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The first book to cover the marketing issues for businesses involved in the green building industry.
Book Synopsis The Insider's Guide to Marketing Green Buildings by : Jerry Yudelson
Download or read book The Insider's Guide to Marketing Green Buildings written by Jerry Yudelson and published by . This book was released on 2004-01-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to cover the marketing issues for businesses involved in the green building industry.
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Book Synopsis Marketing Green Buildings by : Jerry Yudelson
Download or read book Marketing Green Buildings written by Jerry Yudelson and published by CRC Press. This book was released on 2020-12-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Book Synopsis Marketing Green Building Services by : Jerry Yudelson
Download or read book Marketing Green Building Services written by Jerry Yudelson and published by Routledge. This book was released on 2012-07-26 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
This insider's guide to residential green building leads builders through the actual residential construction process and details how green building techniques can be applied. Belcher makes a case for affordable green building based on personal experiences and details.
Book Synopsis Build Green and Save by : Matt Belcher
Download or read book Build Green and Save written by Matt Belcher and published by Builderbooks. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insider's guide to residential green building leads builders through the actual residential construction process and details how green building techniques can be applied. Belcher makes a case for affordable green building based on personal experiences and details.
Written by pioneering attorneys in the emerging fields of urbanism and green building, A Legal Guide to Urban and Sustainable Development for Planners, Developers and Architects offers you practical solutions for legal issues you may face in planning, zoning, developing, and operating such communities. Find information on legal issues related to urban form, legal mechanisms and ways to incorporate good urban design into local land regulation, overcoming impediments to sound urban design practice, and state and Federal issues related to the legal issues of urban design and planning.
Book Synopsis A Legal Guide to Urban and Sustainable Development for Planners, Developers and Architects by : Daniel K. Slone
Download or read book A Legal Guide to Urban and Sustainable Development for Planners, Developers and Architects written by Daniel K. Slone and published by John Wiley & Sons. This book was released on 2008-08-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by pioneering attorneys in the emerging fields of urbanism and green building, A Legal Guide to Urban and Sustainable Development for Planners, Developers and Architects offers you practical solutions for legal issues you may face in planning, zoning, developing, and operating such communities. Find information on legal issues related to urban form, legal mechanisms and ways to incorporate good urban design into local land regulation, overcoming impediments to sound urban design practice, and state and Federal issues related to the legal issues of urban design and planning.
Book Synopsis Marketing Green Building Services by : Jerry Yudelson
Download or read book Marketing Green Building Services written by Jerry Yudelson and published by . This book was released on 2007 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Sustainability has become the key challenge for urban planners, housing and infrastructure policy makers. Citizens are increasingly encouraged to live more compactly; in denser urban developments, to use less water and other natural resources and to choose public transport. While councils, government agencies and private business invest in a broad range of promotions offering discounts on sustainable products and services, uptake has been slow and the impacts marginal at a time when environmental stresses suggest that we must act fast. This book examines this pressing problem in a holistic way, discussing broad-scale sustainability policies and programmes for achieving sustainable urban futures. It brings together academics and practitioners to analyze the complexity and interdependence of principles, models, processes and practices of sustainability in a range of integrated sectors as well as the establishment and maintenance of sustainable physical infrastructure in cities.
Book Synopsis Steering Sustainability in an Urbanising World by : Anitra Nelson
Download or read book Steering Sustainability in an Urbanising World written by Anitra Nelson and published by Routledge. This book was released on 2016-04-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability has become the key challenge for urban planners, housing and infrastructure policy makers. Citizens are increasingly encouraged to live more compactly; in denser urban developments, to use less water and other natural resources and to choose public transport. While councils, government agencies and private business invest in a broad range of promotions offering discounts on sustainable products and services, uptake has been slow and the impacts marginal at a time when environmental stresses suggest that we must act fast. This book examines this pressing problem in a holistic way, discussing broad-scale sustainability policies and programmes for achieving sustainable urban futures. It brings together academics and practitioners to analyze the complexity and interdependence of principles, models, processes and practices of sustainability in a range of integrated sectors as well as the establishment and maintenance of sustainable physical infrastructure in cities.
