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The Absolute Essentials of Entrepreneurship

Author: Nerys Fuller-Love

Publisher: Routledge

Published: 2020-05-25

Total Pages: 107

ISBN-13: 100007627X

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Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs

Book Synopsis The Absolute Essentials of Entrepreneurship by : Nerys Fuller-Love

Download or read book The Absolute Essentials of Entrepreneurship written by Nerys Fuller-Love and published by Routledge. This book was released on 2020-05-25 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs

Absolute Essentials of Strategic Management

Author: Barry J. Witcher

Publisher: Routledge

Published: 2019-08-22

Total Pages: 150

ISBN-13: 0429774036

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Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

Book Synopsis Absolute Essentials of Strategic Management by : Barry J. Witcher

Download or read book Absolute Essentials of Strategic Management written by Barry J. Witcher and published by Routledge. This book was released on 2019-08-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

Absolute Essentials of International Business

Author: Alan Sitkin

Publisher: Routledge

Published: 2020-09-24

Total Pages: 190

ISBN-13: 0429663854

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As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.

Book Synopsis Absolute Essentials of International Business by : Alan Sitkin

Download or read book Absolute Essentials of International Business written by Alan Sitkin and published by Routledge. This book was released on 2020-09-24 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.

Absolute Essentials of Business Behavioural Ethics

Author: Nina Seppala

Publisher: Routledge

Published: 2020-10-07

Total Pages: 92

ISBN-13: 1000193535

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Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. Why do seemingly responsible employees and managers sometimes act in bad ways? This book explains how people behave in real situations and what action can be taken to nudge behaviour in a more ethical direction. This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management). Each chapter is presented as a story with details about the experimental designs and related research findings. The key features include learning outcomes, suggested class activities, mock assessment questions, and an annotated list of key readings and these provide a one-stop text for tutors and students interested in this increasingly important area of study.

Book Synopsis Absolute Essentials of Business Behavioural Ethics by : Nina Seppala

Download or read book Absolute Essentials of Business Behavioural Ethics written by Nina Seppala and published by Routledge. This book was released on 2020-10-07 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. Why do seemingly responsible employees and managers sometimes act in bad ways? This book explains how people behave in real situations and what action can be taken to nudge behaviour in a more ethical direction. This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management). Each chapter is presented as a story with details about the experimental designs and related research findings. The key features include learning outcomes, suggested class activities, mock assessment questions, and an annotated list of key readings and these provide a one-stop text for tutors and students interested in this increasingly important area of study.

Effectuation

Author: Sarasvathy, Saras D.

Publisher: Edward Elgar Publishing

Published: 2022-01-28

Total Pages: 328

ISBN-13: 1839102586

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To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bestselling Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities.

Book Synopsis Effectuation by : Sarasvathy, Saras D.

Download or read book Effectuation written by Sarasvathy, Saras D. and published by Edward Elgar Publishing. This book was released on 2022-01-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bestselling Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities.

Absolute Essentials of Digital Marketing

Author: Alan Charlesworth

Publisher: Routledge

Published: 2020-09-24

Total Pages: 100

ISBN-13: 1000209121

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This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

Book Synopsis Absolute Essentials of Digital Marketing by : Alan Charlesworth

Download or read book Absolute Essentials of Digital Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2020-09-24 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

Absolute Essentials of Project Management

Author: Paul Roberts

Publisher: Routledge

Published: 2020-10-01

Total Pages: 141

ISBN-13: 1000174670

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Contemporary organisations proliferate with projects. Managing projects, working with project managers and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools and techniques that can bewilder. This shortform text homes in on the absolute essential elements of the field. With practical insights throughout, the book provides readers with a concise understanding of key concepts, techniques and outcomes such as ownership, execution, success, quality, budgets and risks. Features include essential summaries and expert guides to further reading. Authored by an experienced project and change management practitioner, consultant and educator, this unique resource will be essential reading for students of project management looking to excel in employment.

Book Synopsis Absolute Essentials of Project Management by : Paul Roberts

Download or read book Absolute Essentials of Project Management written by Paul Roberts and published by Routledge. This book was released on 2020-10-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary organisations proliferate with projects. Managing projects, working with project managers and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools and techniques that can bewilder. This shortform text homes in on the absolute essential elements of the field. With practical insights throughout, the book provides readers with a concise understanding of key concepts, techniques and outcomes such as ownership, execution, success, quality, budgets and risks. Features include essential summaries and expert guides to further reading. Authored by an experienced project and change management practitioner, consultant and educator, this unique resource will be essential reading for students of project management looking to excel in employment.

Absolute Essentials of Business Ethics

Author: Peter Stanwick

Publisher: Routledge

Published: 2020-11-19

Total Pages: 114

ISBN-13: 1000214834

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This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and analyze ethical and unethical behaviors of firms through numerous real -life examples including Patagonia, Costco, LVMH, Bill Gates, Muhummad Yunus, Enron, WorldCom, Samsung, Purdue Pharma, Vale Mining and the COVID-19 crisis. Regardless of career path or occupation, Absolute Essentials of Business Ethics is a valuable resource to understand why people make decisions based on their own ethical values and beliefs. Useful at both undergraduate and graduate levels, this unique textbook will serve students of business ethics around the world.

Book Synopsis Absolute Essentials of Business Ethics by : Peter Stanwick

Download or read book Absolute Essentials of Business Ethics written by Peter Stanwick and published by Routledge. This book was released on 2020-11-19 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and analyze ethical and unethical behaviors of firms through numerous real -life examples including Patagonia, Costco, LVMH, Bill Gates, Muhummad Yunus, Enron, WorldCom, Samsung, Purdue Pharma, Vale Mining and the COVID-19 crisis. Regardless of career path or occupation, Absolute Essentials of Business Ethics is a valuable resource to understand why people make decisions based on their own ethical values and beliefs. Useful at both undergraduate and graduate levels, this unique textbook will serve students of business ethics around the world.

Absolute Essentials of Corporate Governance

Author: Stephen Bloomfield

Publisher: Routledge

Published: 2020-10-12

Total Pages: 101

ISBN-13: 1000195309

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This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field. Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a recitation of statutes, regulations and principles, devoid of context. Features include basic definitions, reviews of theoretical governance problems, and a worldwide review of current governance provisions along with more detail on the UK situation. Revealing the geology of governance in the business world, the book highlights its progress set into a framework of regulation and law. This textbook provides a brief, authoritative summary of the field for two core audiences: as a reference for specialist readers, and as an concise introduction for non-specialist readers.

Book Synopsis Absolute Essentials of Corporate Governance by : Stephen Bloomfield

Download or read book Absolute Essentials of Corporate Governance written by Stephen Bloomfield and published by Routledge. This book was released on 2020-10-12 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field. Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a recitation of statutes, regulations and principles, devoid of context. Features include basic definitions, reviews of theoretical governance problems, and a worldwide review of current governance provisions along with more detail on the UK situation. Revealing the geology of governance in the business world, the book highlights its progress set into a framework of regulation and law. This textbook provides a brief, authoritative summary of the field for two core audiences: as a reference for specialist readers, and as an concise introduction for non-specialist readers.

Absolute Essentials of Strategic Marketing

Author: Tony Proctor

Publisher: Routledge

Published: 2023-05

Total Pages: 0

ISBN-13: 9780367524753

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Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

Book Synopsis Absolute Essentials of Strategic Marketing by : Tony Proctor

Download or read book Absolute Essentials of Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2023-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.