The Real World Guide to Fashion Selling and Management

The Real World Guide to Fashion Selling and Management

Author: Gerald J. Sherman

Publisher: Bloomsbury Publishing USA

Published: 2014-05-08

Total Pages: 354

ISBN-13: 1609018753

DOWNLOAD EBOOK

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available


Book Synopsis The Real World Guide to Fashion Selling and Management by : Gerald J. Sherman

Download or read book The Real World Guide to Fashion Selling and Management written by Gerald J. Sherman and published by Bloomsbury Publishing USA. This book was released on 2014-05-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available

The Real World Guide to Fashion Selling and Management

The Real World Guide to Fashion Selling and Management

Author: Gerald J. Sherman

Publisher: Bloomsbury Publishing USA

Published: 2016-05-12

Total Pages: 351

ISBN-13: 1609019318

DOWNLOAD EBOOK

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available


Book Synopsis The Real World Guide to Fashion Selling and Management by : Gerald J. Sherman

Download or read book The Real World Guide to Fashion Selling and Management written by Gerald J. Sherman and published by Bloomsbury Publishing USA. This book was released on 2016-05-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available

Managing Fashion

Managing Fashion

Author: Kaled K. Hameide

Publisher: Routledge

Published: 2020-11-19

Total Pages: 260

ISBN-13: 1351106848

DOWNLOAD EBOOK

The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.


Book Synopsis Managing Fashion by : Kaled K. Hameide

Download or read book Managing Fashion written by Kaled K. Hameide and published by Routledge. This book was released on 2020-11-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.

Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Managing and Influencing Consumer Behavior

Author: Kaufmann, Hans-Ruediger

Publisher: IGI Global

Published: 2014-10-31

Total Pages: 764

ISBN-13: 1466665483

DOWNLOAD EBOOK

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.


Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Fashion and Textiles: Breakthroughs in Research and Practice

Fashion and Textiles: Breakthroughs in Research and Practice

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2017-08-11

Total Pages: 540

ISBN-13: 1522534334

DOWNLOAD EBOOK

Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.


Book Synopsis Fashion and Textiles: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Fashion and Textiles: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-08-11 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.

Fashion Public Relations

Fashion Public Relations

Author: Sar Perlman

Publisher: Fairchild Books

Published: 2010-03-02

Total Pages: 0

ISBN-13: 9781563677755

DOWNLOAD EBOOK

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations. Instructors, contact your Sales Representative for access to Instructor's Materials.


Book Synopsis Fashion Public Relations by : Sar Perlman

Download or read book Fashion Public Relations written by Sar Perlman and published by Fairchild Books. This book was released on 2010-03-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations. Instructors, contact your Sales Representative for access to Instructor's Materials.

Fashion Wholesaling

Fashion Wholesaling

Author: Linda B. Tucker

Publisher: Bloomsbury Publishing

Published: 2022-05-19

Total Pages: 160

ISBN-13: 1350169870

DOWNLOAD EBOOK

Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.


Book Synopsis Fashion Wholesaling by : Linda B. Tucker

Download or read book Fashion Wholesaling written by Linda B. Tucker and published by Bloomsbury Publishing. This book was released on 2022-05-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.

Exporting

Exporting

Author: Laurel J. Delaney

Publisher: Apress

Published: 2013-12-05

Total Pages: 526

ISBN-13: 1430257911

DOWNLOAD EBOOK

The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.


Book Synopsis Exporting by : Laurel J. Delaney

Download or read book Exporting written by Laurel J. Delaney and published by Apress. This book was released on 2013-12-05 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.

Sell with Style

Sell with Style

Author: Carlo Pignataro

Publisher:

Published: 2018-10-15

Total Pages: 200

ISBN-13: 9788890621550

DOWNLOAD EBOOK

A fascinating exploration of the world of selling, taking an original, luxury-focused approach. This book is intended for those already working at the high end of the market (from managers to self-employed professionals, commercial executives to store managers), as well as for anyone seeking to enhance their professional and business career, helping them to stand out from the competition.Sell with Style is all this and much more. It is a concise and practical text, which skillfully combines all of the strategic and tactical elements of a fundamental business practice: selling.


