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The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Book Synopsis The Other Guy Blinked by : Roger Enrico
Download or read book The Other Guy Blinked written by Roger Enrico and published by Bantam Books. This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Book Synopsis The Other Guy Blinked by : Roger Enrico
Download or read book The Other Guy Blinked written by Roger Enrico and published by Bantam Books. This book was released on 1987-12-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Two street kids get tangled in a plot over their heads - and risk an unexpected connection - in this heart-pounding thriller by Tim Wynne-Jones. (Age 14 and up) Boy, did Blink get off on the wrong floor. All he wanted was to steal some breakfast for his empty belly, but instead he stumbled upon a fake kidnapping and a cell phone dropped by an "abducted" CEO, giving Blink a link to his perfect blonde daughter. Now Blink is on the run, but it’s OK as long as he’s smart enough to stay in the game and keep Captain Panic locked in his hold. Enter a girl named Caution. As in "Caution: Toxic." As in "Caution: Watch Your Step." She’s also on the run, from a skeezy drug-dealer boyfriend and from a nightmare in her past that won’t let her go. When she spies Blink at the train station, Caution can see he’s an easy mark. But there’s something about this naïve, skinny street punk, whom she only wanted to rob, that tugs at her heart, a heart she thought deserved not to feel. Charged with suspense and intrigue, this taut novel trails two deeply compelling characters as they forge a blackmail scheme that is foolhardy at best, disastrous at worst - along with a fated, tender partnership that will offer them each a rare chance for redemption.
Book Synopsis Blink & Caution by : Tim Wynne-Jones
Download or read book Blink & Caution written by Tim Wynne-Jones and published by Candlewick Press. This book was released on 2011-03-08 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two street kids get tangled in a plot over their heads - and risk an unexpected connection - in this heart-pounding thriller by Tim Wynne-Jones. (Age 14 and up) Boy, did Blink get off on the wrong floor. All he wanted was to steal some breakfast for his empty belly, but instead he stumbled upon a fake kidnapping and a cell phone dropped by an "abducted" CEO, giving Blink a link to his perfect blonde daughter. Now Blink is on the run, but it’s OK as long as he’s smart enough to stay in the game and keep Captain Panic locked in his hold. Enter a girl named Caution. As in "Caution: Toxic." As in "Caution: Watch Your Step." She’s also on the run, from a skeezy drug-dealer boyfriend and from a nightmare in her past that won’t let her go. When she spies Blink at the train station, Caution can see he’s an easy mark. But there’s something about this naïve, skinny street punk, whom she only wanted to rob, that tugs at her heart, a heart she thought deserved not to feel. Charged with suspense and intrigue, this taut novel trails two deeply compelling characters as they forge a blackmail scheme that is foolhardy at best, disastrous at worst - along with a fated, tender partnership that will offer them each a rare chance for redemption.
A triumphant memoir by the former editor-in-chief of French Elle that reveals an indomitable spirit and celebrates the liberating power of consciousness. In 1995, Jean-Dominique Bauby was the editor-in-chief of French Elle, the father of two young children, a 44-year-old man known and loved for his wit, his style, and his impassioned approach to life. By the end of the year he was also the victim of a rare kind of stroke to the brainstem. After 20 days in a coma, Bauby awoke into a body which had all but stopped working: only his left eye functioned, allowing him to see and, by blinking it, to make clear that his mind was unimpaired. Almost miraculously, he was soon able to express himself in the richest detail: dictating a word at a time, blinking to select each letter as the alphabet was recited to him slowly, over and over again. In the same way, he was able eventually to compose this extraordinary book. By turns wistful, mischievous, angry, and witty, Bauby bears witness to his determination to live as fully in his mind as he had been able to do in his body. He explains the joy, and deep sadness, of seeing his children and of hearing his aged father's voice on the phone. In magical sequences, he imagines traveling to other places and times and of lying next to the woman he loves. Fed only intravenously, he imagines preparing and tasting the full flavor of delectable dishes. Again and again he returns to an "inexhaustible reservoir of sensations," keeping in touch with himself and the life around him. Jean-Dominique Bauby died two days after the French publication of The Diving Bell and the Butterfly. This book is a lasting testament to his life.
