The Art and Craft of PR

The Art and Craft of PR

Author: Sandra Stahl

Publisher:

Published: 2018

Total Pages: 184

ISBN-13: 9789352807451

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Book Synopsis The Art and Craft of PR by : Sandra Stahl

Download or read book The Art and Craft of PR written by Sandra Stahl and published by . This book was released on 2018 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Art & Craft of PR

The Art & Craft of PR

Author: Sandra Stahl

Publisher: Lid Publishing

Published: 2018-03-20

Total Pages: 0

ISBN-13: 9780999187104

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Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --


Book Synopsis The Art & Craft of PR by : Sandra Stahl

Download or read book The Art & Craft of PR written by Sandra Stahl and published by Lid Publishing. This book was released on 2018-03-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --


Myths of PR

Myths of PR

Author: Rich Leigh

Publisher: Kogan Page Publishers

Published: 2017-04-03

Total Pages: 225

ISBN-13: 0749479604

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.


Book Synopsis Myths of PR by : Rich Leigh

Download or read book Myths of PR written by Rich Leigh and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.


Abstracting Craft

Abstracting Craft

Author: Malcolm McCullough

Publisher: MIT Press

Published: 1998

Total Pages: 336

ISBN-13: 9780262631891

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In this investigation of the possibility of craft in the digital realm, the author discusses the emergence of computation as a medium, rather than just a set of tools, suggesting a growing correspondence between digital work and traditional craft.


Book Synopsis Abstracting Craft by : Malcolm McCullough

Download or read book Abstracting Craft written by Malcolm McCullough and published by MIT Press. This book was released on 1998 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this investigation of the possibility of craft in the digital realm, the author discusses the emergence of computation as a medium, rather than just a set of tools, suggesting a growing correspondence between digital work and traditional craft.


Dialogues in Public Art

Dialogues in Public Art

Author: Tom Finkelpearl

Publisher: MIT Press

Published: 2000

Total Pages: 476

ISBN-13: 9780262561488

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Examining the changing attitudes toward the city as the site for public art.


Book Synopsis Dialogues in Public Art by : Tom Finkelpearl

Download or read book Dialogues in Public Art written by Tom Finkelpearl and published by MIT Press. This book was released on 2000 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the changing attitudes toward the city as the site for public art.


Wordsmithing

Wordsmithing

Author: Rhody & Hackley

Publisher: Pearson

Published: 2009-12

Total Pages: 178

ISBN-13: 9780558526443

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""Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when it's done well, it's pure artistry."" -Foreword "WORDSMITHING "explains the how and why of writing for public relations from the perspective of a world-class professional and a noted academic. It covers the basic forms of writing for public relations, from the five types of news releases to briefing papers and story pitches, and gives step-by-step instruction on how to write each of them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to creating the most effective distribution channels. "WORDSMITHING "is ideal as a basic text for students in college public relations classes, or as a reference work for professionals already in the field, particularly those in the early years of their careers. The text is reader-friendly, written in a conversational tone that is easy to read, understand, and remember. It also carries a set of interactive CD exercises that lets readers compare their solutions to the exercises with those of the authors. The authors of "WORDSMITHING "understand that one of the most effective ways to learn how to "write is to write a lot, write some more, and then rewrite what you've written." In that spirit, the book contains exercises at the end of each chapter to provide experience with this very necessary practice. And, as the other way to learn to write is by reading a lot, the text also offers some suggested readings.


Book Synopsis Wordsmithing by : Rhody & Hackley

Download or read book Wordsmithing written by Rhody & Hackley and published by Pearson. This book was released on 2009-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when it's done well, it's pure artistry."" -Foreword "WORDSMITHING "explains the how and why of writing for public relations from the perspective of a world-class professional and a noted academic. It covers the basic forms of writing for public relations, from the five types of news releases to briefing papers and story pitches, and gives step-by-step instruction on how to write each of them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to creating the most effective distribution channels. "WORDSMITHING "is ideal as a basic text for students in college public relations classes, or as a reference work for professionals already in the field, particularly those in the early years of their careers. The text is reader-friendly, written in a conversational tone that is easy to read, understand, and remember. It also carries a set of interactive CD exercises that lets readers compare their solutions to the exercises with those of the authors. The authors of "WORDSMITHING "understand that one of the most effective ways to learn how to "write is to write a lot, write some more, and then rewrite what you've written." In that spirit, the book contains exercises at the end of each chapter to provide experience with this very necessary practice. And, as the other way to learn to write is by reading a lot, the text also offers some suggested readings.


