The Business Coach

The Business Coach

Author: Bradley J. Sugars

Publisher: McGraw Hill Professional

Published: 2006-01-09

Total Pages: 271

ISBN-13: 0071502238

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Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams.You'll learn: The story of business basics for beginning andexperienced business owners How to pinpoint problem areas, develop winning strategies,and measure your progress The secrets to true financial freedom by buildinga successful company that runs itself Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions *Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building *The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training


Book Synopsis The Business Coach by : Bradley J. Sugars

Download or read book The Business Coach written by Bradley J. Sugars and published by McGraw Hill Professional. This book was released on 2006-01-09 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams.You'll learn: The story of business basics for beginning andexperienced business owners How to pinpoint problem areas, develop winning strategies,and measure your progress The secrets to true financial freedom by buildinga successful company that runs itself Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions *Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building *The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training


FT Guide to Business Coaching ePub eBook

FT Guide to Business Coaching ePub eBook

Author: Anne Scoular

Publisher: Pearson UK

Published: 2012-09-07

Total Pages: 198

ISBN-13: 0273746537

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The FT Guide to Business Coaching shows you everything you need to know about becoming a business coach, from how to find out if you’ve got what it takes, through the basic tools and models that really work. This book gives you a step-by-step guide to the tools, the market knowledge and the crucial new techniques from psychology you need to become an exceptional business coach. Clear, compelling and comprehensive, covering classic and fresh material from both business and psychology, this is the first book to cover both the critical elements of world-class business coaching. This book takes you through a tried and trusted process developed specifically for senior business leaders. It will help you: Know when to coach and when to lead. Build powerful listening skills. Get to grips with the most useful and up-to-the minute coaching tools and psychological techniques. Calculate if – and crucially, how - you can make a living as a business coach. Decide if, how and when to go for accreditation as a coach.


Book Synopsis FT Guide to Business Coaching ePub eBook by : Anne Scoular

Download or read book FT Guide to Business Coaching ePub eBook written by Anne Scoular and published by Pearson UK. This book was released on 2012-09-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FT Guide to Business Coaching shows you everything you need to know about becoming a business coach, from how to find out if you’ve got what it takes, through the basic tools and models that really work. This book gives you a step-by-step guide to the tools, the market knowledge and the crucial new techniques from psychology you need to become an exceptional business coach. Clear, compelling and comprehensive, covering classic and fresh material from both business and psychology, this is the first book to cover both the critical elements of world-class business coaching. This book takes you through a tried and trusted process developed specifically for senior business leaders. It will help you: Know when to coach and when to lead. Build powerful listening skills. Get to grips with the most useful and up-to-the minute coaching tools and psychological techniques. Calculate if – and crucially, how - you can make a living as a business coach. Decide if, how and when to go for accreditation as a coach.


The Business Coaching Handbook

The Business Coaching Handbook

Author: Curly Martin

Publisher: Crown House Publishing

Published: 2007-03-23

Total Pages: 211

ISBN-13: 1845903129

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The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years and now want to take it to the next level.


Book Synopsis The Business Coaching Handbook by : Curly Martin

Download or read book The Business Coaching Handbook written by Curly Martin and published by Crown House Publishing. This book was released on 2007-03-23 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years and now want to take it to the next level.


Coaching Questions

Coaching Questions

Author: Tony Stoltzfus

Publisher: Pegasus Creative Arts

Published: 2008

Total Pages: 0

ISBN-13: 9780979416361

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The single most important skill in coaching is asking powerful questions. In this volume, master coach trainer Tony Stoltzfus joins with 12 other professional coaches to present dozens of valuable asking tools, models and exercises, then illustrates these coaching strategies with over 1,000 examples of penetrating questions. Covering the gamut from basic techniques like options and actions to advanced concepts such as challenge and reframing, Coaching Questions is a book that will find a home on any coach's short list of handy references. Coaching Questions: A Coach's Guide to Powerful Asking Skills includes:1. Dozens of asking tools, models, and strategies.2. The top ten asking mistakes coaches make, and how to correct each one.3. Nearly 1200 examples of powerful questions from real coaching situations.4. Destiny discovery tools organized in a four-part life-purpose model .5. Overviews of 15 popular coaching niches, with a tool and examples for each.6. A schedule of training exercises to help you become a "Master of Asking".


