The Executive Guide to Asia-Pacific Communications

The Executive Guide to Asia-Pacific Communications

Author: David L. James

Publisher:

Published: 1995

Total Pages: 326

ISBN-13: 9781863738828

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An easy-to-follow guide to making effective business communications in the Asia-Pacific region.


Book Synopsis The Executive Guide to Asia-Pacific Communications by : David L. James

Download or read book The Executive Guide to Asia-Pacific Communications written by David L. James and published by . This book was released on 1995 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-follow guide to making effective business communications in the Asia-Pacific region.


The Executive Guide to Asia-Pacific Communications

The Executive Guide to Asia-Pacific Communications

Author: David L. James

Publisher: Kodansha

Published: 1995

Total Pages: 344

ISBN-13:

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A top international business consultant's guide to making--and keeping--Asia-Pacific connections. James helps entrepreneurs to assess their communications needs, avoid the pitfalls of International Communications Disorder, and develop ways to communicate with these key business cultures to maintain and expand business. Includes newly opened Vietnam.


Book Synopsis The Executive Guide to Asia-Pacific Communications by : David L. James

Download or read book The Executive Guide to Asia-Pacific Communications written by David L. James and published by Kodansha. This book was released on 1995 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top international business consultant's guide to making--and keeping--Asia-Pacific connections. James helps entrepreneurs to assess their communications needs, avoid the pitfalls of International Communications Disorder, and develop ways to communicate with these key business cultures to maintain and expand business. Includes newly opened Vietnam.


Public Relations in Asia Pacific

Public Relations in Asia Pacific

Author: Mary M. Devereux

Publisher: John Wiley & Sons

Published: 2011-12-08

Total Pages: 241

ISBN-13: 1118179366

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Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)


Book Synopsis Public Relations in Asia Pacific by : Mary M. Devereux

Download or read book Public Relations in Asia Pacific written by Mary M. Devereux and published by John Wiley & Sons. This book was released on 2011-12-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)


The New Asia

The New Asia

Author: David L. James

Publisher: Bloomsbury Publishing USA

Published: 2013-06-25

Total Pages: 276

ISBN-13: 1440829101

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The world's economic center is increasingly shifting from North America and Europe to Asia. This timely guide will provide businesspeople with the knowledge and understanding necessary to remain competitive—and proactive—in that brave new world. To help readers better grasp the causes and effects of the ongoing tectonic shift in economic power, this book examines the 16 nations driving the explosive economic growth of Asia. It shows readers how to apply a "Five Factors" analysis to predict which Asian countries and industries will experience the most vibrant economic growth in coming years—and which will present the greatest risks for international businesses. It then goes a step further, offering insights and strategies that will help businesses assess opportunities in Asia and achieve success there in the years ahead. To help readers make those judgments, this comprehensive, practical resource includes insightful descriptions of the value systems, business practices, customs, and social characteristics of Asia and of individual Asian nations. It also exposes the intra-regional relationships of Asian countries that contribute to, or undermine, their individual economic potential and that of the region as a whole.


Book Synopsis The New Asia by : David L. James

Download or read book The New Asia written by David L. James and published by Bloomsbury Publishing USA. This book was released on 2013-06-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's economic center is increasingly shifting from North America and Europe to Asia. This timely guide will provide businesspeople with the knowledge and understanding necessary to remain competitive—and proactive—in that brave new world. To help readers better grasp the causes and effects of the ongoing tectonic shift in economic power, this book examines the 16 nations driving the explosive economic growth of Asia. It shows readers how to apply a "Five Factors" analysis to predict which Asian countries and industries will experience the most vibrant economic growth in coming years—and which will present the greatest risks for international businesses. It then goes a step further, offering insights and strategies that will help businesses assess opportunities in Asia and achieve success there in the years ahead. To help readers make those judgments, this comprehensive, practical resource includes insightful descriptions of the value systems, business practices, customs, and social characteristics of Asia and of individual Asian nations. It also exposes the intra-regional relationships of Asian countries that contribute to, or undermine, their individual economic potential and that of the region as a whole.


