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The Facebook Effect for Lawyers

Author: Jacob Malherbe

Publisher:

Published: 2018-04-17

Total Pages: 168

ISBN-13: 9781599328928

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Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it's also painfully slow--the equivalent of setting bait and trying to fish in a lake that's already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers: Advertising for the Digital Age, Mr. Malherbe will show you how you can use the emotional appeal and aggregating power of social media to build a digital bridge between your law firm and specific groups of potential clients, generating hundreds of thousands of leads. This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm's bottom line.

Book Synopsis The Facebook Effect for Lawyers by : Jacob Malherbe

Download or read book The Facebook Effect for Lawyers written by Jacob Malherbe and published by . This book was released on 2018-04-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it's also painfully slow--the equivalent of setting bait and trying to fish in a lake that's already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers: Advertising for the Digital Age, Mr. Malherbe will show you how you can use the emotional appeal and aggregating power of social media to build a digital bridge between your law firm and specific groups of potential clients, generating hundreds of thousands of leads. This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm's bottom line.

The Facebook Effect

Author: David Kirkpatrick

Publisher: Simon and Schuster

Published: 2010-07-01

Total Pages: 384

ISBN-13: 0731814940

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IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Book Synopsis The Facebook Effect by : David Kirkpatrick

Download or read book The Facebook Effect written by David Kirkpatrick and published by Simon and Schuster. This book was released on 2010-07-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Facebook in One Hour for Lawyers

Author: Dennis M. Kennedy

Publisher: American Bar Association

Published: 2012

Total Pages: 0

ISBN-13: 9781614385431

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Many lawyers use Facebook(r), the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook(r) accounts. With a few simple steps, lawyers can harness Facebook(r) to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook(r) in One Hour for Lawyers will show any attorney--from Facebook(r) novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to: Set up a Facebook(r) account Optimize privacy and other settings Create a profile and manage your timeline Find, organize, and manage friends Use Facebook(r) search and navigation Participate on Facebook(r) with updates, comments, likes, and timelines Send messages, join groups, and subscribe to feeds Establish a business page Monitor your Facebook(r) network Develop a Facebook(r) strategy to grow your legal network"

Book Synopsis Facebook in One Hour for Lawyers by : Dennis M. Kennedy

Download or read book Facebook in One Hour for Lawyers written by Dennis M. Kennedy and published by American Bar Association. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many lawyers use Facebook(r), the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook(r) accounts. With a few simple steps, lawyers can harness Facebook(r) to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook(r) in One Hour for Lawyers will show any attorney--from Facebook(r) novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to: Set up a Facebook(r) account Optimize privacy and other settings Create a profile and manage your timeline Find, organize, and manage friends Use Facebook(r) search and navigation Participate on Facebook(r) with updates, comments, likes, and timelines Send messages, join groups, and subscribe to feeds Establish a business page Monitor your Facebook(r) network Develop a Facebook(r) strategy to grow your legal network"

A Lawyer's Guide to Mass Torts

Author: Jacob Malherbe

Publisher: Advantage Media Group

Published: 2021-11-09

Total Pages: 344

ISBN-13: 9781642253405

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This comprehensive collection of business advice, technological guidance, and practical instruction on how to find success in the world of mass torts is, quite simply, unlike any other mass tort book available today. It compiles--in one single, easily digestible volume--a comprehensive array of wisdom from the most successful lawyers in the field as well as targeted advice from bleeding-edge technologists, financiers, and industry thought leaders. The result is a one-of-a-kind road map for growth, which will help lawyers in other fields confidently migrate into mass torts while improving the business operations of those already working in the field. Its central aim is to help readers achieve three goals: Attain personal and financial success in mass torts. Establish one's own enduring legacy in a rapidly changing field. And most importantly, help victims who have been wronged by corporate negligence find equitable justice under the law. Its development has been conceived, spearheaded, and overseen by Jacob Malherbe, the founder and CEO of X Social Media, an influential Inc. 500 company that has revolutionized how mass tort lawyers can use Facebook, social media, and digital TV services to find and sign clients. In recent years, his efforts and advertising platform have helped lawyers find potential new clients at an unprecedented clip while driving down the cost of conversion rates at levels unthinkable even a few years ago. This compendium of knowledge aims to do something equally monumental: create an open-source opportunity for some of the brightest and most ambitious minds in the industry to join the fight in helping everyday victims who need legal assistance the very most. Join us on a carefully curated journey into the history, practice, and future of mass torts.

