The Marketing of Jesus Christ

The Marketing of Jesus Christ

Author: Ewan Denny

Publisher: Ministry in Art

Published: 2006-01

Total Pages: 100

ISBN-13: 9780955149627

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Written by renowned marketing and communications expert, this is a guide of strategies and tactics that can turn Christians into successful soul winners, and their churches into effective vehicles for evangelism. (Christian)


Book Synopsis The Marketing of Jesus Christ by : Ewan Denny

Download or read book The Marketing of Jesus Christ written by Ewan Denny and published by Ministry in Art. This book was released on 2006-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by renowned marketing and communications expert, this is a guide of strategies and tactics that can turn Christians into successful soul winners, and their churches into effective vehicles for evangelism. (Christian)


Faith-Based Marketing

Faith-Based Marketing

Author: Bob Hutchins

Publisher: John Wiley and Sons

Published: 2009-04-06

Total Pages: 342

ISBN-13: 0470483067

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Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.


Book Synopsis Faith-Based Marketing by : Bob Hutchins

Download or read book Faith-Based Marketing written by Bob Hutchins and published by John Wiley and Sons. This book was released on 2009-04-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.


How Jesus Became the World's Best Selling Brand

How Jesus Became the World's Best Selling Brand

Author: DEJI McWORD

Publisher: AuthorHouse

Published: 2012-08-07

Total Pages: 229

ISBN-13: 1477239790

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The book 'How Jesus Became The World's Best Selling Brand', in a lucid narrative, explores the human side of a being whose birthday remains the world's most celebrated and commercialized event/season, as His biography is an all-time world bestseller. It scoops pragmatic celebrity pr/personal branding tutorials from His life and exploits. It's like dissecting Jose Mourinho or Jack Welch's brand and telling the world what makes him thick. It does not only tell you how Jesus became the world's best-selling brand, it brings to your knowledge what He did to weigh so much on the scale of relevance and how you can do the same to be the best you can be. It is a genuine and sure road map that shows the way from the obscure backside of the woods to the fore front of life where you become the very centre of attraction even as you assume the status of a good-doing brand It is for positioning quantum that wrought top-of-the-mind visibility, fulfillment, profitability and social relevance for personal brands in their various leagues-taking cognizance of the realities of the modern world.


Book Synopsis How Jesus Became the World's Best Selling Brand by : DEJI McWORD

Download or read book How Jesus Became the World's Best Selling Brand written by DEJI McWORD and published by AuthorHouse. This book was released on 2012-08-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book 'How Jesus Became The World's Best Selling Brand', in a lucid narrative, explores the human side of a being whose birthday remains the world's most celebrated and commercialized event/season, as His biography is an all-time world bestseller. It scoops pragmatic celebrity pr/personal branding tutorials from His life and exploits. It's like dissecting Jose Mourinho or Jack Welch's brand and telling the world what makes him thick. It does not only tell you how Jesus became the world's best-selling brand, it brings to your knowledge what He did to weigh so much on the scale of relevance and how you can do the same to be the best you can be. It is a genuine and sure road map that shows the way from the obscure backside of the woods to the fore front of life where you become the very centre of attraction even as you assume the status of a good-doing brand It is for positioning quantum that wrought top-of-the-mind visibility, fulfillment, profitability and social relevance for personal brands in their various leagues-taking cognizance of the realities of the modern world.


Selling Jesus

Selling Jesus

Author: Douglas D. Webster

Publisher: Wipf and Stock Publishers

Published: 2009-08-01

Total Pages: 164

ISBN-13: 1725226405

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It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.


Book Synopsis Selling Jesus by : Douglas D. Webster

Download or read book Selling Jesus written by Douglas D. Webster and published by Wipf and Stock Publishers. This book was released on 2009-08-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.


The Art of Marketing Jesus

The Art of Marketing Jesus

Author: Robert Wachter

Publisher: Wipf and Stock Publishers

Published: 2021-07-21

Total Pages: 154

ISBN-13: 1725281694

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Jesus is the most attractive person in human history. Professional fishermen dropped everything to follow him. Social outcasts were transformed into outspoken ambassadors; sinners, repulsed by their religious leaders, were drawn to Jesus by the scores. Today, everyday believers are called to attract people to Jesus. But how do we do that? God’s plan to reach the world is not through commercialism or trendy marketing gimmicks—it’s through you. However, some are caught in the performance trap of doing more and trying harder to please God, which produces the unintended consequences of spiritual brokenness and judgmental attitudes that render the believer ineffective at reflecting the heart of God. The Art of Marketing Jesus is an easy-to-understand spiritual growth process that has helped many believers internalize the life-giving promises of the new covenant and produce an abundance of love, joy, and peace in their lives—which is precisely the attitudes and characteristics required to attract people to Jesus. If you want to live free and attract more people to Jesus, perhaps it’s time to become a new wineskin. It’s time to say goodbye to old thoughts that keep you in bondage and place your light on the lampstand of spiritual freedom.


Book Synopsis The Art of Marketing Jesus by : Robert Wachter

Download or read book The Art of Marketing Jesus written by Robert Wachter and published by Wipf and Stock Publishers. This book was released on 2021-07-21 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jesus is the most attractive person in human history. Professional fishermen dropped everything to follow him. Social outcasts were transformed into outspoken ambassadors; sinners, repulsed by their religious leaders, were drawn to Jesus by the scores. Today, everyday believers are called to attract people to Jesus. But how do we do that? God’s plan to reach the world is not through commercialism or trendy marketing gimmicks—it’s through you. However, some are caught in the performance trap of doing more and trying harder to please God, which produces the unintended consequences of spiritual brokenness and judgmental attitudes that render the believer ineffective at reflecting the heart of God. The Art of Marketing Jesus is an easy-to-understand spiritual growth process that has helped many believers internalize the life-giving promises of the new covenant and produce an abundance of love, joy, and peace in their lives—which is precisely the attitudes and characteristics required to attract people to Jesus. If you want to live free and attract more people to Jesus, perhaps it’s time to become a new wineskin. It’s time to say goodbye to old thoughts that keep you in bondage and place your light on the lampstand of spiritual freedom.


Brand Jesus

Brand Jesus

Author: Tyler Wigg Stevenson

Publisher: Church Publishing, Inc.

Published: 2007-05-01

Total Pages: 255

ISBN-13: 1596271744

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In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical adoption of this secular condition has resulted in an idolatrous morphing of the message of Christ into just another brand. With Brand Jesus, Wigg Stevenson names the growing concern felt by many Christians at the commodification of their faith. Using Paul's letter to the Romans as a starting point, Wigg Stevenson 'reads' the letter to today's church, speaking to our consumerist situation through the parallels with Paul's Rome. Though rooted unapologetically in a love for the church, Brand Jesus does not shy away from provocative claims about the melding of Christian faith and consumer ideals; the rise of market-driven theology; the blurring boundaries between the law and religion; and other topics. Wigg Stevenson describes the current situation of both church and society and issues a challenge to it: When faith is a product for consumption, how can the church be faithful to Christ as living Lord, instead of as Brand Jesus?


Book Synopsis Brand Jesus by : Tyler Wigg Stevenson

Download or read book Brand Jesus written by Tyler Wigg Stevenson and published by Church Publishing, Inc.. This book was released on 2007-05-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical adoption of this secular condition has resulted in an idolatrous morphing of the message of Christ into just another brand. With Brand Jesus, Wigg Stevenson names the growing concern felt by many Christians at the commodification of their faith. Using Paul's letter to the Romans as a starting point, Wigg Stevenson 'reads' the letter to today's church, speaking to our consumerist situation through the parallels with Paul's Rome. Though rooted unapologetically in a love for the church, Brand Jesus does not shy away from provocative claims about the melding of Christian faith and consumer ideals; the rise of market-driven theology; the blurring boundaries between the law and religion; and other topics. Wigg Stevenson describes the current situation of both church and society and issues a challenge to it: When faith is a product for consumption, how can the church be faithful to Christ as living Lord, instead of as Brand Jesus?


Selling Out the Church

Selling Out the Church

Author: Philip D. Kenneson

Publisher: Wipf and Stock Publishers

Published: 2003-07-24

Total Pages: 176

ISBN-13: 159244296X

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Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.


Book Synopsis Selling Out the Church by : Philip D. Kenneson

Download or read book Selling Out the Church written by Philip D. Kenneson and published by Wipf and Stock Publishers. This book was released on 2003-07-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.


