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The Promotion and Marketing of Human Resource Management

Author: Dr. Arbab Akanda

Publisher: AuthorHouse

Published: 2016-02-27

Total Pages: 369

ISBN-13: 1524628492

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Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.

Book Synopsis The Promotion and Marketing of Human Resource Management by : Dr. Arbab Akanda

Download or read book The Promotion and Marketing of Human Resource Management written by Dr. Arbab Akanda and published by AuthorHouse. This book was released on 2016-02-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.

Marketing and Human Resource Management: T. Y. B.Com

Author: Matthew

Publisher: Pearson Education India

Published: 2012

Total Pages: 193

ISBN-13: 8131799719

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Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.

Book Synopsis Marketing and Human Resource Management: T. Y. B.Com by : Matthew

Download or read book Marketing and Human Resource Management: T. Y. B.Com written by Matthew and published by Pearson Education India. This book was released on 2012 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.

Human Resource Management and Internal Marketing

Author: Teena Mishra

Publisher: Taylor & Francis

Published: 2022-12-30

Total Pages: 184

ISBN-13: 1000826929

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This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

Book Synopsis Human Resource Management and Internal Marketing by : Teena Mishra

Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

The Realities of Management Promotion

Author: Marian N. Ruderman

Publisher:

Published: 1994

Total Pages: 68

ISBN-13:

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Promotions are among the most significant rewards a manager can receive. They are also important events for an organization. Yet little is known about what goes into the actual promotion decision. This report documents a study of how the promotion decisions of senior-level employees in three Fortune 500 companies were actually made. A clearer picture is gained through interviews with those involved in the process and through access to performance appraisals and succession-planning documents.

Book Synopsis The Realities of Management Promotion by : Marian N. Ruderman

Download or read book The Realities of Management Promotion written by Marian N. Ruderman and published by . This book was released on 1994 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotions are among the most significant rewards a manager can receive. They are also important events for an organization. Yet little is known about what goes into the actual promotion decision. This report documents a study of how the promotion decisions of senior-level employees in three Fortune 500 companies were actually made. A clearer picture is gained through interviews with those involved in the process and through access to performance appraisals and succession-planning documents.

Principles of Marketing and Human Resource Management

Author: Hitesh S. Viramgami

Publisher:

Published: 2011

Total Pages: 248

ISBN-13: 9788131310816

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Marketing management and Human resource management are the fundamental functional areas of management. Presently marketing management and human resource management are largely recognized as the key to rapid industrial and economic development of the country as well as the welfare and progress of mankind. The book is divided into two sections: first section deals with Marketing Management and second section deals with Human Resource Management. Marketing Management section is divided into 9 chapters, covering topics related with Concept of Marketing, Marketing Mix, Market Demand and Forecasting, Market Segmentation, Consumer Behavior, Product, Branding, Packaging and Advertising. Human Resource Management section is divided into 8 chapters, covering topics related with concept of Personnel Management, Human Resource Management, Recruitment and Selection, Induction, Promotion, Transfer, Demotion, Discharge, Employee Training, Performance Appraisal, Employee Grievances and Labor Turnover. This book analyse theories and concepts in the India context -- About the book.

Book Synopsis Principles of Marketing and Human Resource Management by : Hitesh S. Viramgami

Download or read book Principles of Marketing and Human Resource Management written by Hitesh S. Viramgami and published by . This book was released on 2011 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management and Human resource management are the fundamental functional areas of management. Presently marketing management and human resource management are largely recognized as the key to rapid industrial and economic development of the country as well as the welfare and progress of mankind. The book is divided into two sections: first section deals with Marketing Management and second section deals with Human Resource Management. Marketing Management section is divided into 9 chapters, covering topics related with Concept of Marketing, Marketing Mix, Market Demand and Forecasting, Market Segmentation, Consumer Behavior, Product, Branding, Packaging and Advertising. Human Resource Management section is divided into 8 chapters, covering topics related with concept of Personnel Management, Human Resource Management, Recruitment and Selection, Induction, Promotion, Transfer, Demotion, Discharge, Employee Training, Performance Appraisal, Employee Grievances and Labor Turnover. This book analyse theories and concepts in the India context -- About the book.

