The Dutch Republic and the Birth of Modern Advertising

The Dutch Republic and the Birth of Modern Advertising

Author: Arthur der Weduwen

Publisher: BRILL

Published: 2019-12-16

Total Pages: 337

ISBN-13: 9004413812

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In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.


Book Synopsis The Dutch Republic and the Birth of Modern Advertising by : Arthur der Weduwen

Download or read book The Dutch Republic and the Birth of Modern Advertising written by Arthur der Weduwen and published by BRILL. This book was released on 2019-12-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.


News, Business and Public Information

News, Business and Public Information

Author: Arthur der Weduwen

Publisher: BRILL

Published: 2020-01-20

Total Pages: 0

ISBN-13: 9004421092

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In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising, highlighting its impact on the Dutch book trade, economy and society.


Book Synopsis News, Business and Public Information by : Arthur der Weduwen

Download or read book News, Business and Public Information written by Arthur der Weduwen and published by BRILL. This book was released on 2020-01-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising, highlighting its impact on the Dutch book trade, economy and society.


Early Modern Media and the News in Europe

Early Modern Media and the News in Europe

Author: Joop W. Koopmans

Publisher: BRILL

Published: 2018-09-04

Total Pages: 379

ISBN-13: 9004379320

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Early Modern Media and the News in Europe includes fifteen chapters, all written by Joop W. Koopmans, which are focused on the early news industry in relation to politics and society, particularly from the Dutch perspective.


Book Synopsis Early Modern Media and the News in Europe by : Joop W. Koopmans

Download or read book Early Modern Media and the News in Europe written by Joop W. Koopmans and published by BRILL. This book was released on 2018-09-04 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early Modern Media and the News in Europe includes fifteen chapters, all written by Joop W. Koopmans, which are focused on the early news industry in relation to politics and society, particularly from the Dutch perspective.


Anglo-Dutch Connections in the Early Modern World

Anglo-Dutch Connections in the Early Modern World

Author: Sjoerd Levelt

Publisher: Taylor & Francis

Published: 2023-02-10

Total Pages: 409

ISBN-13: 1000837726

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This ground-breaking collection reveals the networks of interrelation between Early Modern England and the Dutch Republic. As people, ideas and goods moved back and forth across the North Sea – or spread further afield in the vanguard of globalisation and empire – Anglo-Dutch relations shaped all aspects of life, with profound implications still relevant today. A diverse range of expert scholars share new research in their discipline, ranging across technology, trade, politics, religion and the arts. Different aspects of this history of competition, alliance, migration and conflict are taken up by each chapter, providing the reader with detailed case studies as well as the broader background and its historical roots. Anglo-Dutch Connections in the Early Modern World aims to be both accessible and innovative. It will be essential to students and researchers interested in European politics, intellectual history, and shared Anglo-Dutch society, while showcasing current research in multiple facets of the Early Modern World.


Book Synopsis Anglo-Dutch Connections in the Early Modern World by : Sjoerd Levelt

Download or read book Anglo-Dutch Connections in the Early Modern World written by Sjoerd Levelt and published by Taylor & Francis. This book was released on 2023-02-10 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking collection reveals the networks of interrelation between Early Modern England and the Dutch Republic. As people, ideas and goods moved back and forth across the North Sea – or spread further afield in the vanguard of globalisation and empire – Anglo-Dutch relations shaped all aspects of life, with profound implications still relevant today. A diverse range of expert scholars share new research in their discipline, ranging across technology, trade, politics, religion and the arts. Different aspects of this history of competition, alliance, migration and conflict are taken up by each chapter, providing the reader with detailed case studies as well as the broader background and its historical roots. Anglo-Dutch Connections in the Early Modern World aims to be both accessible and innovative. It will be essential to students and researchers interested in European politics, intellectual history, and shared Anglo-Dutch society, while showcasing current research in multiple facets of the Early Modern World.


