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Following the introduction of Myspace, Linkedin and Facebook, social networks have become part of people’s everyday life. New online social networks appear almost daily developed to attract the attention of Internet users. However, design and implementation standards and guidelines are often sacrificed for innovation resulting in unusable social networking platforms destined to be doomed. Within this context, the present book recommends a design and implementation methodology which will allow future social networking platform designers and developers to work in a scientifically systematic and sound manner to reach their goal. The journey begins with the identification of the pursued objective of the social network and the potential participants. The presentation of various methods and techniques to collect the requirements of the intended user group of the social networking platform follows. Best practices, guidelines and standards that will facilitate the conceptual and physical design of the platform are portrayed. An analysis of advantages and limitations for existing implementation platforms and potential implementation techniques is subsequently offered to facilitate the selection of the most appropriate tool for the implementation of the online social networking website. Various representative visualization techniques are examined in order to enhance the visual representation of the social network participants. Various usability evaluation techniques are then presented to aid in the assessment of usability and improvement of the actual user experience. Finally, future trends in the design and use of social networks are presented.
Book Synopsis Techniques and Tools for Designing an Online Social Network Platform by : Panagiotis Karampelas
Download or read book Techniques and Tools for Designing an Online Social Network Platform written by Panagiotis Karampelas and published by Springer Science & Business Media. This book was released on 2012-12-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the introduction of Myspace, Linkedin and Facebook, social networks have become part of people’s everyday life. New online social networks appear almost daily developed to attract the attention of Internet users. However, design and implementation standards and guidelines are often sacrificed for innovation resulting in unusable social networking platforms destined to be doomed. Within this context, the present book recommends a design and implementation methodology which will allow future social networking platform designers and developers to work in a scientifically systematic and sound manner to reach their goal. The journey begins with the identification of the pursued objective of the social network and the potential participants. The presentation of various methods and techniques to collect the requirements of the intended user group of the social networking platform follows. Best practices, guidelines and standards that will facilitate the conceptual and physical design of the platform are portrayed. An analysis of advantages and limitations for existing implementation platforms and potential implementation techniques is subsequently offered to facilitate the selection of the most appropriate tool for the implementation of the online social networking website. Various representative visualization techniques are examined in order to enhance the visual representation of the social network participants. Various usability evaluation techniques are then presented to aid in the assessment of usability and improvement of the actual user experience. Finally, future trends in the design and use of social networks are presented.
Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites. Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out
Book Synopsis Building Social Web Applications by : Gavin Bell
Download or read book Building Social Web Applications written by Gavin Bell and published by "O'Reilly Media, Inc.". This book was released on 2009-09-17 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites. Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out
Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs Contains real world stories from popular, well known communities to illustrate how the concepts work Features a companion online network that employs the techniques outlined in the boo
Book Synopsis Design to Thrive by : Tharon Howard
Download or read book Design to Thrive written by Tharon Howard and published by Morgan Kaufmann. This book was released on 2009-12-08 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs Contains real world stories from popular, well known communities to illustrate how the concepts work Features a companion online network that employs the techniques outlined in the boo
Educational pedagogy is a diverse field of study, one that all educators should be aware of and fluent in so that their classrooms may succeed. Curriculum Design and Classroom Management: Concepts, Methodologies, Tools, and Applications presents cutting-edge research on the development and implementation of various tools used to maintain the learning environment and present information to pupils as effectively as possible. In addition to educators and students of education, this multi-volume reference is intended for educational theorists, administrators, and industry professionals at all levels.
Book Synopsis Curriculum Design and Classroom Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Curriculum Design and Classroom Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-04-30 with total page 1669 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educational pedagogy is a diverse field of study, one that all educators should be aware of and fluent in so that their classrooms may succeed. Curriculum Design and Classroom Management: Concepts, Methodologies, Tools, and Applications presents cutting-edge research on the development and implementation of various tools used to maintain the learning environment and present information to pupils as effectively as possible. In addition to educators and students of education, this multi-volume reference is intended for educational theorists, administrators, and industry professionals at all levels.
