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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Author: Margaret Mark

Publisher: McGraw Hill Professional

Published: 2001-02-06

Total Pages: 399

ISBN-13: 007138118X

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A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Book Synopsis The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by : Margaret Mark

Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw Hill Professional. This book was released on 2001-02-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

The Hero's Guide to Saving Your Kingdom

Author: Christopher Healy

Publisher: Harper Collins

Published: 2012-05-01

Total Pages: 480

ISBN-13: 0062117440

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Prince Liam. Prince Frederic. Prince Duncan. Prince Gustav. You’ve never heard of them, have you? These are the princes who saved Sleeping Beauty, Cinderella, Snow White, and Rapunzel, respectively, and yet, thanks to those lousy bards who wrote the tales, you likely know them only as Prince Charming. But all of this is about to change. Rejected by their princesses and cast out of their castles, the princes stumble upon an evil plot that could endanger each of their kingdoms. Now it’s up to them to triumph over their various shortcomings, take on trolls, bandits, dragons, witches, and other assorted terrors, and become the heroes no one ever thought they could be. Christopher Healy’s Hero’s Guide to Saving Your Kingdom is a completely original take on the world of fairy tales, the truth about what happens after “happily ever after.” It’s a must-have for middle grade readers who enjoy their fantasy adventures mixed with the humor of the Diary of a Wimpy Kid books. Witty black-and-white drawings by Todd Harris add to the fun.

Book Synopsis The Hero's Guide to Saving Your Kingdom by : Christopher Healy

Download or read book The Hero's Guide to Saving Your Kingdom written by Christopher Healy and published by Harper Collins. This book was released on 2012-05-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prince Liam. Prince Frederic. Prince Duncan. Prince Gustav. You’ve never heard of them, have you? These are the princes who saved Sleeping Beauty, Cinderella, Snow White, and Rapunzel, respectively, and yet, thanks to those lousy bards who wrote the tales, you likely know them only as Prince Charming. But all of this is about to change. Rejected by their princesses and cast out of their castles, the princes stumble upon an evil plot that could endanger each of their kingdoms. Now it’s up to them to triumph over their various shortcomings, take on trolls, bandits, dragons, witches, and other assorted terrors, and become the heroes no one ever thought they could be. Christopher Healy’s Hero’s Guide to Saving Your Kingdom is a completely original take on the world of fairy tales, the truth about what happens after “happily ever after.” It’s a must-have for middle grade readers who enjoy their fantasy adventures mixed with the humor of the Diary of a Wimpy Kid books. Witty black-and-white drawings by Todd Harris add to the fun.

Awakening the Heroes Within

Author: Carol S. Pearson

Publisher: Harper Collins

Published: 2012-07-31

Total Pages: 419

ISBN-13: 0062238000

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"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.

Book Synopsis Awakening the Heroes Within by : Carol S. Pearson

Download or read book Awakening the Heroes Within written by Carol S. Pearson and published by Harper Collins. This book was released on 2012-07-31 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.

Robin Hood: People's Outlaw and Forest Hero

Author: Paul Buhle

Publisher: PM Press

Published: 2011-12-01

Total Pages: 157

ISBN-13: 1604866594

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Where and what was Robin Hood? Why is an outlaw from fourteenth century England still a hero today, with films, festivals and songs dedicated to his living memory? This book explores the mysteries, the historical evidence, and the trajectory that led to centuries of village festivals around Mayday and the green space of nature unconquered by the forces in power. Great revolutionaries including William Morris adopted Robin as hero, children’s books offered many versions, and Robin entered modern popular culture with cheap novels, silent films and comics. There, in the world of popular culture, Robin Hood continues to holds unique and secure place. The “bad-good” hero of pulp urban fiction of the 1840s–50s, and more important, the Western outlaw who thwarts the bankers in pulps, films, and comics, is essentially Robin Hood. So are Zorro, the Cisco Kid, and countless Robin Hood knockoff characters in various media. Robin Hood has a special resonance for leftwing influences on American popular culture in Hollywood, film and television. During the 1930s–50s, future blacklist victims devised radical plots of “people’s outlaws,” including anti-fascist guerilla fighters, climaxing in The Adventures of Robin Hood, network television 1955–58, written under cover by victims of the Blacklist, seen by more viewers than any other version of Robin Hood. Robin Hood: People’s Outlaw and Forest Hero also features 30 pages of collages and comic art, recuperating the artistic interpretations of Robin from seven centuries, and offering new comic art as a comic-within-a book. With text by Paul Buhle, comics and assorted drawings by Christopher Hutchinson, Gary Dumm, and Sharon Rudahl; Robin Hood: People’s Outlaw and Forest Hero adds another dimension to the history and meaning of rebellion.

Book Synopsis Robin Hood: People's Outlaw and Forest Hero by : Paul Buhle

Download or read book Robin Hood: People's Outlaw and Forest Hero written by Paul Buhle and published by PM Press. This book was released on 2011-12-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where and what was Robin Hood? Why is an outlaw from fourteenth century England still a hero today, with films, festivals and songs dedicated to his living memory? This book explores the mysteries, the historical evidence, and the trajectory that led to centuries of village festivals around Mayday and the green space of nature unconquered by the forces in power. Great revolutionaries including William Morris adopted Robin as hero, children’s books offered many versions, and Robin entered modern popular culture with cheap novels, silent films and comics. There, in the world of popular culture, Robin Hood continues to holds unique and secure place. The “bad-good” hero of pulp urban fiction of the 1840s–50s, and more important, the Western outlaw who thwarts the bankers in pulps, films, and comics, is essentially Robin Hood. So are Zorro, the Cisco Kid, and countless Robin Hood knockoff characters in various media. Robin Hood has a special resonance for leftwing influences on American popular culture in Hollywood, film and television. During the 1930s–50s, future blacklist victims devised radical plots of “people’s outlaws,” including anti-fascist guerilla fighters, climaxing in The Adventures of Robin Hood, network television 1955–58, written under cover by victims of the Blacklist, seen by more viewers than any other version of Robin Hood. Robin Hood: People’s Outlaw and Forest Hero also features 30 pages of collages and comic art, recuperating the artistic interpretations of Robin from seven centuries, and offering new comic art as a comic-within-a book. With text by Paul Buhle, comics and assorted drawings by Christopher Hutchinson, Gary Dumm, and Sharon Rudahl; Robin Hood: People’s Outlaw and Forest Hero adds another dimension to the history and meaning of rebellion.

Archetypes in Branding

Author: Margaret Hartwell

Publisher: HOW Books

Published: 2012-09-13

Total Pages: 128

ISBN-13: 9781440308185

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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Book Synopsis Archetypes in Branding by : Margaret Hartwell

Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Ned Christie

Author: Devon A. Mihesuah

Publisher: University of Oklahoma Press

Published: 2018-03-08

Total Pages: 272

ISBN-13: 0806160675

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Who was Nede Wade Christie? Was he a violent criminal guilty of murdering a federal officer? Or a Cherokee statesman who suffered a martyr’s death for a crime he did not commit? For more than a century, journalists, pulp fiction authors, and even serious historians have produced largely fictitious accounts of “Ned” Christie’s life. Now, in a tour de force of investigative scholarship, Devon A. Mihesuah offers a far more accurate depiction of Christie and the times in which he lived. In 1887 Deputy U.S. Marshal Dan Maples was shot and killed in Tahlequah, Indian Territory. As Mihesuah recounts in unsurpassed detail, any of the criminals in the vicinity at the time could have committed the crime. Yet the federal court at Fort Smith, Arkansas, focused on Christie, a Cherokee Nation councilman and adviser to the tribal chief. Christie evaded capture for five years. His life ended when a posse dynamited his home—knowing he was inside—and shot him as he emerged from the burning building. The posse took Christie’s body to Fort Smith, where it lay for three days on display for photographers and gawkers. Nede’s family suffered as well. His teenage cousin Arch Wolfe was sentenced to prison and ultimately perished in the Canton Asylum for “insane” Indians—a travesty that, Mihesuah shows, may even surpass the injustice of Nede’s fate. Placing Christie’s story within the rich context of Cherokee governance and nineteenth-century American political and social conditions, Mihesuah draws on hundreds of newspaper accounts, oral histories, court documents, and family testimonies to assemble the most accurate portrayal of Christie’s life possible. Yet the author admits that for all this information, we may never know the full story, because Christie’s own voice is largely missing from the written record. In addition, she spotlights our fascination with villains and martyrs, murder and mayhem, and our dangerous tendency to glorify the “Old West.” More than a biography, Ned Christie traces the making of an American myth.

Book Synopsis Ned Christie by : Devon A. Mihesuah

Download or read book Ned Christie written by Devon A. Mihesuah and published by University of Oklahoma Press. This book was released on 2018-03-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who was Nede Wade Christie? Was he a violent criminal guilty of murdering a federal officer? Or a Cherokee statesman who suffered a martyr’s death for a crime he did not commit? For more than a century, journalists, pulp fiction authors, and even serious historians have produced largely fictitious accounts of “Ned” Christie’s life. Now, in a tour de force of investigative scholarship, Devon A. Mihesuah offers a far more accurate depiction of Christie and the times in which he lived. In 1887 Deputy U.S. Marshal Dan Maples was shot and killed in Tahlequah, Indian Territory. As Mihesuah recounts in unsurpassed detail, any of the criminals in the vicinity at the time could have committed the crime. Yet the federal court at Fort Smith, Arkansas, focused on Christie, a Cherokee Nation councilman and adviser to the tribal chief. Christie evaded capture for five years. His life ended when a posse dynamited his home—knowing he was inside—and shot him as he emerged from the burning building. The posse took Christie’s body to Fort Smith, where it lay for three days on display for photographers and gawkers. Nede’s family suffered as well. His teenage cousin Arch Wolfe was sentenced to prison and ultimately perished in the Canton Asylum for “insane” Indians—a travesty that, Mihesuah shows, may even surpass the injustice of Nede’s fate. Placing Christie’s story within the rich context of Cherokee governance and nineteenth-century American political and social conditions, Mihesuah draws on hundreds of newspaper accounts, oral histories, court documents, and family testimonies to assemble the most accurate portrayal of Christie’s life possible. Yet the author admits that for all this information, we may never know the full story, because Christie’s own voice is largely missing from the written record. In addition, she spotlights our fascination with villains and martyrs, murder and mayhem, and our dangerous tendency to glorify the “Old West.” More than a biography, Ned Christie traces the making of an American myth.

Heroes and Outlaws of the Bible

Author: Don Reid

Publisher: New Leaf Publishing Group

Published: 2002

Total Pages: 140

ISBN-13: 0892215267

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With a gift for telling a story in a factual but folksy manner, Don Reid reflects on the lives of biblical people such as Abraham, Joseph, Esther and John the Baptist. Don lets us see a little bit of ourselves in the lives of these men and women and when you get down to it, they were not super-humans; they were just folks like you and me.

Book Synopsis Heroes and Outlaws of the Bible by : Don Reid

Download or read book Heroes and Outlaws of the Bible written by Don Reid and published by New Leaf Publishing Group. This book was released on 2002 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a gift for telling a story in a factual but folksy manner, Don Reid reflects on the lives of biblical people such as Abraham, Joseph, Esther and John the Baptist. Don lets us see a little bit of ourselves in the lives of these men and women and when you get down to it, they were not super-humans; they were just folks like you and me.

The Outlaw Hero

Author: Ben Robinson

Publisher: Lulu.com

Published: 2020-09-19

Total Pages: 236

ISBN-13: 9781716743979

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"Ben Robinson is an internationally acclaimed master magician, he delighted the audience."-The New York Times. Who is Ben Robinson? Author. Master Magician. Knife thrower. Who is The Outlaw Hero? Between 2017 and 2019 audiences in seventy-five cities and several countries gave Ben Robinson standing ovations. For forty-five years he's been spreading wonder, laughter and raising consciousness-now he explains how. Do you covet your dreams; mission impossible success? The Outlaw Hero explodes with secret tales and images regarding love, sex, "the loose affiliation of millionaires and billionaires", magic theatre and the ever-present struggle between Good and Evil. You know Robin Hood, Zorro, Batman and the Lone Ranger-now meet the real thing, The Outlaw Hero. From The Outlaw Hero: "This is intuition, the superhighway of thought. The operative, the outlaw hero, as the finest example of all tradecraft and silent justice, achieves the target, operation or stage show because they went ahead in time, saw what needed to occur and then went back to the so-called "present" and executed what they found in the future. Don't believe me? Check this out."

Book Synopsis The Outlaw Hero by : Ben Robinson

Download or read book The Outlaw Hero written by Ben Robinson and published by Lulu.com. This book was released on 2020-09-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ben Robinson is an internationally acclaimed master magician, he delighted the audience."-The New York Times. Who is Ben Robinson? Author. Master Magician. Knife thrower. Who is The Outlaw Hero? Between 2017 and 2019 audiences in seventy-five cities and several countries gave Ben Robinson standing ovations. For forty-five years he's been spreading wonder, laughter and raising consciousness-now he explains how. Do you covet your dreams; mission impossible success? The Outlaw Hero explodes with secret tales and images regarding love, sex, "the loose affiliation of millionaires and billionaires", magic theatre and the ever-present struggle between Good and Evil. You know Robin Hood, Zorro, Batman and the Lone Ranger-now meet the real thing, The Outlaw Hero. From The Outlaw Hero: "This is intuition, the superhighway of thought. The operative, the outlaw hero, as the finest example of all tradecraft and silent justice, achieves the target, operation or stage show because they went ahead in time, saw what needed to occur and then went back to the so-called "present" and executed what they found in the future. Don't believe me? Check this out."

Outlaw

Author: Angus Donald

Publisher: Hachette UK

Published: 2010-06-03

Total Pages: 275

ISBN-13: 0748120653

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When he's caught stealing, young Alan Dale is forced to leave his family and go to live with a notorious band of outlaws in Sherwood Forest. Their leader is the infamous Robin Hood. A tough, bloodthirsty warrior, Robin is more feared than any man in the county. And he becomes a mentor for Alan; with his fellow outlaws, Robin teaches Alan how to fight - and how to win. But Robin is a ruthless man - and although he is Alan's protector, if Alan displeases him, he could also just as easily become his murderer.... From bloody battles to riotous feast days to marauding packs of wolves, Outlaw is a gripping, action-packed historical thriller that delves deep into the fascinating legend of Robin Hood.

Book Synopsis Outlaw by : Angus Donald

Download or read book Outlaw written by Angus Donald and published by Hachette UK. This book was released on 2010-06-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: When he's caught stealing, young Alan Dale is forced to leave his family and go to live with a notorious band of outlaws in Sherwood Forest. Their leader is the infamous Robin Hood. A tough, bloodthirsty warrior, Robin is more feared than any man in the county. And he becomes a mentor for Alan; with his fellow outlaws, Robin teaches Alan how to fight - and how to win. But Robin is a ruthless man - and although he is Alan's protector, if Alan displeases him, he could also just as easily become his murderer.... From bloody battles to riotous feast days to marauding packs of wolves, Outlaw is a gripping, action-packed historical thriller that delves deep into the fascinating legend of Robin Hood.