The No-Code Startup

The No-Code Startup

Author: Emma Reilly

Publisher: Practical Inspiration Publishing

Published: 2024-02-26

Total Pages: 158

ISBN-13: 178860508X

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Have you ever dreamed of developing the next big app like Airbnb or TikTok, but you don’t know your webhooks from your APIs? Do you have a software idea that could solve the world’s biggest problems but coding seems like a dark art? What was once a heavy barrier to most founders - creating a technical product - has now become simple and accessible thanks to the world of No-Code. The No-Code Startup is a play-by-play guide to launching your business by building just about any kind of app with No-Code tools. You’ll learn the basics of storing data, building automations and even implementing AI tools like GPT. By the end you will be able to test your product with real customers before continuing your journey as a true tech startup founder.


Book Synopsis The No-Code Startup by : Emma Reilly

Download or read book The No-Code Startup written by Emma Reilly and published by Practical Inspiration Publishing. This book was released on 2024-02-26 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of developing the next big app like Airbnb or TikTok, but you don’t know your webhooks from your APIs? Do you have a software idea that could solve the world’s biggest problems but coding seems like a dark art? What was once a heavy barrier to most founders - creating a technical product - has now become simple and accessible thanks to the world of No-Code. The No-Code Startup is a play-by-play guide to launching your business by building just about any kind of app with No-Code tools. You’ll learn the basics of storing data, building automations and even implementing AI tools like GPT. By the end you will be able to test your product with real customers before continuing your journey as a true tech startup founder.

Democratizing No-Code Application Development with Bubble

Democratizing No-Code Application Development with Bubble

Author: Caio Calderari

Publisher: Packt Publishing Ltd

Published: 2024-04-30

Total Pages: 320

ISBN-13: 1804615749

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No coding skills? No problem. Tap into the potential of Bubble with this hands-on guide for swift business application creation and automation Key Features Learn how the Bubble Editor works to configure, test, and deploy business apps without coding Gain hands-on experience with Bubble by building a real-world application step-by-step Discover valuable tips and tricks for developing custom functionalities in the app to meet unique business needs Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn an era marked by a growing demand for tech solutions and a shortage of skilled developers, companies grapple with hiring expenses. No-code tools offer a faster, more affordable software development alternative. Leading this no-code revolution is Bubble, enabling newcomers to construct impressive web applications in a matter of weeks if not days. Written by Caio Calderari, a seasoned no-code expert with 17 years of experience to offers practical advice for mastering no-code application development. You'll learn to plan your app with Bubble's visual builder features and UI components and implement frontend functionalities such as customizing layouts and creating responsive user interfaces. The book covers workflow automation, database management, security best practices, and backend functionality setup and advances to span the Bubble plugin ecosystem and API integration for third-party services to improve the app's functionality. Additionally, you'll explore app testing, debugging, performance monitoring, and maintenance. From launching with a custom domain to gathering user feedback for continuous improvement and optimization of performance and scalability, you’ll learn every aspect of Bubble's app development and deployment. By the end of this book, you'll know how to bring your digital ideas to life without writing code.What you will learn Master Bubble Essentials with the Bubble editor Understand UI components to create responsive layouts and customize design elements Explore workflows and logic features Discover database, data types, relationships, and security best practices Integrate Bubble with third-party services seamlessly Extend app functionality with plugins and APIs Discover effective strategies for testing and debugging Explore app governance with monitoring, maintenance, and updates Who this book is for This book is for aspiring no-code developers, citizen developers, startup founders, first-time entrepreneurs, and designers. Whether you want to learn how to build web applications in a step-by-step manner or without using code, this guide to building web applications with Bubble will help you leverage this no-code tool to build high-quality web applications or websites to serve your specific business objectives.


Book Synopsis Democratizing No-Code Application Development with Bubble by : Caio Calderari

Download or read book Democratizing No-Code Application Development with Bubble written by Caio Calderari and published by Packt Publishing Ltd. This book was released on 2024-04-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: No coding skills? No problem. Tap into the potential of Bubble with this hands-on guide for swift business application creation and automation Key Features Learn how the Bubble Editor works to configure, test, and deploy business apps without coding Gain hands-on experience with Bubble by building a real-world application step-by-step Discover valuable tips and tricks for developing custom functionalities in the app to meet unique business needs Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn an era marked by a growing demand for tech solutions and a shortage of skilled developers, companies grapple with hiring expenses. No-code tools offer a faster, more affordable software development alternative. Leading this no-code revolution is Bubble, enabling newcomers to construct impressive web applications in a matter of weeks if not days. Written by Caio Calderari, a seasoned no-code expert with 17 years of experience to offers practical advice for mastering no-code application development. You'll learn to plan your app with Bubble's visual builder features and UI components and implement frontend functionalities such as customizing layouts and creating responsive user interfaces. The book covers workflow automation, database management, security best practices, and backend functionality setup and advances to span the Bubble plugin ecosystem and API integration for third-party services to improve the app's functionality. Additionally, you'll explore app testing, debugging, performance monitoring, and maintenance. From launching with a custom domain to gathering user feedback for continuous improvement and optimization of performance and scalability, you’ll learn every aspect of Bubble's app development and deployment. By the end of this book, you'll know how to bring your digital ideas to life without writing code.What you will learn Master Bubble Essentials with the Bubble editor Understand UI components to create responsive layouts and customize design elements Explore workflows and logic features Discover database, data types, relationships, and security best practices Integrate Bubble with third-party services seamlessly Extend app functionality with plugins and APIs Discover effective strategies for testing and debugging Explore app governance with monitoring, maintenance, and updates Who this book is for This book is for aspiring no-code developers, citizen developers, startup founders, first-time entrepreneurs, and designers. Whether you want to learn how to build web applications in a step-by-step manner or without using code, this guide to building web applications with Bubble will help you leverage this no-code tool to build high-quality web applications or websites to serve your specific business objectives.

