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Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
Book Synopsis The Public Image of Henry Ford by : David Lanier Lewis
Download or read book The Public Image of Henry Ford written by David Lanier Lewis and published by Wayne State University Press. This book was released on 1976 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
Book Synopsis Public Image Of Henry Ford by : David L. Lewis
Download or read book Public Image Of Henry Ford written by David L. Lewis and published by Turtleback Books. This book was released on 1976 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
Book Synopsis Public Image of Henry Ford by : David Lewis
Download or read book Public Image of Henry Ford written by David Lewis and published by Turtleback Books. This book was released on 1976-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
Book Synopsis Henry Ford by : Samuel Simpson Marquis
Download or read book Henry Ford written by Samuel Simpson Marquis and published by . This book was released on 1923 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
A reprint of the rare and controversial biography of Henry Ford, first published in 1923, written by Ford's close associate.
Book Synopsis Henry Ford by : Samuel S. Marquis
Download or read book Henry Ford written by Samuel S. Marquis and published by Wayne State University Press. This book was released on 2007 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reprint of the rare and controversial biography of Henry Ford, first published in 1923, written by Ford's close associate.
A compact, lively biography of Henry Ford, the brilliant businessman and icon of American modernity whose towering ego and anti-Semitism complicate his legacy.
Book Synopsis Henry Ford by : Vincent Curcio
Download or read book Henry Ford written by Vincent Curcio and published by Oxford University Press. This book was released on 2013-07-25 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compact, lively biography of Henry Ford, the brilliant businessman and icon of American modernity whose towering ego and anti-Semitism complicate his legacy.
Most great figures in American history reveal great contradictions, and Henry Ford is no exception. He championed his workers, offering unprecedented wages, yet crushed their attempts to organize. Virulently anti-Semitic, he never employed fewer than 3,000 Jews. An outspoken pacifist, he made millions producing war materials. He urbanized the modern world, and then tried to drag it back into a romanticized rural past he'd helped to destroy. As the American auto industry struggles to reinvent itself, Vincent Curcio's timely biography offers a wealth of new insight into the man who started it all. Henry Ford not only founded Ford Motor Company but institutionalized assembly line production and, some would argue, created the American middle class. By constantly improving his product and increasing sales, Ford was able to lower the price of the automobile until it became a universal commodity. He paid his workers so well that, for the first time in history, the people who manufactured a complex industrial product could own one. This was "Fordism"--social engineering on a vast scale. But, as Curcio displays, Ford's anti-Semitism would forever stain his reputation. Hitler admired him greatly, both for his anti-Semitism and his autocratic leadership, displaying Ford's picture in his bedroom and keeping a copy of Ford's My Life and Work by his bedside. Nevertheless, Ford's economic and social initiatives, as well as his deft handling of his public image, kept his popularity high among Americans. He offered good pay, good benefits, English language classes, and employment for those who struggled to find jobs--handicapped, African-American, and female workers. Such was his popularity that in 1923, the homespun, clean-living, xenophobic Henry Ford nearly won the Republican presidential nomination. This new volume in the Lives and Legacies series explores the full impact of Ford's indisputable greatness, the deep flaws that complicate his legacy, and what he means for our own time.
Book Synopsis Henry Ford by : Vincent Curcio
Download or read book Henry Ford written by Vincent Curcio and published by Oxford University Press. This book was released on 2013-04-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most great figures in American history reveal great contradictions, and Henry Ford is no exception. He championed his workers, offering unprecedented wages, yet crushed their attempts to organize. Virulently anti-Semitic, he never employed fewer than 3,000 Jews. An outspoken pacifist, he made millions producing war materials. He urbanized the modern world, and then tried to drag it back into a romanticized rural past he'd helped to destroy. As the American auto industry struggles to reinvent itself, Vincent Curcio's timely biography offers a wealth of new insight into the man who started it all. Henry Ford not only founded Ford Motor Company but institutionalized assembly line production and, some would argue, created the American middle class. By constantly improving his product and increasing sales, Ford was able to lower the price of the automobile until it became a universal commodity. He paid his workers so well that, for the first time in history, the people who manufactured a complex industrial product could own one. This was "Fordism"--social engineering on a vast scale. But, as Curcio displays, Ford's anti-Semitism would forever stain his reputation. Hitler admired him greatly, both for his anti-Semitism and his autocratic leadership, displaying Ford's picture in his bedroom and keeping a copy of Ford's My Life and Work by his bedside. Nevertheless, Ford's economic and social initiatives, as well as his deft handling of his public image, kept his popularity high among Americans. He offered good pay, good benefits, English language classes, and employment for those who struggled to find jobs--handicapped, African-American, and female workers. Such was his popularity that in 1923, the homespun, clean-living, xenophobic Henry Ford nearly won the Republican presidential nomination. This new volume in the Lives and Legacies series explores the full impact of Ford's indisputable greatness, the deep flaws that complicate his legacy, and what he means for our own time.
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
Book Synopsis The People's Tycoon by : Steven Watts
Download or read book The People's Tycoon written by Steven Watts and published by Vintage. This book was released on 2009-03-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
Somehow Henry Ford knew what Americans were hankering for: “Everybody wants to be someplace he ain’t. As soon as he gets there, he wants to go right back.” And so, he pioneered the Model T–the first affordable car for the masses. David Weitzman has meticulously documented the development of the assembly line and the many innovations and adaptations Ford put to use in making his famous Tin Lizzy. When the Ford plant first opened, the crew could make 18,000 cars a year at a cost of $950 each. In just ten years, they had refined the process enough so that they could build one million cars in a year and the price had come down to about $350. Filled with detailed black-and-white drawings, helpful text and captions, and fascinating quotes from Ford employees, this elegant book gives young readers a look at a mechanical genius in action.
Book Synopsis Model T by : David Weitzman
Download or read book Model T written by David Weitzman and published by Crown Books For Young Readers. This book was released on 2002 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Somehow Henry Ford knew what Americans were hankering for: “Everybody wants to be someplace he ain’t. As soon as he gets there, he wants to go right back.” And so, he pioneered the Model T–the first affordable car for the masses. David Weitzman has meticulously documented the development of the assembly line and the many innovations and adaptations Ford put to use in making his famous Tin Lizzy. When the Ford plant first opened, the crew could make 18,000 cars a year at a cost of $950 each. In just ten years, they had refined the process enough so that they could build one million cars in a year and the price had come down to about $350. Filled with detailed black-and-white drawings, helpful text and captions, and fascinating quotes from Ford employees, this elegant book gives young readers a look at a mechanical genius in action.
An account of Henry Ford and his invention of the Model-T, the machine that defined twentieth-century America.
Book Synopsis I Invented the Modern Age by : Richard Snow
Download or read book I Invented the Modern Age written by Richard Snow and published by Simon and Schuster. This book was released on 2013-05-14 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of Henry Ford and his invention of the Model-T, the machine that defined twentieth-century America.
