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Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
Book Synopsis The Hidden Power of Advertising by : Robert Heath
Download or read book The Hidden Power of Advertising written by Robert Heath and published by . This book was released on 2001 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Book Synopsis Seducing the Subconscious by : Robert Heath
Download or read book Seducing the Subconscious written by Robert Heath and published by John Wiley & Sons. This book was released on 2012-04-09 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Book Synopsis The Advertised Mind by : Erik Du Plessis
Download or read book The Advertised Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Book Synopsis Hidden Persuasion by : Marc Andrews
Download or read book Hidden Persuasion written by Marc Andrews and published by BIS Publishers. This book was released on 2019-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Book Synopsis The Hidden Power of Social Networks by : Robert L. Cross
Download or read book The Hidden Power of Social Networks written by Robert L. Cross and published by Harvard Business Review Press. This book was released on 2004-06-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
The Hidden Power of Systems Thinking: Governance in a Climate Emergency is a persuasive, lively book that shows how systems thinking can be harnessed to effect profound, complex change. In the age of the Anthropocene, the need for new ways of thinking and acting has become urgent. But patterns of obstacles are apparent in any action, be they corporate interests, lobbyists, or outdated political and government systems. Ison and Straw show how and why failure in governance is at the heart of the collective incapacity to tackle the climate and biodiversity emergencies. They go beyond analysis of the problem and demonstrate how incorporating systems thinking into governance at every level would enable us to break free of historical shackles. They propose 26 principles for systemic governance. This book will be inspiring reading for students applying their systemic methods, specialists in change management or public administration, activists for ‘whole system change’ and decision makers wanting to effect challenging transformations. It is for anyone with the ambition to create a sustainable and fair world.
Book Synopsis The Hidden Power of Systems Thinking by : Ray Ison
Download or read book The Hidden Power of Systems Thinking written by Ray Ison and published by Routledge. This book was released on 2020-03-05 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hidden Power of Systems Thinking: Governance in a Climate Emergency is a persuasive, lively book that shows how systems thinking can be harnessed to effect profound, complex change. In the age of the Anthropocene, the need for new ways of thinking and acting has become urgent. But patterns of obstacles are apparent in any action, be they corporate interests, lobbyists, or outdated political and government systems. Ison and Straw show how and why failure in governance is at the heart of the collective incapacity to tackle the climate and biodiversity emergencies. They go beyond analysis of the problem and demonstrate how incorporating systems thinking into governance at every level would enable us to break free of historical shackles. They propose 26 principles for systemic governance. This book will be inspiring reading for students applying their systemic methods, specialists in change management or public administration, activists for ‘whole system change’ and decision makers wanting to effect challenging transformations. It is for anyone with the ambition to create a sustainable and fair world.
#1 NEW YORK TIMES BESTSELLER The Try Guys deliver their first book—an inspirational self-improvement guide that teaches you that the path to success is littered with humiliating detours, embarrassing mistakes, and unexpected failures. To be our best selves, we must become secure in our insecurities. In The Hidden Power of F*cking Up, The Try Guys - Keith, Ned, Zach, and Eugene - reveal their philosophy of trying: how to fully embrace fear, foolishness, and embarrassment in an effort to understand how we all get paralyzed by a fear of failure. They’ll share how four shy, nerdy kids have dealt with their most poignant life struggles by attacking them head-on and reveal their - ahem - sure-fail strategies for achieving success. But they’re not just here to talk; they’re actually going to put their advice to work. To demonstrate their unique self-improvement formula, they’ll each personally confront their deepest insecurities. A die-hard meat-lover goes vegan for the first time. A straight-laced father transforms into a fashionista. A perpetually single sidekick becomes the romantic lead. A child of divorce finally grows more intimate with his family. Through their insightful, emotional journeys and surprising, hilarious anecdotes, they’ll help you overcome your own self-doubt to become the best, most f*cked up version of yourself you can be!