Are you a virtual social butterfly? Captivated by the buzz of new media? Interested in setting the online social scene for others? And making a profit doing so?
Book Synopsis Design and Launch an Online Social Networking Business in a Week by : Julien Sharp
Download or read book Design and Launch an Online Social Networking Business in a Week written by Julien Sharp and published by Entrepreneur Press. This book was released on 2009-06-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a virtual social butterfly? Captivated by the buzz of new media? Interested in setting the online social scene for others? And making a profit doing so?
Exam board: OCR Level: A-level Subject: Design and Technology First teaching: September 2015 First exams: Summer 2016 Inspire your students to tackle the iterative design process with creativity and confidence, using a textbook that delivers the knowledge, understanding and skills they need for the 2017 OCR Design & Technology AS and A-level specifications. Our trusted author team help you to confidently navigate both the designing and technical principles at the heart of OCR's enquiry approach and to apply them to each of the Product Design, Fashion and Textiles and Design Engineering endorsed titles. - Supports co-teaching of AS and A Level with clear signposting to the additional knowledge, understanding and skills needed at A Level - Inspires your students as they undertake the iterative design process, with a look at how to approach the Non-Exam Assessments, including creative examples of students' work for both the Product Development at AS and the Iterative Design Project at A Level - Helps students to prepare for the written exams with practice questions and guidance on the 'Principles' papers at both AS and A Level, and the 'Problem Solving' papers at A Level
Book Synopsis OCR Design and Technology for AS/A Level by : John Grundy
Download or read book OCR Design and Technology for AS/A Level written by John Grundy and published by Hodder Education. This book was released on 2018-08-06 with total page 991 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam board: OCR Level: A-level Subject: Design and Technology First teaching: September 2015 First exams: Summer 2016 Inspire your students to tackle the iterative design process with creativity and confidence, using a textbook that delivers the knowledge, understanding and skills they need for the 2017 OCR Design & Technology AS and A-level specifications. Our trusted author team help you to confidently navigate both the designing and technical principles at the heart of OCR's enquiry approach and to apply them to each of the Product Design, Fashion and Textiles and Design Engineering endorsed titles. - Supports co-teaching of AS and A Level with clear signposting to the additional knowledge, understanding and skills needed at A Level - Inspires your students as they undertake the iterative design process, with a look at how to approach the Non-Exam Assessments, including creative examples of students' work for both the Product Development at AS and the Iterative Design Project at A Level - Helps students to prepare for the written exams with practice questions and guidance on the 'Principles' papers at both AS and A Level, and the 'Problem Solving' papers at A Level
Fostering Human Development Through Engineering and Technology Education (ETE) is a collaborative work offered to students, scholars, researchers, decision-makers, curriculum developers, and educators interested in the rich learning opportunities afforded by engineering and technology education. This book provides perspective about the roles ETE might uniquely play in applying contemporary pedagogical practices to enhance students' intellectual, cognitive, and social skills in the service of promoting equitable and sustainable human development. Education about engineering and technology has become an imperative for all people due to the exponential rate of technological change, the impact of globalization on culture and economy, and the essential contributions engineering and technology make in addressing global and environmental challenges. Many of today’s students wish to use their education to influence the future, and school-based engineering and technology education programs meet the needs of these “millennial students” who are civic-minded, team-oriented, and want to make a difference. Therefore, support has been rapidly increasing for the establishment of school-based engineering and technology education (ETE) programs in many countries across the globe. Chapters in this book provide discussion about dimensions of learning; capabilities, concepts and skills for third millennial learners; culturally relevant learning through ETE; and the promise of new pedagogies such as gaming and other project-based learning approaches in our digitally connected world. The author team includes renowned educational theorists, cognitive scientists, scientists and engineers, instructional designers, expert practitioners, and researchers who have coalesced best practice and contemporary thought from seven countries.
