The Music Business For Artist Managers Self Managed Artists eBook Download PDF

Download The Music Business For Artist Managers Self Managed Artists full books in PDF, epub, and Kindle. Read online The Music Business For Artist Managers Self Managed Artists ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Music Business for Artist Managers & Self-managed Artists

Author: Jamie Johnson

Publisher: Createspace Independent Publishing Platform

Published: 2016-04-07

Total Pages: 112

ISBN-13: 9781537119908

DOWNLOAD EBOOK

Find out all you need to know to get started, get noticed, and get signed in the music business from the advice of over 30 music industry experts spanning from radio promoters to A&R reps to tour managers. Artists & Managers, are you... Wishing to get your music heard by booking agents, record labels, music supervisors, and radio programmers but have no idea how? Wondering what the heck it is that they look for in the artists they sign and/or work with? Tired of feeling like everyone in the music business is ignoring you? Not sure how to contact music business people? Worried that you'll make a bad first impression? Stressed out over trying to book shows with no clue how to negotiate fees? Sick of music business people telling you to do the work on your own first, without giving advice on HOW? Feel like you're not learning fast enough about the music business in general? Get overwhelmed at the thought of releasing your album because you have no idea how? Wow, talk about someone doing all the work for you! Jamie has done some amazing research of all facets of the music industry. Radio is only part of the equation and I was grateful to read about some areas of the music business I was unfamiliar with! - Peter Michael, On-Air Talent and Program Director, 106.7 The Drive This book is a thorough look at the players involved in todays music industry and offers managers and self-managed artists the information they will need to establish and expand their career. A must for anyone looking to build a career in the music industry! - Tim Des Islets, Noisemaker Management Jamie has spent the past 5 years of her career working in the artist management world through managing artists, working with music associations, and working with artist managers of Juno and Grammy Award winning artists. She has independently co-managed internationally touring artists as well as launched a Canadian female pop artist into national success resulting in a Gold single and radio chart-topping single in Canada. Who are the music business expert contributors? Adam Kreeft, United Talent Agency Adam Oppenheim, Stampede Entertainment Alexa Shoenfeld, Live Nation Entertainment Chris McCrone, Partner Craig Laskey, The Horseshoe Tavern Denny Carr, Open Road Recordings Dondrea Erauw, Instinct Entertainment Geoff Clodd, Editor Graham Tait, 93 The Peak Grant Paley, Paquin Artists Agency Janet Trecarten, 101 The Farm Jason Manning, Z95 Jesse Mitchell, Kim Mitchell Tour Manager Jodi Ferneyhough, CCS Rights Management Joel Baskin, The Feldman Agency Mallory Boutilier, Editor Michael Donley, Streaming Caf� Mike Campbell, The Carlton Mike Rice, RPM Promotion Paul Hinrichs, Spirit Bar Paul Parhar, Flow 93.5 Peter Michael, 106 The Drive Rob Murray, Jack FM Ron Lopata, Warner Music Canada Sam Pickard, Strut Entertainment Sari Delmar, AB Co. Stephanie Mudgett, Editor Steve, The Railway Club Tim Des Islet, Noisemaker Management Troy Arseneault, Talent Buyer Along with a handful of contributors who chose to remain nameless from additional booking agencies, Universal, Sony, radio stations, and venues. Thanks to the help of the above music business experts this book will show you how to: **Develop your craft into a commercially viable business **Start earning money from your music **Get signed by a booking agent **Get a record label deal **Get your music placed in television and film **Get your music on the radio **Book on profitable tours And MUCH, much more smartbandmanagement.com

Book Synopsis The Music Business for Artist Managers & Self-managed Artists by : Jamie Johnson

Download or read book The Music Business for Artist Managers & Self-managed Artists written by Jamie Johnson and published by Createspace Independent Publishing Platform. This book was released on 2016-04-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out all you need to know to get started, get noticed, and get signed in the music business from the advice of over 30 music industry experts spanning from radio promoters to A&R reps to tour managers. Artists & Managers, are you... Wishing to get your music heard by booking agents, record labels, music supervisors, and radio programmers but have no idea how? Wondering what the heck it is that they look for in the artists they sign and/or work with? Tired of feeling like everyone in the music business is ignoring you? Not sure how to contact music business people? Worried that you'll make a bad first impression? Stressed out over trying to book shows with no clue how to negotiate fees? Sick of music business people telling you to do the work on your own first, without giving advice on HOW? Feel like you're not learning fast enough about the music business in general? Get overwhelmed at the thought of releasing your album because you have no idea how? Wow, talk about someone doing all the work for you! Jamie has done some amazing research of all facets of the music industry. Radio is only part of the equation and I was grateful to read about some areas of the music business I was unfamiliar with! - Peter Michael, On-Air Talent and Program Director, 106.7 The Drive This book is a thorough look at the players involved in todays music industry and offers managers and self-managed artists the information they will need to establish and expand their career. A must for anyone looking to build a career in the music industry! - Tim Des Islets, Noisemaker Management Jamie has spent the past 5 years of her career working in the artist management world through managing artists, working with music associations, and working with artist managers of Juno and Grammy Award winning artists. She has independently co-managed internationally touring artists as well as launched a Canadian female pop artist into national success resulting in a Gold single and radio chart-topping single in Canada. Who are the music business expert contributors? Adam Kreeft, United Talent Agency Adam Oppenheim, Stampede Entertainment Alexa Shoenfeld, Live Nation Entertainment Chris McCrone, Partner Craig Laskey, The Horseshoe Tavern Denny Carr, Open Road Recordings Dondrea Erauw, Instinct Entertainment Geoff Clodd, Editor Graham Tait, 93 The Peak Grant Paley, Paquin Artists Agency Janet Trecarten, 101 The Farm Jason Manning, Z95 Jesse Mitchell, Kim Mitchell Tour Manager Jodi Ferneyhough, CCS Rights Management Joel Baskin, The Feldman Agency Mallory Boutilier, Editor Michael Donley, Streaming Caf� Mike Campbell, The Carlton Mike Rice, RPM Promotion Paul Hinrichs, Spirit Bar Paul Parhar, Flow 93.5 Peter Michael, 106 The Drive Rob Murray, Jack FM Ron Lopata, Warner Music Canada Sam Pickard, Strut Entertainment Sari Delmar, AB Co. Stephanie Mudgett, Editor Steve, The Railway Club Tim Des Islet, Noisemaker Management Troy Arseneault, Talent Buyer Along with a handful of contributors who chose to remain nameless from additional booking agencies, Universal, Sony, radio stations, and venues. Thanks to the help of the above music business experts this book will show you how to: **Develop your craft into a commercially viable business **Start earning money from your music **Get signed by a booking agent **Get a record label deal **Get your music placed in television and film **Get your music on the radio **Book on profitable tours And MUCH, much more smartbandmanagement.com

Artist Management for the Music Business

Author: Paul Allen

Publisher: Taylor & Francis

Published: 2012-11-12

Total Pages: 290

ISBN-13: 1136123172

DOWNLOAD EBOOK

Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients. The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website. A peer reviewer for Artist Management for the Music Business proclaimed ".this is going to be an excellent text. It contains many unique insights and lots of valuable information. This is essential reading for managers, students, and artists in the music business.

Book Synopsis Artist Management for the Music Business by : Paul Allen

Download or read book Artist Management for the Music Business written by Paul Allen and published by Taylor & Francis. This book was released on 2012-11-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients. The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website. A peer reviewer for Artist Management for the Music Business proclaimed ".this is going to be an excellent text. It contains many unique insights and lots of valuable information. This is essential reading for managers, students, and artists in the music business.

Artist Management for the Music Business

Author: Paul Allen

Publisher: CRC Press

Published: 2022-03-20

Total Pages: 400

ISBN-13: 1000549585

DOWNLOAD EBOOK

Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business. This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.

Book Synopsis Artist Management for the Music Business by : Paul Allen

Download or read book Artist Management for the Music Business written by Paul Allen and published by CRC Press. This book was released on 2022-03-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business. This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.

