The Changing Face of the Asian Consumer

The Changing Face of the Asian Consumer

Author: Bernd Schmitt

Publisher:

Published: 2013-09-30

Total Pages: 202

ISBN-13: 9781259071010

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Overview As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? In this book, world-renowned thought leader Bernd Schmitt helps to navigate and maneuver the complex and diverse landscape of Asia. He brings the insights and a deep understanding of the Asian marketplace. *Find out what middle-class consumers want--and what they buy--when their incomes rise. *Learn why Asians are collectivists who are becoming increasingly individualistic. *Discover that Asian consumers are driven by contradictory desires; they are, at the same time, Value Shopaholics, Functional Hedonists and Traditional Futurists. Using these insights, Schmitt presents simple and useful methods and strategy tools that one can use to build a successful business with Asian consumers, such as: *A strategy map to plan market entry *A lifestyle tool to analyze consumer motivations and trends *An omni-channel metric to assess the right mix of online and offline media Schmitt's detailed analyses of specific Asian industries and markets --including consumer electronics, fashion and lifestyle, food and beverage, airline, hotel, skincare and cosmetics, and e-commerce--serve as benchmarks and best practices for one's business. Target Audience Leaders, managers and individuals interested in gaining consumer insight of Asian consumers


Book Synopsis The Changing Face of the Asian Consumer by : Bernd Schmitt

Download or read book The Changing Face of the Asian Consumer written by Bernd Schmitt and published by . This book was released on 2013-09-30 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? In this book, world-renowned thought leader Bernd Schmitt helps to navigate and maneuver the complex and diverse landscape of Asia. He brings the insights and a deep understanding of the Asian marketplace. *Find out what middle-class consumers want--and what they buy--when their incomes rise. *Learn why Asians are collectivists who are becoming increasingly individualistic. *Discover that Asian consumers are driven by contradictory desires; they are, at the same time, Value Shopaholics, Functional Hedonists and Traditional Futurists. Using these insights, Schmitt presents simple and useful methods and strategy tools that one can use to build a successful business with Asian consumers, such as: *A strategy map to plan market entry *A lifestyle tool to analyze consumer motivations and trends *An omni-channel metric to assess the right mix of online and offline media Schmitt's detailed analyses of specific Asian industries and markets --including consumer electronics, fashion and lifestyle, food and beverage, airline, hotel, skincare and cosmetics, and e-commerce--serve as benchmarks and best practices for one's business. Target Audience Leaders, managers and individuals interested in gaining consumer insight of Asian consumers

The Changing Face of Retailing in the Asia Pacific

The Changing Face of Retailing in the Asia Pacific

Author: Elizabeth Howard

Publisher: Routledge

Published: 2013-10-18

Total Pages: 158

ISBN-13: 1317967674

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Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change. This book was published as a special issue of Asia Pacific Business Review.


Book Synopsis The Changing Face of Retailing in the Asia Pacific by : Elizabeth Howard

Download or read book The Changing Face of Retailing in the Asia Pacific written by Elizabeth Howard and published by Routledge. This book was released on 2013-10-18 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change. This book was published as a special issue of Asia Pacific Business Review.

The Changing Face of Burberry

The Changing Face of Burberry

Author: Siân Weston

Publisher: Bloomsbury Publishing

Published: 2022-12-15

Total Pages: 197

ISBN-13: 1350179620

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Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.


Book Synopsis The Changing Face of Burberry by : Siân Weston

Download or read book The Changing Face of Burberry written by Siân Weston and published by Bloomsbury Publishing. This book was released on 2022-12-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.

Changing Face Of E-commerce In Asia

Changing Face Of E-commerce In Asia

Author: Abhishek Behl

Publisher: World Scientific

Published: 2022-03-23

Total Pages: 423

ISBN-13: 9811246122

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Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.


Book Synopsis Changing Face Of E-commerce In Asia by : Abhishek Behl

Download or read book Changing Face Of E-commerce In Asia written by Abhishek Behl and published by World Scientific. This book was released on 2022-03-23 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

The Psychology of the Asian Consumer

The Psychology of the Asian Consumer

Author: Bernd Schmitt

Publisher: Routledge

Published: 2015-07-03

Total Pages: 137

ISBN-13: 1317514890

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Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.


