The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

Author: David Norton

Publisher: McGraw Hill Professional

Published: 2017-09-01

Total Pages: 225

ISBN-13: 1259862968

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The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business. Marketing legend David Norton orchestrated the initiatives that made Harrah’s/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you’ll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.


Book Synopsis The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by : David Norton

Download or read book The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience written by David Norton and published by McGraw Hill Professional. This book was released on 2017-09-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business. Marketing legend David Norton orchestrated the initiatives that made Harrah’s/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you’ll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.

Customer Experience 3.0

Customer Experience 3.0

Author: John A. Goodman

Publisher: HarperChristian + ORM

Published: 2014-08-12

Total Pages: 279

ISBN-13: 0814433898

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Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right. Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows you how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction Companies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves…while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball. Customer Experience 3.0 reveals how to delight customers using all the technological tools at their disposal.


Book Synopsis Customer Experience 3.0 by : John A. Goodman

Download or read book Customer Experience 3.0 written by John A. Goodman and published by HarperChristian + ORM. This book was released on 2014-08-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right. Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows you how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction Companies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves…while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball. Customer Experience 3.0 reveals how to delight customers using all the technological tools at their disposal.

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

Author: William Ammerman

Publisher: McGraw Hill Professional

Published: 2019-05-24

Total Pages: 320

ISBN-13: 1260441261

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Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.


Book Synopsis The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by : William Ammerman

Download or read book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning written by William Ammerman and published by McGraw Hill Professional. This book was released on 2019-05-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.

Leading Loyalty

Leading Loyalty

Author: Sandy Rogers

Publisher: AMACOM

Published: 2019-04-16

Total Pages: 223

ISBN-13: 0814439608

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In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.


Book Synopsis Leading Loyalty by : Sandy Rogers

Download or read book Leading Loyalty written by Sandy Rogers and published by AMACOM. This book was released on 2019-04-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.

Secrets of a Master Moderator

Secrets of a Master Moderator

Author: Naomi Henderson

Publisher: eBook Partnership

Published: 2016-05-09

Total Pages: 466

ISBN-13: 0983673934

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This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International


Book Synopsis Secrets of a Master Moderator by : Naomi Henderson

Download or read book Secrets of a Master Moderator written by Naomi Henderson and published by eBook Partnership. This book was released on 2016-05-09 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International

Tales from the Slot Floor, Volume 1: Casino Slot Managers in Their Own Words

Tales from the Slot Floor, Volume 1: Casino Slot Managers in Their Own Words

Author: David G. Schwartz

Publisher: Gambling Studies

Published: 2018-06-22

Total Pages: 0

ISBN-13: 9781939546111

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Slot machines are the backbone of most casinos. They earn the most money and determine the physical layout of the casino floor. The management of slot machines, which includes overseeing employees, selecting machines, designing the playing space, resolving customer disputes, and conducting analyses to improve operations, is a challenging field whose complexity has grown as the machines themselves have become more sophisticated. To better document the current issues in slot management--and the change the field has seen over the past four decades--the University of Nevada, Las Vegas Center for Gaming Research conducted an oral history project. Those interviewed were at all stages of their careers. Drawn from these interviews, Tales from the Slot Floor features slot managers discussing several of the most important issues in today's casino world, including: the optimal layout of a slot floor; the qualities demonstrated by both good and bad managers; what customers want from their visits to the casino; the vendor/casino relationship; appealing to millennials; and what the future holds. In addition, those with long careers share their views on the changes they have seen, and all subjects offer their advice to those embarking on a career in slot management. For those interested in becoming slot managers, or those just curious about how casinos work, Tales from the Slot Floor gives you the inside story of slot operations, from those who do it.