The Bookshop of the World

The Bookshop of the World

Author: Andrew Pettegree

Publisher: Yale University Press

Published: 2019-01-01

Total Pages: 493

ISBN-13: 0300230079

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The untold story of how the Dutch conquered the European book market and became the world's greatest bibliophiles--"an instant classic on Dutch book history" (BMGN - Low Countries Historical Review) "[An] excellent contribution to book history."--Robert Darnton, New York Review of Books The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer, whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic. Yet there is another, largely overlooked marvel in the Dutch world of the seventeenth century: books. In this fascinating account, Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many more books than pictures and bought and owned more books per capita than any other part of Europe. Key innovations in marketing, book auctions, and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy, and created a population uniquely well-informed and politically engaged. This book tells for the first time the remarkable story of the Dutch conquest of the European book world and shows the true extent to which these pious, prosperous, quarrelsome, and generous people were shaped by what they read.


Book Synopsis The Bookshop of the World by : Andrew Pettegree

Download or read book The Bookshop of the World written by Andrew Pettegree and published by Yale University Press. This book was released on 2019-01-01 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold story of how the Dutch conquered the European book market and became the world's greatest bibliophiles--"an instant classic on Dutch book history" (BMGN - Low Countries Historical Review) "[An] excellent contribution to book history."--Robert Darnton, New York Review of Books The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer, whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic. Yet there is another, largely overlooked marvel in the Dutch world of the seventeenth century: books. In this fascinating account, Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many more books than pictures and bought and owned more books per capita than any other part of Europe. Key innovations in marketing, book auctions, and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy, and created a population uniquely well-informed and politically engaged. This book tells for the first time the remarkable story of the Dutch conquest of the European book world and shows the true extent to which these pious, prosperous, quarrelsome, and generous people were shaped by what they read.


State Communication and Public Politics in the Dutch Golden Age

State Communication and Public Politics in the Dutch Golden Age

Author: Arthur der Weduwen

Publisher: Oxford University Press

Published: 2023-12-08

Total Pages: 433

ISBN-13: 0198926626

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State Communication and Public Politics in the Dutch Golden Age describes the political communication practices of the authorities in the early modern Netherlands. Der Weduwen provides an in-depth study of early modern state communication: the manner in which government sought to inform its citizens, publicise its laws, and engage publicly in quarrels with political opponents. These communication strategies, including proclamations, the use of town criers, and the printing and affixing of hundreds of thousands of edicts, underpinned the political stability of the seventeenth-century Dutch Republic. Based on systematic research in thirty-two Dutch archives, this book demonstrates for the first time how the wealthiest, most literate, and most politically participatory state of early modern Europe was shaped by the communication of political information. It makes a decisive case for the importance of communication to the relationship between rulers and ruled, and the extent to which early modern authorities relied on the active consent of their subjects to legitimise their government.


Book Synopsis State Communication and Public Politics in the Dutch Golden Age by : Arthur der Weduwen

Download or read book State Communication and Public Politics in the Dutch Golden Age written by Arthur der Weduwen and published by Oxford University Press. This book was released on 2023-12-08 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: State Communication and Public Politics in the Dutch Golden Age describes the political communication practices of the authorities in the early modern Netherlands. Der Weduwen provides an in-depth study of early modern state communication: the manner in which government sought to inform its citizens, publicise its laws, and engage publicly in quarrels with political opponents. These communication strategies, including proclamations, the use of town criers, and the printing and affixing of hundreds of thousands of edicts, underpinned the political stability of the seventeenth-century Dutch Republic. Based on systematic research in thirty-two Dutch archives, this book demonstrates for the first time how the wealthiest, most literate, and most politically participatory state of early modern Europe was shaped by the communication of political information. It makes a decisive case for the importance of communication to the relationship between rulers and ruled, and the extent to which early modern authorities relied on the active consent of their subjects to legitimise their government.


Book Trade Catalogues in Early Modern Europe

Book Trade Catalogues in Early Modern Europe

Author: Arthur der Weduwen

Publisher: BRILL

Published: 2021-07-19

Total Pages: 570

ISBN-13: 9004422242

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This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the greatest libraries of the era. Catalogues in the Low Countries, Britain, Germany, France and the Baltic region are studied as important products of the early modern book trade, and as reconstructive tools for the history of the book. These catalogues offer a goldmine of information on the business of books, and they allow scholars to examine questions on the distribution and ownership of books that would otherwise be extremely difficult to pursue. Contributors: Helwi Blom, Pierre Delsaerdt, Arthur der Weduwen, Anna E. de Wilde, Shanti Graheli, Ann-Marie Hansen, Rindert Jagersma, Graeme Kemp, Ian Maclean, Alicia C. Montoya, Andrew Pettegree, Philippe Schmid, Forrest C. Strickland, Jasna Tingle, Marieke van Egeraat, and Elise Watson.


