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How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
Book Synopsis The Smart Business Guide to China E-Commerce by : Frank Lavin
Download or read book The Smart Business Guide to China E-Commerce written by Frank Lavin and published by Penguin Books. This book was released on 2021-08-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of China’s highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones. This is an area that China is clearly prioritizing. If you’ve ever thought about expanding your business into China but hesitated, this is the book for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes. Here’s an excerpt to give you a taste. China is a huge market with great potential. It’s unique, sophisticated, hyper-competitive and it’s not easy to succeed. Despite the challenges, international brands of all kinds are eager to get access to over 1.4 billion Chinese consumers. If you’ve decided that it’s time for your company to take its next big step and dive in, the good news is that it’s not necessary to set up shop in China to sell your products there. E-commerce is a way of life in China and by the end of 2019, e-commerce sales are forecast by some to expand 27.3%, reaching $1.935 trillion USD. This represents 36.6% of total retail sales in the country. Cross-border e-commerce can blur geographical borders so we’ve created this mini-book to help marketers better understand major online sales channels for cross-border e-commerce in 2019. You’ll find out about key players to watch and major e-commerce shopping festivals. We’ll dive into information that will empower you to take action and make wise decisions when it comes to your marketing budget. Social E-commerce and We-Commerce Whether it’s traditional media opening their own online stores, or e-commerce sites adding more editorial content and social features, both sides are coming closer together in the form of social e-commerce. It’s happening everywhere but it’s a trend that’s even more advanced in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a transaction, whereas in China, e-commerce sites are destinations where you can make new discoveries, acquire information, socialize with others who can make informed recommendations and communicate with people who share your interests or concerns. Social commerce has become very popular in China because customer acquisition costs have increased significantly on traditional platforms, like Alibaba and JD.com, so brands and platforms are looking for new ways to engage customers. It’s estimated that by the end of 2022, 15% of all e-commerce in China will be social and it will became a major force in online retail sales. As more e-commerce outlets start adding a social element to their business model, three general categories have emerged. 1. Content Sharing Platforms The content sharing model is based on consumers trust in other consumers, influencers, key opinion leaders (KOLs) and key opinion consumers (KOCs). Brands and retailers cooperate with them to create content that informs potential buyers about their products and attempts to guide their purchasing decisions. KOLs and trusted consumers give products credibility and desirability. KOCs are a role specific to China and WeChat. KOCs are personal accounts listed under someone’s name but they’re administered by brand employees and WeChat users are aware of this arrangement. These accounts publish information, content marketing and many also do a wide range of customer relationship management tasks such as handling complaints, making product orders, handling returns, issuing coupons, promoting sales and more. This role was developed as a workaround on the highly influential WeChat social media platform as it is built for person to person contact so this method is not only functional but also feels more personal and can deliver the immediate action that many Chinese consumers demand. It also enables a low cost ad network as advertising rates on WeChat are very high. REVIEWS “Ashley is truly professional with international perspective, yet down to earth.” Bianca Un, Hang Lung Property “Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor.” Brad Emery CEO – Founder of The Aimviva Travel Club
Book Synopsis Digital China: Selling to China Through Cross-Border E-Commerce by : Ashley Dudarenok
Download or read book Digital China: Selling to China Through Cross-Border E-Commerce written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of China’s highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones. This is an area that China is clearly prioritizing. If you’ve ever thought about expanding your business into China but hesitated, this is the book for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes. Here’s an excerpt to give you a taste. China is a huge market with great potential. It’s unique, sophisticated, hyper-competitive and it’s not easy to succeed. Despite the challenges, international brands of all kinds are eager to get access to over 1.4 billion Chinese consumers. If you’ve decided that it’s time for your company to take its next big step and dive in, the good news is that it’s not necessary to set up shop in China to sell your products there. E-commerce is a way of life in China and by the end of 2019, e-commerce sales are forecast by some to expand 27.3%, reaching $1.935 trillion USD. This represents 36.6% of total retail sales in the country. Cross-border e-commerce can blur geographical borders so we’ve created this mini-book to help marketers better understand major online sales channels for cross-border e-commerce in 2019. You’ll find out about key players to watch and major e-commerce shopping festivals. We’ll dive into information that will empower you to take action and make wise decisions when