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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Author: Margaret Mark

Publisher: McGraw Hill Professional

Published: 2001-02-06

Total Pages: 399

ISBN-13: 007138118X

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A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Book Synopsis The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by : Margaret Mark

Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw Hill Professional. This book was released on 2001-02-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

The Hero's Guide to Saving Your Kingdom

Author: Christopher Healy

Publisher: Harper Collins

Published: 2012-05-01

Total Pages: 480

ISBN-13: 0062117440

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Prince Liam. Prince Frederic. Prince Duncan. Prince Gustav. You’ve never heard of them, have you? These are the princes who saved Sleeping Beauty, Cinderella, Snow White, and Rapunzel, respectively, and yet, thanks to those lousy bards who wrote the tales, you likely know them only as Prince Charming. But all of this is about to change. Rejected by their princesses and cast out of their castles, the princes stumble upon an evil plot that could endanger each of their kingdoms. Now it’s up to them to triumph over their various shortcomings, take on trolls, bandits, dragons, witches, and other assorted terrors, and become the heroes no one ever thought they could be. Christopher Healy’s Hero’s Guide to Saving Your Kingdom is a completely original take on the world of fairy tales, the truth about what happens after “happily ever after.” It’s a must-have for middle grade readers who enjoy their fantasy adventures mixed with the humor of the Diary of a Wimpy Kid books. Witty black-and-white drawings by Todd Harris add to the fun.

Book Synopsis The Hero's Guide to Saving Your Kingdom by : Christopher Healy

Download or read book The Hero's Guide to Saving Your Kingdom written by Christopher Healy and published by Harper Collins. This book was released on 2012-05-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prince Liam. Prince Frederic. Prince Duncan. Prince Gustav. You’ve never heard of them, have you? These are the princes who saved Sleeping Beauty, Cinderella, Snow White, and Rapunzel, respectively, and yet, thanks to those lousy bards who wrote the tales, you likely know them only as Prince Charming. But all of this is about to change. Rejected by their princesses and cast out of their castles, the princes stumble upon an evil plot that could endanger each of their kingdoms. Now it’s up to them to triumph over their various shortcomings, take on trolls, bandits, dragons, witches, and other assorted terrors, and become the heroes no one ever thought they could be. Christopher Healy’s Hero’s Guide to Saving Your Kingdom is a completely original take on the world of fairy tales, the truth about what happens after “happily ever after.” It’s a must-have for middle grade readers who enjoy their fantasy adventures mixed with the humor of the Diary of a Wimpy Kid books. Witty black-and-white drawings by Todd Harris add to the fun.

Robin Hood: People's Outlaw and Forest Hero

Author: Paul Buhle

Publisher: PM Press

Published: 2011-12-01

Total Pages: 157

ISBN-13: 1604866594

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Where and what was Robin Hood? Why is an outlaw from fourteenth century England still a hero today, with films, festivals and songs dedicated to his living memory? This book explores the mysteries, the historical evidence, and the trajectory that led to centuries of village festivals around Mayday and the green space of nature unconquered by the forces in power. Great revolutionaries including William Morris adopted Robin as hero, children’s books offered many versions, and Robin entered modern popular culture with cheap novels, silent films and comics. There, in the world of popular culture, Robin Hood continues to holds unique and secure place. The “bad-good” hero of pulp urban fiction of the 1840s–50s, and more important, the Western outlaw who thwarts the bankers in pulps, films, and comics, is essentially Robin Hood. So are Zorro, the Cisco Kid, and countless Robin Hood knockoff characters in various media. Robin Hood has a special resonance for leftwing influences on American popular culture in Hollywood, film and television. During the 1930s–50s, future blacklist victims devised radical plots of “people’s outlaws,” including anti-fascist guerilla fighters, climaxing in The Adventures of Robin Hood, network television 1955–58, written under cover by victims of the Blacklist, seen by more viewers than any other version of Robin Hood. Robin Hood: People’s Outlaw and Forest Hero also features 30 pages of collages and comic art, recuperating the artistic interpretations of Robin from seven centuries, and offering new comic art as a comic-within-a book. With text by Paul Buhle, comics and assorted drawings by Christopher Hutchinson, Gary Dumm, and Sharon Rudahl; Robin Hood: People’s Outlaw and Forest Hero adds another dimension to the history and meaning of rebellion.