JESUS CHRIST The First Network Marketer

JESUS CHRIST The First Network Marketer

Author: Curry Russell

Publisher:

Published: 2021-06-29

Total Pages: 78

ISBN-13: 9781662818073

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After joining a network marketing company Curry went to his first Network Marketing event in Akron Ohio in the fall of 2014. Throughout the day he heard from multiple speakers and trainers who shared information about how to help other people with the services that company offered. The information was so closely aligned with the structure taught by Jesus to the twelve disciples that he walked up to the main speaker and asked, "Jesus was the first network marketer wasn't He?" The speaker looked right at him and said "You figured it out". That one moment changed his life forever. This vision to help Network Marketers understand Christianity and Christians understand Network Marketing has taken over 6 years to get out of his head. We are finally excited to announce this book is available.


Book Synopsis JESUS CHRIST The First Network Marketer by : Curry Russell

Download or read book JESUS CHRIST The First Network Marketer written by Curry Russell and published by . This book was released on 2021-06-29 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: After joining a network marketing company Curry went to his first Network Marketing event in Akron Ohio in the fall of 2014. Throughout the day he heard from multiple speakers and trainers who shared information about how to help other people with the services that company offered. The information was so closely aligned with the structure taught by Jesus to the twelve disciples that he walked up to the main speaker and asked, "Jesus was the first network marketer wasn't He?" The speaker looked right at him and said "You figured it out". That one moment changed his life forever. This vision to help Network Marketers understand Christianity and Christians understand Network Marketing has taken over 6 years to get out of his head. We are finally excited to announce this book is available.


Marketing Like Jesus

Marketing Like Jesus

Author: Darren Shearer

Publisher:

Published: 2014-08-02

Total Pages: 162

ISBN-13: 9781940024134

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No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.


Book Synopsis Marketing Like Jesus by : Darren Shearer

Download or read book Marketing Like Jesus written by Darren Shearer and published by . This book was released on 2014-08-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.


The Provocative Church

The Provocative Church

Author: Graham Tomlin

Publisher: SPCK

Published: 2014-03-20

Total Pages: 166

ISBN-13: 0281071306

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Sometimes Christians assume that people 'out there' are eager to listen to what the Church has to offer. But why should those we try to evangelize want to hear the gospel? Surely people will only be intrigued by Christian life and community when they see something provocative or attractive. Then they will want to know what's going on. The Provocative Church offers a liberating understanding of evangelism as a corporate activity, in which all the gifts needed to enact the life of the kingdom - to stir people into asking, 'What does this mean?' - are spread throughout the whole Church. It encourages the development of a theology of conversion that sees beyond 'becoming a Christian' to bring each individual life increasingly under the rule of God. 'The Provocative Church is about an evangelism that begins with the kingdom, not the Church. Graham Tomlin helps us see that the New Testament, while not saying much about evangelism itself, does have an awful lot to say about new life in Christ. The work of the Church is to demonstrate what this new life looks like. This in turn will provoke a response, and it is in the dialogue that follows that real evangelism takes place. [This volume] is one of the best, most honest, most theologically grounded and therefore most practically helpful books on evangelism to have come out in recent years.' Stephen Cottrell, Bishop of Chelmsford 'A refreshingly honest book from a theologian who clearly knows that most of society doesn't think the way the church does, and wants to do something about it.' Church of England Newspaper


Book Synopsis The Provocative Church by : Graham Tomlin

Download or read book The Provocative Church written by Graham Tomlin and published by SPCK. This book was released on 2014-03-20 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes Christians assume that people 'out there' are eager to listen to what the Church has to offer. But why should those we try to evangelize want to hear the gospel? Surely people will only be intrigued by Christian life and community when they see something provocative or attractive. Then they will want to know what's going on. The Provocative Church offers a liberating understanding of evangelism as a corporate activity, in which all the gifts needed to enact the life of the kingdom - to stir people into asking, 'What does this mean?' - are spread throughout the whole Church. It encourages the development of a theology of conversion that sees beyond 'becoming a Christian' to bring each individual life increasingly under the rule of God. 'The Provocative Church is about an evangelism that begins with the kingdom, not the Church. Graham Tomlin helps us see that the New Testament, while not saying much about evangelism itself, does have an awful lot to say about new life in Christ. The work of the Church is to demonstrate what this new life looks like. This in turn will provoke a response, and it is in the dialogue that follows that real evangelism takes place. [This volume] is one of the best, most honest, most theologically grounded and therefore most practically helpful books on evangelism to have come out in recent years.' Stephen Cottrell, Bishop of Chelmsford 'A refreshingly honest book from a theologian who clearly knows that most of society doesn't think the way the church does, and wants to do something about it.' Church of England Newspaper