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Membership Marketing in the Digital Age

Author: Patricia Rich

Publisher: Rowman & Littlefield

Published: 2015-12-03

Total Pages: 453

ISBN-13: 1442259825

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Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Book Synopsis Membership Marketing in the Digital Age by : Patricia Rich

Download or read book Membership Marketing in the Digital Age written by Patricia Rich and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

The Digital Age and Local Studies

Author: Peter T Reid

Publisher: Elsevier

Published: 2003-10-31

Total Pages: 200

ISBN-13: 1780630611

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The Digital Age and Local Studies examines the impact of various electronic developments, particularly the internet on local studies librarianship. The recent explosion in use of the internet has been matched by an increased interest in local, family and community history, all areas in which local studies libraries excel. The book provides practitioners with practical advice on the provision of web-based services for users. Such areas as e-genealogy and e-learning are covered. Importantly, the book provides examples of best-practice and shows how practical lessons can be learned from the experiences of the innovators in the field. Nothing comparable in print and has contemporary relevance Increased recognition of the importance of local studies Covers the electronic revolution which has not been addressed in this field

Book Synopsis The Digital Age and Local Studies by : Peter T Reid

Download or read book The Digital Age and Local Studies written by Peter T Reid and published by Elsevier. This book was released on 2003-10-31 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Age and Local Studies examines the impact of various electronic developments, particularly the internet on local studies librarianship. The recent explosion in use of the internet has been matched by an increased interest in local, family and community history, all areas in which local studies libraries excel. The book provides practitioners with practical advice on the provision of web-based services for users. Such areas as e-genealogy and e-learning are covered. Importantly, the book provides examples of best-practice and shows how practical lessons can be learned from the experiences of the innovators in the field. Nothing comparable in print and has contemporary relevance Increased recognition of the importance of local studies Covers the electronic revolution which has not been addressed in this field

Teaching History in the Digital Age

Author: T. Mills Kelly

Publisher: University of Michigan Press

Published: 2013-04-12

Total Pages: 182

ISBN-13: 0472118781

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A practical guide on how one professor employs the transformative changes of digital media in the research, writing, and teaching of history

Book Synopsis Teaching History in the Digital Age by : T. Mills Kelly

Download or read book Teaching History in the Digital Age written by T. Mills Kelly and published by University of Michigan Press. This book was released on 2013-04-12 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide on how one professor employs the transformative changes of digital media in the research, writing, and teaching of history

Local Journalism in a Digital World

Author: Kristy Hess

Publisher: Bloomsbury Publishing

Published: 2017-09-16

Total Pages: 248

ISBN-13: 1137504781

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This unique text addresses the gap between journalism studies, which have tended to focus on national and international news, and the fact that most journalism is practised at the local level, where people live, work, play and feel most 'at home'. Providing a rich overview of the role and place of local media in society, Hess and Waller demonstrate that, in this changing digital era, the local journalist must not only specialize in niche 'place-based' news, but also have a clear understanding of how their locality and its people 'fit' in the context of a globalized world. Equipping readers with a nuanced and well-rounded understanding of the field today, this is an essential resource for students of journalism, media and communication studies, as well as for practising and aspiring journalists.

Book Synopsis Local Journalism in a Digital World by : Kristy Hess

Download or read book Local Journalism in a Digital World written by Kristy Hess and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text addresses the gap between journalism studies, which have tended to focus on national and international news, and the fact that most journalism is practised at the local level, where people live, work, play and feel most 'at home'. Providing a rich overview of the role and place of local media in society, Hess and Waller demonstrate that, in this changing digital era, the local journalist must not only specialize in niche 'place-based' news, but also have a clear understanding of how their locality and its people 'fit' in the context of a globalized world. Equipping readers with a nuanced and well-rounded understanding of the field today, this is an essential resource for students of journalism, media and communication studies, as well as for practising and aspiring journalists.

Educational Research and Innovation Education in the Digital Age Healthy and Happy Children

Author: OECD

Publisher: OECD Publishing

Published: 2020-10-15

Total Pages: 218

ISBN-13: 9264706496

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The COVID-19 pandemic was a forceful reminder that education plays an important role in delivering not just academic learning, but also in supporting physical and emotional well-being. Balancing traditional “book learning” with broader social and personal development means new roles for schools and education more generally.

Book Synopsis Educational Research and Innovation Education in the Digital Age Healthy and Happy Children by : OECD

Download or read book Educational Research and Innovation Education in the Digital Age Healthy and Happy Children written by OECD and published by OECD Publishing. This book was released on 2020-10-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic was a forceful reminder that education plays an important role in delivering not just academic learning, but also in supporting physical and emotional well-being. Balancing traditional “book learning” with broader social and personal development means new roles for schools and education more generally.

International Business in the Information and Digital Age

Author: Rob van Tulder

Publisher: Emerald Group Publishing

Published: 2018-11-16

Total Pages: 440

ISBN-13: 1787563278

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The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.

Book Synopsis International Business in the Information and Digital Age by : Rob van Tulder

Download or read book International Business in the Information and Digital Age written by Rob van Tulder and published by Emerald Group Publishing. This book was released on 2018-11-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.