Book Synopsis Robin Hood: People's Outlaw and Forest Hero by : Paul Buhle

Download or read book Robin Hood: People's Outlaw and Forest Hero written by Paul Buhle and published by PM Press. This book was released on 2011-12-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where and what was Robin Hood? Why is an outlaw from fourteenth century England still a hero today, with films, festivals and songs dedicated to his living memory? This book explores the mysteries, the historical evidence, and the trajectory that led to centuries of village festivals around Mayday and the green space of nature unconquered by the forces in power. Great revolutionaries including William Morris adopted Robin as hero, children’s books offered many versions, and Robin entered modern popular culture with cheap novels, silent films and comics. There, in the world of popular culture, Robin Hood continues to holds unique and secure place. The “bad-good” hero of pulp urban fiction of the 1840s–50s, and more important, the Western outlaw who thwarts the bankers in pulps, films, and comics, is essentially Robin Hood. So are Zorro, the Cisco Kid, and countless Robin Hood knockoff characters in various media. Robin Hood has a special resonance for leftwing influences on American popular culture in Hollywood, film and television. During the 1930s–50s, future blacklist victims devised radical plots of “people’s outlaws,” including anti-fascist guerilla fighters, climaxing in The Adventures of Robin Hood, network television 1955–58, written under cover by victims of the Blacklist, seen by more viewers than any other version of Robin Hood. Robin Hood: People’s Outlaw and Forest Hero also features 30 pages of collages and comic art, recuperating the artistic interpretations of Robin from seven centuries, and offering new comic art as a comic-within-a book. With text by Paul Buhle, comics and assorted drawings by Christopher Hutchinson, Gary Dumm, and Sharon Rudahl; Robin Hood: People’s Outlaw and Forest Hero adds another dimension to the history and meaning of rebellion.

Outlaw Heroes in Myth and History

Author: Graham Seal

Publisher: Anthem Press

Published: 2011

Total Pages: 242

ISBN-13: 0857287923

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This book is an overview and analysis of the global tradition of the outlaw hero. The mythology and history of the outlaw hero is traced from the Roman Empire to the present, showing how both real and mythic figures have influenced social, political, economic and cultural outcomes in many times and places. The book also looks at the contemporary continuations of the outlaw hero mythology, not only in popular culture and everyday life, but also in the current outbreak of global terrorism. The book also presents a more general argument related to the importance of understanding folk and popular mythologies in historical contexts. Outlaw heroes have a strong purchase in high and popular culture, appearing in film, books, plays, music, drama, art, even ballet. To simply ignore and discard such powerful expressions without understanding their origins, persistence and especially their ongoing cultural consequences, is to refuse the opportunity to comprehend some profoundly important aspects of human behaviour. These issues are pursued through discussion of the processes through which real and mythical outlaw heroes are romanticised, sentimentalised, sanitised, commodified and mythologised. The result is a new position in the continuing controversy over the existence the 'social bandit' that highlights the central role of mythology in the creation and perpetuation of outlaw heroes.

Book Synopsis Outlaw Heroes in Myth and History by : Graham Seal

Download or read book Outlaw Heroes in Myth and History written by Graham Seal and published by Anthem Press. This book was released on 2011 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an overview and analysis of the global tradition of the outlaw hero. The mythology and history of the outlaw hero is traced from the Roman Empire to the present, showing how both real and mythic figures have influenced social, political, economic and cultural outcomes in many times and places. The book also looks at the contemporary continuations of the outlaw hero mythology, not only in popular culture and everyday life, but also in the current outbreak of global terrorism. The book also presents a more general argument related to the importance of understanding folk and popular mythologies in historical contexts. Outlaw heroes have a strong purchase in high and popular culture, appearing in film, books, plays, music, drama, art, even ballet. To simply ignore and discard such powerful expressions without understanding their origins, persistence and especially their ongoing cultural consequences, is to refuse the opportunity to comprehend some profoundly important aspects of human behaviour. These issues are pursued through discussion of the processes through which real and mythical outlaw heroes are romanticised, sentimentalised, sanitised, commodified and mythologised. The result is a new position in the continuing controversy over the existence the 'social bandit' that highlights the central role of mythology in the creation and perpetuation of outlaw heroes.