This Business of Artist Management

Author: Xavier M. Frascogna, Jr.

Publisher: Billboard Books

Published: 2004-11-01

Total Pages: 312

ISBN-13: 9780823076888

DOWNLOAD EBOOK

This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists. • For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel • Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing • This replaces 0-8230-7705-5, which sold more than 25,000 copies

Book Synopsis This Business of Artist Management by : Xavier M. Frascogna, Jr.

Download or read book This Business of Artist Management written by Xavier M. Frascogna, Jr. and published by Billboard Books. This book was released on 2004-11-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists. • For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel • Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing • This replaces 0-8230-7705-5, which sold more than 25,000 copies

The Art of Music Business Management

Author: Mika Karhumaa

Publisher: Mika Karhumaa

Published: 2024-03-27

Total Pages: 132

ISBN-13: 9526502949

DOWNLOAD EBOOK

THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE! Karhumaa's seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager's point of view. Through this, you'll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place. This framework has been developed for today's rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it. Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task. The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes. A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager - specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

Book Synopsis The Art of Music Business Management by : Mika Karhumaa

Download or read book The Art of Music Business Management written by Mika Karhumaa and published by Mika Karhumaa. This book was released on 2024-03-27 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE! Karhumaa's seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager's point of view. Through this, you'll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place. This framework has been developed for today's rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it. Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task. The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes. A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager - specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

Artist Management for the Music Business 2e

Author: Paul Allen

Publisher: CRC Press

Published: 2012-10-12

Total Pages: 296

ISBN-13: 1136114785

DOWNLOAD EBOOK

Artist Management for the Music Business provides clear, in-depth information on what to do as an artist manager and how to do it, preparing the reader for the realities of directing the careers of performers in the risky but rewarding music business. The book prepares the reader for a successful career looking at the application of classic management theory to artist management, featuring profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available on the companion website. Artist Management for the Music Business is written for record industry employees who want to know both what to do as a professional artist manager and how to do it as well as for all students studying music business or industry programs. *Key industry insight for both the new and experienced artist managers *Exclusive planning and management tools *Successful career strategies for managers and the artists they manage *Fully cited text from literature, personal interviews, and personal experience of the author. *Career and business planning for the artist manager including fully detailed and exclusive career plan template for an artist.

Book Synopsis Artist Management for the Music Business 2e by : Paul Allen

Download or read book Artist Management for the Music Business 2e written by Paul Allen and published by CRC Press. This book was released on 2012-10-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artist Management for the Music Business provides clear, in-depth information on what to do as an artist manager and how to do it, preparing the reader for the realities of directing the careers of performers in the risky but rewarding music business. The book prepares the reader for a successful career looking at the application of classic management theory to artist management, featuring profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available on the companion website. Artist Management for the Music Business is written for record industry employees who want to know both what to do as a professional artist manager and how to do it as well as for all students studying music business or industry programs. *Key industry insight for both the new and experienced artist managers *Exclusive planning and management tools *Successful career strategies for managers and the artists they manage *Fully cited text from literature, personal interviews, and personal experience of the author. *Career and business planning for the artist manager including fully detailed and exclusive career plan template for an artist.

This Business of Artist Management

Author: Xavier M. Frascogna, Jr.

Publisher: Billboard Books

Published: 2011-11-09

Total Pages: 312

ISBN-13: 0307874990

DOWNLOAD EBOOK

Book Synopsis This Business of Artist Management by : Xavier M. Frascogna, Jr.