it comes to your marketing budget. Social E-commerce and We-Commerce Whether it’s traditional media opening their own online stores, or e-commerce sites adding more editorial content and social features, both sides are coming closer together in the form of social e-commerce. It’s happening everywhere but it’s a trend that’s even more advanced in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a transaction, whereas in China, e-commerce sites are destinations where you can make new discoveries, acquire information, socialize with others who can make informed recommendations and communicate with people who share your interests or concerns. Social commerce has become very popular in China because customer acquisition costs have increased significantly on traditional platforms, like Alibaba and JD.com, so brands and platforms are looking for new ways to engage customers. It’s estimated that by the end of 2022, 15% of all e-commerce in China will be social and it will became a major force in online retail sales. As more e-commerce outlets start adding a social element to their business model, three general categories have emerged. 1. Content Sharing Platforms The content sharing model is based on consumers trust in other consumers, influencers, key opinion leaders (KOLs) and key opinion consumers (KOCs). Brands and retailers cooperate with them to create content that informs potential buyers about their products and attempts to guide their purchasing decisions. KOLs and trusted consumers give products credibility and desirability. KOCs are a role specific to China and WeChat. KOCs are personal accounts listed under someone’s name but they’re administered by brand employees and WeChat users are aware of this arrangement. These accounts publish information, content marketing and many also do a wide range of customer relationship management tasks such as handling complaints, making product orders, handling returns, issuing coupons, promoting sales and more. This role was developed as a workaround on the highly influential WeChat social media platform as it is built for person to person contact so this method is not only functional but also feels more personal and can deliver the immediate action that many Chinese consumers demand. It also enables a low cost ad network as advertising rates on WeChat are very high. REVIEWS “Ashley is truly professional with international perspective, yet down to earth.” Bianca Un, Hang Lung Property “Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor.” Brad Emery CEO – Founder of The Aimviva Travel Club
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
Book Synopsis Ecommerce Reimagined by : Sharon Gai
Download or read book Ecommerce Reimagined written by Sharon Gai and published by Springer Nature. This book was released on 2022-03-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
How Strategy Works in an Interconnected, Automated World Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment. Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning Create products informed by real-time data from customers Determine the right strategic positioning to maximize value from platforms and suppliers Repurpose your organization to further human insight and enable creativity Lead your company's transformation into a smart business With insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhere.
Book Synopsis Smart Business by : Ming Zeng
Download or read book Smart Business written by Ming Zeng and published by Harvard Business Press. This book was released on 2018-08-14 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Strategy Works in an Interconnected, Automated World Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment. Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning Create products informed by real-time data from customers Determine the right strategic positioning to maximize value from platforms and suppliers Repurpose your organization to further human insight and enable creativity Lead your company's transformation into a smart business With insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhere.
2011 Updated Reprint. Updated Annually. China Internet and E-Commerce Investment and Business Guide: Regulations and Opportunities
Book Synopsis China Internet and E-Commerce Investment and Business Guide by : IBP USA Staff
Download or read book China Internet and E-Commerce Investment and Business Guide written by IBP USA Staff and published by . This book was released on 2013-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. China Internet and E-Commerce Investment and Business Guide: Regulations and Opportunities
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Book Synopsis Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media by : Ashley Dudarenok
Download or read book Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
A New E-Commerce Model is Coming from the East—it is More Advanced and it is Spreading Worldwide China is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade. Featuring hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector. East-Commerce enables you to: Understand how China's e-commerce explosion began and where it is heading See where China is shaping investments and innovation all over the globe Examine why China's model is better suited for developing economies Go in-depth into how and where others are finding opportunity and success The new business models coming out of China offer a variety of new growth opportunities to international companies. Understanding how China's online market operates gives you the edge when building a global strategy. Praise for East-Commerce "I have never read such a penetrating exploration of China's e-commerce scene. Not only does it cover the unique characteristics of China's e-commerce landscape but it