Book Synopsis The Psychology of the Asian Consumer by : Bernd Schmitt

Download or read book The Psychology of the Asian Consumer written by Bernd Schmitt and published by Routledge. This book was released on 2015-07-03 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

The Constant and Changing Faces of the Goddess

The Constant and Changing Faces of the Goddess

Author: Phyllis K. Herman

Publisher: Cambridge Scholars Publishing

Published: 2009-03-26

Total Pages: 320

ISBN-13: 1443807028

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The Constant and Changing Faces of the Goddess: Goddess Traditions of Asia contains essays written by established scholars in the field that trace the multiplicity of Asian goddesses: their continuities, discontinuities, and importance as symbols of wisdom, power, transformation, compassion, destruction, and creation. The essays demonstrate that while treatments of the goddess may vary regionally, culturally, and historically, it is possible to note some consistencies in the overall picture of the goddess in Asia. The book provides a comprehensive treatment of the goddess, culminating in the selections that draw from research on Indian, Nepali, Chinese, Japanese, and Vietnamese traditions, seldom found in other works of similar subject. The volume will be useful for students in religious studies, gender studies, Asian studies, and women's studies. With the intent of making the volume truly broad in scope, an effort has been made to include works written by art historians, sociologists, anthropologists, and religious studies scholars. Culture cannot be separated from religion; they are intertwined as an organic whole, and variations manifest themselves in the rituals and daily lives of the people. In this sense, all the essays are interconnected: the goddess manifests in many forms and appeals to differing aspects of a particular culture as a paradigm of the divine feminine.


Book Synopsis The Constant and Changing Faces of the Goddess by : Phyllis K. Herman

Download or read book The Constant and Changing Faces of the Goddess written by Phyllis K. Herman and published by Cambridge Scholars Publishing. This book was released on 2009-03-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Constant and Changing Faces of the Goddess: Goddess Traditions of Asia contains essays written by established scholars in the field that trace the multiplicity of Asian goddesses: their continuities, discontinuities, and importance as symbols of wisdom, power, transformation, compassion, destruction, and creation. The essays demonstrate that while treatments of the goddess may vary regionally, culturally, and historically, it is possible to note some consistencies in the overall picture of the goddess in Asia. The book provides a comprehensive treatment of the goddess, culminating in the selections that draw from research on Indian, Nepali, Chinese, Japanese, and Vietnamese traditions, seldom found in other works of similar subject. The volume will be useful for students in religious studies, gender studies, Asian studies, and women's studies. With the intent of making the volume truly broad in scope, an effort has been made to include works written by art historians, sociologists, anthropologists, and religious studies scholars. Culture cannot be separated from religion; they are intertwined as an organic whole, and variations manifest themselves in the rituals and daily lives of the people. In this sense, all the essays are interconnected: the goddess manifests in many forms and appeals to differing aspects of a particular culture as a paradigm of the divine feminine.

The Changing Face of China

The Changing Face of China

Author: John Gittings

Publisher: OUP Oxford

Published: 2006-07-06

Total Pages: 384

ISBN-13: 0191622370

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Where is China heading in the 21st century? Can its Communist Party survive or is it being challenged by growing inequality and unrest? Will the US and China cooperate or compete in a dangerous future? Will China's economic boom be brought to a halt by environmental catastrophe? In this highly readable account, John Gittings provides the essential information to help answer these vital questions for the world. In the 60 years since Mao Zedong took the road to victory, China has undergone not one but two revolutions. The first swept away the old corrupt society and sought to build a 'spotless' new socialism behind closed doors; the second since Mao's death has focused on an economic agenda which accepts the goals of global capitalism. From Mao to the global market, Gittings charts this complex but epic tale and concludes with some hard questions for the future.


Book Synopsis The Changing Face of China by : John Gittings

Download or read book The Changing Face of China written by John Gittings and published by OUP Oxford. This book was released on 2006-07-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where is China heading in the 21st century? Can its Communist Party survive or is it being challenged by growing inequality and unrest? Will the US and China cooperate or compete in a dangerous future? Will China's economic boom be brought to a halt by environmental catastrophe? In this highly readable account, John Gittings provides the essential information to help answer these vital questions for the world. In the 60 years since Mao Zedong took the road to victory, China has undergone not one but two revolutions. The first swept away the old corrupt society and sought to build a 'spotless' new socialism behind closed doors; the second since Mao's death has focused on an economic agenda which accepts the goals of global capitalism. From Mao to the global market, Gittings charts this complex but epic tale and concludes with some hard questions for the future.