An illustrated guide to "green" design strategies "This is a book that many in the design community have been waiting for--a volume that clearly and succinctly lays out the strategies and tools at our disposal for creating interiors that will serve not only our clients' needs, but also those of the planet. Best of all, it's an inspiration to read, allowing each of us to see our way to becoming a part of the design solution needed for a sustainable future. If you are a designer, you need this book!" --Sarah Susanka, FAIA, author of the Not So Big series and Home by Design "This excellent book will benefit designers of residential interiors that incorporate sustainable design into their practices or are looking to begin to do so. Designers may be surprised by the variety of projects shown that are great examples of residential sustainable interiors." --Bernadette Upton, ASID, LEED AP, founding member of the Sustainable Design Council and member of the Florida Green Building Coalition Issues of sustainability and environmental consciousness have been increasingly important to designers of residential interiors. A leading firm that has built its expertise in addressing environmental concerns in residential interiors, Associates III presents solutions for the design practitioner in this book. Covering topics such as indoor air quality, identifying low-impact materials, conserving energy and water, and support of construction teams in reducing waste, Sustainable Residential Interiors provides designers with the necessary information and tools to integrate environmentally responsible design into their practice. Sustainable Residential Interiors takes readers through an integrated design process, showing how sustainable principles and practices can be applied on virtually every level of interior design. Taking a practical, hands-on approach, this accessible and easy-to-understand resource guide includes: Visual examples of sustainable projects and applications Critical thinking about environmental issues within homes Guidelines for clients and project teams Helpful checklists for greening projects and specification In-depth information to promote understanding and assist in specifying interior finishes and furnishings Questions for manufacturers and vendors Effective methods of marketing sustainable design services
Book Synopsis Sustainable Residential Interiors by : Kari Foster
Download or read book Sustainable Residential Interiors written by Kari Foster and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated guide to "green" design strategies "This is a book that many in the design community have been waiting for--a volume that clearly and succinctly lays out the strategies and tools at our disposal for creating interiors that will serve not only our clients' needs, but also those of the planet. Best of all, it's an inspiration to read, allowing each of us to see our way to becoming a part of the design solution needed for a sustainable future. If you are a designer, you need this book!" --Sarah Susanka, FAIA, author of the Not So Big series and Home by Design "This excellent book will benefit designers of residential interiors that incorporate sustainable design into their practices or are looking to begin to do so. Designers may be surprised by the variety of projects shown that are great examples of residential sustainable interiors." --Bernadette Upton, ASID, LEED AP, founding member of the Sustainable Design Council and member of the Florida Green Building Coalition Issues of sustainability and environmental consciousness have been increasingly important to designers of residential interiors. A leading firm that has built its expertise in addressing environmental concerns in residential interiors, Associates III presents solutions for the design practitioner in this book. Covering topics such as indoor air quality, identifying low-impact materials, conserving energy and water, and support of construction teams in reducing waste, Sustainable Residential Interiors provides designers with the necessary information and tools to integrate environmentally responsible design into their practice. Sustainable Residential Interiors takes readers through an integrated design process, showing how sustainable principles and practices can be applied on virtually every level of interior design. Taking a practical, hands-on approach, this accessible and easy-to-understand resource guide includes: Visual examples of sustainable projects and applications Critical thinking about environmental issues within homes Guidelines for clients and project teams Helpful checklists for greening projects and specification In-depth information to promote understanding and assist in specifying interior finishes and furnishings Questions for manufacturers and vendors Effective methods of marketing sustainable design services
Unlock the secrets of sustainable construction with "The 15 Minute Guide to Green Building." This essential guide is your ticket to understanding and implementing eco-friendly building practices, ensuring that you’re not just building structures, but you’re also nurturing our planet. Designed to be your friendly companion, this book simplifies the complexities of green building, turning them into easy-to-digest, actionable insights. Whether you’re a homeowner, contractor, or an eco-curious learner, you’ll find valuable knowledge tailored just for you. We’ll navigate through essential topics such as choosing sustainable materials, innovative energy-saving techniques, and cost-effective strategies that won’t break the bank. Drawing from a rich well of expertise and experience in real estate and sustainable construction, this guide offers a practical and engaging journey through the world of green building. Each page is crafted to resonate with you, speaking a language that’s not only easy to understand but also inspires action towards creating breathtaking and functional sustainable buildings. Embark on a transformative journey that goes beyond conventional building practices. "The 15 Minute Guide to Green Building" is more than just a book; it’s a step towards a future where every building is a beacon of sustainability and a testament to our commitment to the environment. Dive in, explore, and let’s build a greener world together!
Book Synopsis The 15-Minute Guide To Green Building by : Sarah Jameson
Download or read book The 15-Minute Guide To Green Building written by Sarah Jameson and published by Green Building Elements. This book was released on 2023-11-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of sustainable construction with "The 15 Minute Guide to Green Building." This essential guide is your ticket to understanding and implementing eco-friendly building practices, ensuring that you’re not just building structures, but you’re also nurturing our planet. Designed to be your friendly companion, this book simplifies the complexities of green building, turning them into easy-to-digest, actionable insights. Whether you’re a homeowner, contractor, or an eco-curious learner, you’ll find valuable knowledge tailored just for you. We’ll navigate through essential topics such as choosing sustainable materials, innovative energy-saving techniques, and cost-effective strategies that won’t break the bank. Drawing from a rich well of expertise and experience in real estate and sustainable construction, this guide offers a practical and engaging journey through the world of green building. Each page is crafted to resonate with you, speaking a language that’s not only easy to understand but also inspires action towards creating breathtaking and functional sustainable buildings. Embark on a transformative journey that goes beyond conventional building practices. "The 15 Minute Guide to Green Building" is more than just a book; it’s a step towards a future where every building is a beacon of sustainability and a testament to our commitment to the environment. Dive in, explore, and let’s build a greener world together!
Book Synopsis Building Green for the Future by : Urban Catalyst Associates
Download or read book Building Green for the Future written by Urban Catalyst Associates and published by . This book was released on 2005 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