also delves into the cultural motivators of the Chinese people who are uniquely passionate about online shopping." —TOM DOCTOROFF, CEO, J Walter Thomson Asia, author of Billions and What Chinese Want "As China now becomes the world's largest e-commerce market, this book provides a timely and insightful analysis for investors looking for opportunities in China." —AMY LO, Group Managing Director and Chief Executive, UBS Hong Kong "East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia's emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I've seen." —PORTER ERISMAN, former VP, Alibaba; author, Alibaba's World "Inquisitive and well-articulated, East-Commerce describes in a unique way how China is leapfrogging the West in many key online sectors"a must read." —JOHN LINDFORS, Managing Partner and Director, DST Investment Management, former Partner Goldman Sachs "East Commerce provides incredible insight into the technological and cultural changes going on in China. It is especially valuable for multinational companies doing business in China to re-frame their thinking and marketing approach and to build loyalty in this massive market." —CHANDOS QUILL, VP Global Data Solutions, Merkle Inc. "East-Commerce gives an insider's perspective on what it's like to operate in the biggest e-commerce market in the world"each one of my team members has this book on their desk." —BRUNO FELTRACCO, VP and Managing Director, The North Face Asia Pacific "Marco Gervasi delivers crucial insight into the global implications associated with the increasing relevance and reach of the 'East-Commerce' model." —MICHAEL INJAYCHOCK, Sr. Director, Touchpoint Optimization, Eli Lilly and Company "East-Commerce reads more like a novel than a text book as it details the evolution of the Chinese ecommerce marketplace and offers great insight into how to successfully navigate the complicated landscape." —RICHARD RUSSELL, Director Media Strategy, Deckers Outdoor Corporation "Digital disruption is taking place with incredible speed and intensity in China and with it, tremendous innovation and entrepreneurship. Marco Gervasi has chronicled this development with first-hand knowledge and experience in this book. I recommend it to those who care about what is truly changing China and therefore, the world." —EDWARD TSE, author, China's Disruptors
Book Synopsis East-Commerce by : Marco Gervasi
Download or read book East-Commerce written by Marco Gervasi and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New E-Commerce Model is Coming from the East—it is More Advanced and it is Spreading Worldwide China is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade. Featuring hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector. East-Commerce enables you to: Understand how China's e-commerce explosion began and where it is heading See where China is shaping investments and innovation all over the globe Examine why China's model is better suited for developing economies Go in-depth into how and where others are finding opportunity and success The new business models coming out of China offer a variety of new growth opportunities to international companies. Understanding how China's online market operates gives you the edge when building a global strategy. Praise for East-Commerce "I have never read such a penetrating exploration of China's e-commerce scene. Not only does it cover the unique characteristics of China's e-commerce landscape but it also delves into the cultural motivators of the Chinese people who are uniquely passionate about online shopping." —TOM DOCTOROFF, CEO, J Walter Thomson Asia, author of Billions and What Chinese Want "As China now becomes the world's largest e-commerce market, this book provides a timely and insightful analysis for investors looking for opportunities in China." —AMY LO, Group Managing Director and Chief Executive, UBS Hong Kong "East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia's emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I've seen." —PORTER ERISMAN, former VP, Alibaba; author, Alibaba's World "Inquisitive and well-articulated, East-Commerce describes in a unique way how China is leapfrogging the West in many key online sectors"a must read." —JOHN LINDFORS, Managing Partner and Director, DST Investment Management, former Partner Goldman Sachs "East Commerce provides incredible insight into the technological and cultural changes going on in China. It is especially valuable for multinational companies doing business in China to re-frame their thinking and marketing approach and to build loyalty in this massive market." —CHANDOS QUILL, VP Global Data Solutions, Merkle Inc. "East-Commerce gives an insider's perspective on what it's like to operate in the biggest e-commerce market in the world"each one of my team members has this book on their desk." —BRUNO FELTRACCO, VP and Managing Director, The North Face Asia Pacific "Marco Gervasi delivers crucial insight into the global implications associated with the increasing relevance and reach of the 'East-Commerce' model." —MICHAEL INJAYCHOCK, Sr. Director, Touchpoint Optimization, Eli Lilly and Company "East-Commerce reads more like a novel than a text book as it details the evolution of the Chinese ecommerce marketplace and offers great insight into how to successfully navigate the complicated landscape." —RICHARD RUSSELL, Director Media Strategy, Deckers Outdoor Corporation "Digital disruption is taking place with incredible speed and intensity in China and with it, tremendous innovation and entrepreneurship. Marco Gervasi has chronicled this development with first-hand knowledge and experience in this book. I recommend it to those who care about what is truly changing China and therefore, the world." —EDWARD TSE, author, China's Disruptors