Book Synopsis The Diving Bell and the Butterfly by : Jean-Dominique Bauby
Download or read book The Diving Bell and the Butterfly written by Jean-Dominique Bauby and published by Vintage. This book was released on 2008-03-06 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A triumphant memoir by the former editor-in-chief of French Elle that reveals an indomitable spirit and celebrates the liberating power of consciousness. In 1995, Jean-Dominique Bauby was the editor-in-chief of French Elle, the father of two young children, a 44-year-old man known and loved for his wit, his style, and his impassioned approach to life. By the end of the year he was also the victim of a rare kind of stroke to the brainstem. After 20 days in a coma, Bauby awoke into a body which had all but stopped working: only his left eye functioned, allowing him to see and, by blinking it, to make clear that his mind was unimpaired. Almost miraculously, he was soon able to express himself in the richest detail: dictating a word at a time, blinking to select each letter as the alphabet was recited to him slowly, over and over again. In the same way, he was able eventually to compose this extraordinary book. By turns wistful, mischievous, angry, and witty, Bauby bears witness to his determination to live as fully in his mind as he had been able to do in his body. He explains the joy, and deep sadness, of seeing his children and of hearing his aged father's voice on the phone. In magical sequences, he imagines traveling to other places and times and of lying next to the woman he loves. Fed only intravenously, he imagines preparing and tasting the full flavor of delectable dishes. Again and again he returns to an "inexhaustible reservoir of sensations," keeping in touch with himself and the life around him. Jean-Dominique Bauby died two days after the French publication of The Diving Bell and the Butterfly. This book is a lasting testament to his life.
Suppose you could ask God any question and get an answer. What would it be? Young people all over the world have been asking those questions. So Neale Donald Walsch, author of the internationally bestselling Conversations with God series had another conversation. Conversations with God for Teens is a simple, clear, straight-to-the-point dialogue that answers teens questions about God, money, sex, love, and more. Conversations with God for Teens reads like a rap session at a church youth group, where teenagers discuss everything they ever wanted to know about life but were too afraid to ask God. Walsch acts as the verbal conduit, showing teenagers how easy it is to converse with the divine. When Claudia, age 16, from Perth, Australia, asks, "Why can't I just have sex with everybody? What's the big deal?", the answer God offers her is: "Nothing you do will ever be okay with everybody. 'Everybody' is a large word. The real question is can you have sex and have it be okay with you?" There's no doubt that the casual question-and-answer format will help make God feel welcoming and accessible to teens. Conversations with God for Teens is the perfect gift purchase for parents, grandparents, and anyone else who wants to provide accessible spiritual content for the teen(s) in their lives.
Book Synopsis Conversations with God for Teens by : Neale Donald Walsch
Download or read book Conversations with God for Teens written by Neale Donald Walsch and published by Hampton Roads Publishing. This book was released on 2012-10-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suppose you could ask God any question and get an answer. What would it be? Young people all over the world have been asking those questions. So Neale Donald Walsch, author of the internationally bestselling Conversations with God series had another conversation. Conversations with God for Teens is a simple, clear, straight-to-the-point dialogue that answers teens questions about God, money, sex, love, and more. Conversations with God for Teens reads like a rap session at a church youth group, where teenagers discuss everything they ever wanted to know about life but were too afraid to ask God. Walsch acts as the verbal conduit, showing teenagers how easy it is to converse with the divine. When Claudia, age 16, from Perth, Australia, asks, "Why can't I just have sex with everybody? What's the big deal?", the answer God offers her is: "Nothing you do will ever be okay with everybody. 'Everybody' is a large word. The real question is can you have sex and have it be okay with you?" There's no doubt that the casual question-and-answer format will help make God feel welcoming and accessible to teens. Conversations with God for Teens is the perfect gift purchase for parents, grandparents, and anyone else who wants to provide accessible spiritual content for the teen(s) in their lives.