Book Synopsis The Hidden Power of F*cking Up by : The Try Guys
Download or read book The Hidden Power of F*cking Up written by The Try Guys and published by HarperCollins. This book was released on 2019-06-18 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER The Try Guys deliver their first book—an inspirational self-improvement guide that teaches you that the path to success is littered with humiliating detours, embarrassing mistakes, and unexpected failures. To be our best selves, we must become secure in our insecurities. In The Hidden Power of F*cking Up, The Try Guys - Keith, Ned, Zach, and Eugene - reveal their philosophy of trying: how to fully embrace fear, foolishness, and embarrassment in an effort to understand how we all get paralyzed by a fear of failure. They’ll share how four shy, nerdy kids have dealt with their most poignant life struggles by attacking them head-on and reveal their - ahem - sure-fail strategies for achieving success. But they’re not just here to talk; they’re actually going to put their advice to work. To demonstrate their unique self-improvement formula, they’ll each personally confront their deepest insecurities. A die-hard meat-lover goes vegan for the first time. A straight-laced father transforms into a fashionista. A perpetually single sidekick becomes the romantic lead. A child of divorce finally grows more intimate with his family. Through their insightful, emotional journeys and surprising, hilarious anecdotes, they’ll help you overcome your own self-doubt to become the best, most f*cked up version of yourself you can be!
Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego
Book Synopsis The Hidden Power of Your Customers by : Becky Carroll
Download or read book The Hidden Power of Your Customers written by Becky Carroll and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego
An extraordinary work of history and original reporting that reveals the ways in which presidential marriages have affected the tone, character, and policies of twelve administrations, from Woodrow and Edith Wilson to George W. and Laura Bush. Each of the marriages that Kati Marton examines in this hugely appealing book offers up its own unexpected lessons about power and marriage, about the influence of presidential wives, and about the evolution of women's roles in the twentieth century. Based on private White House documents and on interviews with the participants and with eyewitnesses to presidential events, Hidden Power explores how both the personal dynamics and public faces of White House marriages have shaped our history. We see Edith Wilson literally running the government when her deeply beloved husband becomes ill; how the combination of Franklin Roosevelt's reassuring spirit and his wife's humility guided the country through Depression and war; how Bess Truman's loyalty, bluntness, and unpretentiousness were some of her husband's greatest resources; the superb and necessary diplomacy of Jacqueline Kennedy. We observe Lady Bird Johnson retaining her own compass in the face of massive criticism of her husb how Patricia Nixon's estrangement from her husband fed his paranoia; how the Fords reassured us after the debacles of Vietnam and Watergate; Rosalynn Carter's struggle to carve out new territory as first lady; the generally constructive role Nancy Reagan played, despite her frivolous reputation; the razor-sharp political instincts behind Barbara Bush's grandmotherly how Hillary Clinton saved her husband's presidency; and how Laura Bush provides emotional ballast for her husband. Here are the stories of the ultimate power couples-each one very different, but all of them informative, lively, and absolutely fascinating.
Book Synopsis Hidden Power by : Kati Marton
Download or read book Hidden Power written by Kati Marton and published by G. K. Hall. This book was released on 2002 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinary work of history and original reporting that reveals the ways in which presidential marriages have affected the tone, character, and policies of twelve administrations, from Woodrow and Edith Wilson to George W. and Laura Bush. Each of the marriages that Kati Marton examines in this hugely appealing book offers up its own unexpected lessons about power and marriage, about the influence of presidential wives, and about the evolution of women's roles in the twentieth century. Based on private White House documents and on interviews with the participants and with eyewitnesses to presidential events, Hidden Power explores how both the personal dynamics and public faces of White House marriages have shaped our history. We see Edith Wilson literally running the government when her deeply beloved husband becomes ill; how the combination of Franklin Roosevelt's reassuring spirit and his wife's humility guided the country through Depression and war; how Bess Truman's loyalty, bluntness, and unpretentiousness were some of her husband's greatest resources; the superb and necessary diplomacy of Jacqueline Kennedy. We observe Lady Bird Johnson retaining her own compass in the face of massive criticism of her husb how Patricia Nixon's estrangement from her husband fed his paranoia; how the Fords reassured us after the debacles of Vietnam and Watergate; Rosalynn Carter's struggle to carve out new territory as first lady; the generally constructive role Nancy Reagan played, despite her frivolous reputation; the razor-sharp political instincts behind Barbara Bush's grandmotherly how Hillary Clinton saved her husband's presidency; and how Laura Bush provides emotional ballast for her husband. Here are the stories of the ultimate power couples-each one very different, but all of them informative, lively, and absolutely fascinating.