Book Synopsis Coaching Questions by : Tony Stoltzfus

Download or read book Coaching Questions written by Tony Stoltzfus and published by Pegasus Creative Arts. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The single most important skill in coaching is asking powerful questions. In this volume, master coach trainer Tony Stoltzfus joins with 12 other professional coaches to present dozens of valuable asking tools, models and exercises, then illustrates these coaching strategies with over 1,000 examples of penetrating questions. Covering the gamut from basic techniques like options and actions to advanced concepts such as challenge and reframing, Coaching Questions is a book that will find a home on any coach's short list of handy references. Coaching Questions: A Coach's Guide to Powerful Asking Skills includes:1. Dozens of asking tools, models, and strategies.2. The top ten asking mistakes coaches make, and how to correct each one.3. Nearly 1200 examples of powerful questions from real coaching situations.4. Destiny discovery tools organized in a four-part life-purpose model .5. Overviews of 15 popular coaching niches, with a tool and examples for each.6. A schedule of training exercises to help you become a "Master of Asking".


Business Coaching & Mentoring For Dummies

Business Coaching & Mentoring For Dummies

Author: Marie Taylor

Publisher: John Wiley & Sons

Published: 2017-07-17

Total Pages: 432

ISBN-13: 1119363926

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Shape the leadership of tomorrow Business Coaching & Mentoring For Dummies provides business owners and managers with the insight they need to successfully develop the next generation of leaders. Packed with business-led strategies, key concepts, and effective techniques, this book equips you with the skills to transform both yourself and your team. Whether you're coaching colleagues, employees, or offering your skills as a service, these techniques will help you build a productive relationship that leads to business success. The companion website also features eight bonus videos that will further your mastery by showing you what great coaching looks like in action. Navigate tricky situations and emotional minefields with ease; develop vision, values, and a mission; create a long-term plan—everything you need is here, with expert guidance every step of the way. Understand how mentoring benefits both sides of the relationship Learn key coaching techniques that develop leadership potential Adopt new tools that facilitate coaching and mentoring interactions The modern workplace is a mix of generations, personalities, strengths, weaknesses, and quirks; great leadership can pull it all together toward a common goal, but who leads the leaders? Mentors and coaches fill this essential role, and this book shows you how to be one of the best.


Book Synopsis Business Coaching & Mentoring For Dummies by : Marie Taylor

Download or read book Business Coaching & Mentoring For Dummies written by Marie Taylor and published by John Wiley & Sons. This book was released on 2017-07-17 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shape the leadership of tomorrow Business Coaching & Mentoring For Dummies provides business owners and managers with the insight they need to successfully develop the next generation of leaders. Packed with business-led strategies, key concepts, and effective techniques, this book equips you with the skills to transform both yourself and your team. Whether you're coaching colleagues, employees, or offering your skills as a service, these techniques will help you build a productive relationship that leads to business success. The companion website also features eight bonus videos that will further your mastery by showing you what great coaching looks like in action. Navigate tricky situations and emotional minefields with ease; develop vision, values, and a mission; create a long-term plan—everything you need is here, with expert guidance every step of the way. Understand how mentoring benefits both sides of the relationship Learn key coaching techniques that develop leadership potential Adopt new tools that facilitate coaching and mentoring interactions The modern workplace is a mix of generations, personalities, strengths, weaknesses, and quirks; great leadership can pull it all together toward a common goal, but who leads the leaders? Mentors and coaches fill this essential role, and this book shows you how to be one of the best.


The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching

The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching

Author: Marion Franklin

Publisher:

