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There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.
Book Synopsis The Advantage by : Patrick M. Lencioni
Download or read book The Advantage written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2012-03-14 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.
The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
Book Synopsis The Unfair Advantage by : Ash Ali
Download or read book The Unfair Advantage written by Ash Ali and published by St. Martin's Press. This book was released on 2022-06-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
The enhanced edition includes over 30 minutes of video featuring author Patrick Lencioni exploring the book's concepts more in-depth and providing new illustrative stories. It also includes color PDFs of many of the book's models, tools, and assessments.
Book Synopsis The Advantage, Enhanced Edition by : Patrick M. Lencioni
Download or read book The Advantage, Enhanced Edition written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2012-08-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The enhanced edition includes over 30 minutes of video featuring author Patrick Lencioni exploring the book's concepts more in-depth and providing new illustrative stories. It also includes color PDFs of many of the book's models, tools, and assessments.
As part of the notorious MIT Team depicted in Ben Mezrich's now classic Bringing Down the House, Jeff Ma used math and statistics to master the game of blackjack and reap handsome rewards at casinos. Years later, Ma has inspired not only a bestselling novel and hit movie, but has also started three different companies—the latest of which, Citizen Sports, is an innovative marriage of sports, betting, and digital technology—and launched a successful corporate speaking career. The House Advantage reveals Ma's cutting-edge mathematical insights into the world of statistics and makes them applicable to a wide business audience. He argues that numbers are the key to analyzing nearly everything in the world of business, from how to spot and profit from global market inefficiencies to having multiple backup plans in anticipation of every probability. Ma's stories and business lessons are as intriguing as they are universally applicable.
Book Synopsis The House Advantage by : Jeffrey Ma
Download or read book The House Advantage written by Jeffrey Ma and published by St. Martin's Press. This book was released on 2012-02-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of the notorious MIT Team depicted in Ben Mezrich's now classic Bringing Down the House, Jeff Ma used math and statistics to master the game of blackjack and reap handsome rewards at casinos. Years later, Ma has inspired not only a bestselling novel and hit movie, but has also started three different companies—the latest of which, Citizen Sports, is an innovative marriage of sports, betting, and digital technology—and launched a successful corporate speaking career. The House Advantage reveals Ma's cutting-edge mathematical insights into the world of statistics and makes them applicable to a wide business audience. He argues that numbers are the key to analyzing nearly everything in the world of business, from how to spot and profit from global market inefficiencies to having multiple backup plans in anticipation of every probability. Ma's stories and business lessons are as intriguing as they are universally applicable.
In Dahlia Adler's Home Field Advantage, a sweet and funny f/f romance from the author of Cool for the Summer, a cheerleader and the school's newest quarterback are playing to win, but might lose their hearts in the process. Amber McCloud’s dream is to become cheer captain at the end of the year, but it’s an extra-tall order to be joyful and spirited when the quarterback of your team has been killed in a car accident. For both the team and the squad, watching Robbie get replaced by newcomer Jack Walsh is brutal. And when it turns out Jack is actually short for Jaclyn, all hell breaks loose. The players refuse to be led by a girl, the cheerleaders are mad about the changes to their traditions, and the fact that Robbie’s been not only replaced but outshined by a QB who wears a sports bra has more than a few Atherton Alligators in a rage. Amber tries for some semblance of unity, but it quickly becomes clear that she's only got a future on the squad and with her friends if she helps them take Jack down. Just one problem: Amber and Jack are falling for each other, and if Amber can't stand up for Jack and figure out how to get everyone to fall in line, her dream may come at the cost of her heart. Dahlia Adler's Home Field Advantage is a sparkling romance about fighting for what - or who - you truly want.
Book Synopsis Home Field Advantage by : Dahlia Adler
Download or read book Home Field Advantage written by Dahlia Adler and published by Wednesday Books. This book was released on 2022-06-07 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dahlia Adler's Home Field Advantage, a sweet and funny f/f romance from the author of Cool for the Summer, a cheerleader and the school's newest quarterback are playing to win, but might lose their hearts in the process. Amber McCloud’s dream is to become cheer captain at the end of the year, but it’s an extra-tall order to be joyful and spirited when the quarterback of your team has been killed in a car accident. For both the team and the squad, watching Robbie get replaced by newcomer Jack Walsh is brutal. And when it turns out Jack is actually short for Jaclyn, all hell breaks loose. The players refuse to be led by a girl, the cheerleaders are mad about the changes to their traditions, and the fact that Robbie’s been not only replaced but outshined by a QB who wears a sports bra has more than a few Atherton Alligators in a rage. Amber tries for some semblance of unity, but it quickly becomes clear that she's only got a future on the squad and with her friends if she helps them take Jack down. Just one problem: Amber and Jack are falling for each other, and if Amber can't stand up for Jack and figure out how to get everyone to fall in line, her dream may come at the cost of her heart. Dahlia Adler's Home Field Advantage is a sparkling romance about fighting for what - or who - you truly want.