An ordinary snapshot causes a mother’s world to unravel in this shocking thriller from the bestselling author and creator of the hit Netflix drama The Stranger. When Grace Lawson picks up a newly developed set of family photographs, there is a picture that doesn't belong-a photo from at least twenty years ago with a man in it who looks strikingly like her husband, Jack. And though Jack denies it's him, he disappears that night, taking the photo with him. Now, to save her family from a fierce, silent killer who will stop at nothing to get the photo, Grace must confront the dark corners of her own tragic past....
Book Synopsis Just One Look by : Harlan Coben
Download or read book Just One Look written by Harlan Coben and published by Penguin. This book was released on 2005-04-26 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ordinary snapshot causes a mother’s world to unravel in this shocking thriller from the bestselling author and creator of the hit Netflix drama The Stranger. When Grace Lawson picks up a newly developed set of family photographs, there is a picture that doesn't belong-a photo from at least twenty years ago with a man in it who looks strikingly like her husband, Jack. And though Jack denies it's him, he disappears that night, taking the photo with him. Now, to save her family from a fierce, silent killer who will stop at nothing to get the photo, Grace must confront the dark corners of her own tragic past....
From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.
Book Synopsis Blink by : Malcolm Gladwell
Download or read book Blink written by Malcolm Gladwell and published by Back Bay Books. This book was released on 2007-04-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.
“River of Stars is a major accomplishment, the work of a master novelist in full command of his subject.”—Michael Dirda, in The Washington Post “Game of Thrones in China.”—Salon.com Ren Daiyan was still just a boy when he took the lives of seven men while guarding an imperial magistrate. That moment on a lonely road changed his life in entirely unexpected ways, sending him into the forests of Kitai among the outlaws. From there he emerges years later—and his life changes again, dramatically, as he circles toward the court and emperor, while war approaches Kitai from the north. Lin Shan is the daughter of a scholar, his beloved only child. Educated by him in ways young women never are, gifted as a songwriter and calligrapher, she finds herself living a life suspended between two worlds. Her intelligence captivates an emperor—and alienates women at the court. But when her father’s life is endangered by the savage politics of the day, Shan must act in ways no woman ever has. In an empire divided by bitter factions circling an exquisitely cultured emperor who loves his gardens and his art far more than the burdens of governing, dramatic events on the northern steppe alter the balance of power in the world, leading to events no one could have foretold, under the river of stars.
Book Synopsis River of Stars by : Guy Gavriel Kay
Download or read book River of Stars written by Guy Gavriel Kay and published by Penguin. This book was released on 2013-04-02 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: “River of Stars is a major accomplishment, the work of a master novelist in full command of his subject.”—Michael Dirda, in The Washington Post “Game of Thrones in China.”—Salon.com Ren Daiyan was still just a boy when he took the lives of seven men while guarding an imperial magistrate. That moment on a lonely road changed his life in entirely unexpected ways, sending him into the forests of Kitai among the outlaws. From there he emerges years later—and his life changes again, dramatically, as he circles toward the court and emperor, while war approaches Kitai from the north. Lin Shan is the daughter of a scholar, his beloved only child. Educated by him in ways young women never are, gifted as a songwriter and calligrapher, she finds herself living a life suspended between two worlds. Her intelligence captivates an emperor—and alienates women at the court. But when her father’s life is endangered by the savage politics of the day, Shan must act in ways no woman ever has. In an empire divided by bitter factions circling an exquisitely cultured emperor who loves his gardens and his art far more than the burdens of governing, dramatic events on the northern steppe alter the balance of power in the world, leading to events no one could have foretold, under the river of stars.
