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Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains.
Book Synopsis The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database by : Arthur Hughes
Download or read book The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database written by Arthur Hughes and published by McGraw-Hill. This book was released on 1995-09-01 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains.
Book Synopsis The Complete Database Marketer by : Arthur Middleton Hughes
Download or read book The Complete Database Marketer written by Arthur Middleton Hughes and published by . This book was released on with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.
Book Synopsis Optimal Database Marketing by : Ronald G Drozdenko
Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE. This book was released on 2002-03-26 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Book Synopsis The Guru Guide to Marketing by : Joseph H. Boyett
Download or read book The Guru Guide to Marketing written by Joseph H. Boyett and published by John Wiley & Sons. This book was released on 2003-02-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
The conference proceedings - Multidisciplinary Academic Conference on Management, Marketing and Economics, Czech Republic, Prague (MAC-MME 2016)
Book Synopsis Proceedings of MAC-MME 2016 by : group of authors
Download or read book Proceedings of MAC-MME 2016 written by group of authors and published by MAC Prague consulting. This book was released on 2016-12-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference proceedings - Multidisciplinary Academic Conference on Management, Marketing and Economics, Czech Republic, Prague (MAC-MME 2016)
There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry. The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times. It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.
Book Synopsis The Direct Marketing Cookbook by : Daniel J. Polito
Download or read book The Direct Marketing Cookbook written by Daniel J. Polito and published by iUniverse. This book was released on 2004 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry. The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times. It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
The field of data mining provides techniques for automated discovery of valuable information from the accumulated data of computerized operations of enterprises. This book offers a clear and comprehensive introduction to both data mining theory and practice. It is written primarily as a textbook for the students of computer science, management, computer applications, and information technology. The book ensures that the students learn the major data mining techniques even if they do not have a strong mathematical background. The techniques include data pre-processing, association rule mining, supervised classification, cluster analysis, web data mining, search engine query mining, data warehousing and OLAP. To enhance the understanding of the concepts introduced, and to show how the techniques described in the book are used in practice, each chapter is followed by one or two case studies that have been published in scholarly journals. Most case studies deal with real business problems (for example, marketing, e-commerce, CRM). Studying the case studies provides the reader with a greater insight into the data mining techniques. The book also provides many examples, review questions, multiple choice questions, chapter-end exercises and a good list of references and Web resources especially those which are easy to understand and useful for students. A number of class projects have also been included.
Book Synopsis INTRODUCTION TO DATA MINING WITH CASE STUDIES by : G. K. GUPTA
Download or read book INTRODUCTION TO DATA MINING WITH CASE STUDIES written by G. K. GUPTA and published by PHI Learning Pvt. Ltd.. This book was released on 2014-06-28 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of data mining provides techniques for automated discovery of valuable information from the accumulated data of computerized operations of enterprises. This book offers a clear and comprehensive introduction to both data mining theory and practice. It is written primarily as a textbook for the students of computer science, management, computer applications, and information technology. The book ensures that the students learn the major data mining techniques even if they do not have a strong mathematical background. The techniques include data pre-processing, association rule mining, supervised classification, cluster analysis, web data mining, search engine query mining, data warehousing and OLAP. To enhance the understanding of the concepts introduced, and to show how the techniques described in the book are used in practice, each chapter is followed by one or two case studies that have been published in scholarly journals. Most case studies deal with real business problems (for example, marketing, e-commerce, CRM). Studying the case studies provides the reader with a greater insight into the data mining techniques. The book also provides many examples, review questions, multiple choice questions, chapter-end exercises and a good list of references and Web resources especially those which are easy to understand and useful for students. A number of class projects have also been included.
During the past few years, data mining has grown rapidly in visibility and importance within information processing and decision analysis. This is par ticularly true in the realm of e-commerce, where data mining is moving from a "nice-to-have" to a "must-have" status. In a different though related context, a new computing methodology called granular computing is emerging as a powerful tool for the conception, analysis and design of information/intelligent systems. In essence, data mining deals with summarization of information which is resident in large data sets, while granular computing plays a key role in the summarization process by draw ing together points (objects) which are related through similarity, proximity or functionality. In this perspective, granular computing has a position of centrality in data mining. Another methodology which has high relevance to data mining and plays a central role in this volume is that of rough set theory. Basically, rough set theory may be viewed as a branch of granular computing. However, its applications to data mining have predated that of granular computing.
Book Synopsis Data Mining, Rough Sets and Granular Computing by : Tsau Young Lin
Download or read book Data Mining, Rough Sets and Granular Computing written by Tsau Young Lin and published by Physica. This book was released on 2013-11-11 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past few years, data mining has grown rapidly in visibility and importance within information processing and decision analysis. This is par ticularly true in the realm of e-commerce, where data mining is moving from a "nice-to-have" to a "must-have" status. In a different though related context, a new computing methodology called granular computing is emerging as a powerful tool for the conception, analysis and design of information/intelligent systems. In essence, data mining deals with summarization of information which is resident in large data sets, while granular computing plays a key role in the summarization process by draw ing together points (objects) which are related through similarity, proximity or functionality. In this perspective, granular computing has a position of centrality in data mining. Another methodology which has high relevance to data mining and plays a central role in this volume is that of rough set theory. Basically, rough set theory may be viewed as a branch of granular computing. However, its applications to data mining have predated that of granular computing.
Information Assurance and Security Ethics in Complex Systems: Interdisciplinary Perspectives offers insight into social and ethical challenges presented by modern technology. Aimed at students and practitioners in the rapidly growing field of information assurance and security, this book address issues of privacy, access, safety, liability and reliability in a manner that asks readers to think about how the social context is shaping technology and how technology is shaping social context and, in so doing, to rethink conceptual boundaries.
Book Synopsis Information Assurance and Security Ethics in Complex Systems: Interdisciplinary Perspectives by : Dark, Melissa Jane
Download or read book Information Assurance and Security Ethics in Complex Systems: Interdisciplinary Perspectives written by Dark, Melissa Jane and published by IGI Global. This book was released on 2010-08-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Assurance and Security Ethics in Complex Systems: Interdisciplinary Perspectives offers insight into social and ethical challenges presented by modern technology. Aimed at students and practitioners in the rapidly growing field of information assurance and security, this book address issues of privacy, access, safety, liability and reliability in a manner that asks readers to think about how the social context is shaping technology and how technology is shaping social context and, in so doing, to rethink conceptual boundaries.