Book Synopsis A Lawyer's Guide to Mass Torts by : Jacob Malherbe

Download or read book A Lawyer's Guide to Mass Torts written by Jacob Malherbe and published by Advantage Media Group. This book was released on 2021-11-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of business advice, technological guidance, and practical instruction on how to find success in the world of mass torts is, quite simply, unlike any other mass tort book available today. It compiles--in one single, easily digestible volume--a comprehensive array of wisdom from the most successful lawyers in the field as well as targeted advice from bleeding-edge technologists, financiers, and industry thought leaders. The result is a one-of-a-kind road map for growth, which will help lawyers in other fields confidently migrate into mass torts while improving the business operations of those already working in the field. Its central aim is to help readers achieve three goals: Attain personal and financial success in mass torts. Establish one's own enduring legacy in a rapidly changing field. And most importantly, help victims who have been wronged by corporate negligence find equitable justice under the law. Its development has been conceived, spearheaded, and overseen by Jacob Malherbe, the founder and CEO of X Social Media, an influential Inc. 500 company that has revolutionized how mass tort lawyers can use Facebook, social media, and digital TV services to find and sign clients. In recent years, his efforts and advertising platform have helped lawyers find potential new clients at an unprecedented clip while driving down the cost of conversion rates at levels unthinkable even a few years ago. This compendium of knowledge aims to do something equally monumental: create an open-source opportunity for some of the brightest and most ambitious minds in the industry to join the fight in helping everyday victims who need legal assistance the very most. Join us on a carefully curated journey into the history, practice, and future of mass torts.

Social Media for Lawyers

Author: Carolyn Elefant

Publisher: American Bar Association

Published: 2010

Total Pages: 254

ISBN-13: 9781604429206

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Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.

Book Synopsis Social Media for Lawyers by : Carolyn Elefant

Download or read book Social Media for Lawyers written by Carolyn Elefant and published by American Bar Association. This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.

Facebook in One Hour for Lawyers

Author: Dennis M. Kennedy

Publisher:

Published: 2014

Total Pages:

ISBN-13: 9781614385448

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Book Synopsis Facebook in One Hour for Lawyers by : Dennis M. Kennedy

Download or read book Facebook in One Hour for Lawyers written by Dennis M. Kennedy and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Lawyer's Guide to Social Networking

Author: John G. Browning

Publisher: Aspatore Books

Published: 2010

Total Pages: 0

ISBN-13: 9780314273505

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Written by a veteran litigator and leading expert on law and social media, The Lawyers Guide to Social Networking provides a comprehensive look at how social media is affecting the legal system. This book examines the myriad ways in which information from sites like Facebook, MySpace, and Twitter is being put to use in everything from criminal and family law matters to personal injury, employment, and commercial cases nationwide. The author illustrates how the pervasive social networking phenomenon is redefining traditional notions of jurisdiction, duty, service of process, and legal ethics while using actual trial and appellate level cases to analyze the discoverability and admissibility of social media evidence.

Book Synopsis The Lawyer's Guide to Social Networking by : John G. Browning

Download or read book The Lawyer's Guide to Social Networking written by John G. Browning and published by Aspatore Books. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a veteran litigator and leading expert on law and social media, The Lawyers Guide to Social Networking provides a comprehensive look at how social media is affecting the legal system. This book examines the myriad ways in which information from sites like Facebook, MySpace, and Twitter is being put to use in everything from criminal and family law matters to personal injury, employment, and commercial cases nationwide. The author illustrates how the pervasive social networking phenomenon is redefining traditional notions of jurisdiction, duty, service of process, and legal ethics while using actual trial and appellate level cases to analyze the discoverability and admissibility of social media evidence.