Book Synopsis Fostering Human Development Through Engineering and Technology Education by : Moshe Barak
Download or read book Fostering Human Development Through Engineering and Technology Education written by Moshe Barak and published by Springer Science & Business Media. This book was released on 2012-01-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fostering Human Development Through Engineering and Technology Education (ETE) is a collaborative work offered to students, scholars, researchers, decision-makers, curriculum developers, and educators interested in the rich learning opportunities afforded by engineering and technology education. This book provides perspective about the roles ETE might uniquely play in applying contemporary pedagogical practices to enhance students' intellectual, cognitive, and social skills in the service of promoting equitable and sustainable human development. Education about engineering and technology has become an imperative for all people due to the exponential rate of technological change, the impact of globalization on culture and economy, and the essential contributions engineering and technology make in addressing global and environmental challenges. Many of today’s students wish to use their education to influence the future, and school-based engineering and technology education programs meet the needs of these “millennial students” who are civic-minded, team-oriented, and want to make a difference. Therefore, support has been rapidly increasing for the establishment of school-based engineering and technology education (ETE) programs in many countries across the globe. Chapters in this book provide discussion about dimensions of learning; capabilities, concepts and skills for third millennial learners; culturally relevant learning through ETE; and the promise of new pedagogies such as gaming and other project-based learning approaches in our digitally connected world. The author team includes renowned educational theorists, cognitive scientists, scientists and engineers, instructional designers, expert practitioners, and researchers who have coalesced best practice and contemporary thought from seven countries.
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Book Synopsis Social Media and Networking: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Social Media and Networking: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-07-31 with total page 2337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Advancements in technology have allowed for the creation of new tools and innovations that can improve different aspects of life. These applications can be utilized across different technological platforms. Application Development and Design: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and uses of various technology applications and examines the benefits and challenges of these computational developments. Highlighting a range of pertinent topics such as software design, mobile applications, and web applications, this multi-volume book is ideally designed for researchers, academics, engineers, professionals, students, and practitioners interested in emerging technology applications.
Book Synopsis Application Development and Design: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Application Development and Design: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-08-11 with total page 1611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancements in technology have allowed for the creation of new tools and innovations that can improve different aspects of life. These applications can be utilized across different technological platforms. Application Development and Design: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and uses of various technology applications and examines the benefits and challenges of these computational developments. Highlighting a range of pertinent topics such as software design, mobile applications, and web applications, this multi-volume book is ideally designed for researchers, academics, engineers, professionals, students, and practitioners interested in emerging technology applications.
"Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, "Smartmobs"; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In "33 Million People in the Room "Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those who have experienced it-but most people remain skeptical, guarded, and untrusting. Give up control? All control? Well, as she explains-YES! I've tried it, using six hundred fifty 'coauthors' to write a book-a book no one could have written, but to which 'everyone' could contribute. It was hard, very hard at first, to relinquish control, just as Powell describes. But the benefits she outlines are real. Try it-you'll see!" -Chuck House, Executive Director, Media X, Stanford University "Digital society is all about expanding and energizing connections between people and ideas in ways we are just starting to understand. "33 Million People in the Room "shares the perspective of an insider and shows us how business, entertainment, and politics all connect in the brave new world of social networking." -Kenny Miller, Creative Director and EVP, MTV Network Global Digital Media "If you thought social networks were just for kids, or geeks, or simply too frivolous for your time, then think