Published: 2019-09-25

Total Pages: 296

ISBN-13: 9781945586224

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What would it mean for your coaching if you got right to the heart of the matter - every time? You can. Learn rarely taught tips and concepts that will immediately elevate your coaching while avoiding the common pitfalls. New and experienced coaches alike will benefit greatly from the detailed strategies and wisdom shared from Marion's years of experience. -Cheryl Richardson, NYTimes Bestselling author of Take Time for Your Life Marion Franklin, the Coach's Coach, has been training and mentoring coaches for more than 20 years. Every student she has mentored or taught who sought ACC, PCC, or MCC has gotten their credential using the material in this book designed for all levels of coaches. No matter where you are in your coaching journey, this book has something for you. This book is different because it: Includes brilliant tools for beginner-to-seasoned coaches Offers advanced techniques for developing powerful questions without any lists Provides principles of human behavior that help you quickly identify what's really going on Contains the 25 Themes that underlie every coaching situation and make coaching and questioning much simpler Shares a step-by-step, easy to follow, way to create a shift in perspective Presents 17 strategies that clients unknowingly use that actually work against, not for them Begin using even one or two of the concepts and principles in this book and notice your coaching immediately elevate to a new level. Your clients will notice the difference You will experience this innovative approach to masterful coaching with two full laser-coaching sessions with commentary - much like eavesdropping in on the mind of a master coach. Marion shares unprecedented concepts that will help new coaches and even the most experienced coaches gain new insights and ideas, including a deeper understanding of what they already know. Automatically improve your coaching by applying one rarely known principle. Never feel stuck around what question to ask. Feel more confident by quickly identifying what's really going on. Know exactly what to listen for in every conversation. Discover a simple "2 inquiry" approach that instantly enables you to deepen your curiosity. This book will not only boost your confidence and mastery as a coach, it will enable you to produce sustained results for your clients. I designed this book to not only show you what laser-focused coaching looks, sounds, and feels like, but to show you HOW TO coach for permanent, life-altering change. When using the Laser-Focused approach, you'll be able to: avoid getting seduced by the story ask questions that get right to the heart of the matter have the client do all of the summary know how to create the shift and what to do afterwards recognize the client's underlying pattern and know how to address it and so much more The HeART of Laser-Focused Coaching -- A revolutionary, unprecedented approach makes coaching easier while also enhancing your ability to help clients create deep and profound change. Transform your coaching into something so powerful and life-changing that your coaching consistently flows and becomes effortless.


Book Synopsis The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching by : Marion Franklin

Download or read book The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching written by Marion Franklin and published by . This book was released on 2019-09-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would it mean for your coaching if you got right to the heart of the matter - every time? You can. Learn rarely taught tips and concepts that will immediately elevate your coaching while avoiding the common pitfalls. New and experienced coaches alike will benefit greatly from the detailed strategies and wisdom shared from Marion's years of experience. -Cheryl Richardson, NYTimes Bestselling author of Take Time for Your Life Marion Franklin, the Coach's Coach, has been training and mentoring coaches for more than 20 years. Every student she has mentored or taught who sought ACC, PCC, or MCC has gotten their credential using the material in this book designed for all levels of coaches. No matter where you are in your coaching journey, this book has something for you. This book is different because it: Includes brilliant tools for beginner-to-seasoned coaches Offers advanced techniques for developing powerful questions without any lists Provides principles of human behavior that help you quickly identify what's really going on Contains the 25 Themes that underlie every coaching situation and make coaching and questioning much simpler Shares a step-by-step, easy to follow, way to create a shift in perspective Presents 17 strategies that clients unknowingly use that actually work against, not for them Begin using even one or two of the concepts and principles in this book and notice your coaching immediately elevate to a new level. Your clients will notice the difference You will experience this innovative approach to masterful coaching with two full laser-coaching sessions with commentary - much like eavesdropping in on the mind of a master coach. Marion shares unprecedented concepts that will help new coaches and even the most experienced coaches gain new insights and ideas, including a deeper understanding of what they already know. Automatically improve your coaching by applying one rarely known principle. Never feel stuck around what question to ask. Feel more confident by quickly identifying what's really going on. Know exactly what to listen for in every conversation. Discover a simple "2 inquiry" approach that instantly enables you to deepen your curiosity. This book will not only boost your confidence and mastery as a coach, it will enable you to produce sustained results for your clients. I designed this book to not only show you what laser-focused coaching looks, sounds, and feels like, but to show you HOW TO coach for permanent, life-altering change. When using the Laser-Focused approach, you'll be able to: avoid getting seduced by the story ask questions that get right to the heart of the matter have the client do all of the summary know how to create the shift and what to do afterwards recognize the client's underlying pattern and know how to address it and so much more The HeART of Laser-Focused Coaching -- A revolutionary, unprecedented approach makes coaching easier while also enhancing your ability to help clients create deep and profound change. Transform your coaching into something so powerful and life-changing that your coaching consistently flows and becomes effortless.