Business America

Business America

Author:

Publisher:

Published: 1997

Total Pages: 214

ISBN-13:

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Book Synopsis Business America by :

Download or read book Business America written by and published by . This book was released on 1997 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Planning and Design of Engineering Systems

Planning and Design of Engineering Systems

Author: Graeme Dandy

Publisher: CRC Press

Published: 2018-04-17

Total Pages: 415

ISBN-13: 1482265850

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Providing students with a commonsense approach to the solution of engineering problems and packed full of practical case studies to illustrate the role of the engineer, the type of work involved and the methodologies employed in engineering practice, this textbook is a comprehensive introduction to the scope and nature of engineering. It outlines a conceptual framework for undertaking engineering projects then provides a range of techniques and tools for solving the sorts of problems that commonly arise. Focusing in particular on civil engineering design, problem solving, and the range of techniques and tools it employs, the authors also explore: creativity and problem solving, social and environmental issues, management, communications and law, and ethics the planning, design, modelling and analysis phases and the implementation or construction phase. Designed specifically for introductory courses on undergraduate engineering programs, this extensively revised and extended second edition is an invaluable resource for all new engineering undergraduates as well as non-specialist readers who are seeking information on the nature of engineering work and how it is carried out.


Book Synopsis Planning and Design of Engineering Systems by : Graeme Dandy

Download or read book Planning and Design of Engineering Systems written by Graeme Dandy and published by CRC Press. This book was released on 2018-04-17 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing students with a commonsense approach to the solution of engineering problems and packed full of practical case studies to illustrate the role of the engineer, the type of work involved and the methodologies employed in engineering practice, this textbook is a comprehensive introduction to the scope and nature of engineering. It outlines a conceptual framework for undertaking engineering projects then provides a range of techniques and tools for solving the sorts of problems that commonly arise. Focusing in particular on civil engineering design, problem solving, and the range of techniques and tools it employs, the authors also explore: creativity and problem solving, social and environmental issues, management, communications and law, and ethics the planning, design, modelling and analysis phases and the implementation or construction phase. Designed specifically for introductory courses on undergraduate engineering programs, this extensively revised and extended second edition is an invaluable resource for all new engineering undergraduates as well as non-specialist readers who are seeking information on the nature of engineering work and how it is carried out.


Working Globesmart

Working Globesmart

Author: Ernest Gundling

Publisher: Nicholas Brealey

Published: 2003-07-16

Total Pages: 393

ISBN-13: 0891063676

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Your guide to global citizenship for 21st-century success Taking a new assignment in your company's foreign office? Meeting a business associate from another country? Videoconferencing with a group of global co-workers? Negotiating a project deadline with the foreign software engineer across the hall? Learn how to apply a new set of cultural competencies to successfully cross national or cultural boundaries. Working GlobeSmart shows how global people skills add value to global business and captures the essence of what global leadership means: the ability to create a corporate culture that builds cooperation across borders and cultures, between customers and suppliers-across every organizational line.


Book Synopsis Working Globesmart by : Ernest Gundling

Download or read book Working Globesmart written by Ernest Gundling and published by Nicholas Brealey. This book was released on 2003-07-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to global citizenship for 21st-century success Taking a new assignment in your company's foreign office? Meeting a business associate from another country? Videoconferencing with a group of global co-workers? Negotiating a project deadline with the foreign software engineer across the hall? Learn how to apply a new set of cultural competencies to successfully cross national or cultural boundaries. Working GlobeSmart shows how global people skills add value to global business and captures the essence of what global leadership means: the ability to create a corporate culture that builds cooperation across borders and cultures, between customers and suppliers-across every organizational line.