Download or read book This Business of Artist Management written by Xavier M. Frascogna, Jr. and published by Billboard Books. This book was released on 2011-11-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists. • For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel • Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing • This replaces 0-8230-7705-5, which sold more than 25,000 copies

Artist Management

Author: Guy Morrow

Publisher: Routledge

Published: 2018-04-17

Total Pages: 132

ISBN-13: 1315520877

DOWNLOAD EBOOK

Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution to our understanding of the creative and cultural industries, of artistic and managerial creativities, and of social and cultural change in this sector. The book undertakes an extensive exploration of the increasingly pivotal role of artist managers in the creative and cultural industries and argues that agile management strategies are useful in this context. This book provides a comprehensive and accessible account of the artist–artist manager relationship in the twenty-first century. Drawing from research interviews conducted with artist managers and self-managed artists in five cities (New York, London, Toronto, Sydney and Melbourne), this book makes an original contribution to knowledge. Nation-specific case studies are highlighted as a means of illuminating various thematic concerns. This unique book is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including arts management, creative and cultural industries studies, arts entrepreneurship, business and management studies and media and communications.

Book Synopsis Artist Management by : Guy Morrow

Download or read book Artist Management written by Guy Morrow and published by Routledge. This book was released on 2018-04-17 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution to our understanding of the creative and cultural industries, of artistic and managerial creativities, and of social and cultural change in this sector. The book undertakes an extensive exploration of the increasingly pivotal role of artist managers in the creative and cultural industries and argues that agile management strategies are useful in this context. This book provides a comprehensive and accessible account of the artist–artist manager relationship in the twenty-first century. Drawing from research interviews conducted with artist managers and self-managed artists in five cities (New York, London, Toronto, Sydney and Melbourne), this book makes an original contribution to knowledge. Nation-specific case studies are highlighted as a means of illuminating various thematic concerns. This unique book is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including arts management, creative and cultural industries studies, arts entrepreneurship, business and management studies and media and communications.

Managing Your Band

Author: Steve Marcone

Publisher: Rowman & Littlefield

Published: 2021-06-24

Total Pages: 309

ISBN-13: 1538155966

DOWNLOAD EBOOK

Managing Your Band: A Guide to Artist Management is your go-to guide for artist management in the new music industry, especially independent artists taking the DIY route. Industry insiders Steve Marcone and Dave Philp tackle the work and knowledge required of an artist manager and band member, focusing on earning revenue from an artist’s three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today’s artists, including DIY artists, function as their own entertainment companies. This seventh edition includes updated information for the twenty-first-century artist and manager, including key information on the impacts of COVID-19 on the industry. New sections and chapters include: The twenty-first-century DIY manager The live ecosystem Music publishing Social media Analytics offered by streaming services Each chapter includes learning objectives, a summary, and suggested projects for course usage. For access to the free instructor’s manual which includes a sample syllabus and test questions, please email [email protected].

Book Synopsis Managing Your Band by : Steve Marcone

Download or read book Managing Your Band written by Steve Marcone and published by Rowman & Littlefield. This book was released on 2021-06-24 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Your Band: A Guide to Artist Management is your go-to guide for artist management in the new music industry, especially independent artists taking the DIY route. Industry insiders Steve Marcone and Dave Philp tackle the work and knowledge required of an artist manager and band member, focusing on earning revenue from an artist’s three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today’s artists, including DIY artists, function as their own entertainment companies. This seventh edition includes updated information for the twenty-first-century artist and manager, including key information on the impacts of COVID-19 on the industry. New sections and chapters include: The twenty-first-century DIY manager The live ecosystem Music publishing Social media Analytics offered by streaming services Each chapter includes learning objectives, a summary, and suggested projects for course usage. For access to the free instructor’s manual which includes a sample syllabus and test questions, please email [email protected].

The Art of Music Business Management

Author: Mika Karhumaa

Publisher:

Published: 2024

Total Pages: 0

ISBN-13: 9789526502915

DOWNLOAD EBOOK

The next generation of music business books is here! Karhumaa's seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager's point of view. Through this, you'll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place. This framework has been developed for today's rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it. Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task. The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes. A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager - specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

Book Synopsis The Art of Music Business Management by : Mika Karhumaa

Download or read book The Art of Music Business Management written by Mika Karhumaa and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next generation of music business books is here! Karhumaa's seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager's point of view. Through this, you'll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place. This framework has been developed for today's rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it. Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task. The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes. A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager - specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.