Human Resource Management Practices for Promoting Sustainability

Author: Atiku, Sulaiman Olusegun

Publisher: IGI Global

Published: 2020-09-18

Total Pages: 326

ISBN-13: 1799845230

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In the midst of climate change, responsible business practices and ecological modernization become essential tools for the promotion of sustainability. Due to the current level of demand for eco-friendly products and services, there is a need for green training and green human resource development to support green creativity and eco-innovation for sustainability. By incorporating green initiatives into human resource practices, organizations can maintain a positive impact on the environment. With a full understanding of sustainable business practices, positive impacts on the environmental management field become easier to produce. Human Resource Management Practices for Promoting Sustainability is a pivotal reference source that explores the incorporation of green initiatives into all aspects of human resource management practices in a variety of industries. The book delivers a discussion on green human capital, collective green intelligence, and competencies that are essential to cope with the challenges in Industry 4.0. It also provides a basis for green recruitment and selection processes as a way of promoting pro-environmental behavior in the labor markets. While highlighting a broad range of topics including employee relations, knowledge management, and recruitment, this book is ideally designed for executives, entrepreneurs, human resource managers, academicians, researchers, and students. The book is also suitable for conventional and corporate universities looking to meet sustainable development goals as well as policymakers as it provides a guideline in designing and implementing green creativity and eco-innovation based on a wide range of global issues confronting sustainability in the Fourth Industrial Revolution.

Book Synopsis Human Resource Management Practices for Promoting Sustainability by : Atiku, Sulaiman Olusegun

Download or read book Human Resource Management Practices for Promoting Sustainability written by Atiku, Sulaiman Olusegun and published by IGI Global. This book was released on 2020-09-18 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the midst of climate change, responsible business practices and ecological modernization become essential tools for the promotion of sustainability. Due to the current level of demand for eco-friendly products and services, there is a need for green training and green human resource development to support green creativity and eco-innovation for sustainability. By incorporating green initiatives into human resource practices, organizations can maintain a positive impact on the environment. With a full understanding of sustainable business practices, positive impacts on the environmental management field become easier to produce. Human Resource Management Practices for Promoting Sustainability is a pivotal reference source that explores the incorporation of green initiatives into all aspects of human resource management practices in a variety of industries. The book delivers a discussion on green human capital, collective green intelligence, and competencies that are essential to cope with the challenges in Industry 4.0. It also provides a basis for green recruitment and selection processes as a way of promoting pro-environmental behavior in the labor markets. While highlighting a broad range of topics including employee relations, knowledge management, and recruitment, this book is ideally designed for executives, entrepreneurs, human resource managers, academicians, researchers, and students. The book is also suitable for conventional and corporate universities looking to meet sustainable development goals as well as policymakers as it provides a guideline in designing and implementing green creativity and eco-innovation based on a wide range of global issues confronting sustainability in the Fourth Industrial Revolution.

HR Marketing From Job Advertising to Employer Branding

Author: Julia Wimmers

Publisher: GRIN Verlag

Published: 2009-10

Total Pages: 57

ISBN-13: 3640449347

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Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.

Book Synopsis HR Marketing From Job Advertising to Employer Branding by : Julia Wimmers

Download or read book HR Marketing From Job Advertising to Employer Branding written by Julia Wimmers and published by GRIN Verlag. This book was released on 2009-10 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.

Human Resource Management Essentials You Always Wanted To Know

Author: Jaquina Gilbert

Publisher: Vibrant Publishers

Published: 2020-05-01

Total Pages: 234

ISBN-13: 1949395847

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The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success. Human Resource Management Essentials You Always Wanted To Know guides readers through the challenges and provides tools to address those challenges. It provides an understanding of areas including: · The concept of HRM · Performance management strategies · Legal and regulatory compliance · Organizational development · Conflict management · Payroll and compensation · Information technology in HRM · Health and safety · Personnel development Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Book Synopsis Human Resource Management Essentials You Always Wanted To Know by : Jaquina Gilbert

Download or read book Human Resource Management Essentials You Always Wanted To Know written by Jaquina Gilbert and published by Vibrant Publishers. This book was released on 2020-05-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success. Human Resource Management Essentials You Always Wanted To Know guides readers through the challenges and provides tools to address those challenges. It provides an understanding of areas including: · The concept of HRM · Performance management strategies · Legal and regulatory compliance · Organizational development · Conflict management · Payroll and compensation · Information technology in HRM · Health and safety · Personnel development Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Internal Marketing

Author: Pervaiz K. Ahmed

Publisher: Routledge

Published: 2013-06-17

Total Pages: 320

ISBN-13: 1136394583

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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Book Synopsis Internal Marketing by : Pervaiz K. Ahmed

Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

DSSSB PGT Commerce Human Resource Management & Marketing Management Book

Author: Daniel Robert

Publisher: Innovative Institute

Published:

Total Pages:

ISBN-13:

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Book Synopsis DSSSB PGT Commerce Human Resource Management & Marketing Management Book by : Daniel Robert

Download or read book DSSSB PGT Commerce Human Resource Management & Marketing Management Book written by Daniel Robert and published by Innovative Institute. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: