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Download or read book The Dartnell Advertising Manager's Handbook written by Richard H. Stansfield and published by . This book was released on 1985 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: David Bushko
Publisher: Dartnell Corporation
Published: 1997-01-01
Total Pages: 484
ISBN-13: 9780850132496
DOWNLOAD EBOOKNo other single volume on advertising management can match "Dartnell's Advertising Manager's Handbook" For comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. Chapters include: Strategy, Research, Creative Concept, Media, Copy, Design, Measurement, Communicating with Value, Human Resources, Global Advertising, and Advertising on the Internet.
Download or read book Dartnell's Advertising Manager's Handbook written by David Bushko and published by Dartnell Corporation. This book was released on 1997-01-01 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other single volume on advertising management can match "Dartnell's Advertising Manager's Handbook" For comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. Chapters include: Strategy, Research, Creative Concept, Media, Copy, Design, Measurement, Communicating with Value, Human Resources, Global Advertising, and Advertising on the Internet.
Author: Steuart Henderson Britt
Publisher:
Published: 1973
Total Pages: 1144
ISBN-13:
DOWNLOAD EBOOKAbstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research; 5) consumer products and services; 6) industrial research and planning; 7) promoting products and services; and 8) international marketing.
Download or read book The Dartnell Marketing Manager's Handbook written by Steuart Henderson Britt and published by . This book was released on 1973 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research; 5) consumer products and services; 6) industrial research and planning; 7) promoting products and services; and 8) international marketing.
Author: Sidney J. Levy
Publisher: Irwin Professional Publishing
Published: 1994
Total Pages: 1432
ISBN-13: 9780850132038
DOWNLOAD EBOOKThe scope of marketing; Organizing and staffing the marketing function; Establishing marketing objectives/strategies; Marketing research; Developing the marketing plan; Putting the marketing plan into action for consumer products/services; Putting the marketing plan into action for business products/services; Promoting products and services; Global marketing.
Download or read book The Dartnell Marketing Manager's Handbook written by Sidney J. Levy and published by Irwin Professional Publishing. This book was released on 1994 with total page 1432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scope of marketing; Organizing and staffing the marketing function; Establishing marketing objectives/strategies; Marketing research; Developing the marketing plan; Putting the marketing plan into action for consumer products/services; Putting the marketing plan into action for business products/services; Promoting products and services; Global marketing.
Author: Steuart Henderson Britt
Publisher:
Published: 1986
Total Pages: 1293
ISBN-13:
DOWNLOAD EBOOKDownload or read book The Dartnell Marketing Manager's Handbook written by Steuart Henderson Britt and published by . This book was released on 1986 with total page 1293 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Dartnell Advertising Manager's Handbook written by Richard H. Stansfield and published by . This book was released on 1977 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Lorna M. Daniells
Publisher: Univ of California Press
Published: 1976-01-01
Total Pages: 456
ISBN-13: 9780520029460
DOWNLOAD EBOOKAnnotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1976-01-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Download or read book The Dartnell Sales Manager's Handbook written by John Cameron Aspley and published by . This book was released on 1965 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Steuart Henderson Britt
Publisher:
Published: 1983
Total Pages: 1304
ISBN-13:
DOWNLOAD EBOOKDownload or read book The Dartnell Marketing Manager's Handbook written by Steuart Henderson Britt and published by . This book was released on 1983 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Sidney J. Levy
Publisher:
Published: 1994-06
Total Pages: 1462
ISBN-13: 9780850133141
DOWNLOAD EBOOKRegardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
Download or read book The Dartnell Marketing Manager's Handbook written by Sidney J. Levy and published by . This book was released on 1994-06 with total page 1462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
