The Hidden Power of Social Networks

The Hidden Power of Social Networks

Author: Robert L. Cross

Publisher: Harvard Business Review Press

Published: 2004-06-02

Total Pages: 228

ISBN-13: 1633691535

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A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.


Book Synopsis The Hidden Power of Social Networks by : Robert L. Cross

Download or read book The Hidden Power of Social Networks written by Robert L. Cross and published by Harvard Business Review Press. This book was released on 2004-06-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.


Connected

Connected

Author: Nicholas A. Christakis

Publisher: Little, Brown Spark

Published: 2009-09-28

Total Pages: 344

ISBN-13: 031607134X

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Celebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.


Book Synopsis Connected by : Nicholas A. Christakis

Download or read book Connected written by Nicholas A. Christakis and published by Little, Brown Spark. This book was released on 2009-09-28 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.


Social Nation

Social Nation

Author: Barry Libert

Publisher: John Wiley & Sons

Published: 2010-07-23

Total Pages: 261

ISBN-13: 0470890258

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It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new forms of social leadership across the entire organization Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.


Book Synopsis Social Nation by : Barry Libert

Download or read book Social Nation written by Barry Libert and published by John Wiley & Sons. This book was released on 2010-07-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new forms of social leadership across the entire organization Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.


The Whuffie Factor

The Whuffie Factor

Author: Tara Hunt

Publisher: Random House Digital, Inc.

Published: 2009

Total Pages: 320

ISBN-13: 0307409503

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Provides information on ways to connect with customers through social networks in order to create demand and sell more products.


Book Synopsis The Whuffie Factor by : Tara Hunt

Download or read book The Whuffie Factor written by Tara Hunt and published by Random House Digital, Inc.. This book was released on 2009 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on ways to connect with customers through social networks in order to create demand and sell more products.


Going Social

Going Social

Author: Jeremy Goldman

Publisher: AMACOM Div American Mgmt Assn

Published: 2013

Total Pages: 306

ISBN-13: 0814432557

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Powerful lessons from the frontlines of social media marketing.


Book Synopsis Going Social by : Jeremy Goldman

Download or read book Going Social written by Jeremy Goldman and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful lessons from the frontlines of social media marketing.


The Power of Social Networking

The Power of Social Networking

Author: Tara Hunt

Publisher: Crown Business

Published: 2010

Total Pages: 322

ISBN-13: 0307449408

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Traverse the landscape of Web 2.0 to become a player. Embrace the chaos! [This book} weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done.--Seth Godin, author of "Meatball Sundae."


Book Synopsis The Power of Social Networking by : Tara Hunt

Download or read book The Power of Social Networking written by Tara Hunt and published by Crown Business. This book was released on 2010 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traverse the landscape of Web 2.0 to become a player. Embrace the chaos! [This book} weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done.--Seth Godin, author of "Meatball Sundae."


Opinion Dynamics and the Evolution of Social Power in Social Networks

Opinion Dynamics and the Evolution of Social Power in Social Networks

Author: Mengbin Ye

Publisher: Springer

Published: 2019-02-19

Total Pages: 209

ISBN-13: 3030106063

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This book uses rigorous mathematical analysis to advance opinion dynamics models for social networks in three major directions. First, a novel model is proposed to capture how a discrepancy between an individual’s private and expressed opinions can develop due to social pressures that arise in group situations or through extremists deliberately shaping public opinion. Detailed theoretical analysis of the final opinion distribution is followed by use of the model to study Asch’s seminal experiments on conformity, and the phenomenon of pluralistic ignorance. Second, the DeGroot-Friedkin model for evolution of an individual’s social power (self-confidence) is developed in a number of directions. The key result establishes that an individual’s initial social power is forgotten exponentially fast, even when the network changes over time; eventually, an individual’s social power depends only on the (changing) network structure. Last, a model for the simultaneous discussion of multiple logically interdependent topics is proposed. To ensure that a consensus across the opinions of all individuals is achieved, it turns out that the interpersonal interactions must be weaker than an individual’s introspective cognitive process for establishing logical consistency among the topics. Otherwise, the individual may experience cognitive overload and the opinion system becomes unstable. Conclusions of interest to control engineers, social scientists, and researchers from other relevant disciplines are discussed throughout the thesis with support from both social science and control literature.


Book Synopsis Opinion Dynamics and the Evolution of Social Power in Social Networks by : Mengbin Ye

Download or read book Opinion Dynamics and the Evolution of Social Power in Social Networks written by Mengbin Ye and published by Springer. This book was released on 2019-02-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses rigorous mathematical analysis to advance opinion dynamics models for social networks in three major directions. First, a novel model is proposed to capture how a discrepancy between an individual’s private and expressed opinions can develop due to social pressures that arise in group situations or through extremists deliberately shaping public opinion. Detailed theoretical analysis of the final opinion distribution is followed by use of the model to study Asch’s seminal experiments on conformity, and the phenomenon of pluralistic ignorance. Second, the DeGroot-Friedkin model for evolution of an individual’s social power (self-confidence) is developed in a number of directions. The key result establishes that an individual’s initial social power is forgotten exponentially fast, even when the network changes over time; eventually, an individual’s social power depends only on the (changing) network structure. Last, a model for the simultaneous discussion of multiple logically interdependent topics is proposed. To ensure that a consensus across the opinions of all individuals is achieved, it turns out that the interpersonal interactions must be weaker than an individual’s introspective cognitive process for establishing logical consistency among the topics. Otherwise, the individual may experience cognitive overload and the opinion system becomes unstable. Conclusions of interest to control engineers, social scientists, and researchers from other relevant disciplines are discussed throughout the thesis with support from both social science and control literature.


Tweeting to Power

Tweeting to Power

Author: Jason Gainous

Publisher: Oxford University Press, USA

Published: 2014

Total Pages: 207

ISBN-13: 0199965099

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Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.


Book Synopsis Tweeting to Power by : Jason Gainous

Download or read book Tweeting to Power written by Jason Gainous and published by Oxford University Press, USA. This book was released on 2014 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.


Network Power

Network Power

Author: David Singh Grewal

Publisher: Yale University Press

Published: 2008-10-01

Total Pages: 416

ISBN-13: 0300145128

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For all the attention globalization has received in recent years, little consensus has emerged concerning how best to understand it. For some, it is the happy product of free and rational choices; for others, it is the unfortunate outcome of impersonal forces beyond our control. It is in turn celebrated for the opportunities it affords and criticized for the inequalities in wealth and power it generates. David Singh Grewal’s remarkable and ambitious book draws on several centuries of political and social thought to show how globalization is best understood in terms of a power inherent in social relations, which he calls network power. Using this framework, he demonstrates how our standards of social coordination both gain in value the more they are used and undermine the viability of alternative forms of cooperation. A wide range of examples are discussed, from the spread of English and the gold standard to the success of Microsoft and the operation of the World Trade Organization, to illustrate how global standards arise and falter. The idea of network power supplies a coherent set of terms and concepts—applicable to individuals, businesses, and countries alike—through which we can describe the processes of globalization as both free and forced. The result is a sophisticated and novel account of how globalization, and politics, work.


Book Synopsis Network Power by : David Singh Grewal

Download or read book Network Power written by David Singh Grewal and published by Yale University Press. This book was released on 2008-10-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all the attention globalization has received in recent years, little consensus has emerged concerning how best to understand it. For some, it is the happy product of free and rational choices; for others, it is the unfortunate outcome of impersonal forces beyond our control. It is in turn celebrated for the opportunities it affords and criticized for the inequalities in wealth and power it generates. David Singh Grewal’s remarkable and ambitious book draws on several centuries of political and social thought to show how globalization is best understood in terms of a power inherent in social relations, which he calls network power. Using this framework, he demonstrates how our standards of social coordination both gain in value the more they are used and undermine the viability of alternative forms of cooperation. A wide range of examples are discussed, from the spread of English and the gold standard to the success of Microsoft and the operation of the World Trade Organization, to illustrate how global standards arise and falter. The idea of network power supplies a coherent set of terms and concepts—applicable to individuals, businesses, and countries alike—through which we can describe the processes of globalization as both free and forced. The result is a sophisticated and novel account of how globalization, and politics, work.


Social Network Analysis in Telecommunications

Social Network Analysis in Telecommunications

Author: Carlos Andre Reis Pinheiro

Publisher: John Wiley & Sons

Published: 2011-05-09

Total Pages: 256

ISBN-13: 1118010957

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A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.


Book Synopsis Social Network Analysis in Telecommunications by : Carlos Andre Reis Pinheiro

Download or read book Social Network Analysis in Telecommunications written by Carlos Andre Reis Pinheiro and published by John Wiley & Sons. This book was released on 2011-05-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.