The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Book Synopsis Selling to China by : Stanley Chao
Download or read book Selling to China written by Stanley Chao and published by iUniverse. This book was released on 2012-11-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
This first book of its kind examines the framework regulating online sales, protection of personal data and intellectual property, use of e-money, e-marketing, and Internet security as they currently exist in China’s “market space”. The book’s very useful information includes such items as the following: detailed comparisons with European e-commerce regulation; business models for operating a website in China; Chinese rules on online purchase contracts, privacy, and data security; downloading and distributing software and other material; protection against copyright infringements and computer fraud; issues of jurisdiction and governing law; advertising and “spam”; use of “cookies” in online marketing; taxation of e-commerce; existing gateways for online payment; effect of the expansion of the so-called social forums; understanding Chinese online consumers and their behavior; importance of Chinese culture and heritage when applying copyright on the Internet; and progress towards a freer and more secure cyberspace in China. An appendix presents English texts of essential Chinese legislation affecting e-commerce. As a full-fledged definition of this new channel of distribution, its boundaries and functioning, with a particular focus on China, this book is an indispensable source of guidance and reference for counsel representing global marketers at any level of business. Its importance for scholars and researchers in the critical field of data security goes without saying. However, this book is also a guide for all the enterprises wishing to do business in the online dimension in China, and for all the consumers shopping online, wishing to know what their rights are when buying products or services on the Internet, and to know how to protect themselves if something goes wrong.
Book Synopsis E-Commerce Law in China by : Cristiano Rizzi
Download or read book E-Commerce Law in China written by Cristiano Rizzi and published by Kluwer Law International B.V.. This book was released on 2013-09-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book of its kind examines the framework regulating online sales, protection of personal data and intellectual property, use of e-money, e-marketing, and Internet security as they currently exist in China’s “market space”. The book’s very useful information includes such items as the following: detailed comparisons with European e-commerce regulation; business models for operating a website in China; Chinese rules on online purchase contracts, privacy, and data security; downloading and distributing software and other material; protection against copyright infringements and computer fraud; issues of jurisdiction and governing law; advertising and “spam”; use of “cookies” in online marketing; taxation of e-commerce; existing gateways for online payment; effect of the expansion of the so-called social forums; understanding Chinese online consumers and their behavior; importance of Chinese culture and heritage when applying copyright on the Internet; and progress towards a freer and more secure cyberspace in China. An appendix presents English texts of essential Chinese legislation affecting e-commerce. As a full-fledged definition of this new channel of distribution, its boundaries and functioning, with a particular focus on China, this book is an indispensable source of guidance and reference for counsel representing global marketers at any level of business. Its importance for scholars and researchers in the critical field of data security goes without saying. However, this book is also a guide for all the enterprises wishing to do business in the online dimension in China, and for all the consumers shopping online, wishing to know what their rights are when buying products or services on the Internet, and to know how to protect themselves if something goes wrong.
If you're a business leader looking to stay ahead of the curve, this book is an essential guide. It offers a comprehensive overview of the major trends shaping the future of business, drawing on reviews of 70 recent management books and interviews with 21 senior leaders. What sets this book apart is that it's grounded in the real-world experiences of active business leaders. From political affairs to family businesses and everything in between, each of the eight parts offers expert insights on the challenges and opportunities that lie ahead. Whether you're seeking to adapt your strategy to the external environment, lead your organization towards fulfilling its mission, or simply stay ahead of the competition, this book has got you covered.
Book Synopsis The Future-Ready Leader by : Peter Lorange
Download or read book The Future-Ready Leader written by Peter Lorange and published by Springer Nature. This book was released on 2024-01-23 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a business leader looking to stay ahead of the curve, this book is an essential guide. It offers a comprehensive overview of the major trends shaping the future of business, drawing on reviews of 70 recent management books and interviews with 21 senior leaders. What sets this book apart is that it's grounded in the real-world experiences of active business leaders. From political affairs to family businesses and everything in between, each of the eight parts offers expert insights on the challenges and opportunities that lie ahead. Whether you're seeking to adapt your strategy to the external environment, lead your organization towards fulfilling its mission, or simply stay ahead of the competition, this book has got you covered.