The Complete Fire Inspector I and II Training Solution! Fire inspectors need to know how to interpret and apply national and local codes and standards in the office and in the field. Fire Inspector: Principles and Practice is designed to prepare fire inspectors to ensure the highest standards of fire and life safety in their communities. The National Fire Protection Association (NFPA) and the International Association of Fire Chiefs (IAFC) are pleased to bring you Fire Inspector: Principles and Practice, a modern integrated teaching and learning system for the fire inspector. This textbook meets and exceeds the job performance requirements for level I and II fire inspectors from Chapters 4 and 5 of NFPA 1031, Standard for Professional Qualifications for Fire Inspector and Plan Examiner, 2009 Edition. Fire Inspector: Principles and Practice is built on a solid foundation of the basics: building construction, fire growth, and types of occupancies. This fundamental knowledge is presented in a concise, understandable writing style that is easy to digest and recall. The solid foundation of fire and building knowledge then branches out to show the fire inspector how abstract concepts and codes will be concretely applied on a daily basis. This is the text that truly prepares fire inspectors for the real world.
Book Synopsis Fire Inspector: Principles and Practice by : William Jenaway
Download or read book Fire Inspector: Principles and Practice written by William Jenaway and published by Jones & Bartlett Publishers. This book was released on 2011-08-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Fire Inspector I and II Training Solution! Fire inspectors need to know how to interpret and apply national and local codes and standards in the office and in the field. Fire Inspector: Principles and Practice is designed to prepare fire inspectors to ensure the highest standards of fire and life safety in their communities. The National Fire Protection Association (NFPA) and the International Association of Fire Chiefs (IAFC) are pleased to bring you Fire Inspector: Principles and Practice, a modern integrated teaching and learning system for the fire inspector. This textbook meets and exceeds the job performance requirements for level I and II fire inspectors from Chapters 4 and 5 of NFPA 1031, Standard for Professional Qualifications for Fire Inspector and Plan Examiner, 2009 Edition. Fire Inspector: Principles and Practice is built on a solid foundation of the basics: building construction, fire growth, and types of occupancies. This fundamental knowledge is presented in a concise, understandable writing style that is easy to digest and recall. The solid foundation of fire and building knowledge then branches out to show the fire inspector how abstract concepts and codes will be concretely applied on a daily basis. This is the text that truly prepares fire inspectors for the real world.
The National Fire Protection Association (NFPA) And The International Association of Fire Chiefs (IAFC) are pleased to bring you the Second Edition of Fire Officer: Principles and Practice, a modern integrated teaching and learning system For The Fire Officer I and II levels. Fire officers need to know how to make the transition from fire fighter to leader. Fire Officer: Principles and Practice, Second Edition is designed to help fire fighters make a smooth transition to fire officer. Covering the entire scope of NFPA 1021, Standard for Fire Officer Professional Qualifications, 2009 Edition, Fire Officer combines current content with dynamic features and interactive technology to better support instructors and help prepare future fire officers for any situation that may arise. Safety is Principle! the Second Edition features a laser-like focus on fire fighter safety. Reducing fire fighter injuries and deaths requires the dedicated efforts of every fire fighter, fire officer, fire department, And The entire fire community working together. it is with this goal in mind that we have integrated the 16 Firefighter Life Safety Initiatives developed by the National Fallen Firefighters Foundation into the text. Likewise, In each of the chapters, actual National Fire Fighter Near-Miss Reporting System cases are discussed to drive home safety And The lessons learned from those incidents. Some of the guiding principles added To The new edition include: Description of the “Everybody Goes Home” And The National Fire Fighter Near-Miss Reporting System, including over a dozen company officer near-miss examples throughout the text. Description of the IAFC/IAFF Firefighter Safety and Deployment Study. The latest fire fighter death and injury issues as reported by the NFPA® National Fallen Firefighters Foundation, IAFC, and IAFF, including results of a thirty-year retrospective study. Changes in fire-ground accountability and rapid intervention practices. Results of National Institute of Standards and Technology research on wind-driven fires, thermal imaging cameras, and fire dynamics as related to fire fighter survival. The latest developments in crew resource management. The Second Edition also reflects the latest developments in: Building a personal development plan through education, training, self-development, and experience, including a description of the Fire and Emergency Services Higher Education (FESHE) program. The impact of blogs, video sharing, and social networks. How to budget for a grant. Changes in the National Response Framework and National Incident Management System. Additional items related to fire fighter safety and health are included. Click here to view a sample chapter from Fire Officer: Principles and Practice, Second Edition .