Ethnic Media in the Digital Age

Author: Sherry S. Yu

Publisher: Routledge

Published: 2018-09-01

Total Pages: 224

ISBN-13: 1351045296

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Ethnic media are media produced for, and frequently by, immigrants, ethnic and linguistic minority groups, and indigenous populations. These media represent a sector of the broader media industry that has seen considerable growth globally, even while many mainstream, legacy media have struggled to survive or have ceased to exist, largely due to the emergence of new communication technologies. What is missing in the literature is a careful examination of ethnic media in the digital era. The original research, including case studies, in this book 1) provides insight into how ethnic media are adapting to changing technologies in the media landscape of our times, 2) highlights the emergence of new trends in media production and consumption, and 3) underscores the enduring roles that ethnic media perform in local communities and in an increasingly globalized world. The ethnic media that authors discuss in this book are produced for broadcasting (television, radio), or distributed in print (newspapers, magazines), film, and the Web. Additionally, they serve numerous immigrant, ethnic, and indigenous communities, living in different regions of the world, including North America, Europe, and Oceania.

Book Synopsis Ethnic Media in the Digital Age by : Sherry S. Yu

Download or read book Ethnic Media in the Digital Age written by Sherry S. Yu and published by Routledge. This book was released on 2018-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnic media are media produced for, and frequently by, immigrants, ethnic and linguistic minority groups, and indigenous populations. These media represent a sector of the broader media industry that has seen considerable growth globally, even while many mainstream, legacy media have struggled to survive or have ceased to exist, largely due to the emergence of new communication technologies. What is missing in the literature is a careful examination of ethnic media in the digital era. The original research, including case studies, in this book 1) provides insight into how ethnic media are adapting to changing technologies in the media landscape of our times, 2) highlights the emergence of new trends in media production and consumption, and 3) underscores the enduring roles that ethnic media perform in local communities and in an increasingly globalized world. The ethnic media that authors discuss in this book are produced for broadcasting (television, radio), or distributed in print (newspapers, magazines), film, and the Web. Additionally, they serve numerous immigrant, ethnic, and indigenous communities, living in different regions of the world, including North America, Europe, and Oceania.

Writing History in the Digital Age

Author: Jack Dougherty

Publisher: University of Michigan Press

Published: 2013-10-28

Total Pages: 299

ISBN-13: 0472029916

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Writing History in the Digital Age began as a “what-if” experiment by posing a question: How have Internet technologies influenced how historians think, teach, author, and publish? To illustrate their answer, the contributors agreed to share the stages of their book-in-progress as it was constructed on the public web. To facilitate this innovative volume, editors Jack Dougherty and Kristen Nawrotzki designed a born-digital, open-access, and open peer review process to capture commentary from appointed experts and general readers. A customized WordPress plug-in allowed audiences to add page- and paragraph-level comments to the manuscript, transforming it into a socially networked text. The initial six-week proposal phase generated over 250 comments, and the subsequent eight-week public review of full drafts drew 942 additional comments from readers across different parts of the globe. The finished product now presents 20 essays from a wide array of notable scholars, each examining (and then breaking apart and reexamining) if and how digital and emergent technologies have changed the historical profession.

Book Synopsis Writing History in the Digital Age by : Jack Dougherty

Download or read book Writing History in the Digital Age written by Jack Dougherty and published by University of Michigan Press. This book was released on 2013-10-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing History in the Digital Age began as a “what-if” experiment by posing a question: How have Internet technologies influenced how historians think, teach, author, and publish? To illustrate their answer, the contributors agreed to share the stages of their book-in-progress as it was constructed on the public web. To facilitate this innovative volume, editors Jack Dougherty and Kristen Nawrotzki designed a born-digital, open-access, and open peer review process to capture commentary from appointed experts and general readers. A customized WordPress plug-in allowed audiences to add page- and paragraph-level comments to the manuscript, transforming it into a socially networked text. The initial six-week proposal phase generated over 250 comments, and the subsequent eight-week public review of full drafts drew 942 additional comments from readers across different parts of the globe. The finished product now presents 20 essays from a wide array of notable scholars, each examining (and then breaking apart and reexamining) if and how digital and emergent technologies have changed the historical profession.

Information Literacy in the Digital Age

Author: Teresa Welsh

Publisher: Elsevier

Published: 2010-07-27

Total Pages: 237

ISBN-13: 1780630352

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This book examines the various types of literacy that are important in the Digital Age of rapid technological change and proliferating information resources in a variety of formats. According to the American Library Association (www.ala.org), “information literacy is a set of abilities requiring individuals to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information. Information literacy forms the basis for lifelong learning and is common to all disciplines, to all learning environments, and to all levels of education. Information literacy is an umbrella term that includes a variety of specific competencies: cultural literacy, library literacy, computer literacy, network literacy, and media literacy. Each topic addressed in the book includes contextual background information, basic concepts, a resource list, exercises and activities to reinforce the important learning concepts addressed in each chapter. Based on content, resources, assignments, and exercises developed for an academic information literacy course In addition to scholarly content on particular topics, each chapter will include practical applications and activities related to information literacy concepts

Book Synopsis Information Literacy in the Digital Age by : Teresa Welsh

Download or read book Information Literacy in the Digital Age written by Teresa Welsh and published by Elsevier. This book was released on 2010-07-27 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the various types of literacy that are important in the Digital Age of rapid technological change and proliferating information resources in a variety of formats. According to the American Library Association (www.ala.org), “information literacy is a set of abilities requiring individuals to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information. Information literacy forms the basis for lifelong learning and is common to all disciplines, to all learning environments, and to all levels of education. Information literacy is an umbrella term that includes a variety of specific competencies: cultural literacy, library literacy, computer literacy, network literacy, and media literacy. Each topic addressed in the book includes contextual background information, basic concepts, a resource list, exercises and activities to reinforce the important learning concepts addressed in each chapter. Based on content, resources, assignments, and exercises developed for an academic information literacy course In addition to scholarly content on particular topics, each chapter will include practical applications and activities related to information literacy concepts