781574100204

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Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.


Book Synopsis Marketing by : Gloria Green

Download or read book Marketing written by Gloria Green and published by Dearborn Trade Publishing. This book was released on 1996 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

The Manual of Museum Planning

The Manual of Museum Planning

Author: Gail Dexter Lord

Publisher: Rowman & Littlefield

Published: 1999

Total Pages: 486

ISBN-13: 9780742504066

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An essential resource for all museum professionals as well as trustees, architects, designers, and government agencies involved with the dynamic world of museums and galleries.


Book Synopsis The Manual of Museum Planning by : Gail Dexter Lord

Download or read book The Manual of Museum Planning written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 1999 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential resource for all museum professionals as well as trustees, architects, designers, and government agencies involved with the dynamic world of museums and galleries.

Target Marketing

Target Marketing

Author: Linda Pinson

Publisher: Dearborn Trade

Published: 1996

Total Pages: 180

ISBN-13:

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Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.


Book Synopsis Target Marketing by : Linda Pinson

Download or read book Target Marketing written by Linda Pinson and published by Dearborn Trade. This book was released on 1996 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.

Marketing and Finance

Marketing and Finance

Author: Malcolm McDonald

Publisher: John Wiley & Sons

Published: 2013-08-13

Total Pages: 293

ISBN-13: 111874876X

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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.


Book Synopsis Marketing and Finance by : Malcolm McDonald

Download or read book Marketing and Finance written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2013-08-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Write a Business Plan in No Time

Write a Business Plan in No Time

Author: Frank Fiore

Publisher: Que Publishing

Published: 2005

Total Pages: 266

ISBN-13: 0789733722

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Small business owners are walked through the process of writing a business plan step-by-step using easy-to-follow to-do lists--from determining the type of plan needed to what the various pieces should be to common mistakes to avoid.


Book Synopsis Write a Business Plan in No Time by : Frank Fiore

Download or read book Write a Business Plan in No Time written by Frank Fiore and published by Que Publishing. This book was released on 2005 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners are walked through the process of writing a business plan step-by-step using easy-to-follow to-do lists--from determining the type of plan needed to what the various pieces should be to common mistakes to avoid.