The Quest for Attention

The Quest for Attention

Author: Chao Guo

Publisher: Stanford University Press

Published: 2020-07-28

Total Pages: 312

ISBN-13: 1503613089

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Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.


Book Synopsis The Quest for Attention by : Chao Guo

Download or read book The Quest for Attention written by Chao Guo and published by Stanford University Press. This book was released on 2020-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

The Attention Economy and How Media Works

The Attention Economy and How Media Works

Author: Karen Nelson-Field

Publisher: Springer Nature

Published: 2020-01-04

Total Pages: 161

ISBN-13: 9811515409

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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.


Book Synopsis The Attention Economy and How Media Works by : Karen Nelson-Field

Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

The Law of Attention

The Law of Attention

Author: Edward Salim Michael

Publisher: Simon and Schuster

Published: 2010-01-27

Total Pages: 313

ISBN-13: 1594779201

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How to achieve a direct inner experience of your higher nature and the after-death state from which you originate and will return • Provides techniques for listening to the primordial sound within • Offers yoga and meditation techniques that are still little known in the West This book--at once simple and powerful--stands as a monument to the lifelong spiritual struggles of Edward Salim Michael, struggles that he heroically surmounted on his path to enlightenment. Due to the circumstances of his birth, Michael had no education, no mother tongue, and no book learning when he was drafted at the age of 19 into the British Royal Air Force during World War II. After learning to read and write he became an accomplished classical composer in France. In 1949, after seeing a statue of a Buddha for the first time, he experienced a powerful awakening of his innate Buddha Nature, which inspired him to begin a sustained and extremely disciplined meditation practice. Michael abandoned his career as a composer and went to India, the home of his maternal grandmother, where he lived for seven years fully focused on his spiritual awakening. Michael’s spiritual teachings reveal techniques of yoga and meditation that can open the door to one’s higher nature and to directly experience the after-death state. Nada yoga (meditation on the inner sound) is one of the core techniques for this realization. There is a vast luminous consciousness already within us, but it is obscured by the clouds of our incessant thoughts. With sincerity, moral integrity, and inner vigilance, which, when embodied, implies that we have internalized the basic tenets of the law of attention, we can move beyond the promptings of our lower nature and break through the clouds of our ordinary mind to realize our own divine nature. Emphasizing inner attention and an awareness of attitude, Michael’s practices can help aspirants make direct contact with the divine source each of us unknowingly carries deep within.


Book Synopsis The Law of Attention by : Edward Salim Michael

Download or read book The Law of Attention written by Edward Salim Michael and published by Simon and Schuster. This book was released on 2010-01-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to achieve a direct inner experience of your higher nature and the after-death state from which you originate and will return • Provides techniques for listening to the primordial sound within • Offers yoga and meditation techniques that are still little known in the West This book--at once simple and powerful--stands as a monument to the lifelong spiritual struggles of Edward Salim Michael, struggles that he heroically surmounted on his path to enlightenment. Due to the circumstances of his birth, Michael had no education, no mother tongue, and no book learning when he was drafted at the age of 19 into the British Royal Air Force during World War II. After learning to read and write he became an accomplished classical composer in France. In 1949, after seeing a statue of a Buddha for the first time, he experienced a powerful awakening of his innate Buddha Nature, which inspired him to begin a sustained and extremely disciplined meditation practice. Michael abandoned his career as a composer and went to India, the home of his maternal grandmother, where he lived for seven years fully focused on his spiritual awakening. Michael’s spiritual teachings reveal techniques of yoga and meditation that can open the door to one’s higher nature and to directly experience the after-death state. Nada yoga (meditation on the inner sound) is one of the core techniques for this realization. There is a vast luminous consciousness already within us, but it is obscured by the clouds of our incessant thoughts. With sincerity, moral integrity, and inner vigilance, which, when embodied, implies that we have internalized the basic tenets of the law of attention, we can move beyond the promptings of our lower nature and break through the clouds of our ordinary mind to realize our own divine nature. Emphasizing inner attention and an awareness of attitude, Michael’s practices can help aspirants make direct contact with the divine source each of us unknowingly carries deep within.

