The Business of Being Social 2nd Edition

The Business of Being Social 2nd Edition

Author: Michelle Carvill

Publisher: Crimson

Published: 2015-09-01

Total Pages: 447

ISBN-13: 1780591403

DOWNLOAD EBOOK

/fontWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. font face="Verdana" size="2"From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies font face = "Verdana" size="2"Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog


Book Synopsis The Business of Being Social 2nd Edition by : Michelle Carvill

Download or read book The Business of Being Social 2nd Edition written by Michelle Carvill and published by Crimson. This book was released on 2015-09-01 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: /fontWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. font face="Verdana" size="2"From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies font face = "Verdana" size="2"Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog

The Business of Being Social 2nd Edition

The Business of Being Social 2nd Edition

Author: Michelle Carvill

Publisher: Crimson Publishing

Published: 2015

Total Pages: 0

ISBN-13: 9781780591452

DOWNLOAD EBOOK

A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.


Book Synopsis The Business of Being Social 2nd Edition by : Michelle Carvill

Download or read book The Business of Being Social 2nd Edition written by Michelle Carvill and published by Crimson Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.

Social Groups in Action and Interaction

Social Groups in Action and Interaction

Author: Charles Stangor

Publisher: Routledge

Published: 2015-10-16

Total Pages: 458

ISBN-13: 1317387341

DOWNLOAD EBOOK

Social Groups in Action and Interaction reviews and analyzes the human group as it operates to create both social good and, potentially, social harm. It summarizes current knowledge and contemporary research, with real-world examples in succinct yet engaging chapters, to help students understand and predict group behavior. Unlike other texts, the book considers a wide range of topics—such as conformity, leadership, task performance, social identity, prejudice, and discrimination—from both an intragroup and an intergroup perspective. By looking at behavior both within and between groups, it bridges the gap between these interconnected approaches. The second edition is thoroughly updated to include new discussion of the biology and neuroscience of group formation, recent developments in social identity theory, and recent advances in the study of social networks. It also includes questions for review and discussion in the classroom. It provides the most comprehensive and essential resource for courses on group dynamics and behavior.


Book Synopsis Social Groups in Action and Interaction by : Charles Stangor

Download or read book Social Groups in Action and Interaction written by Charles Stangor and published by Routledge. This book was released on 2015-10-16 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Groups in Action and Interaction reviews and analyzes the human group as it operates to create both social good and, potentially, social harm. It summarizes current knowledge and contemporary research, with real-world examples in succinct yet engaging chapters, to help students understand and predict group behavior. Unlike other texts, the book considers a wide range of topics—such as conformity, leadership, task performance, social identity, prejudice, and discrimination—from both an intragroup and an intergroup perspective. By looking at behavior both within and between groups, it bridges the gap between these interconnected approaches. The second edition is thoroughly updated to include new discussion of the biology and neuroscience of group formation, recent developments in social identity theory, and recent advances in the study of social networks. It also includes questions for review and discussion in the classroom. It provides the most comprehensive and essential resource for courses on group dynamics and behavior.

Social Media Marketing

Social Media Marketing

Author: Tracy L. Tuten

Publisher: SAGE

Published: 2020-11-18

Total Pages: 561

ISBN-13: 1529738016

DOWNLOAD EBOOK

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.


Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Overcoming Social Anxiety and Shyness

Overcoming Social Anxiety and Shyness

Author: Gillian Butler

Publisher: Robinson

Published: 2009-07-30

Total Pages: 189

ISBN-13: 1849011753

DOWNLOAD EBOOK

A Books on Prescription Title Overcoming Social Anxiety and Shyness is a self-help manual for this common problem, which explains why it happens and sets out practical methods of resolving it. Don't let shyness ruin your life Everyone feels foolish, embarrassed, judged or criticised at times, but this becomes a problem when it undermines your confidence and prevents you from doing what you want to do. At its most extreme, shyness can be crippling but it is easily treated using Cognitive Behavioural Therapy. Using real-life examples, Professor Gillian Butler sets out a practical, easy-to-use self-help course which will be invaluable for those suffering from all degrees of social anxiety. Indispensable for those affected by shyness and social anxiety Excellent resource for therapists, psychologists and doctors Contains a complete self-help program and work sheets


Book Synopsis Overcoming Social Anxiety and Shyness by : Gillian Butler

Download or read book Overcoming Social Anxiety and Shyness written by Gillian Butler and published by Robinson. This book was released on 2009-07-30 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Books on Prescription Title Overcoming Social Anxiety and Shyness is a self-help manual for this common problem, which explains why it happens and sets out practical methods of resolving it. Don't let shyness ruin your life Everyone feels foolish, embarrassed, judged or criticised at times, but this becomes a problem when it undermines your confidence and prevents you from doing what you want to do. At its most extreme, shyness can be crippling but it is easily treated using Cognitive Behavioural Therapy. Using real-life examples, Professor Gillian Butler sets out a practical, easy-to-use self-help course which will be invaluable for those suffering from all degrees of social anxiety. Indispensable for those affected by shyness and social anxiety Excellent resource for therapists, psychologists and doctors Contains a complete self-help program and work sheets

The Facebook Era

The Facebook Era

Author: Clara Shih

Publisher: Pearson Education

Published: 2010-07-21

Total Pages: 616

ISBN-13: 0132542455

DOWNLOAD EBOOK

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!