Outlaw Heroes as Liminal Figures of Film and Television

Author: Rebecca A. Umland

Publisher: McFarland

Published: 2016-04-06

Total Pages: 294

ISBN-13: 0786479884

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Unlike such romanticized renegades as Robin Hood and Jesse James, there is another kind of outlaw hero, one who lives between the law and his own personal code. In times of crisis, when the law proves inadequate, the liminal outlaw negotiates between the social imperatives of the community and his innate sense of right and wrong. While society requires his services, he necessarily remains apart from it in self-preservation. The modern outlaw hero of film and television is rooted in the knight errant, whose violent exploits are tempered by his solitude and devotion to a higher ideal. In Hollywood classics such as Casablanca (1942) and Shane (1953), and in early series like The Lone Ranger (1949-1957) and Have Gun--Will Travel (1957-1963), the outlaw hero reconciles for audiences the conflicting impulses of individual freedom versus serving a larger cause. Urban westerns like the Dirty Harry and Death Wish franchises, as well as iconic action figures like Rambo and Batman, testify to his enduring popularity. This book examines the liminal hero's origins in medieval romance, his survival in the mythology of the Hollywood western and his incarnations in the urban western and modern action film.

Book Synopsis Outlaw Heroes as Liminal Figures of Film and Television by : Rebecca A. Umland

Download or read book Outlaw Heroes as Liminal Figures of Film and Television written by Rebecca A. Umland and published by McFarland. This book was released on 2016-04-06 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike such romanticized renegades as Robin Hood and Jesse James, there is another kind of outlaw hero, one who lives between the law and his own personal code. In times of crisis, when the law proves inadequate, the liminal outlaw negotiates between the social imperatives of the community and his innate sense of right and wrong. While society requires his services, he necessarily remains apart from it in self-preservation. The modern outlaw hero of film and television is rooted in the knight errant, whose violent exploits are tempered by his solitude and devotion to a higher ideal. In Hollywood classics such as Casablanca (1942) and Shane (1953), and in early series like The Lone Ranger (1949-1957) and Have Gun--Will Travel (1957-1963), the outlaw hero reconciles for audiences the conflicting impulses of individual freedom versus serving a larger cause. Urban westerns like the Dirty Harry and Death Wish franchises, as well as iconic action figures like Rambo and Batman, testify to his enduring popularity. This book examines the liminal hero's origins in medieval romance, his survival in the mythology of the Hollywood western and his incarnations in the urban western and modern action film.

Heroes and Outlaws of the Bible

Author: Don Reid

Publisher: New Leaf Publishing Group

Published: 2002

Total Pages: 140

ISBN-13: 0892215267

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With a gift for telling a story in a factual but folksy manner, Don Reid reflects on the lives of biblical people such as Abraham, Joseph, Esther and John the Baptist. Don lets us see a little bit of ourselves in the lives of these men and women and when you get down to it, they were not super-humans; they were just folks like you and me.

Book Synopsis Heroes and Outlaws of the Bible by : Don Reid

Download or read book Heroes and Outlaws of the Bible written by Don Reid and published by New Leaf Publishing Group. This book was released on 2002 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a gift for telling a story in a factual but folksy manner, Don Reid reflects on the lives of biblical people such as Abraham, Joseph, Esther and John the Baptist. Don lets us see a little bit of ourselves in the lives of these men and women and when you get down to it, they were not super-humans; they were just folks like you and me.

