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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Book Synopsis The Idea Writers by : T. Iezzi
Download or read book The Idea Writers written by T. Iezzi and published by Springer. This book was released on 2016-09-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
"Where do you get your ideas?" &break;&break;It's a question and a quandary that bedevils every writer. And once you've got an idea, what then? Ideas without a plan, without a purpose, are no more than pleasant thoughts. &break;&break;In The Writer's Idea Book, Jack Heffron, former senior editor at Writer's Digest Books and Story Press, will help you find the answer. Utilizing over 400 prompts and exercises, you'll generate intriguing ideas and plumb their possibilities to turn them into something amazing. &break;&break;The Writer's Idea Book will give you the insight and the self-awareness to create and refine ideas that demand to be transformed into greater works, the kind of compelling, absorbing writing that will have other writers asking "where do you get those ideas?"
Book Synopsis The Writer's Idea Book by : Jack Heffron
Download or read book The Writer's Idea Book written by Jack Heffron and published by Writer's Digest Books. This book was released on 2002-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Where do you get your ideas?" &break;&break;It's a question and a quandary that bedevils every writer. And once you've got an idea, what then? Ideas without a plan, without a purpose, are no more than pleasant thoughts. &break;&break;In The Writer's Idea Book, Jack Heffron, former senior editor at Writer's Digest Books and Story Press, will help you find the answer. Utilizing over 400 prompts and exercises, you'll generate intriguing ideas and plumb their possibilities to turn them into something amazing. &break;&break;The Writer's Idea Book will give you the insight and the self-awareness to create and refine ideas that demand to be transformed into greater works, the kind of compelling, absorbing writing that will have other writers asking "where do you get those ideas?"
Where do you get your ideas? It’s a question that plagues every writer. And once you’ve got an idea, what then? Ideas without a plan, without a purpose, are no more than pleasant thoughts. So how do you come up with those ideas, and how do you turn them into writing that will engage your reader? The Writer’s Idea Book is here to help you find the answers. Utilizing more than 400 prompts and exercises, you’ll generate intriguing ideas and plumb their possibilities to turn them into something amazing. This indispensable guide will help you: • Develop good writing habits that foster creativity • Explore your own life for writing material • Draw inspiration from the world around you • Find form for your ideas, develop them into a piece of writing, and make them better Let The Writer’s Idea Book give you the insight and self-awareness to create and refine ideas that demand to be transformed into greater works, the kind of compelling, absorbing writing that will have other writers asking "where do you get your ideas?"
Book Synopsis The Writer's Idea Book 10th Anniversary Edition by : Jack Heffron
Download or read book The Writer's Idea Book 10th Anniversary Edition written by Jack Heffron and published by National Geographic Books. This book was released on 2012-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do you get your ideas? It’s a question that plagues every writer. And once you’ve got an idea, what then? Ideas without a plan, without a purpose, are no more than pleasant thoughts. So how do you come up with those ideas, and how do you turn them into writing that will engage your reader? The Writer’s Idea Book is here to help you find the answers. Utilizing more than 400 prompts and exercises, you’ll generate intriguing ideas and plumb their possibilities to turn them into something amazing. This indispensable guide will help you: • Develop good writing habits that foster creativity • Explore your own life for writing material • Draw inspiration from the world around you • Find form for your ideas, develop them into a piece of writing, and make them better Let The Writer’s Idea Book give you the insight and self-awareness to create and refine ideas that demand to be transformed into greater works, the kind of compelling, absorbing writing that will have other writers asking "where do you get your ideas?"
First published a decade ago, A Writer's Book of Days has become the ideal writing coach for thousands of writers. Newly revised, with new prompts, up-to-date Web resources, and more useful information than ever, this invaluable guide offers something for everyone looking to put pen to paper — a treasure trove of practical suggestions, expert advice, and powerful inspiration. Judy Reeves meets you wherever you may be on a given day with: • get-going prompts and exercises • insight into writing blocks • tips and techniques for finding time and creating space • ways to find images and inspiration • advice on working in writing groups • suggestions, quips, and trivia from accomplished practitioners Reeves's holistic approach addresses every aspect of what makes creativity possible (and joyful) — the physical, emotional, and spiritual. And like a smart, empathetic inner mentor, she will help you make every day a writing day.