Book Synopsis Fire Officer by : International Association of Fire Chiefs
Download or read book Fire Officer written by International Association of Fire Chiefs and published by Jones & Bartlett Learning. This book was released on 2010 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Fire Protection Association (NFPA) And The International Association of Fire Chiefs (IAFC) are pleased to bring you the Second Edition of Fire Officer: Principles and Practice, a modern integrated teaching and learning system For The Fire Officer I and II levels. Fire officers need to know how to make the transition from fire fighter to leader. Fire Officer: Principles and Practice, Second Edition is designed to help fire fighters make a smooth transition to fire officer. Covering the entire scope of NFPA 1021, Standard for Fire Officer Professional Qualifications, 2009 Edition, Fire Officer combines current content with dynamic features and interactive technology to better support instructors and help prepare future fire officers for any situation that may arise. Safety is Principle! the Second Edition features a laser-like focus on fire fighter safety. Reducing fire fighter injuries and deaths requires the dedicated efforts of every fire fighter, fire officer, fire department, And The entire fire community working together. it is with this goal in mind that we have integrated the 16 Firefighter Life Safety Initiatives developed by the National Fallen Firefighters Foundation into the text. Likewise, In each of the chapters, actual National Fire Fighter Near-Miss Reporting System cases are discussed to drive home safety And The lessons learned from those incidents. Some of the guiding principles added To The new edition include: Description of the “Everybody Goes Home” And The National Fire Fighter Near-Miss Reporting System, including over a dozen company officer near-miss examples throughout the text. Description of the IAFC/IAFF Firefighter Safety and Deployment Study. The latest fire fighter death and injury issues as reported by the NFPA® National Fallen Firefighters Foundation, IAFC, and IAFF, including results of a thirty-year retrospective study. Changes in fire-ground accountability and rapid intervention practices. Results of National Institute of Standards and Technology research on wind-driven fires, thermal imaging cameras, and fire dynamics as related to fire fighter survival. The latest developments in crew resource management. The Second Edition also reflects the latest developments in: Building a personal development plan through education, training, self-development, and experience, including a description of the Fire and Emergency Services Higher Education (FESHE) program. The impact of blogs, video sharing, and social networks. How to budget for a grant. Changes in the National Response Framework and National Incident Management System. Additional items related to fire fighter safety and health are included. Click here to view a sample chapter from Fire Officer: Principles and Practice, Second Edition .
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
Book Synopsis The Price Advantage by : Michael V. Marn
Download or read book The Price Advantage written by Michael V. Marn and published by John Wiley & Sons. This book was released on 2004-04-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Book Synopsis Competitive Advantage by : Michael E. Porter
Download or read book Competitive Advantage written by Michael E. Porter and published by Simon and Schuster. This book was released on 2008-06-30 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet. In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage. Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America's 500 fastest growing private companies by Inc. Magazine in 1997. Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works extensively with senior management leadership teams to develop and implement go-to-market growth strategies. His clients include IBM, American Express, Marriott, Xerox, Fidelity Investments, Bristol-Myers Squibb, and Johnson & Johnson. Under his leadership, Oxford Associates has developed leading-edge strategies, business processes and systems for deploying and integrating multi-channel sales and marketing systems. They work to align products with the right customers via an appropriate mix of the Internet, telesales, distributors, value-added partners, and traditional sales force channels. Mr. Furey is the co-author of THE CHANNEL ADVANTAGE (Butterworth-Heinemann, August 31, 1999), which is endorsed by the CEOs of America Online, Lotus Development, Ocean Spray, and Xerox. Mr. Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School. Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT&T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model. In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill). He is on the review board of the Journal of Selling and Major Account Management, which published his article, Multiple Channel Sales Strategy, in the April, 1999 issue. His firm, The Sales Strategy Institute, works with clients to identify and evaluate new go-to-market opportunities and conducts in-depth channel strategy workshops and seminars. Mr. Friedman is a frequent guest speaker and lecturer on sales and channel strategy throughout the United States, Europe and Asia. Mr. Friedman earned an MA from the University of Chicago.
Book Synopsis The Channel Advantage by : Tim Furey
Download or read book The Channel Advantage written by Tim Furey and published by Routledge. This book was released on 2012-05-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet. In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage. Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America's 500 fastest growing private companies by Inc. Magazine in 1997. Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works extensively with senior management leadership teams to develop and implement go-to-market growth strategies. His clients include IBM, American Express, Marriott, Xerox, Fidelity Investments, Bristol-Myers Squibb, and Johnson & Johnson. Under his leadership, Oxford Associates has developed leading-edge strategies, business processes and systems for deploying and integrating multi-channel sales and marketing systems. They work to align products with the right customers via an appropriate mix of the Internet, telesales, distributors, value-added partners, and traditional sales force channels. Mr. Furey is the co-author of THE CHANNEL ADVANTAGE (Butterworth-Heinemann, August 31, 1999), which is endorsed by the CEOs of America Online, Lotus Development, Ocean Spray, and Xerox. Mr. Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School. Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT&T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model. In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill). He is on the review board of the Journal of Selling and Major Account Management, which published his article, Multiple Channel Sales Strategy, in the April, 1999 issue. His firm, The Sales Strategy Institute, works with clients to identify and evaluate new go-to-market opportunities and conducts in-depth channel strategy workshops and seminars. Mr. Friedman is a frequent guest speaker and lecturer on sales and channel strategy throughout the United States, Europe and Asia. Mr. Friedman earned an MA from the University of Chicago.