Book Synopsis The Facebook Era by : Clara Shih

Download or read book The Facebook Era written by Clara Shih and published by Pearson Education. This book was released on 2010-07-21 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!

Socialnomics

Socialnomics

Author: Erik Qualman

Publisher: John Wiley & Sons

Published: 2009-08-11

Total Pages: 289

ISBN-13: 0470522038

DOWNLOAD EBOOK

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.


Book Synopsis Socialnomics by : Erik Qualman

Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives

Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives

Author: Unhelkar, Bhuvan

Publisher: IGI Global

Published: 2008-12-31

Total Pages: 688

ISBN-13: 1605661570

DOWNLOAD EBOOK

"This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.


Book Synopsis Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives by : Unhelkar, Bhuvan

Download or read book Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives written by Unhelkar, Bhuvan and published by IGI Global. This book was released on 2008-12-31 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.

The Aspirational Business

The Aspirational Business

Author: Dora Lutz

Publisher:

Published: 2021-09-12

Total Pages: 115

ISBN-13:

DOWNLOAD EBOOK

Unlock the Secrets of Purpose and Profit In this must-read book for anyone seeking to unlock the power of world-changing social impact within a for-profit business model, Lutz distills years of best-practice research into a practical and insightful tool for existing business leaders and startup entrepreneurs alike. The Aspirational Business, 2nd Edition uncovers the five primary behaviors of organizations that make the world a better place while also increasing profit. Filled with stories, examples and activities, this book will help you distill your vision for world-changing impact into a new strategy your team will find meaningful and engaging.


Book Synopsis The Aspirational Business by : Dora Lutz

Download or read book The Aspirational Business written by Dora Lutz and published by . This book was released on 2021-09-12 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets of Purpose and Profit In this must-read book for anyone seeking to unlock the power of world-changing social impact within a for-profit business model, Lutz distills years of best-practice research into a practical and insightful tool for existing business leaders and startup entrepreneurs alike. The Aspirational Business, 2nd Edition uncovers the five primary behaviors of organizations that make the world a better place while also increasing profit. Filled with stories, examples and activities, this book will help you distill your vision for world-changing impact into a new strategy your team will find meaningful and engaging.

Evidence-Based Practice for Social Workers, Second Edition

Evidence-Based Practice for Social Workers, Second Edition

Author: Associate Professor of Social Work Thomas O'Hare

Publisher: Oxford University Press, USA

Published: 2015-06-15

Total Pages: 0

ISBN-13: 9780190615635

DOWNLOAD EBOOK

In Evidence-Based Practice for Social Workers, Thomas O'Hare strikes a pragmatic balance between flexibility and adherence to empirical guidelines in performing routine assessments, interventions, and evaluations. The purpose of this book is to address the need for a framework guided by the best evidence to help practitioners who work with clients with difficult and complex psychosocial issues. This fully updated text is a comprehensive guide to applying effective interventions for children, adolescents, and adults experiencing various mental health disorders and problems in living. O'Hare show readers how to combine human behavior knowledge with an analysis of individual clients' needs to conduct accurate assessments, tailor intervention plans, and successfully implement treatment and evaluation in everyday practice.


Book Synopsis Evidence-Based Practice for Social Workers, Second Edition by : Associate Professor of Social Work Thomas O'Hare

Download or read book Evidence-Based Practice for Social Workers, Second Edition written by Associate Professor of Social Work Thomas O'Hare and published by Oxford University Press, USA. This book was released on 2015-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Evidence-Based Practice for Social Workers, Thomas O'Hare strikes a pragmatic balance between flexibility and adherence to empirical guidelines in performing routine assessments, interventions, and evaluations. The purpose of this book is to address the need for a framework guided by the best evidence to help practitioners who work with clients with difficult and complex psychosocial issues. This fully updated text is a comprehensive guide to applying effective interventions for children, adolescents, and adults experiencing various mental health disorders and problems in living. O'Hare show readers how to combine human behavior knowledge with an analysis of individual clients' needs to conduct accurate assessments, tailor intervention plans, and successfully implement treatment and evaluation in everyday practice.