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Download or read book The Elderly Consumer written by Fred E. Waddell and published by . This book was released on 1976 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: George P. Moschis
Publisher: Springer Nature
Published: 2022-10-06
Total Pages: 352
ISBN-13: 3031130979
DOWNLOAD EBOOKThis book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Author: Aimee Drolet
Publisher: Routledge
Published: 2020-10-01
Total Pages: 260
ISBN-13: 1000202755
DOWNLOAD EBOOKThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2020-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Author: United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly
Publisher:
Published: 1967
Total Pages: 264
ISBN-13:
DOWNLOAD EBOOKConsiders buying habits of the elderly, and their consumer needs and problems in purchasing medicine, food and clothing.
Download or read book Consumer Interests of the Elderly written by United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly and published by . This book was released on 1967 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers buying habits of the elderly, and their consumer needs and problems in purchasing medicine, food and clothing.
Author: Mark Abrams
Publisher:
Published: 1982
Total Pages: 55
ISBN-13: 9780905653549
DOWNLOAD EBOOKDownload or read book The Elderly Consumer written by Mark Abrams and published by . This book was released on 1982 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly
Publisher:
Published: 1967
Total Pages: 336
ISBN-13:
DOWNLOAD EBOOKDownload or read book Consumer Interests of the Elderly written by United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly and published by . This book was released on 1967 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Elderly Market written by Charles D. Schewe and published by . This book was released on 1985 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Aimee Drolet
Publisher: Routledge
Published: 2011-01-11
Total Pages: 452
ISBN-13: 1136980172
DOWNLOAD EBOOKAt present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2011-01-11 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Author: Angela Y. Lee
Publisher: Emerald Group Publishing
Published: 2024-06-24
Total Pages: 188
ISBN-13: 1802629572
DOWNLOAD EBOOKReview of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Download or read book The Vulnerable Consumer written by Angela Y. Lee and published by Emerald Group Publishing. This book was released on 2024-06-24 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Author: Julie Johnson-Hillery
Publisher: Garland Science
Published: 2021-10-28
Total Pages: 110
ISBN-13: 1000526178
DOWNLOAD EBOOKOriginally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.
Download or read book Elderly Consumers and Retail Sales Personnel written by Julie Johnson-Hillery and published by Garland Science. This book was released on 2021-10-28 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.
