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The Small Business Website Design Guide is specifically for the non-technical small business owner.* Are you thinking of redesigning your web site, but you're not sure who to turn to?* Have you heard stories about other businesses whose web designer just up and disappeared?* Do you wonder why your website isn't getting any "hits"?* Does the whole internet marketing craze make you wonder what you're missing?Until you know the basics of how good web design and internet marketing work, you aren't equipped to make the best e-marketing decisions for your company.This book will help! It answers all your questions and guides you down the right path of redesigning your website and promoting it properly.
Book Synopsis The Small Business Website Design Guide by : Lisa Pecunia
Download or read book The Small Business Website Design Guide written by Lisa Pecunia and published by Avarra Solutions. This book was released on 2011-02 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Website Design Guide is specifically for the non-technical small business owner.* Are you thinking of redesigning your web site, but you're not sure who to turn to?* Have you heard stories about other businesses whose web designer just up and disappeared?* Do you wonder why your website isn't getting any "hits"?* Does the whole internet marketing craze make you wonder what you're missing?Until you know the basics of how good web design and internet marketing work, you aren't equipped to make the best e-marketing decisions for your company.This book will help! It answers all your questions and guides you down the right path of redesigning your website and promoting it properly.
Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Book Synopsis Owner's Guide to a Small Business Website by : Lisa Spann
Download or read book Owner's Guide to a Small Business Website written by Lisa Spann and published by How To Books. This book was released on 2014-05-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
Book Synopsis Duct Tape Marketing by : John Jantsch
Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.
Book Synopsis Running a Web Design Business from Home by : Rob Cubbon
Download or read book Running a Web Design Business from Home written by Rob Cubbon and published by Createspace Independent Publishing Platform. This book was released on 2014-02-27 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.
An authoritative handbook that discusses: the decision to become a Web designer; operating a successful business from home ; making Web sites with an impact ; writing a business plan ; finding jobs and clients; and more.
Book Synopsis How to Start a Home-Based Web Design Business by : Jim Smith
Download or read book How to Start a Home-Based Web Design Business written by Jim Smith and published by . This book was released on 2001 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative handbook that discusses: the decision to become a Web designer; operating a successful business from home ; making Web sites with an impact ; writing a business plan ; finding jobs and clients; and more.
From planning, design, development and testing to promotion, search engine optimization and visitor analytics, this book covers every stage of web designing with concise explanations, clear illustrations and useful and memorable tips along the way.
Book Synopsis Web Design Start Here by : Stefan Mischook
Download or read book Web Design Start Here written by Stefan Mischook and published by Ilex Press. This book was released on 2015-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From planning, design, development and testing to promotion, search engine optimization and visitor analytics, this book covers every stage of web designing with concise explanations, clear illustrations and useful and memorable tips along the way.
Every small business or organisation needs a website, whether it is a simple online portfolio or a complex online shop. Expert web design teacher Alannah Moore makes this subject accessible for everyone, even those with no technical or design experience. Avoiding technical language, Alannah provides a summary of the web platforms available, covering, among others, WordPress, Squarespace, Weebly and Shopify. From these the reader can choose the right platform for them, and very quickly get up and running. Drawing on her vast experience of what a novice website builder really needs to know, Alannah covers all the topics they will come across in their online experience: how to choose a good domain name; what content you need for your site; how to work with images and even create your own logo. The reader will also learn how to integrate social media and a blog, so they are set up and in control of their virtual presence from every aspect. This is the perfect book for anyone who doesn't want to pay for an expensive web designer. In Alannah's safe and capable hands, they will find the process of building their site easy and enjoyable, and they'll soon have a successful online presence.
Book Synopsis Create Your Own Website The Easy Way by : Alannah Moore
Download or read book Create Your Own Website The Easy Way written by Alannah Moore and published by Ilex Press. This book was released on 2016-06-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every small business or organisation needs a website, whether it is a simple online portfolio or a complex online shop. Expert web design teacher Alannah Moore makes this subject accessible for everyone, even those with no technical or design experience. Avoiding technical language, Alannah provides a summary of the web platforms available, covering, among others, WordPress, Squarespace, Weebly and Shopify. From these the reader can choose the right platform for them, and very quickly get up and running. Drawing on her vast experience of what a novice website builder really needs to know, Alannah covers all the topics they will come across in their online experience: how to choose a good domain name; what content you need for your site; how to work with images and even create your own logo. The reader will also learn how to integrate social media and a blog, so they are set up and in control of their virtual presence from every aspect. This is the perfect book for anyone who doesn't want to pay for an expensive web designer. In Alannah's safe and capable hands, they will find the process of building their site easy and enjoyable, and they'll soon have a successful online presence.
Laying the Foundations is a comprehensive guide to creating, documenting, and maintaining design systems, and how to design websites and products systematically. It's an ideal book for web designers and product designers (of all levels) and especially design teams. Paperback ISBN: 9780578540030 This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips. System design is not a scary thing — this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems, web design, product design, and when creating documentation. It's a comprehensive guide that’s simple to follow and easy on the eye.
Book Synopsis Laying the Foundations by : Andrew Couldwell
Download or read book Laying the Foundations written by Andrew Couldwell and published by Owl Studios. This book was released on 2019-10-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laying the Foundations is a comprehensive guide to creating, documenting, and maintaining design systems, and how to design websites and products systematically. It's an ideal book for web designers and product designers (of all levels) and especially design teams. Paperback ISBN: 9780578540030 This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips. System design is not a scary thing — this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems, web design, product design, and when creating documentation. It's a comprehensive guide that’s simple to follow and easy on the eye.