Disciplined Entrepreneurship Startup Tactics

Disciplined Entrepreneurship Startup Tactics

Author: Paul Cheek

Publisher: John Wiley & Sons

Published: 2024-03-27

Total Pages: 294

ISBN-13: 1394223366

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A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product Methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.


Book Synopsis Disciplined Entrepreneurship Startup Tactics by : Paul Cheek

Download or read book Disciplined Entrepreneurship Startup Tactics written by Paul Cheek and published by John Wiley & Sons. This book was released on 2024-03-27 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product Methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.

Hello, Startup

Hello, Startup

Author: Yevgeniy Brikman

Publisher: "O'Reilly Media, Inc."

Published: 2015-10-21

Total Pages: 604

ISBN-13: 1491910046

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This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.


Book Synopsis Hello, Startup by : Yevgeniy Brikman

Download or read book Hello, Startup written by Yevgeniy Brikman and published by "O'Reilly Media, Inc.". This book was released on 2015-10-21 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.

Start Small, Stay Small

Start Small, Stay Small

Author: Rob Walling

Publisher: The Numa Group LLC

Published: 2010

Total Pages: 215

ISBN-13: 0615373968

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Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.


Book Synopsis Start Small, Stay Small by : Rob Walling

Download or read book Start Small, Stay Small written by Rob Walling and published by The Numa Group LLC. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

Disrupted

Disrupted

Author: Dan Lyons

Publisher: Hachette Books

Published: 2016-04-05

Total Pages: 272

ISBN-13: 031630607X

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An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."


Book Synopsis Disrupted by : Dan Lyons

Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."

Crack the Funding Code

Crack the Funding Code

Author: Judy Robinett

Publisher: HarperChristian + ORM

Published: 2019-02-05

Total Pages: 273

ISBN-13: 0814439845

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Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.


Book Synopsis Crack the Funding Code by : Judy Robinett

Download or read book Crack the Funding Code written by Judy Robinett and published by HarperChristian + ORM. This book was released on 2019-02-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

Developer Hegemony

Developer Hegemony

Author: Erik Dietrich

Publisher: BlogIntoBook.com

Published:

Total Pages:

ISBN-13:

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It’s been said that software is eating the planet. The modern economy—the world itself—relies on technology. Demand for the people who can produce it far outweighs the supply. So why do developers occupy largely subordinate roles in the corporate structure? Developer Hegemony explores the past, present, and future of the corporation and what it means for developers. While it outlines problems with the modern corporate structure, it’s ultimately a play-by-play of how to leave the corporate carnival and control your own destiny. And it’s an emboldening, specific vision of what software development looks like in the world of developer hegemony—one where developers band together into partner firms of “efficiencers,” finally able to command the pay, respect, and freedom that’s earned by solving problems no one else can. Developers, if you grow tired of being treated like geeks who can only be trusted to take orders and churn out code, consider this your call to arms. Bring about the autonomous future that’s rightfully yours. It’s time for developer hegemony.


Book Synopsis Developer Hegemony by : Erik Dietrich

Download or read book Developer Hegemony written by Erik Dietrich and published by BlogIntoBook.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s been said that software is eating the planet. The modern economy—the world itself—relies on technology. Demand for the people who can produce it far outweighs the supply. So why do developers occupy largely subordinate roles in the corporate structure? Developer Hegemony explores the past, present, and future of the corporation and what it means for developers. While it outlines problems with the modern corporate structure, it’s ultimately a play-by-play of how to leave the corporate carnival and control your own destiny. And it’s an emboldening, specific vision of what software development looks like in the world of developer hegemony—one where developers band together into partner firms of “efficiencers,” finally able to command the pay, respect, and freedom that’s earned by solving problems no one else can. Developers, if you grow tired of being treated like geeks who can only be trusted to take orders and churn out code, consider this your call to arms. Bring about the autonomous future that’s rightfully yours. It’s time for developer hegemony.

Build the Damn Thing

Build the Damn Thing

Author: Kathryn Finney

Publisher: Penguin

Published: 2022-06-07

Total Pages: 273

ISBN-13: 0593329279

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The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”


Book Synopsis Build the Damn Thing by : Kathryn Finney

Download or read book Build the Damn Thing written by Kathryn Finney and published by Penguin. This book was released on 2022-06-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”

The Lean Startup

The Lean Startup

Author: Eric Ries

Publisher: Crown Currency

Published: 2011-09-13

Total Pages: 337

ISBN-13: 0307887898

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.


Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.