The Quest

The Quest

Author:

Publisher:

Published: 1918

Total Pages: 722

ISBN-13:

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Book Synopsis The Quest by :

Download or read book The Quest written by and published by . This book was released on 1918 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Quest

The Quest

Author: Joycelin Dawes

Publisher: John Hunt Publishing

Published: 2005-03-24

Total Pages: 276

ISBN-13: 1780990596

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The Quest is a process of self-inquiry for personal and spiritual growth. In a neutral, non-judgmental, non-academic framework it enables you to explore spiritual, personal, emotional and ethical questions.


Book Synopsis The Quest by : Joycelin Dawes

Download or read book The Quest written by Joycelin Dawes and published by John Hunt Publishing. This book was released on 2005-03-24 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Quest is a process of self-inquiry for personal and spiritual growth. In a neutral, non-judgmental, non-academic framework it enables you to explore spiritual, personal, emotional and ethical questions.

Quest for Exceptional Leadership

Quest for Exceptional Leadership

Author: Ravi Chaudhry

Publisher: SAGE Publications

Published: 2011-02-14

Total Pages: 303

ISBN-13: 813210563X

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Quest for Exceptional Leadership: Mirage to Reality outlines the emergence of a new fifth phase of human enterprise that is redefining the criteria of success as well as re-configuring the routes to success. The author analyses the changing paradigms and provides a down-to-earth, realistic blueprint to acquire the relevant leadership traits. Corporations do not have the option to wait; they have to re-align themselves with the new reality – now. The author makes a compelling case that those who embrace the new realism will achieve sustained profitability for their companies and ‘Triple Top Line’ of joy, peace, and contentment in their personal lives.


Book Synopsis Quest for Exceptional Leadership by : Ravi Chaudhry

Download or read book Quest for Exceptional Leadership written by Ravi Chaudhry and published by SAGE Publications. This book was released on 2011-02-14 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quest for Exceptional Leadership: Mirage to Reality outlines the emergence of a new fifth phase of human enterprise that is redefining the criteria of success as well as re-configuring the routes to success. The author analyses the changing paradigms and provides a down-to-earth, realistic blueprint to acquire the relevant leadership traits. Corporations do not have the option to wait; they have to re-align themselves with the new reality – now. The author makes a compelling case that those who embrace the new realism will achieve sustained profitability for their companies and ‘Triple Top Line’ of joy, peace, and contentment in their personal lives.

The Attention Revolution

The Attention Revolution

Author: B. Alan Wallace

Publisher: ReadHowYouWant.com

Published: 2010-10-08

Total Pages: 302

ISBN-13: 1458783898

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Shamatha meditation is a method for achieving previously inconceivable levels of concentration. Author B. Alan Wallace, an active participant in the much-publicized dialogues between Buddhists and scholars, has more than 20 years' practice in the discipline, some of it under the guidance of the Dalai Lama. This book is a definitive presentation of his knowledge of shamatha. It is aimed at the contemporary seeker who is distracted and defocused by the dizzying pace of modern life, as well as those suffering from depression and other mental maladies. Beginning by addressing the inherent problems.


Book Synopsis The Attention Revolution by : B. Alan Wallace

Download or read book The Attention Revolution written by B. Alan Wallace and published by ReadHowYouWant.com. This book was released on 2010-10-08 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shamatha meditation is a method for achieving previously inconceivable levels of concentration. Author B. Alan Wallace, an active participant in the much-publicized dialogues between Buddhists and scholars, has more than 20 years' practice in the discipline, some of it under the guidance of the Dalai Lama. This book is a definitive presentation of his knowledge of shamatha. It is aimed at the contemporary seeker who is distracted and defocused by the dizzying pace of modern life, as well as those suffering from depression and other mental maladies. Beginning by addressing the inherent problems.