The Changing Face of Multinationals in Southeast Asia

The Changing Face of Multinationals in Southeast Asia

Author: Tim G. Andrews

Publisher: Psychology Press

Published: 2003

Total Pages: 348

ISBN-13: 9780415260961

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Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.


Book Synopsis The Changing Face of Multinationals in Southeast Asia by : Tim G. Andrews

Download or read book The Changing Face of Multinationals in Southeast Asia written by Tim G. Andrews and published by Psychology Press. This book was released on 2003 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.

The Changing Face of Southeast Asia

The Changing Face of Southeast Asia

Author: Amry Vandenbosch

Publisher: University Press of Kentucky

Published: 2014-07-15

Total Pages: 448

ISBN-13: 0813164958

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Southeast Asia, whose alienation might tilt the balance of power in favor of the Communist bloc, has become the focus of American foreign policy. Amry Vandenbosch and Richard Butwell here trace the development of the eight nations which comprise Southeast Asia and appraise their current role in international affairs. Although led to adopt state forms similar to those of the departing colonial powers, each nation traditionally had quite different political systems. It is the authors' thesis that their historical patterns of political and social behavior are re-emerging and that the chief differences among the national political systems and related ways of life can largely be explained in these terms. They feel that the main changes in Southeast Asia in the past two decades reflect the peculiar wedding of such historical considerations and the worldwide forces of democracy, communism, and economic development. Southeast Asia, the authors hold, can be viewed as a single collective political entity, for no country is free from direct or indirect influence from its neighbors and this interaction is increasing in quantity and intensity. The pattern of political development, the authors assert, is much colored by national variations of common occurrences, but paradoxically Southeast Asia has never meant more in terms of an interdependent unit historically than it does today.


Book Synopsis The Changing Face of Southeast Asia by : Amry Vandenbosch

Download or read book The Changing Face of Southeast Asia written by Amry Vandenbosch and published by University Press of Kentucky. This book was released on 2014-07-15 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeast Asia, whose alienation might tilt the balance of power in favor of the Communist bloc, has become the focus of American foreign policy. Amry Vandenbosch and Richard Butwell here trace the development of the eight nations which comprise Southeast Asia and appraise their current role in international affairs. Although led to adopt state forms similar to those of the departing colonial powers, each nation traditionally had quite different political systems. It is the authors' thesis that their historical patterns of political and social behavior are re-emerging and that the chief differences among the national political systems and related ways of life can largely be explained in these terms. They feel that the main changes in Southeast Asia in the past two decades reflect the peculiar wedding of such historical considerations and the worldwide forces of democracy, communism, and economic development. Southeast Asia, the authors hold, can be viewed as a single collective political entity, for no country is free from direct or indirect influence from its neighbors and this interaction is increasing in quantity and intensity. The pattern of political development, the authors assert, is much colored by national variations of common occurrences, but paradoxically Southeast Asia has never meant more in terms of an interdependent unit historically than it does today.

The Changing Face of Vietnamese Management

The Changing Face of Vietnamese Management

Author: Chris Rowley

Publisher: Routledge

Published: 2009-09-23

Total Pages: 304

ISBN-13: 1135245304

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Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures. The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book: Contextualizes political, economic and social traditions Discusses Vietnam’s competitiveness within the global economy Analyzes key functional areas, including HRM, marketing, finance and strategy Examines key issues and new developments in management and business This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.


Book Synopsis The Changing Face of Vietnamese Management by : Chris Rowley

Download or read book The Changing Face of Vietnamese Management written by Chris Rowley and published by Routledge. This book was released on 2009-09-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures. The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book: Contextualizes political, economic and social traditions Discusses Vietnam’s competitiveness within the global economy Analyzes key functional areas, including HRM, marketing, finance and strategy Examines key issues and new developments in management and business This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.