Book Synopsis A Writer's Book of Days by : Judy Reeves
Download or read book A Writer's Book of Days written by Judy Reeves and published by New World Library. This book was released on 2010-08-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published a decade ago, A Writer's Book of Days has become the ideal writing coach for thousands of writers. Newly revised, with new prompts, up-to-date Web resources, and more useful information than ever, this invaluable guide offers something for everyone looking to put pen to paper — a treasure trove of practical suggestions, expert advice, and powerful inspiration. Judy Reeves meets you wherever you may be on a given day with: • get-going prompts and exercises • insight into writing blocks • tips and techniques for finding time and creating space • ways to find images and inspiration • advice on working in writing groups • suggestions, quips, and trivia from accomplished practitioners Reeves's holistic approach addresses every aspect of what makes creativity possible (and joyful) — the physical, emotional, and spiritual. And like a smart, empathetic inner mentor, she will help you make every day a writing day.
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
Book Synopsis Why I Write by : George Orwell
Download or read book Why I Write written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
"I am so proud to be Elise's student. Read this book and I suspect you will be too."—from the foreword by Robert Kanigel, author of The Man Who Knew Infinity From the latest breakthroughs in medical research and information technologies to new discoveries about the diversity of life on earth, science is becoming both more specialized and more relevant. Consequently, the need for writers who can clarify these breakthroughs and discoveries for the general public has become acute. In Ideas into Words, Elise Hancock, a professional writer and editor with thirty years of experience, provides both novice and seasoned science writers with the practical advice and canny insights they need to take their craft to the next level. Rich with real-life examples and anecdotes, this book covers the essentials of science writing: finding story ideas, learning the science, opening and shaping a piece, polishing drafts, overcoming blocks, and conducting interviews with scientists and other experts who may not be accustomed to making their ideas understandable to lay readers. Hancock's wisdom will prove useful to anyone pursuing nonfiction writing as a career. She devotes an entire chapter to habits and attitudes that writers should cultivate, another to structure, and a third to the art of revision. Some of her advice is surprising (she cautions against slavish use of transitions, for example); all of it is hard-earned, astute, and wittily conveyed. This concise guide is essential reading for every writer attempting to explain the world of science to the rest of us.
Book Synopsis Ideas into Words by : Elise Hancock
Download or read book Ideas into Words written by Elise Hancock and published by JHU Press. This book was released on 2004-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I am so proud to be Elise's student. Read this book and I suspect you will be too."—from the foreword by Robert Kanigel, author of The Man Who Knew Infinity From the latest breakthroughs in medical research and information technologies to new discoveries about the diversity of life on earth, science is becoming both more specialized and more relevant. Consequently, the need for writers who can clarify these breakthroughs and discoveries for the general public has become acute. In Ideas into Words, Elise Hancock, a professional writer and editor with thirty years of experience, provides both novice and seasoned science writers with the practical advice and canny insights they need to take their craft to the next level. Rich with real-life examples and anecdotes, this book covers the essentials of science writing: finding story ideas, learning the science, opening and shaping a piece, polishing drafts, overcoming blocks, and conducting interviews with scientists and other experts who may not be accustomed to making their ideas understandable to lay readers. Hancock's wisdom will prove useful to anyone pursuing nonfiction writing as a career. She devotes an entire chapter to habits and attitudes that writers should cultivate, another to structure, and a third to the art of revision. Some of her advice is surprising (she cautions against slavish use of transitions, for example); all of it is hard-earned, astute, and wittily conveyed. This concise guide is essential reading for every writer attempting to explain the world of science to the rest of us.
Explore Your Motivations. Replenish Your Creativity. Define Your Vision for Success. To become a more creative, confident, and productive writer, you need to focus your attention, visualize your desires, set clearly defined goals, and take action toward your dreams. Let Creative Visualization for Writers be your guide on this journey of self-discovery. You'll learn how to: • Evaluate your beliefs and shed self-defeating behaviors. • Determine your destination by visualizing your ideas and goals. • Develop an Author Attitude that will help you write, achieve, earn, and produce more. • Discover new ways to foster your creativity and productivity. • Affirm that you have what it takes to succeed. Featuring more than 100 exercises and prompts to spark new writing ideas and give you a creative boost, as well as coloring pages to encourage relaxation, Creative Visualization for Writers helps you transform your dreams into reality and find joy in the creative process.