Make Money as a Life Coach: How to Become a Life Coach and Attract Your First Paying Client

Make Money as a Life Coach: How to Become a Life Coach and Attract Your First Paying Client

Author: Melissa Ricker

Publisher: Independently Published

Published: 2018-02-15

Total Pages: 80

ISBN-13: 9781980304210

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Have you ever wondered how to become a life coach but found yourself thinking:"What if I fail or am not good enough?""What kind of coaching can I do?""Where should I even start?"If so, you're in the right place. The authors of Make Money as a Life Coach get it. They know what it's like to navigate the world of online business and coaching. After considerable learning and several wrong turns, they've both gone on to create successful coaching businesses. Now, they want to help you do the same. Because here's what nobody tells you...... becoming a life coach doesn't have to be difficult. All you need is a phone, an internet connection, and a deep desire to help people.Yes, there are a lot of steps you can take to become a life coach. But you don't have to do all (or many) of them. And you certainly don't need to do everything when you're first starting out.In this book, the authors cut through the noise and show you exactly how to:* Identify your ideal coaching niche - So that you feel confident in your offering and become the coach that you were designed to be.* Define your marketing strategy - To attract a constant stream of your ideal clients.* Confidently conduct a discovery call - So that you sign your first paying clients as quickly as possible.When you follow the steps in this book you'll not only start your business, you'll also sign your first paying client(s) in as little as 30 days.Imagine how your life will change when you're doing work that is meaningful and profitable. Work that you are uniquely designed to do.Reading this book (and taking action) will save you time, money and your sanity. You don't need to keep trying to figure this out on your own. If you're a stay-at-home mom looking to earn income doing rewarding work. Or if you simply want financial freedom and a more meaningful life. Make Money as a Life Coach shows you exactly how to become a life coach and attract your first paying client(s) as quickly as possible.So, what are you waiting for? Click the BUY NOW button at the top of this page and start creating your dream coaching business!


Book Synopsis Make Money as a Life Coach: How to Become a Life Coach and Attract Your First Paying Client by : Melissa Ricker

Download or read book Make Money as a Life Coach: How to Become a Life Coach and Attract Your First Paying Client written by Melissa Ricker and published by Independently Published. This book was released on 2018-02-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered how to become a life coach but found yourself thinking:"What if I fail or am not good enough?""What kind of coaching can I do?""Where should I even start?"If so, you're in the right place. The authors of Make Money as a Life Coach get it. They know what it's like to navigate the world of online business and coaching. After considerable learning and several wrong turns, they've both gone on to create successful coaching businesses. Now, they want to help you do the same. Because here's what nobody tells you...... becoming a life coach doesn't have to be difficult. All you need is a phone, an internet connection, and a deep desire to help people.Yes, there are a lot of steps you can take to become a life coach. But you don't have to do all (or many) of them. And you certainly don't need to do everything when you're first starting out.In this book, the authors cut through the noise and show you exactly how to:* Identify your ideal coaching niche - So that you feel confident in your offering and become the coach that you were designed to be.* Define your marketing strategy - To attract a constant stream of your ideal clients.* Confidently conduct a discovery call - So that you sign your first paying clients as quickly as possible.When you follow the steps in this book you'll not only start your business, you'll also sign your first paying client(s) in as little as 30 days.Imagine how your life will change when you're doing work that is meaningful and profitable. Work that you are uniquely designed to do.Reading this book (and taking action) will save you time, money and your sanity. You don't need to keep trying to figure this out on your own. If you're a stay-at-home mom looking to earn income doing rewarding work. Or if you simply want financial freedom and a more meaningful life. Make Money as a Life Coach shows you exactly how to become a life coach and attract your first paying client(s) as quickly as possible.So, what are you waiting for? Click the BUY NOW button at the top of this page and start creating your dream coaching business!


Million Dollar Coach

Million Dollar Coach

Author: Taki Moore

Publisher:

Published: 2016-11-06

Total Pages: 200

ISBN-13: 9781539941675

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Million Dollar Coach is the must-have resource for coaches. Increase the income you earn, work when and how you want, watch your clients get incredible results...... and become empowered to live a life of massive personal freedom. Million Dollar Coach is designed to shift these issues you may be experiencing such as: * Too many coaches hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Survival, Stability or even Success * Most coaches blame themselves, and try to work on their MINDSET - But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your coaching business is completely unscalable (Manual prospecting to get a few leads, followed by one-to-one selling and dealing with objections, excuses and stalls... and time-for-money coaching so there's never any time for you). * For the last 5 years, the author has been working with a select group of coaches, taking them from Stability to Success and Scale. Taki Moore has a very new approach and he shares the very best of what is working for them to become a Million Dollar Coach. This book is essential reading for coaches of all types and experience-levels and is of particular value for anyone looking to start a coaching business to short cut growing pains and quickly rise to become a Million Dollar Coach.