My first book, "Secret Power: Digital Marketing, Positive Manipulation, and Communication Strategies," is carefully crafted for anyone who wants to take a different perspective on the world of digital marketing. With the support of case studies, my own story, and experiences, I aim to take you on an extraordinary journey by explaining the important concepts of Digital Marketing. If you want to explore the power of the digital world and improve your digital marketing skills, this book is perfect for you. In my comprehensive guide, I aim to share my knowledge about how positive manipulation can positively impact businesses. This book will serve as an inspiration to anyone who wants to succeed and demonstrate how manipulation can become a positive tool. In my book, I will address topics such as marketing strategies, communication skills, human psychology, and effective use of manipulation. Through real-life examples and my own experiences, I will transfer my knowledge and guide you on your digital journey. I recommend my book to anyone who wants to approach the world of digital marketing from a different perspective. Let's embark on this exciting journey together, exploring the depths of the digital world and achieving success. Before reading my book, I suggest taking a look at the concept glossary I have prepared to better understand the topics. "Digital Transformation, Positive Manipulation and Empathy", "Website and SEO (Search Engine Optimization)", "Social Media Marketing", "Content Marketing", "Email Marketing", "Digital Advertising", "Positive Manipulation and Empathy", "Sherbet by Pulse: Micro-Targeting", "Managing Perception and Creating Prestige", "Right Channel, Right Targeting", "Making You Feel Special", "Effect of Design and Appearance", "Key to Success: Originality", "Success in Digital Marketing: A Blog Story", "Influencer Marketing in New Media", "SEO: Search Engine Optimization", "The Advancement of Artificial Intelligence (AI)", "What I've Learned for Success in E-Commerce", "Social Media Strategies", "Social Manipulation Example", "A Different Disinformation Experience", "Manipulation Tactic with Map", "5G Technology, Starlink and Elon Musk", "Unethical Manipulations in Digital Marketing", "Psychological Effects of Tiktok", "Manipulative Advertising Strategy in Traditional Media", ve "Unknown Money Making Methods".
Book Synopsis Secret Power - Digital Marketing by : Erdem Cırık
Download or read book Secret Power - Digital Marketing written by Erdem Cırık and published by 123 Dijital Medya. This book was released on with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: My first book, "Secret Power: Digital Marketing, Positive Manipulation, and Communication Strategies," is carefully crafted for anyone who wants to take a different perspective on the world of digital marketing. With the support of case studies, my own story, and experiences, I aim to take you on an extraordinary journey by explaining the important concepts of Digital Marketing. If you want to explore the power of the digital world and improve your digital marketing skills, this book is perfect for you. In my comprehensive guide, I aim to share my knowledge about how positive manipulation can positively impact businesses. This book will serve as an inspiration to anyone who wants to succeed and demonstrate how manipulation can become a positive tool. In my book, I will address topics such as marketing strategies, communication skills, human psychology, and effective use of manipulation. Through real-life examples and my own experiences, I will transfer my knowledge and guide you on your digital journey. I recommend my book to anyone who wants to approach the world of digital marketing from a different perspective. Let's embark on this exciting journey together, exploring the depths of the digital world and achieving success. Before reading my book, I suggest taking a look at the concept glossary I have prepared to better understand the topics. "Digital Transformation, Positive Manipulation and Empathy", "Website and SEO (Search Engine Optimization)", "Social Media Marketing", "Content Marketing", "Email Marketing", "Digital Advertising", "Positive Manipulation and Empathy", "Sherbet by Pulse: Micro-Targeting", "Managing Perception and Creating Prestige", "Right Channel, Right Targeting", "Making You Feel Special", "Effect of Design and Appearance", "Key to Success: Originality", "Success in Digital Marketing: A Blog Story", "Influencer Marketing in New Media", "SEO: Search Engine Optimization", "The Advancement of Artificial Intelligence (AI)", "What I've Learned for Success in E-Commerce", "Social Media Strategies", "Social Manipulation Example", "A Different Disinformation Experience", "Manipulation Tactic with Map", "5G Technology, Starlink and Elon Musk", "Unethical Manipulations in Digital Marketing", "Psychological Effects of Tiktok", "Manipulative Advertising Strategy in Traditional Media", ve "Unknown Money Making Methods".