Public Relations For Dummies

Public Relations For Dummies

Author: Eric Yaverbaum

Publisher: John Wiley & Sons

Published: 2011-03-03

Total Pages: 391

ISBN-13: 111805279X

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis


Book Synopsis Public Relations For Dummies by : Eric Yaverbaum

Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis


Wordsmithing

Wordsmithing

Author: Ron Rhody

Publisher:

Published: 2009

Total Pages: 165

ISBN-13: 9780558031268

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Book Synopsis Wordsmithing by : Ron Rhody

Download or read book Wordsmithing written by Ron Rhody and published by . This book was released on 2009 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt:


This Is How You Pitch

This Is How You Pitch

Author: Ed Zitron

Publisher: Sunflower Press

Published: 2013-10-20

Total Pages: 164

ISBN-13: 9780989608046

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So you want to work in PR? Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You'll learn the core skill of the business: pitching. It'll also tell you how to avoid becoming a buzzword-spitting automaton that the media will hate. Written by a PR veteran who has done it all - and made every mistake along the way - This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.


Book Synopsis This Is How You Pitch by : Ed Zitron

Download or read book This Is How You Pitch written by Ed Zitron and published by Sunflower Press. This book was released on 2013-10-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you want to work in PR? Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You'll learn the core skill of the business: pitching. It'll also tell you how to avoid becoming a buzzword-spitting automaton that the media will hate. Written by a PR veteran who has done it all - and made every mistake along the way - This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.


The Art of the Fold

The Art of the Fold

Author: Hedi Kyle

Publisher: Laurence King Publishing

Published: 2018-10-02

Total Pages: 0

ISBN-13: 9781786272935

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"The influential artist Hedi Kyle and renowned architecture graduate Ulla Warchol shows you how to create their unique designs using folding techniques. From creating flag books and fishbones, to blizzards and nesting boxes, you'll gain an invaluable insight into the work of two skilled artists with this fun read! With the help of their thorough instructions and simple illustrations, you'll be on your way to becoming a pro paper crafter in no time at all" – Sew magazine "A wonderful insight into the work of a truly skilled artist" – PaperCrafter The renowned and influential book artist Hedi Kyle shows you step–by–step how to create her unique designs using folding techniques in The Art of the Fold. Bookbinding and paper craft projects include flag books, blizzard books, the fishbone fold, and nesting boxes. Written by the doyenne of artists' books, Hedi Kyle, The Art of the Fold is a wonderful insight into the work of a truly skilled artist. Hedi will show you how to bind a book and fold paper to create over 35 of her cut–fold book designs. The book is beautifully illustrated with Hedi's finished works of art. An excerpt from the book: 'I can still remember the thrill I experienced when my first folded book structure emerged from my fingers – how eager I was to explore its possibilities and to share it with whoever was interested. The Flag Book, as I now call it, is a simple accordion and has interlocking pages oriented in opposite directions. Little did I know that this simple structure would have legs and be the catalyst for the next forty–plus years of thinking about and making books. The common perception of the book today is fairly straightforward: a series of pages organized around a spine and protected on either side by two covers. This format allows for easy access, storage and retrieval of information. Yet what happens when the book is stripped away of centuries of preconceptions and is allowed to reveal something else: playfulness, utility, invention? Expanding the notion of the book is what the structures in the following chapters of The Art of the Fold attempt to do. Exploring its tactile, sculptural form, primarily through folding methods, the book as a structural object is celebrated while content is considered in a new and unconventional way. My range in this medium has always been broad. In part this is due to my introduction to the world of bookbinding and some chance encounters. In the 1970s in New York City, the art and craft of hand bookbinding and papermaking were experiencing an unprecedented revival. I was fortunate to arrive in the city at just this moment. With an art–school background and an impulse to make things, I was naturally drawn to pursue this new opportunity. The Center for Book Arts, the famous forerunner of so many centers yet to come, was located in a small storefront just down the street from where I lived on the Lower East Side of Manhattan. Under the direction of founder Richard Minsky, it had a radical mission: to push concept, materials, printing and making of artist books in a new direction. When Richard dared me to teach at the Center one evening a week, I was hooked. My career as a book conservator and a book artist has now spanned over 45 years. As head conservator at the American Philosophical Society in Philadelphia, I've had the opportunity to handle some of the rarest volumes and manuscripts in the world. I have also dealt with decrepit books, torn maps and countless curiosities discovered in stacks and archives. All were endless sources for ideas and provided a springboard for a departure from tradition. Leading book–arts workshops around the world and a 25 year tenure teaching in the graduate program for Book Arts and Printmaking at the University of the Arts in Philadelphia have shown me, in retrospect, that the more I taught, t


