The Heineken Story

The Heineken Story

Author: Barbara Smit

Publisher: Profile Books

Published: 2014-11-06

Total Pages: 391

ISBN-13: 1782831134

DOWNLOAD EBOOK

Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.


Book Synopsis The Heineken Story by : Barbara Smit

Download or read book The Heineken Story written by Barbara Smit and published by Profile Books. This book was released on 2014-11-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.


Heineken in Africa

Heineken in Africa

Author: Olivier van Beemen

Publisher: Oxford University Press

Published: 2019-08-01

Total Pages: 307

ISBN-13: 1787382354

DOWNLOAD EBOOK

For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.


Book Synopsis Heineken in Africa by : Olivier van Beemen

Download or read book Heineken in Africa written by Olivier van Beemen and published by Oxford University Press. This book was released on 2019-08-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.


Beer Blast

Beer Blast

Author: Philip Van Munching

Publisher: Crown Business

Published: 1997

Total Pages: 0

ISBN-13: 9780812963915

DOWNLOAD EBOOK

Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.


Book Synopsis Beer Blast by : Philip Van Munching

Download or read book Beer Blast written by Philip Van Munching and published by Crown Business. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.


Kidnapping Mr. Heineken

Kidnapping Mr. Heineken

Author: Peter R de Vries

Publisher: Hachette Australia

Published: 2015-03-06

Total Pages: 331

ISBN-13: 0733634370

DOWNLOAD EBOOK

It was the perfect crime ... until they got away with it. Now available for the first time in English, the prize-winning bestseller that inspired the film starring Anthony Hopkins, Ryan Kwanten and Sam Worthington. The year is 1983. Ronald Reagan is president, Michael Jackson is doing the Moon Walk and The Police's 'Every Breath You Take' is topping the charts. A group of childhood friends decide they want money. Real money. The best way to do it is simple, they agree, all they have to do is commit the perfect crime. So they draw up a list. So begins an astonishing true story of an audacious kidnapping carried out in broad daylight by a group of twenty-something lads with no priors ... Told from the compelling perspective of Cor van Hout, the brains behind the crime, KIDNAPPING MR. HEINEKEN reconstructs the meticulous planning behind the kidnap, the delivery of the ransom - and reveals what finally led everything to unravel ... With unique access to the kidnappers, Peter R. De Vries' story is not to be missed.


Book Synopsis Kidnapping Mr. Heineken by : Peter R de Vries

Download or read book Kidnapping Mr. Heineken written by Peter R de Vries and published by Hachette Australia. This book was released on 2015-03-06 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was the perfect crime ... until they got away with it. Now available for the first time in English, the prize-winning bestseller that inspired the film starring Anthony Hopkins, Ryan Kwanten and Sam Worthington. The year is 1983. Ronald Reagan is president, Michael Jackson is doing the Moon Walk and The Police's 'Every Breath You Take' is topping the charts. A group of childhood friends decide they want money. Real money. The best way to do it is simple, they agree, all they have to do is commit the perfect crime. So they draw up a list. So begins an astonishing true story of an audacious kidnapping carried out in broad daylight by a group of twenty-something lads with no priors ... Told from the compelling perspective of Cor van Hout, the brains behind the crime, KIDNAPPING MR. HEINEKEN reconstructs the meticulous planning behind the kidnap, the delivery of the ransom - and reveals what finally led everything to unravel ... With unique access to the kidnappers, Peter R. De Vries' story is not to be missed.