Happy Lawyer Happy Life

Author: Clarissa Rayward

Publisher:

Published: 2017-02

Total Pages: 204

ISBN-13: 9780994202529

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Can lawyers really be happy? Research the world over is showing us that lawyers are unhappy in very large numbers. Here in Australia, current research suggests that one in three lawyers will experience depression at some stage during their careers. For anyone practising in law or considering it in their future, this statistic is both overwhelming and so very sad. Happy Lawyer, Happy Life is the book for people on the law path who want to live the happiest life they can, at the same time enjoying all that brought them to their law career in the first place. Written by Australian lawyer Clarissa Rayward, Happy Lawyer, Happy Life will give you the tools you need to make the best of your career in the law and, perhaps more importantly, find happiness in your life. Clarissa's own experience of managing unhappiness in her career is combined with the knowledge and wisdom of many other happy lawyers to create this practical guide - a must-read for anyone considering or navigating a career in the law.

Book Synopsis Happy Lawyer Happy Life by : Clarissa Rayward

Download or read book Happy Lawyer Happy Life written by Clarissa Rayward and published by . This book was released on 2017-02 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can lawyers really be happy? Research the world over is showing us that lawyers are unhappy in very large numbers. Here in Australia, current research suggests that one in three lawyers will experience depression at some stage during their careers. For anyone practising in law or considering it in their future, this statistic is both overwhelming and so very sad. Happy Lawyer, Happy Life is the book for people on the law path who want to live the happiest life they can, at the same time enjoying all that brought them to their law career in the first place. Written by Australian lawyer Clarissa Rayward, Happy Lawyer, Happy Life will give you the tools you need to make the best of your career in the law and, perhaps more importantly, find happiness in your life. Clarissa's own experience of managing unhappiness in her career is combined with the knowledge and wisdom of many other happy lawyers to create this practical guide - a must-read for anyone considering or navigating a career in the law.

Starting a Solo Law Firm 2021 Edition

Author: Attorney Robert Schaller

Publisher: Attorney Robert Schaller

Published: 2021-01-14

Total Pages: 289

ISBN-13:

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Attorney Robert Schaller and the Schaller Law Firm offer young lawyers in Starting a Law Firm in 2020-2021 a must-have desk reference book for building a law firm. Lawyers should invest in their future! Young lawyers worked hard in college and again in law school. Now it is time to reap the rewards of the intensive legal training. Earn the profits deserved. Develop pride and earn respect from your peers. Any lawyer who possesses a heartfelt desire to build a respected legal career, along with the vision and drive to succeed, should read and embrace the steps set forth in this book. This book is dedicated to the young lawyers who are unfulfilled working as associates for other lawyers or who recently graduated from law school with the courage to “hang out a shingle” and start their own law firm. This book provides concrete guidance about issues the author wished someone had taught him before he started his own law firm. Some lawyers have the courage to open a solo-practice law firm. Other lawyers start a law firm with one or two other lawyers they know and trust. There is strength in numbers. It is appealing to young lawyers in particular to have a law school classmate or fellow associate nearby for support. Others establish an “affiliation” with an existing firm. Sometimes a lawyer needs another lawyer to brainstorm and bounce ideas around. Deciding whether to start a law firm is a tough decision. You gain the freedom described above, but you lose the security of working for an established firm as an associate. But is that freedom? In the short run, a young lawyer likes the security of knowing a paycheck is coming twice a month. But all private practice lawyers ultimately realize that they “eat what they kill.” Therefore, the early shelter and protection offered by an established firm is lost after a few years when the developing lawyer is required to either leave the firm or develop a pool of clients that generate sufficient profits for the firm to justify the lawyer’s salary. In essence, the lawyer has to develop the lawyer’s own “profit center” or the lawyer’s own “solo firm” within the firm. Either way, the lawyer has to know how to start a practice and thrive. This book will help striving lawyers get on the path to success. Testing Your Entrepreneurial Spirit: Answer the questions below to determine if you have what it takes to start a law firm. Lawyers who want to start their own firm should answer affirmatively to most of the questions below or should partner with another lawyer who answers affirmatively to most questions. 1. Do you have a passion to do something great with your career? 2. Do you want to build a business to create wealth for yourself and not someone else? 3. Can you visualize your definition of success? 4. Do you have the determination and resolve to achieve your definition of success? 5. Are you an independent person? 6. Are you self-confident (despite the humiliation of law school)? 7. Are you ambitious? 8. Are you self-motivated? 9. Are you a self-starter? 10. Are you decisive after studying the pros and cons of an issue? 11. Are you a problem-solver? 12. Do you have effective communication skills? 13. Can you set timetables and stick to them without procrastinating? 14. Do you have a dream to be your own boss? 15. Do you have a passion to help clients? 16. Are you cognizant of your strengths and weaknesses? 17. Do you know when it is time to seek guidance from a more experienced attorney? 18. Are you resilient to temporary setbacks? 19. Are you flexible when a course correction is recognized? 20. Can you view a temporarily setback as an opportunity for improvement? 21. Are you able to convince strangers that you know what you are talking about? 22. Do you have the desire to continuously study a particular substantive area of law? 23. Are you looking to build your future instead of looking for something to do until you can find another job? 24. Do you want to start a law firm by yourself, classmate, colleague, or more senior attorney?

Book Synopsis Starting a Solo Law Firm 2021 Edition by : Attorney Robert Schaller

Download or read book Starting a Solo Law Firm 2021 Edition written by Attorney Robert Schaller and published by Attorney Robert Schaller. This book was released on 2021-01-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attorney Robert Schaller and the Schaller Law Firm offer young lawyers in Starting a Law Firm in 2020-2021 a must-have desk reference book for building a law firm. Lawyers should invest in their future! Young lawyers worked hard in college and again in law school. Now it is time to reap the rewards of the intensive legal training. Earn the profits deserved. Develop pride and earn respect from your peers. Any lawyer who possesses a heartfelt desire to build a respected legal career, along with the vision and drive to succeed, should read and embrace the steps set forth in this book. This book is dedicated to the young lawyers who are unfulfilled working as associates for other lawyers or who recently graduated from law school with the courage to “hang out a shingle” and start their own law firm. This book provides concrete guidance about issues the author wished someone had taught him before he started his own law firm. Some lawyers have the courage to open a solo-practice law firm. Other lawyers start a law firm with one or two other lawyers they know and trust. There is strength in numbers. It is appealing to young lawyers in particular to have a law school classmate or fellow associate nearby for support. Others establish an “affiliation” with an existing firm. Sometimes a lawyer needs another lawyer to brainstorm and bounce ideas around. Deciding whether to start a law firm is a tough decision. You gain the freedom described above, but you lose the security of working for an established firm as an associate. But is that freedom? In the short run, a young lawyer likes the security of knowing a paycheck is coming twice a month. But all private practice lawyers ultimately realize that they “eat what they kill.” Therefore, the early shelter and protection offered by an established firm is lost after a few years when the developing lawyer is required to either leave the firm or develop a pool of clients that generate sufficient profits for the firm to justify the lawyer’s salary. In essence, the lawyer has to develop the lawyer’s own “profit center” or the lawyer’s own “solo firm” within the firm. Either way, the lawyer has to know how to start a practice and thrive. This book will help striving lawyers get on the path to success. Testing Your Entrepreneurial Spirit: Answer the questions below to determine if you have what it takes to start a law firm. Lawyers who want to start their own firm should answer affirmatively to most of the questions below or should partner with another lawyer who answers affirmatively to most questions. 1. Do you have a passion to do something great with your career? 2. Do you want to build a business to create wealth for yourself and not someone else? 3. Can you visualize your definition of success? 4. Do you have the determination and resolve to achieve your definition of success? 5. Are you an independent person? 6. Are you self-confident (despite the humiliation of law school)? 7. Are you ambitious? 8. Are you self-motivated? 9. Are you a self-starter? 10. Are you decisive after studying the pros and cons of an issue? 11. Are you a problem-solver? 12. Do you have effective communication skills? 13. Can you set timetables and stick to them without procrastinating? 14. Do you have a dream to be your own boss? 15. Do you have a passion to help clients? 16. Are you cognizant of your strengths and weaknesses? 17. Do you know when it is time to seek guidance from a more experienced attorney? 18. Are you resilient to temporary setbacks? 19. Are you flexible when a course correction is recognized? 20. Can you view a temporarily setback as an opportunity for improvement? 21. Are you able to convince strangers that you know what you are talking about? 22. Do you have the desire to continuously study a particular substantive area of law? 23. Are you looking to build your future instead of looking for something to do until you can find another job? 24. Do you want to start a law firm by yourself, classmate, colleague, or more senior attorney?