Ned Christie

Author: Devon A. Mihesuah

Publisher: University of Oklahoma Press

Published: 2018-03-08

Total Pages: 272

ISBN-13: 0806160675

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Who was Nede Wade Christie? Was he a violent criminal guilty of murdering a federal officer? Or a Cherokee statesman who suffered a martyr’s death for a crime he did not commit? For more than a century, journalists, pulp fiction authors, and even serious historians have produced largely fictitious accounts of “Ned” Christie’s life. Now, in a tour de force of investigative scholarship, Devon A. Mihesuah offers a far more accurate depiction of Christie and the times in which he lived. In 1887 Deputy U.S. Marshal Dan Maples was shot and killed in Tahlequah, Indian Territory. As Mihesuah recounts in unsurpassed detail, any of the criminals in the vicinity at the time could have committed the crime. Yet the federal court at Fort Smith, Arkansas, focused on Christie, a Cherokee Nation councilman and adviser to the tribal chief. Christie evaded capture for five years. His life ended when a posse dynamited his home—knowing he was inside—and shot him as he emerged from the burning building. The posse took Christie’s body to Fort Smith, where it lay for three days on display for photographers and gawkers. Nede’s family suffered as well. His teenage cousin Arch Wolfe was sentenced to prison and ultimately perished in the Canton Asylum for “insane” Indians—a travesty that, Mihesuah shows, may even surpass the injustice of Nede’s fate. Placing Christie’s story within the rich context of Cherokee governance and nineteenth-century American political and social conditions, Mihesuah draws on hundreds of newspaper accounts, oral histories, court documents, and family testimonies to assemble the most accurate portrayal of Christie’s life possible. Yet the author admits that for all this information, we may never know the full story, because Christie’s own voice is largely missing from the written record. In addition, she spotlights our fascination with villains and martyrs, murder and mayhem, and our dangerous tendency to glorify the “Old West.” More than a biography, Ned Christie traces the making of an American myth.

Book Synopsis Ned Christie by : Devon A. Mihesuah

Download or read book Ned Christie written by Devon A. Mihesuah and published by University of Oklahoma Press. This book was released on 2018-03-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who was Nede Wade Christie? Was he a violent criminal guilty of murdering a federal officer? Or a Cherokee statesman who suffered a martyr’s death for a crime he did not commit? For more than a century, journalists, pulp fiction authors, and even serious historians have produced largely fictitious accounts of “Ned” Christie’s life. Now, in a tour de force of investigative scholarship, Devon A. Mihesuah offers a far more accurate depiction of Christie and the times in which he lived. In 1887 Deputy U.S. Marshal Dan Maples was shot and killed in Tahlequah, Indian Territory. As Mihesuah recounts in unsurpassed detail, any of the criminals in the vicinity at the time could have committed the crime. Yet the federal court at Fort Smith, Arkansas, focused on Christie, a Cherokee Nation councilman and adviser to the tribal chief. Christie evaded capture for five years. His life ended when a posse dynamited his home—knowing he was inside—and shot him as he emerged from the burning building. The posse took Christie’s body to Fort Smith, where it lay for three days on display for photographers and gawkers. Nede’s family suffered as well. His teenage cousin Arch Wolfe was sentenced to prison and ultimately perished in the Canton Asylum for “insane” Indians—a travesty that, Mihesuah shows, may even surpass the injustice of Nede’s fate. Placing Christie’s story within the rich context of Cherokee governance and nineteenth-century American political and social conditions, Mihesuah draws on hundreds of newspaper accounts, oral histories, court documents, and family testimonies to assemble the most accurate portrayal of Christie’s life possible. Yet the author admits that for all this information, we may never know the full story, because Christie’s own voice is largely missing from the written record. In addition, she spotlights our fascination with villains and martyrs, murder and mayhem, and our dangerous tendency to glorify the “Old West.” More than a biography, Ned Christie traces the making of an American myth.