Book Synopsis Million Dollar Coach by : Taki Moore

Download or read book Million Dollar Coach written by Taki Moore and published by . This book was released on 2016-11-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Million Dollar Coach is the must-have resource for coaches. Increase the income you earn, work when and how you want, watch your clients get incredible results...... and become empowered to live a life of massive personal freedom. Million Dollar Coach is designed to shift these issues you may be experiencing such as: * Too many coaches hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Survival, Stability or even Success * Most coaches blame themselves, and try to work on their MINDSET - But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your coaching business is completely unscalable (Manual prospecting to get a few leads, followed by one-to-one selling and dealing with objections, excuses and stalls... and time-for-money coaching so there's never any time for you). * For the last 5 years, the author has been working with a select group of coaches, taking them from Stability to Success and Scale. Taki Moore has a very new approach and he shares the very best of what is working for them to become a Million Dollar Coach. This book is essential reading for coaches of all types and experience-levels and is of particular value for anyone looking to start a coaching business to short cut growing pains and quickly rise to become a Million Dollar Coach.


Wellpreneur

Wellpreneur

Author: Amanda Cook

Publisher: Yacum Hill Press

Published: 2017-02-23

Total Pages:

ISBN-13: 9780995744318

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Why do some wellness entrepreneurs find freedom, flexibility and a healthy income online - while others get stuck spinning their wheels, never finding clients or making sales? It's not about who has the best website, or who spends more time on social media. The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don't. This system brings more of the right people to your website, and turns them into paying clients. It's this proven, step-by-step system you'll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you're a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you'll: Get total clarity on your target market, so you know exactly who you're serving (and why). Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. Streamline your online marketing, so you can spend less time marketing, and more time doing work you love!


Book Synopsis Wellpreneur by : Amanda Cook

Download or read book Wellpreneur written by Amanda Cook and published by Yacum Hill Press. This book was released on 2017-02-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some wellness entrepreneurs find freedom, flexibility and a healthy income online - while others get stuck spinning their wheels, never finding clients or making sales? It's not about who has the best website, or who spends more time on social media. The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don't. This system brings more of the right people to your website, and turns them into paying clients. It's this proven, step-by-step system you'll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you're a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you'll: Get total clarity on your target market, so you know exactly who you're serving (and why). Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. Streamline your online marketing, so you can spend less time marketing, and more time doing work you love!


The Great Game of Business

The Great Game of Business

Author: Jack Stack

Publisher: Broadway Business

Published: 1994

Total Pages: 308

ISBN-13: 9780385475259

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The Great Game of Business started a business revolution by introducing the world to open-book management, a new way of running a business that created unprecedented profit and employee engagement. The revised and updated edition of The Great Game of Business lays out an entirely different way of running a company. It wasn't dreamed up in an executive think tank or an Ivy League business school or around the conference table by big-time consultants. It was forged on the factory floors of the heartland by ordinary folks hoping to figure out how to save their jobs when their parent company, International Harvester, went down the tubes. What these workers created was a revolutionary approach to management that has proven itself in every industry around the world for the past thirty years--an approach that is perhaps the last, best hope for reviving the American Dream.


Book Synopsis The Great Game of Business by : Jack Stack

Download or read book The Great Game of Business written by Jack Stack and published by Broadway Business. This book was released on 1994 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Great Game of Business started a business revolution by introducing the world to open-book management, a new way of running a business that created unprecedented profit and employee engagement. The revised and updated edition of The Great Game of Business lays out an entirely different way of running a company. It wasn't dreamed up in an executive think tank or an Ivy League business school or around the conference table by big-time consultants. It was forged on the factory floors of the heartland by ordinary folks hoping to figure out how to save their jobs when their parent company, International Harvester, went down the tubes. What these workers created was a revolutionary approach to management that has proven itself in every industry around the world for the past thirty years--an approach that is perhaps the last, best hope for reviving the American Dream.