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Why is Your Online Reputation Important? As a business owner, you probably already know what your online reputation is. It’s common sense, isn’t it? It’s the impression your company gives, and what people think of you, when they’re surfing the Web. But, your online reputation is much more than just that. And just like your reputation offline, your online rep is something that you can control pretty easily. Do you really know what your online reputation is? Do you know what customers are saying about you and your product or your service? Do you know how to fix it if there is bad publicity out there about you or your company? And, maybe most importantly, do you know how to protect your online reputation from being tarnished?
Book Synopsis The Complete Guide To Online Reputation For Small & Local Business by : Rod Miller
Download or read book The Complete Guide To Online Reputation For Small & Local Business written by Rod Miller and published by MDM-Publishing. This book was released on 2015-05-29 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Your Online Reputation Important? As a business owner, you probably already know what your online reputation is. It’s common sense, isn’t it? It’s the impression your company gives, and what people think of you, when they’re surfing the Web. But, your online reputation is much more than just that. And just like your reputation offline, your online rep is something that you can control pretty easily. Do you really know what your online reputation is? Do you know what customers are saying about you and your product or your service? Do you know how to fix it if there is bad publicity out there about you or your company? And, maybe most importantly, do you know how to protect your online reputation from being tarnished?
"Your online identity is determined not only by what you post, but also by what others post about you - whether a mention in a blog post, a photo tag or a reply to a public status update," - Google
Book Synopsis The Online Reputation Guide for Local Business Owners by : Michael Pierce
Download or read book The Online Reputation Guide for Local Business Owners written by Michael Pierce and published by . This book was released on 2015-05-04 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your online identity is determined not only by what you post, but also by what others post about you - whether a mention in a blog post, a photo tag or a reply to a public status update," - Google
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
Book Synopsis The Complete Idiot's Guide to Best Practices for Small Business by : Brandon Toropov
Download or read book The Complete Idiot's Guide to Best Practices for Small Business written by Brandon Toropov and published by Penguin. This book was released on 2011-10-04 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai
Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Book Synopsis Repfluence Marketing by : Wayne Sharer
Download or read book Repfluence Marketing written by Wayne Sharer and published by . This book was released on 2018-01-18 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Own Your Reputation - A Guide to an Online Reputation That Attracts Customers, Clients, Patients and Followers Is The Book For Local Businesses and Nonprofits to create a powerful online reputation and brand. Marketing, advertising, and online reputation management agency owner, Greg Jordan, lays out principles and ideas that help business owners and managers understand and take control of their Google reputation and build a brand that people trust. The strategies and solutions in the book apply to all local businesses and highlights specific examples from the pet services, real estate, and senior care services industries. Why you should download this bookIf it's not clear to you what your online reputation is or how it affects your business, or if you've been victimized by unfair or malicious reviews, or you've not had the time to create a reputation that builds your business, then this book will be helpful. You'll see how Google's star ratings and number of reviews along with social media and brand journalism approaches are the foundation for building a brand that tops your competitors. What's IncludedIncluded are ideas, principles, and tips on online brand reputation management, including: The importance of online reputation to business results How to build an online reputation that people trust Online reputation management best practices The importance of brand journalism Social media online reputation management Reputation monitoring How to respond to positive negative reviews Protecting your reputation Online Reputation Management Systems overview Success examples Senior care case study Want to Know More? Download the book Scroll to the top of the page and click the "Buy" button
Book Synopsis OWN YOUR REPUTATION - A Guide to an Online Reputation That Attracts Customers, Clients, Patients and Followers by : Greg Jordan
Download or read book OWN YOUR REPUTATION - A Guide to an Online Reputation That Attracts Customers, Clients, Patients and Followers written by Greg Jordan and published by . This book was released on 2019-06-30 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Reputation - A Guide to an Online Reputation That Attracts Customers, Clients, Patients and Followers Is The Book For Local Businesses and Nonprofits to create a powerful online reputation and brand. Marketing, advertising, and online reputation management agency owner, Greg Jordan, lays out principles and ideas that help business owners and managers understand and take control of their Google reputation and build a brand that people trust. The strategies and solutions in the book apply to all local businesses and highlights specific examples from the pet services, real estate, and senior care services industries. Why you should download this bookIf it's not clear to you what your online reputation is or how it affects your business, or if you've been victimized by unfair or malicious reviews, or you've not had the time to create a reputation that builds your business, then this book will be helpful. You'll see how Google's star ratings and number of reviews along with social media and brand journalism approaches are the foundation for building a brand that tops your competitors. What's IncludedIncluded are ideas, principles, and tips on online brand reputation management, including: The importance of online reputation to business results How to build an online reputation that people trust Online reputation management best practices The importance of brand journalism Social media online reputation management Reputation monitoring How to respond to positive negative reviews Protecting your reputation Online Reputation Management Systems overview Success examples Senior care case study Want to Know More? Download the book Scroll to the top of the page and click the "Buy" button
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Book Synopsis The Business of Getting Business by : Joe Manausa
Download or read book The Business of Getting Business written by Joe Manausa and published by . This book was released on 2020-02-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.
Book Synopsis Five Stars by : Gradiva Couzin
Download or read book Five Stars written by Gradiva Couzin and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.
The Internet is getting smaller and your customers are online, right now, looking for recommendations and sharing their experiences... The good, the bad and the ugly on review websites and social media networks for everyone to see. Go ahead and "Google" your business and see what you find. You can build a good online reputation, monitor potential problems and work on cleaning things up if you've been neglecting what people are saying about your business online. Online Reputation Management is Crucial for Your Local Business. It can also be easier to get started than you may think. Proactively managing your online reputation can be one of the most important marketing tasks you implement this year. Remember, you have an online reputation whether you like it or not. It's up to you to decide if you are going to take control or leave it in the hands of others
Book Synopsis Simple Online Reputation Management For Your Local Business by : Jack Mize
Download or read book Simple Online Reputation Management For Your Local Business written by Jack Mize and published by Createspace Independent Publishing Platform. This book was released on 2012-07-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is getting smaller and your customers are online, right now, looking for recommendations and sharing their experiences... The good, the bad and the ugly on review websites and social media networks for everyone to see. Go ahead and "Google" your business and see what you find. You can build a good online reputation, monitor potential problems and work on cleaning things up if you've been neglecting what people are saying about your business online. Online Reputation Management is Crucial for Your Local Business. It can also be easier to get started than you may think. Proactively managing your online reputation can be one of the most important marketing tasks you implement this year. Remember, you have an online reputation whether you like it or not. It's up to you to decide if you are going to take control or leave it in the hands of others