again. Juliette Powell reveals the power of connections, the strategies to gain audience and the best practices to build community in this brisk-paced canter through the new tools and techniques for doing business. It's jargon-free and an easy read for those who have never dipped a toe in the water, but even experienced networkers will find wisdom in its pages. Real-world examples make a compelling case for her notion that social capital makes sound business sense and when successfully established can translate into capital in the bank." -Paul Brannan, Deputy Editor, News Interactive, BBC "Juliette Powell has written a book that will advance your understanding of social networking whether you're a nerd, Luddite, a savvy teen blogger, or, most importantly, a business person trying to gain an edge by embracing the latest Internet phenomenon." -Joel Dreyfuss, Editor in Chief, "Red Herring "magazine "Juliette Powell's book "33 Million People in the Room "is the perfect book for the class. Powell understands that social networking is the best way to find like-minded people online, either to pursue an interest, reach a particular goal, create or grow a business, or just to help establish a sense of community among people online and beyond. Bravo Prof. Powell for a job well done!" -Bill Sobel, Sobel Media, NY: MIEG, www.nymieg.org "Juliette Powell has brilliantly answered in rich dimensions "why "you should be deeply involved in this new communications fabric. Through vignettes with the true leaders of this revolution, Juliette has set forth all the energy and steam you need for your boilers to get going and enter the room." -Chris Brogan, Business Advisor, chrisbrogan.com "Juliette Powell has delivered a wonderfully succinct snapshot for embracing social computing as a way of doing business, not just the latest technology trend. Whether you are new to making connections online or are a social computing technology veteran, Juliette encapsulates the themes, concepts, and ideas that are most relevant for anyone in business interested in working in or exploring social computing." -Jeffrey Dachis, Cofounder, Razorfish, Inc.; Cofounder, Senior Partner Bond Art & Science; Chairman, Producers Guild of America New Media Council "Social networking is just not for breakfast anymore. "33 Million People in the Room "demonstrates how it transcends marketing and promotion, connecting people and companies in ways none of us dared dream. Thanks to Juliettte for putting this in perspective, and to social networks for so many of my restless nights." -David Blumenstein, Cofounder, The Hatchery "Juliette Powell puts a human face on the social changes being wrought online, whether describing new tools like MySpace and Facebook, or key concepts like viral communication and social capital." -Clay Shirky, Adjunct Professor, NYU's Graduate Interactive Telecommunications Program (ITP); Author, "Here Comes Everybody" " " "We all recognize that social networking and the technologies of connection and collaboration are an enormous phenomenon. But what do they mean? How can they, how will they be used to create social and economic value? Drawing on her own experience and on the insights of The Gathering Think Tank, Juliette Powell has developed a powerful set of answers to those critical questions. Full of clear explanations, helpful examples, and accessible advice, "33 Million People in the Room "is an important tool for managers and citizens alike-a sourcebook for the next economy." -Lawrence Wilkinson, Cofounder and Vice Chair, Oxygen Media; Cofounder and President, Global Business Network; Cofounder and Chair, Heminge & Condell "Juliette has done a terrific job of capturing the power of and the opportunities presented by social networks. Whether you are looking to maximize the impact of 'You Inc' or a global company, there are important lessons in this book. Things have changed, again, and this book will help you capitalize on it." -Doug Zingale, General Manager of Strategic Partnerships, Zune, Microsoft Corporation Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks-and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative-from planning through measurement, and beyond. Getting on, getting started, and making social networks work for you Defining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrity Achieving worldwide impact in the niche that matters to you Transforming social and cultural capital into financial capital Be generous, build your trusted personal network-and discover all you get in return Profiting from the knowledge you never knew you had Opening your organization's own social networking channels- inside and out
Book Synopsis 33 Million People in the Room by : Juliette Powell