ATTENTION

ATTENTION

Author: Joshua Cohen

Publisher: Random House

Published: 2018-08-14

Total Pages: 576

ISBN-13: 0399590226

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“Attention reveals a fresh, vital literary voice as it covers seemingly every imaginable topic relating to modern life.”—Entertainment Weekly “Joshua Cohen may be America’s greatest living writer.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan. Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to show us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed—a handbook for anyone hoping to bring the wisdom of the past into the culture of the future. Praise for ATTENTION “Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.”—The Washington Post “Cause for celebration and close study . . . [Cohen] will hunt after neglected shards of the past, minor histories, and charge them with an immediacy in the present. . . . He is experimenting with the essay form much more, and more cleverly, than any major American writer today.”—The Wall Street Journal “In Attention, Joshua Cohen makes an eclectic argument for how to improve our lives. . . . [He] tackles a surprising range of subjects to underline distraction’s role in our fraught predicament and to argue that paying attention could help us get out of it. . . . When it comes to making sense of our times with verve and imagination, few authors are more rewarding.”—Financial Times


Book Synopsis ATTENTION by : Joshua Cohen

Download or read book ATTENTION written by Joshua Cohen and published by Random House. This book was released on 2018-08-14 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Attention reveals a fresh, vital literary voice as it covers seemingly every imaginable topic relating to modern life.”—Entertainment Weekly “Joshua Cohen may be America’s greatest living writer.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan. Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to show us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed—a handbook for anyone hoping to bring the wisdom of the past into the culture of the future. Praise for ATTENTION “Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.”—The Washington Post “Cause for celebration and close study . . . [Cohen] will hunt after neglected shards of the past, minor histories, and charge them with an immediacy in the present. . . . He is experimenting with the essay form much more, and more cleverly, than any major American writer today.”—The Wall Street Journal “In Attention, Joshua Cohen makes an eclectic argument for how to improve our lives. . . . [He] tackles a surprising range of subjects to underline distraction’s role in our fraught predicament and to argue that paying attention could help us get out of it. . . . When it comes to making sense of our times with verve and imagination, few authors are more rewarding.”—Financial Times

Stand Out of Our Light

Stand Out of Our Light

Author: James Williams

Publisher:

Published: 2018-05-31

Total Pages: 151

ISBN-13: 110845299X

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Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.


Book Synopsis Stand Out of Our Light by : James Williams

Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.

The Vermes Quest

The Vermes Quest

Author: Hilde Brekke Moller

Publisher: Bloomsbury Publishing

Published: 2017-07-13

Total Pages: 257

ISBN-13: 0567675750

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Geza Vermes is a household name within the study of the historical Jesus, and his work is associated with a significant change within mainstream Jesus research, typically labelled 'the third quest'. Since the publication of Jesus the Jew in 1973, many notable Jesus scholars have interacted with Vermes's ideas and suggestions, yet their assessments have so far remained brief and ambiguous. Hilde Brekke Moller explores the true impact of Vermes's Jesus research on the perceived change within Jesus research in the 1980s, and also within third quest Jesus research, by examining Vermes's work and the reception of his work by numerous Jesus scholars. Moller looks in particular depth at the Jewishness of Jesus, the Son-of-Man problem, and Vermes's suggestion that Jesus was a Hasid, all being aspects of Vermes's work which have attracted the most scholarly attention. Moller's research-historical approach focuses not only on the leading scholars of the field such as E.P. Sanders, J.D. Crossan, J.P. Meier and C.A. Evans, but also sheds light on underplayed aspects of previous research, and responds to the state of affairs for recent research by challenging the rhetoric of current historical Jesus scholarship.


Book Synopsis The Vermes Quest by : Hilde Brekke Moller

Download or read book The Vermes Quest written by Hilde Brekke Moller and published by Bloomsbury Publishing. This book was released on 2017-07-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geza Vermes is a household name within the study of the historical Jesus, and his work is associated with a significant change within mainstream Jesus research, typically labelled 'the third quest'. Since the publication of Jesus the Jew in 1973, many notable Jesus scholars have interacted with Vermes's ideas and suggestions, yet their assessments have so far remained brief and ambiguous. Hilde Brekke Moller explores the true impact of Vermes's Jesus research on the perceived change within Jesus research in the 1980s, and also within third quest Jesus research, by examining Vermes's work and the reception of his work by numerous Jesus scholars. Moller looks in particular depth at the Jewishness of Jesus, the Son-of-Man problem, and Vermes's suggestion that Jesus was a Hasid, all being aspects of Vermes's work which have attracted the most scholarly attention. Moller's research-historical approach focuses not only on the leading scholars of the field such as E.P. Sanders, J.D. Crossan, J.P. Meier and C.A. Evans, but also sheds light on underplayed aspects of previous research, and responds to the state of affairs for recent research by challenging the rhetoric of current historical Jesus scholarship.