Ever wondered how websites are put together? Or whether your present website is working as well for you as it should? In this comprehensive website design guide, Brian Stephens, a website designer and ebook publisher, lifts the lid on the concepts and techniques that can make all the difference to a website's success. The information demystifies this jargon-riddled business and will help even complete beginners brief web designers and hold them to account if the site is not doing its job properly. For the already computer-savvy, the author leads the way for them to create their own website, either using the Wordpress platform as a content management system or by adopting the most effective techniques for a static website design. Website Design - Author Qualifications Brian has a 1st class honours degree in Technology, has worked in the technology industry for over 30 years and the last five years as a freelance website designer. Subjects covered include: how to choose and register a name for your website understanding what you want the website to do both both from a marketing perspective and a functional perspective navigation elements and why they are critical measuring performance who to host with how to set a reasonable budget how to ensure you can change or add more content to your website, at will, without paying a designer or webmaster the benefits of a well designed website You are also shown how to get traffic to your website by using the most relevant and up to date techniques for website and blog promotion. Modern Website Promotion Techniques These include, on page optimisation as part of the web design, off page optimisation for website promotion and using social signals. Don't worry these terms are fully explained in the guide, but needless to say they cover techniques such as where and how to place keywords in your content, link building and engaging on social media sites like Twitter, Facebook etc. You will have access to a lot of reference material for the latest web design training resources which explain in detail the techniques, identified in the guide, that need to be used to make a website work. So no more searching for the best resources and not knowing if you have found them, they can now be accessed directly in the book as and when you need them. Brian made plenty of errors whilst working out the best way to put a website together. Thankfully he is now happy to share his learning experience with you. Who Is This Website Design Guide For? The book is ideally suited to anyone who is non-technical and wants to create a simple website for their business or personal use or has had problems getting an existing website organised to meet their requirements. Existing and future website owners will find this up-to-the-minute guide an excellent point of reference for managing a nowadays powerful business and personal tool. Creating your own website need no longer be the preserve of big business and the most gifted computer technicians. You can have your own website in a matter of days, . . . for a surprisingly low outlay. But read this first! It could save you a fortune, or at least a lot of time.
Book Synopsis Website Design Guide for Private and Business Users by : Brian Stephens
Download or read book Website Design Guide for Private and Business Users written by Brian Stephens and published by Createspace Independent Publishing Platform. This book was released on 2013-08-21 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wondered how websites are put together? Or whether your present website is working as well for you as it should? In this comprehensive website design guide, Brian Stephens, a website designer and ebook publisher, lifts the lid on the concepts and techniques that can make all the difference to a website's success. The information demystifies this jargon-riddled business and will help even complete beginners brief web designers and hold them to account if the site is not doing its job properly. For the already computer-savvy, the author leads the way for them to create their own website, either using the Wordpress platform as a content management system or by adopting the most effective techniques for a static website design. Website Design - Author Qualifications Brian has a 1st class honours degree in Technology, has worked in the technology industry for over 30 years and the last five years as a freelance website designer. Subjects covered include: how to choose and register a name for your website understanding what you want the website to do both both from a marketing perspective and a functional perspective navigation elements and why they are critical measuring performance who to host with how to set a reasonable budget how to ensure you can change or add more content to your website, at will, without paying a designer or webmaster the benefits of a well designed website You are also shown how to get traffic to your website by using the most relevant and up to date techniques for website and blog promotion. Modern Website Promotion Techniques These include, on page optimisation as part of the web design, off page optimisation for website promotion and using social signals. Don't worry these terms are fully explained in the guide, but needless to say they cover techniques such as where and how to place keywords in your content, link building and engaging on social media sites like Twitter, Facebook etc. You will have access to a lot of reference material for the latest web design training resources which explain in detail the techniques, identified in the guide, that need to be used to make a website work. So no more searching for the best resources and not knowing if you have found them, they can now be accessed directly in the book as and when you need them. Brian made plenty of errors whilst working out the best way to put a website together. Thankfully he is now happy to share his learning experience with you. Who Is This Website Design Guide For? The book is ideally suited to anyone who is non-technical and wants to create a simple website for their business or personal use or has had problems getting an existing website organised to meet their requirements. Existing and future website owners will find this up-to-the-minute guide an excellent point of reference for managing a nowadays powerful business and personal tool. Creating your own website need no longer be the preserve of big business and the most gifted computer technicians. You can have your own website in a matter of days, . . . for a surprisingly low outlay. But read this first! It could save you a fortune, or at least a lot of time.
Website Blueprint was created for busy small business owners. It is the first book every entrepreneur should read to understand everything that's required to have a successful online presence. This is not a "how to build a website" book. It's a guide that describes (in step-by-step detail) how to create/recreate, manage, and market the perfect small business website. You'll find simple directions on getting organized, finding a designer on a budget, and how to reduce the time and stress of getting your website online. It even includes do-it-yourself tips on Google SEO, email marketing, business blogging, social media, and more.
Book Synopsis Website Blueprint by : Gregg Murray
Download or read book Website Blueprint written by Gregg Murray and published by . This book was released on 2010-09-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Website Blueprint was created for busy small business owners. It is the first book every entrepreneur should read to understand everything that's required to have a successful online presence. This is not a "how to build a website" book. It's a guide that describes (in step-by-step detail) how to create/recreate, manage, and market the perfect small business website. You'll find simple directions on getting organized, finding a designer on a budget, and how to reduce the time and stress of getting your website online. It even includes do-it-yourself tips on Google SEO, email marketing, business blogging, social media, and more.
