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In this thought-provoking volume, a physician and public health expert challenges the notion that detecting cancer early always saves lives.
Book Synopsis Should I Be Tested for Cancer? by : H. Gilbert Welch
Download or read book Should I Be Tested for Cancer? written by H. Gilbert Welch and published by Univ of California Press. This book was released on 2006-03-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thought-provoking volume, a physician and public health expert challenges the notion that detecting cancer early always saves lives.
An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
Book Synopsis User Tested by : Janelle Estes
Download or read book User Tested written by Janelle Estes and published by John Wiley & Sons. This book was released on 2022-02-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
Book Synopsis Histocompatibility Testing 1984 by : E.D. Albert
Download or read book Histocompatibility Testing 1984 written by E.D. Albert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt:
An essential library of tests for self-knowledge and success, from the strategic thinking experts behind the international bestseller The Decision Book. Are you clever? Can you self-motivate? Are you creative? How do you handle money? Can you lead others well? With their trademark style and wit, best-selling authors Mikael Krogerus and Roman Tschäppeler present sixty-four tests spanning intelligence and personality type; creativity and leadership skills; fitness and lifestyle; and knowledge and belief. From what you see in a Rorschach test to comparing your workout against a Navy SEAL’s, from EQ to IQ and Myers-Briggs in between, The Test Book offers a panoply of ways to assess yourself and decide what you need to succeed. As Krogerus and Tschäppeler highlight, you can only know whether you have the right skills, the right job, or the right partner when you know where you stand right now. Small enough to fit in your pocket but packed with insight and good humor, The Test Book delivers a quick, fun way to evaluate your life and happiness.
Book Synopsis The Test Book by : Mikael Krogerus
Download or read book The Test Book written by Mikael Krogerus and published by W. W. Norton & Company. This book was released on 2015-10-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential library of tests for self-knowledge and success, from the strategic thinking experts behind the international bestseller The Decision Book. Are you clever? Can you self-motivate? Are you creative? How do you handle money? Can you lead others well? With their trademark style and wit, best-selling authors Mikael Krogerus and Roman Tschäppeler present sixty-four tests spanning intelligence and personality type; creativity and leadership skills; fitness and lifestyle; and knowledge and belief. From what you see in a Rorschach test to comparing your workout against a Navy SEAL’s, from EQ to IQ and Myers-Briggs in between, The Test Book offers a panoply of ways to assess yourself and decide what you need to succeed. As Krogerus and Tschäppeler highlight, you can only know whether you have the right skills, the right job, or the right partner when you know where you stand right now. Small enough to fit in your pocket but packed with insight and good humor, The Test Book delivers a quick, fun way to evaluate your life and happiness.
The emergence of COVID-19 has raised urgent and important questions about the role of Canadian intelligence and national security within a global health crisis. Some argue that the effects of COVID-19 on Canada represent an intelligence failure, or a failure of early warning. Others argue that the role of intelligence and national security in matters of health is--and should remain--limited. At the same time, traditional security threats have rapidly evolved, themselves impacted and influenced by the global pandemic. Stress Tested brings together leading experts to examine the role of Canada's national security and intelligence community in anticipating, responding to, and managing a global public welfare emergency. This interdisciplinary collection offers a clear-eyed view of successes, failures, and lessons learned in Canada's pandemic response. Addressing topics including supply chain disruptions, infrastructure security, the ethics of surveillance within the context of pandemic response, the threats and potential threats of digital misinformation and fringe beliefs, and the challenges of maintaining security and intelligence operations during an ongoing pandemic, Stress Tested is essential reading for anyone interested in the lasting impacts of the COVID-19 pandemic.
Book Synopsis Stress Tested: The Covid-19 Pandemic and Canadian National Security by : Leah West
Download or read book Stress Tested: The Covid-19 Pandemic and Canadian National Security written by Leah West and published by University of Calgary Press. This book was released on 2021-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of COVID-19 has raised urgent and important questions about the role of Canadian intelligence and national security within a global health crisis. Some argue that the effects of COVID-19 on Canada represent an intelligence failure, or a failure of early warning. Others argue that the role of intelligence and national security in matters of health is--and should remain--limited. At the same time, traditional security threats have rapidly evolved, themselves impacted and influenced by the global pandemic. Stress Tested brings together leading experts to examine the role of Canada's national security and intelligence community in anticipating, responding to, and managing a global public welfare emergency. This interdisciplinary collection offers a clear-eyed view of successes, failures, and lessons learned in Canada's pandemic response. Addressing topics including supply chain disruptions, infrastructure security, the ethics of surveillance within the context of pandemic response, the threats and potential threats of digital misinformation and fringe beliefs, and the challenges of maintaining security and intelligence operations during an ongoing pandemic, Stress Tested is essential reading for anyone interested in the lasting impacts of the COVID-19 pandemic.
