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The Secrets of Retailing, by retailing expert Marc Joseph, is filled with the practical, "been there, done that" advice that has made Joseph so successful-from the Psychology of Buying to Working with Vendors. This invaluable book leads readers step-by-step through the process of opening a retail store, and then building it into a success.
Book Synopsis The Secrets of Retailing by : Marc Joseph
Download or read book The Secrets of Retailing written by Marc Joseph and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secrets of Retailing, by retailing expert Marc Joseph, is filled with the practical, "been there, done that" advice that has made Joseph so successful-from the Psychology of Buying to Working with Vendors. This invaluable book leads readers step-by-step through the process of opening a retail store, and then building it into a success.
The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.
Book Synopsis Retail Analytics by : Emmett Cox
Download or read book Retail Analytics written by Emmett Cox and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.
Book Synopsis The Secrets of Word-of-Mouth Marketing by : George Silverman
Download or read book The Secrets of Word-of-Mouth Marketing written by George Silverman and published by AMACOM. This book was released on 2011-02-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Book Synopsis Success Secrets of the Social Media Marketing Superstars by : Mitch Meyerson
Download or read book Success Secrets of the Social Media Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2010-08-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.
Book Synopsis Going Viral by : Brent Coker
Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.
In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.
Book Synopsis Dirty Little Secrets of Buzz by : David Seaman
Download or read book Dirty Little Secrets of Buzz written by David Seaman and published by Sourcebooks, Inc.. This book was released on 2008-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.
Make more sales, grow your network, and become a top earner! Uncopyable Sales Secrets teaches a foolproof system for creating an Uncopyable Attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base. Sales success isn’t the result of being good at selling a product or service…it comes from being good at selling yourself. That’s right—you, not your product or service, are the most valuable asset to the customer. To become a master salesperson, you have to make the relationship with the buyer uniquely valuable. You have to make yourself invaluable and irreplaceable. In short, you have to make yourself and the partnership you’re pitching Uncopyable. Learn how to reach buyers before your competition—and become their personal and professional ally—in this breakthrough book on high-performance selling. Kay Miller, a powerhouse sales guru who began her career as one of the first women hired by an industry leader in hardware and went on to become the No. 1 muffler salesperson in the world, shares the proven principles responsible for her sales success. Kay calls it the Uncopyable Sales Strategy, and it involves: Creating a win-win outlook for both you and your customers Stepping beyond fear to consistently expand your comfort zone Getting in the door by making an Uncopyable first impression Trading negotiation and persuasion for mutually profitable relationship-building Leveraging multiple contact platforms to maximize communication effectiveness Securing the order by asking the right questions, listening, and following up And more! Uncopyable Sales Secrets equips you with the techniques you need to enhance your prospecting skills, make more sales, grow your network, and become a top earner in your organization. When you execute this process, your customers will see you not only as delivering a superior product or service, but also as part of a high-value relationship they simply cannot get anywhere else. Read this book…before your competition does!
Book Synopsis Uncopyable Sales Secrets by : Kay Miller
Download or read book Uncopyable Sales Secrets written by Kay Miller and published by Sound Wisdom. This book was released on 2022-05-17 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make more sales, grow your network, and become a top earner! Uncopyable Sales Secrets teaches a foolproof system for creating an Uncopyable Attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base. Sales success isn’t the result of being good at selling a product or service…it comes from being good at selling yourself. That’s right—you, not your product or service, are the most valuable asset to the customer. To become a master salesperson, you have to make the relationship with the buyer uniquely valuable. You have to make yourself invaluable and irreplaceable. In short, you have to make yourself and the partnership you’re pitching Uncopyable. Learn how to reach buyers before your competition—and become their personal and professional ally—in this breakthrough book on high-performance selling. Kay Miller, a powerhouse sales guru who began her career as one of the first women hired by an industry leader in hardware and went on to become the No. 1 muffler salesperson in the world, shares the proven principles responsible for her sales success. Kay calls it the Uncopyable Sales Strategy, and it involves: Creating a win-win outlook for both you and your customers Stepping beyond fear to consistently expand your comfort zone Getting in the door by making an Uncopyable first impression Trading negotiation and persuasion for mutually profitable relationship-building Leveraging multiple contact platforms to maximize communication effectiveness Securing the order by asking the right questions, listening, and following up And more! Uncopyable Sales Secrets equips you with the techniques you need to enhance your prospecting skills, make more sales, grow your network, and become a top earner in your organization. When you execute this process, your customers will see you not only as delivering a superior product or service, but also as part of a high-value relationship they simply cannot get anywhere else. Read this book…before your competition does!
"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more
Book Synopsis Secrets of Question-Based Selling by : Thomas Freese
Download or read book Secrets of Question-Based Selling written by Thomas Freese and published by Sourcebooks, Inc.. This book was released on 2013-11-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more
If you don't sell, you don't have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur's Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison's Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.
Book Synopsis Secrets of Successful Sales by : Alison Edgar
Download or read book Secrets of Successful Sales written by Alison Edgar and published by Panoma Press. This book was released on 2018 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you don't sell, you don't have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur's Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison's Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.
Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.
Book Synopsis How to Sell to Retail by : Clare Rayner
Download or read book How to Sell to Retail written by Clare Rayner and published by Kogan Page Publishers. This book was released on 2013-02-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.
