The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

Author: Landy Chase

Publisher: McGraw Hill Professional

Published: 2011-07-29

Total Pages: 257

ISBN-13: 0071774556

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Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You'll Learn how to: Present yourself to the business community online Build a significant online footprint Approach “e-prospects” Generate qualified leads through e-referrals Close more sales in the new world of social networking Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.


Book Synopsis The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by : Landy Chase

Download or read book The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking written by Landy Chase and published by McGraw Hill Professional. This book was released on 2011-07-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You'll Learn how to: Present yourself to the business community online Build a significant online footprint Approach “e-prospects” Generate qualified leads through e-referrals Close more sales in the new world of social networking Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.

The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

Author: Landy Chase

Publisher: McGraw Hill Professional

Published: 2011-06-23

Total Pages: 258

ISBN-13: 0071768505

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Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You'll Learn how to: Present yourself to the business community online Build a significant online footprint Approach “e-prospects” Generate qualified leads through e-referrals Close more sales in the new world of social networking Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.


Book Synopsis The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by : Landy Chase

Download or read book The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking written by Landy Chase and published by McGraw Hill Professional. This book was released on 2011-06-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You'll Learn how to: Present yourself to the business community online Build a significant online footprint Approach “e-prospects” Generate qualified leads through e-referrals Close more sales in the new world of social networking Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.

Bring Work to Life by Bringing Life to Work

Bring Work to Life by Bringing Life to Work

Author: Tracy Brower

Publisher: Routledge

Published: 2016-11-03

Total Pages: 320

ISBN-13: 1351862286

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Organizations accomplish results when they powerfully engage employees and capture their discretionary time. This is more important than ever during this period where employees are facing unprecedented time poverty. Technology has blurred the lines between employees' work and personal lives, and they are faced with the challenges of successfully navigating and integrating work and personal demands. When organizations provide the right benefits, policies, and cultural practices, they win and they serve employees in the process. Using examples and real-world experiences from senior executives and employees, author Tracy Brower shows readers the importance of work-life supports and how they lead to more engaged and fulfilled employees. Bring Work to Life by Bringing Life to Work is your go-to guide to work-life support, providing easy-to-read strategies for building and implementing your organization's strategies to harness work-life supports, increasing positive impact to your bottom line.


Book Synopsis Bring Work to Life by Bringing Life to Work by : Tracy Brower

Download or read book Bring Work to Life by Bringing Life to Work written by Tracy Brower and published by Routledge. This book was released on 2016-11-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations accomplish results when they powerfully engage employees and capture their discretionary time. This is more important than ever during this period where employees are facing unprecedented time poverty. Technology has blurred the lines between employees' work and personal lives, and they are faced with the challenges of successfully navigating and integrating work and personal demands. When organizations provide the right benefits, policies, and cultural practices, they win and they serve employees in the process. Using examples and real-world experiences from senior executives and employees, author Tracy Brower shows readers the importance of work-life supports and how they lead to more engaged and fulfilled employees. Bring Work to Life by Bringing Life to Work is your go-to guide to work-life support, providing easy-to-read strategies for building and implementing your organization's strategies to harness work-life supports, increasing positive impact to your bottom line.

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

Author: Grzegorz Mazurek

Publisher: Poltext

Published: 2016-08-31

Total Pages: 388

ISBN-13: 838943766X

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The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.


Book Synopsis THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by : Grzegorz Mazurek

Download or read book THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING written by Grzegorz Mazurek and published by Poltext. This book was released on 2016-08-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.

Electrified Democracy

Electrified Democracy

Author: Andrew Blick

Publisher: Cambridge University Press

Published: 2021-07

Total Pages: 387

ISBN-13: 1108473059

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An examination, in historical context, of the approach the UK Parliament has taken towards the Internet, and its wider implications.


Book Synopsis Electrified Democracy by : Andrew Blick

Download or read book Electrified Democracy written by Andrew Blick and published by Cambridge University Press. This book was released on 2021-07 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination, in historical context, of the approach the UK Parliament has taken towards the Internet, and its wider implications.

Communicating Effectively in the Workforce

Communicating Effectively in the Workforce

Author: Lisa Polack

Publisher: John Wiley & Sons

Published: 2020-06-29

Total Pages: 144

ISBN-13: 111974623X

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If you do not understand how communication works, then you may become perplexed and frustrated by interactions in the workplace. However, if you understand how communication works, then you have a good chance of diagnosing and fixing communication problems. Best of all, you can influence and motivate your employees, make better decisions, negotiate more effectively, build better work teams, and accomplish business objectives. This book discusses the various forms of communication.