A bear and a frog attempt to answer the age-old question "How do books work?" in this clever, interactive picture book from animator Louie Zong. Test This Book! features a bear scientist and a frog scientist testing how books work in a variety of exciting, dramatic experiments. What happens when readers sit on their books? Shake them? Whisper secrets to them? The results are funny, surprising, and very, very informative. This hilarious picture book is a great read-aloud experience, as readers are rewarded for physically interacting with the book. And they also learn a little about the scientific method—the basis of all STEM education. An Imprint Book
Book Synopsis Test This Book! by : Louie Zong
Download or read book Test This Book! written by Louie Zong and published by Imprint. This book was released on 2020-08-11 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bear and a frog attempt to answer the age-old question "How do books work?" in this clever, interactive picture book from animator Louie Zong. Test This Book! features a bear scientist and a frog scientist testing how books work in a variety of exciting, dramatic experiments. What happens when readers sit on their books? Shake them? Whisper secrets to them? The results are funny, surprising, and very, very informative. This hilarious picture book is a great read-aloud experience, as readers are rewarded for physically interacting with the book. And they also learn a little about the scientific method—the basis of all STEM education. An Imprint Book
"[The anti-testing] movement now has a guidebook. . . . Kamenetz shows how fundamentally American it would be to move toward a more holistic system." -- New York Times Book Review The Test is an essential and critically acclaimed book for any parent confounded by our national obsession with standardized testing. It recounts the shocking history and tempestuous politics of testing and borrows strategies from fields as diverse as games, neuroscience, and ancient philosophy to help children cope. It presents the stories of families, teachers, and schools maneuvering within and beyond the existing educational system, playing and winning the testing game. And it points the way toward a hopeful future of better tests and happier kids.
Book Synopsis The Test by : Anya Kamenetz
Download or read book The Test written by Anya Kamenetz and published by PublicAffairs. This book was released on 2015-01-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[The anti-testing] movement now has a guidebook. . . . Kamenetz shows how fundamentally American it would be to move toward a more holistic system." -- New York Times Book Review The Test is an essential and critically acclaimed book for any parent confounded by our national obsession with standardized testing. It recounts the shocking history and tempestuous politics of testing and borrows strategies from fields as diverse as games, neuroscience, and ancient philosophy to help children cope. It presents the stories of families, teachers, and schools maneuvering within and beyond the existing educational system, playing and winning the testing game. And it points the way toward a hopeful future of better tests and happier kids.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Book Synopsis The Mom Test by : Rob Fitzpatrick
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Book Synopsis Testing Fertilizers for Missouri Farmers, 1926 by : Leonard Dixon Haigh
Download or read book Testing Fertilizers for Missouri Farmers, 1926 written by Leonard Dixon Haigh and published by . This book was released on 1927 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Enhance your toolkit with the best of the best—100+ tested and perfected activities guaranteed to succeed "A treasured collection with some never-before-seen tools and activities to increase participation and retention for your learners. . . . The 'insider's tips' feature helps even the newest trainer facilitate these activities like a pro." —Jean Barbazette, author of The Art of Great Training Delivery "I believe in the effectiveness of training activities, the brilliance of Elaine's editorial skills, and the street smarts of my ASTD colleagues. They all come together in this brilliant book." —Dr. Sivasailam "Thiagi" Thiagarajan, of The Thiagi Group; author of Jolts! "What a wonderful book! . . . This is a must-have reference book for every learning and development professional." —Jack and Patti Phillips, Founders, Chairman and CEO of the ROI Institute, Inc. Workplace learning professionals are always looking for the best solution—tried-and-true activities, ones that work every time, ones that always lead participants to gain deeper insight into their leadership capabilities and potential. The Book of Road-Tested Activities gives you just what you're looking for: well-crafted games and activities that have been put to the test in real training situations and proven effective. To create this edited collection, training legend Elaine Biech painstakingly selected the very best—more than 100 activities that ASTD training professionals have taken to the finish line with excellent results. Divided between activities geared toward specific workshop topics and multi-purpose training tools and techniques, the book covers: Training topics—communication, listening, customer service and sales, creativity and innovation, teamwork, leadership, and more Tools and techniques—icebreakers, openings, reviews, and online learning, plus unique tools that will add a new twist to your own techniques With both new, innovative activities and classic, dependable ones enhanced with creative variations, Elaine Biech's The Book of Road-Tested Activities provides you with an array of tried-and-true training tools for every occasion and purpose. They'll help you achieve your own stellar track record of successful training and satisfied customers.
Book Synopsis The Book of Road-Tested Activities by : Elaine Biech
Download or read book The Book of Road-Tested Activities written by Elaine Biech and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your toolkit with the best of the best—100+ tested and perfected activities guaranteed to succeed "A treasured collection with some never-before-seen tools and activities to increase participation and retention for your learners. . . . The 'insider's tips' feature helps even the newest trainer facilitate these activities like a pro." —Jean Barbazette, author of The Art of Great Training Delivery "I believe in the effectiveness of training activities, the brilliance of Elaine's editorial skills, and the street smarts of my ASTD colleagues. They all come together in this brilliant book." —Dr. Sivasailam "Thiagi" Thiagarajan, of The Thiagi Group; author of Jolts! "What a wonderful book! . . . This is a must-have reference book for every learning and development professional." —Jack and Patti Phillips, Founders, Chairman and CEO of the ROI Institute, Inc. Workplace learning professionals are always looking for the best solution—tried-and-true activities, ones that work every time, ones that always lead participants to gain deeper insight into their leadership capabilities and potential. The Book of Road-Tested Activities gives you just what you're looking for: well-crafted games and activities that have been put to the test in real training situations and proven effective. To create this edited collection, training legend Elaine Biech painstakingly selected the very best—more than 100 activities that ASTD training professionals have taken to the finish line with excellent results. Divided between activities geared toward specific workshop topics and multi-purpose training tools and techniques, the book covers: Training topics—communication, listening, customer service and sales, creativity and innovation, teamwork, leadership, and more Tools and techniques—icebreakers, openings, reviews, and online learning, plus unique tools that will add a new twist to your own techniques With both new, innovative activities and classic, dependable ones enhanced with creative variations, Elaine Biech's The Book of Road-Tested Activities provides you with an array of tried-and-true training tools for every occasion and purpose. They'll help you achieve your own stellar track record of successful training and satisfied customers.