International Business

International Business

Author:

Publisher:

Published: 1995

Total Pages: 1008

ISBN-13:

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Download or read book International Business written by and published by . This book was released on 1995 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Tongue of the Tiger

The Tongue of the Tiger

Author: Rolf Cremer

Publisher: World Scientific

Published: 1998

Total Pages: 204

ISBN-13: 9789810230043

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This book analyses the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encountered in, international trade and production. The analysis provided in this book is based on a large and unique collection of authentic documents of business communication. It leads to a deeper understanding of the factors, problems and skills associated with successful trading, and develops practical guidelines for overcoming language barriers. These are important both for the success of trading businesses and for the development of trade-oriented nations in Asia.This book is suitable for use by students in polytechnics and advanced undergraduates in international business courses, as well as in graduate programmes in economic theory and in applied linguistics. It will be valuable reading for business managers, import/export managers, and merchandisers in Asia and in Europe/North America/Oceania.Researchers and teachers in transaction cost economics/industrial organisation, international business, business communication & negotiation, applied linguistics, and English for business purposes will also find this book useful.


Book Synopsis The Tongue of the Tiger by : Rolf Cremer

Download or read book The Tongue of the Tiger written by Rolf Cremer and published by World Scientific. This book was released on 1998 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encountered in, international trade and production. The analysis provided in this book is based on a large and unique collection of authentic documents of business communication. It leads to a deeper understanding of the factors, problems and skills associated with successful trading, and develops practical guidelines for overcoming language barriers. These are important both for the success of trading businesses and for the development of trade-oriented nations in Asia.This book is suitable for use by students in polytechnics and advanced undergraduates in international business courses, as well as in graduate programmes in economic theory and in applied linguistics. It will be valuable reading for business managers, import/export managers, and merchandisers in Asia and in Europe/North America/Oceania.Researchers and teachers in transaction cost economics/industrial organisation, international business, business communication & negotiation, applied linguistics, and English for business purposes will also find this book useful.


Global Leadership

Global Leadership

Author: Marshall Goldsmith

Publisher: FT Press

Published: 2003-04-28

Total Pages: 362

ISBN-13: 0132789329

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The follow-up to Marshall Goldsmith's 500,000-copy bestseller The Leader of the Future, Global Leadership: The Next Generation systematically identifies what tomorrow's leaders will need to know, do and believe in order to successfully lead the global enterprise of the future. Drawing on the results of an extraordinary 2-year Accenture study of emerging business leaders, this book shows why the skills of today's global leaders won't be enough--and why tomorrow's leaders won't resemble today's. Goldsmith and his co-authors first identify five new "factors of leadership" and their implications: global thinking, appreciation of diversity, technological savvy, a willingness to partner and an openness to sharing leadership. They explain what it will mean to lead in an era where intellectual capital is the dominant source of value; how to lead people whose backgrounds and values may be radically dissimilar from yours; and why achieving personal self-mastery is now a fundamental prerequisite for leading others. From the evolution of "federated," semi-autonomous organizational structures to the personal leadership challenges now arising from globalism, this book offers unprecedented insights into the new challenges of leadership--and what it will take to meet them.


Book Synopsis Global Leadership by : Marshall Goldsmith

Download or read book Global Leadership written by Marshall Goldsmith and published by FT Press. This book was released on 2003-04-28 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The follow-up to Marshall Goldsmith's 500,000-copy bestseller The Leader of the Future, Global Leadership: The Next Generation systematically identifies what tomorrow's leaders will need to know, do and believe in order to successfully lead the global enterprise of the future. Drawing on the results of an extraordinary 2-year Accenture study of emerging business leaders, this book shows why the skills of today's global leaders won't be enough--and why tomorrow's leaders won't resemble today's. Goldsmith and his co-authors first identify five new "factors of leadership" and their implications: global thinking, appreciation of diversity, technological savvy, a willingness to partner and an openness to sharing leadership. They explain what it will mean to lead in an era where intellectual capital is the dominant source of value; how to lead people whose backgrounds and values may be radically dissimilar from yours; and why achieving personal self-mastery is now a fundamental prerequisite for leading others. From the evolution of "federated," semi-autonomous organizational structures to the personal leadership challenges now arising from globalism, this book offers unprecedented insights into the new challenges of leadership--and what it will take to meet them.