"Sometimes a story comes along that just plain makes you want to hug the world. The Remarkable Journey of Coyote Sunrise is Dan Gemeinhart’s finest book yet — and that’s saying something. Your heart needs this joyful miracle of a book." — Katherine Applegate, acclaimed author of The One and Only Ivan and Wishtree Five years. That's how long Coyote and her dad, Rodeo, have lived on the road in an old school bus, criss-crossing the nation. It's also how long ago Coyote lost her mom and two sisters in a car crash. Coyote hasn’t been home in all that time, but when she learns that the park in her old neighborhood is being demolished—the very same park where she, her mom, and her sisters buried a treasured memory box—she devises an elaborate plan to get her dad to drive 3,600 miles back to Washington state in four days...without him realizing it. Along the way, they'll pick up a strange crew of misfit travelers. Lester has a lady love to meet. Salvador and his mom are looking to start over. Val needs a safe place to be herself. And then there's Gladys... Over the course of thousands of miles, Coyote will learn that going home can sometimes be the hardest journey of all...but that with friends by her side, she just might be able to turn her “once upon a time” into a “happily ever after.”
Book Synopsis The Remarkable Journey of Coyote Sunrise by : Dan Gemeinhart
Download or read book The Remarkable Journey of Coyote Sunrise written by Dan Gemeinhart and published by Henry Holt and Company (BYR). This book was released on 2019-01-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sometimes a story comes along that just plain makes you want to hug the world. The Remarkable Journey of Coyote Sunrise is Dan Gemeinhart’s finest book yet — and that’s saying something. Your heart needs this joyful miracle of a book." — Katherine Applegate, acclaimed author of The One and Only Ivan and Wishtree Five years. That's how long Coyote and her dad, Rodeo, have lived on the road in an old school bus, criss-crossing the nation. It's also how long ago Coyote lost her mom and two sisters in a car crash. Coyote hasn’t been home in all that time, but when she learns that the park in her old neighborhood is being demolished—the very same park where she, her mom, and her sisters buried a treasured memory box—she devises an elaborate plan to get her dad to drive 3,600 miles back to Washington state in four days...without him realizing it. Along the way, they'll pick up a strange crew of misfit travelers. Lester has a lady love to meet. Salvador and his mom are looking to start over. Val needs a safe place to be herself. And then there's Gladys... Over the course of thousands of miles, Coyote will learn that going home can sometimes be the hardest journey of all...but that with friends by her side, she just might be able to turn her “once upon a time” into a “happily ever after.”
From the author of the New York Times Bestseller Crenshaw How can you take the guy your best friend loves . . . when your best friend’s going to die? Alison Chapman has always believed she’d fall in love hard. And she does—with Sam Cody, a new guy with a gorgeous face and brooding eyes, a guy who’s impossible to resist. When Sam asks her to the Valentine’s Day dance, Alison is elated . . . until she finds out that her best friend, Isabella Cates-Lopez, has fallen for Sam, too . . . until she finds out that Isabella is dying. Now Alison wants Isabella’s last days to be her happiest ever—even if she and Sam have to hide their love. Even if, by sharing Sam, Alison risks losing him forever.
Book Synopsis Sharing Sam by : Katherine Applegate
Download or read book Sharing Sam written by Katherine Applegate and published by Delacorte Press. This book was released on 2013-04-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the New York Times Bestseller Crenshaw How can you take the guy your best friend loves . . . when your best friend’s going to die? Alison Chapman has always believed she’d fall in love hard. And she does—with Sam Cody, a new guy with a gorgeous face and brooding eyes, a guy who’s impossible to resist. When Sam asks her to the Valentine’s Day dance, Alison is elated . . . until she finds out that her best friend, Isabella Cates-Lopez, has fallen for Sam, too . . . until she finds out that Isabella is dying. Now Alison wants Isabella’s last days to be her happiest ever—even if she and Sam have to hide their love. Even if, by sharing Sam, Alison risks losing him forever.