Book Synopsis Sell with Style by : Carlo Pignataro

Download or read book Sell with Style written by Carlo Pignataro and published by . This book was released on 2018-10-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating exploration of the world of selling, taking an original, luxury-focused approach. This book is intended for those already working at the high end of the market (from managers to self-employed professionals, commercial executives to store managers), as well as for anyone seeking to enhance their professional and business career, helping them to stand out from the competition.Sell with Style is all this and much more. It is a concise and practical text, which skillfully combines all of the strategic and tactical elements of a fundamental business practice: selling.

GET RICH SELLING CLOTHING ON THE INTERNET

GET RICH SELLING CLOTHING ON THE INTERNET

Author: Kyle Treadwell

Publisher: Collab & Create Books

Published: 2023-11-17

Total Pages: 38

ISBN-13:

DOWNLOAD EBOOK

Dive into the lucrative world of online fashion with "How To Get Rich Selling Clothes Online," a comprehensive guide authored by industry experts Joseph Ortega and Kyle Treadwell. This essential read is crafted for aspiring entrepreneurs, creative minds, and anyone eager to transform their passion for fashion into a profitable online venture. Why This Book? Expert Guidance: Drawing from over a decade of firsthand experience, Ortega and Treadwell share invaluable insights and practical advice. Step-by-Step Approach: From creating a captivating brand to mastering e-commerce, every chapter navigates you through the intricacies of establishing and growing an online clothing business. Real-World Strategies: Learn to identify market trends, engage customers, and drive sales with strategies tested and refined in the real world of online retail. What You'll Discover: Building Your Brand: Uncover the secrets to understanding your target market, crafting a unique brand identity, and creating a compelling online presence. Product Development: Explore the importance of quality and design in setting your brand apart, with guidance on choosing the right suppliers and creating products that resonate. E-commerce Mastery: Navigate the digital marketplace with ease, leveraging platforms like Shopify, and implementing effective digital marketing strategies. Sales and Community Building: Master innovative sales tactics and learn how to build a loyal community around your brand. Analytics and Adaptation: Utilize data to make informed decisions, adapt to market trends, and drive business growth. Your Journey Awaits: Whether you're just starting or looking to scale your existing brand, "How To Get Rich Selling Clothes Online" is your companion on the path to success. Packed with real-life examples, engaging case studies, and interactive elements, this book is not just a read; it's an experience that will propel you into the heart of the online fashion industry. Download now and start your journey towards building a successful online clothing empire!


Book Synopsis GET RICH SELLING CLOTHING ON THE INTERNET by : Kyle Treadwell

Download or read book GET RICH SELLING CLOTHING ON THE INTERNET written by Kyle Treadwell and published by Collab & Create Books. This book was released on 2023-11-17 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the lucrative world of online fashion with "How To Get Rich Selling Clothes Online," a comprehensive guide authored by industry experts Joseph Ortega and Kyle Treadwell. This essential read is crafted for aspiring entrepreneurs, creative minds, and anyone eager to transform their passion for fashion into a profitable online venture. Why This Book? Expert Guidance: Drawing from over a decade of firsthand experience, Ortega and Treadwell share invaluable insights and practical advice. Step-by-Step Approach: From creating a captivating brand to mastering e-commerce, every chapter navigates you through the intricacies of establishing and growing an online clothing business. Real-World Strategies: Learn to identify market trends, engage customers, and drive sales with strategies tested and refined in the real world of online retail. What You'll Discover: Building Your Brand: Uncover the secrets to understanding your target market, crafting a unique brand identity, and creating a compelling online presence. Product Development: Explore the importance of quality and design in setting your brand apart, with guidance on choosing the right suppliers and creating products that resonate. E-commerce Mastery: Navigate the digital marketplace with ease, leveraging platforms like Shopify, and implementing effective digital marketing strategies. Sales and Community Building: Master innovative sales tactics and learn how to build a loyal community around your brand. Analytics and Adaptation: Utilize data to make informed decisions, adapt to market trends, and drive business growth. Your Journey Awaits: Whether you're just starting or looking to scale your existing brand, "How To Get Rich Selling Clothes Online" is your companion on the path to success. Packed with real-life examples, engaging case studies, and interactive elements, this book is not just a read; it's an experience that will propel you into the heart of the online fashion industry. Download now and start your journey towards building a successful online clothing empire!