Judas

Judas

Author: Astrid Holleeder

Publisher: Hachette UK

Published: 2018-08-09

Total Pages: 416

ISBN-13: 1473685125

DOWNLOAD EBOOK

Willem Holleeder is one of the most notorious criminals in contemporary history. Best known for his involvement in the 1983 kidnapping of Alfred Heineken, CEO and Chairman of Heineken, and his infamous 2006 trial in which he was convicted of extortion, money laundering and membership of a criminal organization, Willem Holleeder captured the attention of the world. What few knew was how Willem had terrorized, extorted and threatened his family for thirty years, just as his alcoholic father - an employee at Heineken - had dominated and mistreated the family for years. Children, sisters, women, in-laws and mother: no one escaped the despotic behaviour of father and son. But Willem's latest conviction is quickly becoming the trial of the century. Charged for his involvement in multiple assassinations, including that of his former partner and brother-in-law, Willem is finally being put on trial for murder, all due to the shocking and incriminating testimony of his own family. Having spent years as his unwilling consigliere, Willem's own sister Astrid is finally breaking her silence and going on the record. In this stunning memoir, Astrid finally reveals decades of familial manipulation and fear and her own thrilling experience working as a double cross, preserving enough trust to attain the information that would convict her brother for life.


Book Synopsis Judas by : Astrid Holleeder

Download or read book Judas written by Astrid Holleeder and published by Hachette UK. This book was released on 2018-08-09 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Willem Holleeder is one of the most notorious criminals in contemporary history. Best known for his involvement in the 1983 kidnapping of Alfred Heineken, CEO and Chairman of Heineken, and his infamous 2006 trial in which he was convicted of extortion, money laundering and membership of a criminal organization, Willem Holleeder captured the attention of the world. What few knew was how Willem had terrorized, extorted and threatened his family for thirty years, just as his alcoholic father - an employee at Heineken - had dominated and mistreated the family for years. Children, sisters, women, in-laws and mother: no one escaped the despotic behaviour of father and son. But Willem's latest conviction is quickly becoming the trial of the century. Charged for his involvement in multiple assassinations, including that of his former partner and brother-in-law, Willem is finally being put on trial for murder, all due to the shocking and incriminating testimony of his own family. Having spent years as his unwilling consigliere, Willem's own sister Astrid is finally breaking her silence and going on the record. In this stunning memoir, Astrid finally reveals decades of familial manipulation and fear and her own thrilling experience working as a double cross, preserving enough trust to attain the information that would convict her brother for life.


The Carlsberg Story

The Carlsberg Story

Author: Ditlev Tamm

Publisher: Springer Nature

Published: 2020-08-25

Total Pages: 200

ISBN-13: 3030526704

DOWNLOAD EBOOK

This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide. The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Ørsted in establishing this relationship. Readers will also learn about the founder’s son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen’s breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since 2000, e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008, and has now become the third largest brewery in the world. This book is a must-read for anyone interested in the history of brewing and the success factors of one of the leading global breweries.


Book Synopsis The Carlsberg Story by : Ditlev Tamm

Download or read book The Carlsberg Story written by Ditlev Tamm and published by Springer Nature. This book was released on 2020-08-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide. The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Ørsted in establishing this relationship. Readers will also learn about the founder’s son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen’s breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since 2000, e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008, and has now become the third largest brewery in the world. This book is a must-read for anyone interested in the history of brewing and the success factors of one of the leading global breweries.


Heineken history

Heineken history

Author: Heineken NV (Amsterdam)

Publisher:

Published: 1992

Total Pages: 327

ISBN-13:

DOWNLOAD EBOOK


Book Synopsis Heineken history by : Heineken NV (Amsterdam)

Download or read book Heineken history written by Heineken NV (Amsterdam) and published by . This book was released on 1992 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Projections

Projections

Author: Karl Deisseroth

Publisher: Random House

Published: 2021-06-15

Total Pages: 257

ISBN-13: 1984853694

DOWNLOAD EBOOK

A groundbreaking tour of the human mind that illuminates the biological nature of our inner worlds and emotions, through gripping, moving—and, at times, harrowing—clinical stories “[A] scintillating and moving analysis of the human brain and emotions.”—Nature “Beautifully connects the inner feelings within all human beings to deep insights from modern psychiatry and neuroscience.”—Robert Lefkowitz, Nobel Laureate Karl Deisseroth has spent his life pursuing truths about the human mind, both as a renowned clinical psychiatrist and as a researcher creating and developing the revolutionary field of optogenetics, which uses light to help decipher the brain’s workings. In Projections, he combines his knowledge of the brain’s inner circuitry with a deep empathy for his patients to examine what mental illness reveals about the human mind and the origin of human feelings—how the broken can illuminate the unbroken. Through cutting-edge research and gripping case studies from Deisseroth’s own patients, Projections tells a larger story about the material origins of human emotion, bridging the gap between the ancient circuits of our brain and the poignant moments of suffering in our daily lives. The stories of Deisseroth’s patients are rich with humanity and shine an unprecedented light on the self—and the ways in which it can break down. A young woman with an eating disorder reveals how the mind can rebel against the brain’s most primitive drives of hunger and thirst; an older man, smothered into silence by depression and dementia, shows how humans evolved to feel not only joy but also its absence; and a lonely Uighur woman far from her homeland teaches both the importance—and challenges—of deep social bonds. Illuminating, literary, and essential, Projections is a revelatory, immensely powerful work. It transforms our understanding not only of the brain but of ourselves as social beings—giving vivid illustrations through science and resonant human stories of our yearning for connection and meaning.


Book Synopsis Projections by : Karl Deisseroth

Download or read book Projections written by Karl Deisseroth and published by Random House. This book was released on 2021-06-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking tour of the human mind that illuminates the biological nature of our inner worlds and emotions, through gripping, moving—and, at times, harrowing—clinical stories “[A] scintillating and moving analysis of the human brain and emotions.”—Nature “Beautifully connects the inner feelings within all human beings to deep insights from modern psychiatry and neuroscience.”—Robert Lefkowitz, Nobel Laureate Karl Deisseroth has spent his life pursuing truths about the human mind, both as a renowned clinical psychiatrist and as a researcher creating and developing the revolutionary field of optogenetics, which uses light to help decipher the brain’s workings. In Projections, he combines his knowledge of the brain’s inner circuitry with a deep empathy for his patients to examine what mental illness reveals about the human mind and the origin of human feelings—how the broken can illuminate the unbroken. Through cutting-edge research and gripping case studies from Deisseroth’s own patients, Projections tells a larger story about the material origins of human emotion, bridging the gap between the ancient circuits of our brain and the poignant moments of suffering in our daily lives. The stories of Deisseroth’s patients are rich with humanity and shine an unprecedented light on the self—and the ways in which it can break down. A young woman with an eating disorder reveals how the mind can rebel against the brain’s most primitive drives of hunger and thirst; an older man, smothered into silence by depression and dementia, shows how humans evolved to feel not only joy but also its absence; and a lonely Uighur woman far from her homeland teaches both the importance—and challenges—of deep social bonds. Illuminating, literary, and essential, Projections is a revelatory, immensely powerful work. It transforms our understanding not only of the brain but of ourselves as social beings—giving vivid illustrations through science and resonant human stories of our yearning for connection and meaning.


Egypt's Beer

Egypt's Beer

Author: Omar D. Foda

Publisher: University of Texas Press

Published: 2019-12-15

Total Pages: 265

ISBN-13: 1477319557

DOWNLOAD EBOOK

Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt’s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt’s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves—including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella—Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company’s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian “modernity” seen through the lens of a distinctly Egyptian brand.


Book Synopsis Egypt's Beer by : Omar D. Foda

Download or read book Egypt's Beer written by Omar D. Foda and published by University of Texas Press. This book was released on 2019-12-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt’s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt’s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves—including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella—Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company’s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian “modernity” seen through the lens of a distinctly Egyptian brand.


Barrel-Aged Stout and Selling Out

Barrel-Aged Stout and Selling Out

Author: Josh Noel

Publisher: Chicago Review Press

Published: 2018-06-01

Total Pages: 400

ISBN-13: 1613737246

DOWNLOAD EBOOK

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?


Book Synopsis Barrel-Aged Stout and Selling Out by : Josh Noel

Download or read book Barrel-Aged Stout and Selling Out written by Josh Noel and published by Chicago Review Press. This book was released on 2018-06-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?