Book Synopsis The Art of the Fold by : Hedi Kyle

Download or read book The Art of the Fold written by Hedi Kyle and published by Laurence King Publishing. This book was released on 2018-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The influential artist Hedi Kyle and renowned architecture graduate Ulla Warchol shows you how to create their unique designs using folding techniques. From creating flag books and fishbones, to blizzards and nesting boxes, you'll gain an invaluable insight into the work of two skilled artists with this fun read! With the help of their thorough instructions and simple illustrations, you'll be on your way to becoming a pro paper crafter in no time at all" – Sew magazine "A wonderful insight into the work of a truly skilled artist" – PaperCrafter The renowned and influential book artist Hedi Kyle shows you step–by–step how to create her unique designs using folding techniques in The Art of the Fold. Bookbinding and paper craft projects include flag books, blizzard books, the fishbone fold, and nesting boxes. Written by the doyenne of artists' books, Hedi Kyle, The Art of the Fold is a wonderful insight into the work of a truly skilled artist. Hedi will show you how to bind a book and fold paper to create over 35 of her cut–fold book designs. The book is beautifully illustrated with Hedi's finished works of art. An excerpt from the book: 'I can still remember the thrill I experienced when my first folded book structure emerged from my fingers – how eager I was to explore its possibilities and to share it with whoever was interested. The Flag Book, as I now call it, is a simple accordion and has interlocking pages oriented in opposite directions. Little did I know that this simple structure would have legs and be the catalyst for the next forty–plus years of thinking about and making books. The common perception of the book today is fairly straightforward: a series of pages organized around a spine and protected on either side by two covers. This format allows for easy access, storage and retrieval of information. Yet what happens when the book is stripped away of centuries of preconceptions and is allowed to reveal something else: playfulness, utility, invention? Expanding the notion of the book is what the structures in the following chapters of The Art of the Fold attempt to do. Exploring its tactile, sculptural form, primarily through folding methods, the book as a structural object is celebrated while content is considered in a new and unconventional way. My range in this medium has always been broad. In part this is due to my introduction to the world of bookbinding and some chance encounters. In the 1970s in New York City, the art and craft of hand bookbinding and papermaking were experiencing an unprecedented revival. I was fortunate to arrive in the city at just this moment. With an art–school background and an impulse to make things, I was naturally drawn to pursue this new opportunity. The Center for Book Arts, the famous forerunner of so many centers yet to come, was located in a small storefront just down the street from where I lived on the Lower East Side of Manhattan. Under the direction of founder Richard Minsky, it had a radical mission: to push concept, materials, printing and making of artist books in a new direction. When Richard dared me to teach at the Center one evening a week, I was hooked. My career as a book conservator and a book artist has now spanned over 45 years. As head conservator at the American Philosophical Society in Philadelphia, I've had the opportunity to handle some of the rarest volumes and manuscripts in the world. I have also dealt with decrepit books, torn maps and countless curiosities discovered in stacks and archives. All were endless sources for ideas and provided a springboard for a departure from tradition. Leading book–arts workshops around the world and a 25 year tenure teaching in the graduate program for Book Arts and Printmaking at the University of the Arts in Philadelphia have shown me, in retrospect, that the more I taught, t