Book Synopsis Communicating Effectively in the Workforce by : Lisa Polack

Download or read book Communicating Effectively in the Workforce written by Lisa Polack and published by John Wiley & Sons. This book was released on 2020-06-29 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you do not understand how communication works, then you may become perplexed and frustrated by interactions in the workplace. However, if you understand how communication works, then you have a good chance of diagnosing and fixing communication problems. Best of all, you can influence and motivate your employees, make better decisions, negotiate more effectively, build better work teams, and accomplish business objectives. This book discusses the various forms of communication.

The New Handshake

The New Handshake

Author: Joan C. Curtis

Publisher: Bloomsbury Publishing USA

Published: 2010-08-05

Total Pages: 222

ISBN-13: 0313382727

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This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. In The New Handshake: Sales Meets Social Media, coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy—including how to empower salespeople to overcome their resistance to change.


Book Synopsis The New Handshake by : Joan C. Curtis

Download or read book The New Handshake written by Joan C. Curtis and published by Bloomsbury Publishing USA. This book was released on 2010-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. In The New Handshake: Sales Meets Social Media, coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy—including how to empower salespeople to overcome their resistance to change.

The New Relationship Marketing

The New Relationship Marketing

Author: Mari Smith

Publisher: John Wiley & Sons

Published: 2011-10-25

Total Pages: 272

ISBN-13: 1118063066

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A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.


Book Synopsis The New Relationship Marketing by : Mari Smith

Download or read book The New Relationship Marketing written by Mari Smith and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn

Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn

Author: Neal Schaffer

Publisher: Neal Schaffer

Published: 2011-08-07

Total Pages: 259

ISBN-13: 1456604619

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Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.


Book Synopsis Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn by : Neal Schaffer

Download or read book Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

The New Social Selling Revolution

The New Social Selling Revolution

Author: Jan Wallen

Publisher: CreateSpace

Published: 2015-03-26

Total Pages: 154

ISBN-13: 9781511446280

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Social media has started a new revolution in selling that few salespeople know how to tap into. That's why I wrote this book. In it, you'll learn how to easily contact key decision-makers, quickly build trust, credibility and rapport, and close more sales, more easily. Who is this book for? I wrote the book for you if you're a salesperson, sales manager, or professional who is responsible for bringing in more clients and booking business. You'll learn my Social Selling Revolution Blueprint -- the five proven steps that I've used to boost my company's sales and my clients' using social selling and social media. My Revolution Blueprint takes you through each stage in the sales cycle: Create your Compelling Presence, Generate Leads, Engage and Build Relationships, Use Competitive and Business Intelligence to your Advantage and Showcase your Expertise: Be the Expert, Thought Leader and Influencer. It shows you exactly how to use LinkedIn, Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and Vine to boost your sales. You'll find Insider Secrets, questions to ask yourself about your own sales situation and goals, and Action Steps throughout the book so you can immediately apply what you learn. You'll also see a case study in action - a plan for promoting a new program using LinkedIn and social media. Join The New Social Selling Revolution and become a Social Seller. You'll never again make another cold call or feel rejected. You'll save time, be happier in your job, improve your self-confidence, open doors to close sales and boost your sales as much as 10-fold. This book takes over where her book Mastering LinkedIn in 7 Days or Less left off, so if you've already read it, now you can learn more advanced techniques and strategies.


Book Synopsis The New Social Selling Revolution by : Jan Wallen

Download or read book The New Social Selling Revolution written by Jan Wallen and published by CreateSpace. This book was released on 2015-03-26 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has started a new revolution in selling that few salespeople know how to tap into. That's why I wrote this book. In it, you'll learn how to easily contact key decision-makers, quickly build trust, credibility and rapport, and close more sales, more easily. Who is this book for? I wrote the book for you if you're a salesperson, sales manager, or professional who is responsible for bringing in more clients and booking business. You'll learn my Social Selling Revolution Blueprint -- the five proven steps that I've used to boost my company's sales and my clients' using social selling and social media. My Revolution Blueprint takes you through each stage in the sales cycle: Create your Compelling Presence, Generate Leads, Engage and Build Relationships, Use Competitive and Business Intelligence to your Advantage and Showcase your Expertise: Be the Expert, Thought Leader and Influencer. It shows you exactly how to use LinkedIn, Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and Vine to boost your sales. You'll find Insider Secrets, questions to ask yourself about your own sales situation and goals, and Action Steps throughout the book so you can immediately apply what you learn. You'll also see a case study in action - a plan for promoting a new program using LinkedIn and social media. Join The New Social Selling Revolution and become a Social Seller. You'll never again make another cold call or feel rejected. You'll save time, be happier in your job, improve your self-confidence, open doors to close sales and boost your sales as much as 10-fold. This book takes over where her book Mastering LinkedIn in 7 Days or Less left off, so if you've already read it, now you can learn more advanced techniques and strategies.