Book Synopsis Tales from the Slot Floor, Volume 1: Casino Slot Managers in Their Own Words by : David G. Schwartz

Download or read book Tales from the Slot Floor, Volume 1: Casino Slot Managers in Their Own Words written by David G. Schwartz and published by Gambling Studies. This book was released on 2018-06-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slot machines are the backbone of most casinos. They earn the most money and determine the physical layout of the casino floor. The management of slot machines, which includes overseeing employees, selecting machines, designing the playing space, resolving customer disputes, and conducting analyses to improve operations, is a challenging field whose complexity has grown as the machines themselves have become more sophisticated. To better document the current issues in slot management--and the change the field has seen over the past four decades--the University of Nevada, Las Vegas Center for Gaming Research conducted an oral history project. Those interviewed were at all stages of their careers. Drawn from these interviews, Tales from the Slot Floor features slot managers discussing several of the most important issues in today's casino world, including: the optimal layout of a slot floor; the qualities demonstrated by both good and bad managers; what customers want from their visits to the casino; the vendor/casino relationship; appealing to millennials; and what the future holds. In addition, those with long careers share their views on the changes they have seen, and all subjects offer their advice to those embarking on a career in slot management. For those interested in becoming slot managers, or those just curious about how casinos work, Tales from the Slot Floor gives you the inside story of slot operations, from those who do it.

Boxing

Boxing

Author: Kasia Boddy

Publisher: Reaktion Books

Published: 2013-06-01

Total Pages: 644

ISBN-13: 1861897022

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Throughout history, potters, sculptors, painters, poets, novelists, cartoonists, song-writers, photographers, and filmmakers have recorded and tried to make sense of boxing. From Daniel Mendoza to Mike Tyson, boxers have embodied and enacted our anxieties about race, ethnicity, gender, and sexuality. In her encyclopedic investigation of the shifting social, political, and cultural resonances of this most visceral of sports, Kasia Boddy throws new light on an elemental struggle for dominance whose weapons are nothing more than fists. Looking afresh at everything from neoclassical sculpture to hip-hop lyrics, Boddy explores the ways in which the history of boxing has intersected with the history of mass media. Boddy pulls no punches, looking to the work of such diverse figures as Henry Fielding and Spike Lee, Charlie Chaplin and Philip Roth, James Joyce and Mae West, Bertolt Brecht and Charles Dickens in an all-encompassing study that tells us just how and why boxing has mattered so much to so many.


Book Synopsis Boxing by : Kasia Boddy

Download or read book Boxing written by Kasia Boddy and published by Reaktion Books. This book was released on 2013-06-01 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, potters, sculptors, painters, poets, novelists, cartoonists, song-writers, photographers, and filmmakers have recorded and tried to make sense of boxing. From Daniel Mendoza to Mike Tyson, boxers have embodied and enacted our anxieties about race, ethnicity, gender, and sexuality. In her encyclopedic investigation of the shifting social, political, and cultural resonances of this most visceral of sports, Kasia Boddy throws new light on an elemental struggle for dominance whose weapons are nothing more than fists. Looking afresh at everything from neoclassical sculpture to hip-hop lyrics, Boddy explores the ways in which the history of boxing has intersected with the history of mass media. Boddy pulls no punches, looking to the work of such diverse figures as Henry Fielding and Spike Lee, Charlie Chaplin and Philip Roth, James Joyce and Mae West, Bertolt Brecht and Charles Dickens in an all-encompassing study that tells us just how and why boxing has mattered so much to so many.

Contagious

Contagious

Author: Jonah Berger

Publisher: Simon and Schuster

Published: 2016-05-03

Total Pages: 256

ISBN-13: 1451686587

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Upper Saddle River, N.J. : Creative Homeowner,


Book Synopsis Contagious by : Jonah Berger

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Digital Engagement

Digital Engagement

Author: Leland HARDEN

Publisher: AMACOM Div American Mgmt Assn

Published: 2009-01-14

Total Pages: 258

ISBN-13: 0814410790

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In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.


Book Synopsis Digital Engagement by : Leland HARDEN

Download or read book Digital Engagement written by Leland HARDEN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

A Reader in Themed and Immersive Spaces

A Reader in Themed and Immersive Spaces

Author: Scott A. Lukas

Publisher: Lulu.com

Published: 2016

Total Pages: 366

ISBN-13: 1365318141

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"Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.


Book Synopsis A Reader in Themed and Immersive Spaces by : Scott A. Lukas

Download or read book A Reader in Themed and Immersive Spaces written by Scott A. Lukas and published by Lulu.com. This book was released on 2016 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.