Book Synopsis Book Trade Catalogues in Early Modern Europe by : Arthur der Weduwen

Download or read book Book Trade Catalogues in Early Modern Europe written by Arthur der Weduwen and published by BRILL. This book was released on 2021-07-19 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the greatest libraries of the era. Catalogues in the Low Countries, Britain, Germany, France and the Baltic region are studied as important products of the early modern book trade, and as reconstructive tools for the history of the book. These catalogues offer a goldmine of information on the business of books, and they allow scholars to examine questions on the distribution and ownership of books that would otherwise be extremely difficult to pursue. Contributors: Helwi Blom, Pierre Delsaerdt, Arthur der Weduwen, Anna E. de Wilde, Shanti Graheli, Ann-Marie Hansen, Rindert Jagersma, Graeme Kemp, Ian Maclean, Alicia C. Montoya, Andrew Pettegree, Philippe Schmid, Forrest C. Strickland, Jasna Tingle, Marieke van Egeraat, and Elise Watson.


The Book World of Early Modern Europe

The Book World of Early Modern Europe

Author: Arthur der Weduwen

Publisher: BRILL

Published: 2022-09-26

Total Pages: 639

ISBN-13: 900451810X

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This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.


Book Synopsis The Book World of Early Modern Europe by : Arthur der Weduwen

Download or read book The Book World of Early Modern Europe written by Arthur der Weduwen and published by BRILL. This book was released on 2022-09-26 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.


The Oxford Handbook of the History of the Book in Early Modern England

The Oxford Handbook of the History of the Book in Early Modern England

Author: Adam Smyth

Publisher: Oxford University Press

Published: 2023-09-05

Total Pages: 769

ISBN-13: 0192585185

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The Oxford Handbook of the History of the Book in Early Modern England provides a rich, imaginative and also accessible guide to the latest research in one of the most exciting areas of early modern studies. Written by scholars working at the cutting-edge of the subject, from the UK and North America, the volume considers the production, reception, circulation, consumption, destruction, loss, modification, recycling, and conservation of books from different disciplinary perspectives. Each chapter discusses in a lively manner the nature and role of the book in early modern England, as well as offering critical insights on how we talk about the history of the book. On finishing the Handbook, the reader will not only know much more about the early modern book, but will also have a strong sense of how and why the book as an object has been studied, and the scope for the development of the field.


Book Synopsis The Oxford Handbook of the History of the Book in Early Modern England by : Adam Smyth

Download or read book The Oxford Handbook of the History of the Book in Early Modern England written by Adam Smyth and published by Oxford University Press. This book was released on 2023-09-05 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of the History of the Book in Early Modern England provides a rich, imaginative and also accessible guide to the latest research in one of the most exciting areas of early modern studies. Written by scholars working at the cutting-edge of the subject, from the UK and North America, the volume considers the production, reception, circulation, consumption, destruction, loss, modification, recycling, and conservation of books from different disciplinary perspectives. Each chapter discusses in a lively manner the nature and role of the book in early modern England, as well as offering critical insights on how we talk about the history of the book. On finishing the Handbook, the reader will not only know much more about the early modern book, but will also have a strong sense of how and why the book as an object has been studied, and the scope for the development of the field.


Reformation, Religious Culture and Print in Early Modern Europe

Reformation, Religious Culture and Print in Early Modern Europe

Author: Arthur der Weduwen

Publisher: BRILL

Published: 2022-09-26

Total Pages: 348

ISBN-13: 9004515305

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This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.


Book Synopsis Reformation, Religious Culture and Print in Early Modern Europe by : Arthur der Weduwen

Download or read book Reformation, Religious Culture and Print in Early Modern Europe written by Arthur der Weduwen and published by BRILL. This book was released on 2022-09-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.