Download or read book 33 Million People in the Room written by Juliette Powell and published by Que Publishing. This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, "Smartmobs"; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In "33 Million People in the Room "Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those who have experienced it-but most people remain skeptical, guarded, and untrusting. Give up control? All control? Well, as she explains-YES! I've tried it, using six hundred fifty 'coauthors' to write a book-a book no one could have written, but to which 'everyone' could contribute. It was hard, very hard at first, to relinquish control, just as Powell describes. But the benefits she outlines are real. Try it-you'll see!" -Chuck House, Executive Director, Media X, Stanford University "Digital society is all about expanding and energizing connections between people and ideas in ways we are just starting to understand. "33 Million People in the Room "shares the perspective of an insider and shows us how business, entertainment, and politics all connect in the brave new world of social networking." -Kenny Miller, Creative Director and EVP, MTV Network Global Digital Media "If you thought social networks were just for kids, or geeks, or simply too frivolous for your time, then think again. Juliette Powell reveals the power of connections, the strategies to gain audience and the best practices to build community in this brisk-paced canter through the new tools and techniques for doing business. It's jargon-free and an easy read for those who have never dipped a toe in the water, but even experienced networkers will find wisdom in its pages. Real-world examples make a compelling case for her notion that social capital makes sound business sense and when successfully established can translate into capital in the bank." -Paul Brannan, Deputy Editor, News Interactive, BBC "Juliette Powell has written a book that will advance your understanding of social networking whether you're a nerd, Luddite, a savvy teen blogger, or, most importantly, a business person trying to gain an edge by embracing the latest Internet phenomenon." -Joel Dreyfuss, Editor in Chief, "Red Herring "magazine "Juliette Powell's book "33 Million People in the Room "is the perfect book for the class. Powell understands that social networking is the best way to find like-minded people online, either to pursue an interest, reach a particular goal, create or grow a business, or just to help establish a sense of community among people online and beyond. Bravo Prof. Powell for a job well done!" -Bill Sobel, Sobel Media, NY: MIEG, www.nymieg.org "Juliette Powell has brilliantly answered in rich dimensions "why "you should be deeply involved in this new communications fabric. Through vignettes with the true leaders of this revolution, Juliette has set forth all the energy and steam you need for your boilers to get going and enter the room." -Chris Brogan, Business Advisor, chrisbrogan.com "Juliette Powell has delivered a wonderfully succinct snapshot for embracing social computing as a way of doing business, not just the latest technology trend. Whether you are new to making connections online or are a social computing technology veteran, Juliette encapsulates the themes, concepts, and ideas that are most relevant for anyone in business interested in working in or exploring social computing." -Jeffrey Dachis, Cofounder, Razorfish, Inc.; Cofounder, Senior Partner Bond Art & Science; Chairman, Producers Guild of America New Media Council "Social networking is just not for breakfast anymore. "33 Million People in the Room "demonstrates how it transcends marketing and promotion, connecting people and companies in ways none of us dared dream. Thanks to Juliettte for putting this in perspective, and to social networks for so many of my restless nights." -David Blumenstein, Cofounder, The Hatchery "Juliette Powell puts a human face on the social changes being wrought online, whether describing new tools like MySpace and Facebook, or key concepts like viral communication and social capital." -Clay Shirky, Adjunct Professor, NYU's Graduate Interactive Telecommunications Program (ITP); Author, "Here Comes Everybody" " " "We all recognize that social networking and the technologies of connection and collaboration are an enormous phenomenon. But what do they mean? How can they, how will they be used to create social and economic value? Drawing on her own experience and on the insights of The Gathering Think Tank, Juliette Powell has developed a powerful set of answers to those critical questions. Full of clear explanations, helpful examples, and accessible advice, "33 Million People in the Room "is an important tool for managers and citizens alike-a sourcebook for the next economy." -Lawrence Wilkinson, Cofounder and Vice Chair, Oxygen Media; Cofounder and President, Global Business Network; Cofounder and Chair, Heminge & Condell "Juliette has done a terrific job of capturing the power of and the opportunities presented by social networks. Whether you are looking to maximize the impact of 'You Inc' or a global company, there are important lessons in this book. Things have changed, again, and this book will help you capitalize on it." -Doug Zingale, General Manager of Strategic Partnerships, Zune, Microsoft Corporation Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks-and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative-from planning through measurement, and beyond. Getting on, getting started, and making social networks work for you Defining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrity Achieving worldwide impact in the niche that matters to you Transforming social and cultural capital into financial capital Be generous, build your trusted personal network-and discover all you get in return Profiting from the knowledge you never knew you had Opening your organization's own social networking channels- inside and out