The Outlaw Hero

Author: Ben Robinson

Publisher: Lulu.com

Published: 2020-09-19

Total Pages: 236

ISBN-13: 9781716743979

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"Ben Robinson is an internationally acclaimed master magician, he delighted the audience."-The New York Times. Who is Ben Robinson? Author. Master Magician. Knife thrower. Who is The Outlaw Hero? Between 2017 and 2019 audiences in seventy-five cities and several countries gave Ben Robinson standing ovations. For forty-five years he's been spreading wonder, laughter and raising consciousness-now he explains how. Do you covet your dreams; mission impossible success? The Outlaw Hero explodes with secret tales and images regarding love, sex, "the loose affiliation of millionaires and billionaires", magic theatre and the ever-present struggle between Good and Evil. You know Robin Hood, Zorro, Batman and the Lone Ranger-now meet the real thing, The Outlaw Hero. From The Outlaw Hero: "This is intuition, the superhighway of thought. The operative, the outlaw hero, as the finest example of all tradecraft and silent justice, achieves the target, operation or stage show because they went ahead in time, saw what needed to occur and then went back to the so-called "present" and executed what they found in the future. Don't believe me? Check this out."

Book Synopsis The Outlaw Hero by : Ben Robinson

Download or read book The Outlaw Hero written by Ben Robinson and published by Lulu.com. This book was released on 2020-09-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ben Robinson is an internationally acclaimed master magician, he delighted the audience."-The New York Times. Who is Ben Robinson? Author. Master Magician. Knife thrower. Who is The Outlaw Hero? Between 2017 and 2019 audiences in seventy-five cities and several countries gave Ben Robinson standing ovations. For forty-five years he's been spreading wonder, laughter and raising consciousness-now he explains how. Do you covet your dreams; mission impossible success? The Outlaw Hero explodes with secret tales and images regarding love, sex, "the loose affiliation of millionaires and billionaires", magic theatre and the ever-present struggle between Good and Evil. You know Robin Hood, Zorro, Batman and the Lone Ranger-now meet the real thing, The Outlaw Hero. From The Outlaw Hero: "This is intuition, the superhighway of thought. The operative, the outlaw hero, as the finest example of all tradecraft and silent justice, achieves the target, operation or stage show because they went ahead in time, saw what needed to occur and then went back to the so-called "present" and executed what they found in the future. Don't believe me? Check this out."

The Outlaws of Sherwood

Author: Robin McKinley

Publisher: Open Road Media

Published: 2014-11-18

Total Pages: 274

ISBN-13: 1497673666

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The Newbery Medal–winning author of The Hero and the Crown brings the Robin Hood legend to vivid life. Young Robin Longbow, subapprentice forester in the King’s Forest of Nottingham, must contend with the dislike of the Chief Forester, who bullies Robin in memory of his popular father. But Robin does not want to leave Nottingham or lose the title to his father’s small tenancy, because he is in love with a young lady named Marian—and keeps remembering that his mother too was gentry and married a common forester. Robin has been granted a rare holiday to go to the Nottingham Fair, where he will spend the day with his friends Much and Marian. But he is ambushed by a group of the Chief Forester’s cronies, who challenge him to an archery contest . . . and he accidentally kills one of them in self-defense. He knows his own life is forfeit. But Much and Marian convince him that perhaps his personal catastrophe is also an opportunity: an opportunity for a few stubborn Saxons to gather together in the secret heart of Sherwood Forest and strike back against the arrogance and injustice of the Norman overlords.

Book Synopsis The Outlaws of Sherwood by : Robin McKinley

Download or read book The Outlaws of Sherwood written by Robin McKinley and published by Open Road Media. This book was released on 2014-11-18 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Newbery Medal–winning author of The Hero and the Crown brings the Robin Hood legend to vivid life. Young Robin Longbow, subapprentice forester in the King’s Forest of Nottingham, must contend with the dislike of the Chief Forester, who bullies Robin in memory of his popular father. But Robin does not want to leave Nottingham or lose the title to his father’s small tenancy, because he is in love with a young lady named Marian—and keeps remembering that his mother too was gentry and married a common forester. Robin has been granted a rare holiday to go to the Nottingham Fair, where he will spend the day with his friends Much and Marian. But he is ambushed by a group of the Chief Forester’s cronies, who challenge him to an archery contest . . . and he accidentally kills one of them in self-defense. He knows his own life is forfeit. But Much and Marian convince him that perhaps his personal catastrophe is also an opportunity: an opportunity for a few stubborn Saxons to gather together in the secret heart of Sherwood Forest and strike back against the arrogance and injustice of the Norman overlords.