Book Synopsis Creative Visualization for Writers by : Nina Amir
Download or read book Creative Visualization for Writers written by Nina Amir and published by Penguin. This book was released on 2016-10-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore Your Motivations. Replenish Your Creativity. Define Your Vision for Success. To become a more creative, confident, and productive writer, you need to focus your attention, visualize your desires, set clearly defined goals, and take action toward your dreams. Let Creative Visualization for Writers be your guide on this journey of self-discovery. You'll learn how to: • Evaluate your beliefs and shed self-defeating behaviors. • Determine your destination by visualizing your ideas and goals. • Develop an Author Attitude that will help you write, achieve, earn, and produce more. • Discover new ways to foster your creativity and productivity. • Affirm that you have what it takes to succeed. Featuring more than 100 exercises and prompts to spark new writing ideas and give you a creative boost, as well as coloring pages to encourage relaxation, Creative Visualization for Writers helps you transform your dreams into reality and find joy in the creative process.
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan
Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Scholars, journalists, and publishers have turned their brains inside out in the effort to predict what lies ahead, but who better to comment on the future of the book than those who are driven to write them? The way we absorb information has changed dramatically. Edison’s phonograph has been reincarnated as the iPod. Celluloid went digital. But books, for the most part, have remained the same--until now. And while music and movies have undergone an almost Darwinian evolution, the literary world now faces a revolution, a sudden change in the way we buy, produce, and read books. In The Late American Novel, Jeff Martin and C. Max Magee gather some of today’s finest writers to consider the sea change that is upon them. Lauren Groff imagines an array of fantastical futures for writers, from poets with groupies to novelists as vending machines. Rivka Galchen writes about the figurative and literal death of paper. Joe Meno expounds upon the idea of a book as a place set permanently aside for the imagination, regardless of format. These and other original essays by Reif Larsen, Benjamin Kunkel, Victoria Patterson, and many more provide a timely and much-needed commentary on this compelling cultural crossroad.
Book Synopsis The Late American Novel by : Jeff Martin
Download or read book The Late American Novel written by Jeff Martin and published by Catapult. This book was released on 2011-03-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars, journalists, and publishers have turned their brains inside out in the effort to predict what lies ahead, but who better to comment on the future of the book than those who are driven to write them? The way we absorb information has changed dramatically. Edison’s phonograph has been reincarnated as the iPod. Celluloid went digital. But books, for the most part, have remained the same--until now. And while music and movies have undergone an almost Darwinian evolution, the literary world now faces a revolution, a sudden change in the way we buy, produce, and read books. In The Late American Novel, Jeff Martin and C. Max Magee gather some of today’s finest writers to consider the sea change that is upon them. Lauren Groff imagines an array of fantastical futures for writers, from poets with groupies to novelists as vending machines. Rivka Galchen writes about the figurative and literal death of paper. Joe Meno expounds upon the idea of a book as a place set permanently aside for the imagination, regardless of format. These and other original essays by Reif Larsen, Benjamin Kunkel, Victoria Patterson, and many more provide a timely and much-needed commentary on this compelling cultural crossroad.
In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and tricks of the masters to discover why their work has endured. Written with passion, humour and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart – to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; to look to John le Carré for a lesson in how to advance plot through dialogue and to Flannery O’ Connor for the cunning use of the telling detail; to be inspired by Emily Brontë ’ s structural nuance and Charles Dickens’ s deceptively simple narrative techniques. Most importantly, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted, and reminds us that good writing comes out of good reading.
Book Synopsis Reading Like a Writer by : Francine Prose
Download or read book Reading Like a Writer written by Francine Prose and published by Union Books. This book was released on 2012-04-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and tricks of the masters to discover why their work has endured. Written with passion, humour and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart – to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; to look to John le Carré for a lesson in how to advance plot through dialogue and to Flannery O’ Connor for the cunning use of the telling detail; to be inspired by Emily Brontë ’ s structural nuance and Charles Dickens’ s deceptively simple narrative techniques. Most importantly, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted, and reminds us that good writing comes out of good reading.
