The Storytelling Edge

The Storytelling Edge

Author: Shane Snow

Publisher: John Wiley & Sons

Published: 2018-02-13

Total Pages: 213

ISBN-13: 1119483352

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"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.


Book Synopsis The Storytelling Edge by : Shane Snow

Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-02-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

The Story Edge

The Story Edge

Author: Kindra Hall

Publisher: HarperCollins Leadership

Published: 2024-05-06

Total Pages: 240

ISBN-13: 1400228611

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A holistic approach to innovation, connection, and problem-solving that has no expiration date. Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership. From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you: Why storytelling is an essential part of being human. How to find and leverage the story in every situation. How to use story as a tool for positive social impact. How to craft your story in order to leave a lasting legacy. Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation. If there's one thing that will remain true—despite all the transformations we experience in business, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.


Book Synopsis The Story Edge by : Kindra Hall

Download or read book The Story Edge written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2024-05-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to innovation, connection, and problem-solving that has no expiration date. Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership. From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you: Why storytelling is an essential part of being human. How to find and leverage the story in every situation. How to use story as a tool for positive social impact. How to craft your story in order to leave a lasting legacy. Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation. If there's one thing that will remain true—despite all the transformations we experience in business, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.

Against the Edge

Against the Edge

Author: Kat Martin

Publisher: MIRA

Published: 2018-11-12

Total Pages: 357

ISBN-13: 1488051577

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A child he’s never met. A danger he’s never known. A heart-stopping romantic thriller from the New York Times–bestselling author of Against the Odds. That he’s a father is news former navy SEAL Ben Slocum was not expecting. But once the initial shock wears off for the confirmed bachelor, he takes in the rest of what social worker Claire Chastain tells him: that his son is missing, abducted by a man who wants revenge against Claire and Sam’s dead mother. The danger hits home, and the risks are endless—the son he’s desperate to save, the woman he’s desperate to love. Ben’s got one chance to take back what’s his, and in one gunshot he could lose it all. Praise for Kat Martin “Kat Martin is a fast gun when it comes to storytelling, and I love her books.” —Linda Lael Miller, #1 New York Times–bestselling author “It doesn’t matter what Martin’s characters are up against—she dishes up romantic suspense, sizzling sex . . . and fans are going to be the winners.” —RT Book Reviews


Book Synopsis Against the Edge by : Kat Martin

Download or read book Against the Edge written by Kat Martin and published by MIRA. This book was released on 2018-11-12 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: A child he’s never met. A danger he’s never known. A heart-stopping romantic thriller from the New York Times–bestselling author of Against the Odds. That he’s a father is news former navy SEAL Ben Slocum was not expecting. But once the initial shock wears off for the confirmed bachelor, he takes in the rest of what social worker Claire Chastain tells him: that his son is missing, abducted by a man who wants revenge against Claire and Sam’s dead mother. The danger hits home, and the risks are endless—the son he’s desperate to save, the woman he’s desperate to love. Ben’s got one chance to take back what’s his, and in one gunshot he could lose it all. Praise for Kat Martin “Kat Martin is a fast gun when it comes to storytelling, and I love her books.” —Linda Lael Miller, #1 New York Times–bestselling author “It doesn’t matter what Martin’s characters are up against—she dishes up romantic suspense, sizzling sex . . . and fans are going to be the winners.” —RT Book Reviews

Retellable

Retellable

Author: Jay Golden

Publisher:

Published: 2017-01-09

Total Pages:

ISBN-13: 9780692826362

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Before dinner tonight, you will see hundreds of emails, ads, tweets, and posts. Yet by tomorrow morning, so much of these will be forgotten. Except, that is, for the stories. The ability to find, shape, and share your own most essential stories-told one to one and one to many-is one of your greatest assets as a leader. The key is an understanding of the retellable story. While we all know how important communication and stories are, and know a good story when we hear one, we don't always know how to tell them. Retellable is a book about how you can find and tell yours. This book is an exploration into the center of what stories are, why they work, and how you can make them work for you. Written by story coach and storyteller Jay Golden, who has trained business leaders around the world on this topic at companies such as Facebook, Google, and LinkedIn. Retellable combines practical insights, actionable steps, anecdotes, and an easy-to-remember framework that will help you transform your audiences, your organization business, and your career, one story at a time.


Book Synopsis Retellable by : Jay Golden

Download or read book Retellable written by Jay Golden and published by . This book was released on 2017-01-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Before dinner tonight, you will see hundreds of emails, ads, tweets, and posts. Yet by tomorrow morning, so much of these will be forgotten. Except, that is, for the stories. The ability to find, shape, and share your own most essential stories-told one to one and one to many-is one of your greatest assets as a leader. The key is an understanding of the retellable story. While we all know how important communication and stories are, and know a good story when we hear one, we don't always know how to tell them. Retellable is a book about how you can find and tell yours. This book is an exploration into the center of what stories are, why they work, and how you can make them work for you. Written by story coach and storyteller Jay Golden, who has trained business leaders around the world on this topic at companies such as Facebook, Google, and LinkedIn. Retellable combines practical insights, actionable steps, anecdotes, and an easy-to-remember framework that will help you transform your audiences, your organization business, and your career, one story at a time.

Make Yourself Clear

Make Yourself Clear

Author: Dr. Reshan Richards

Publisher: John Wiley & Sons

Published: 2019-04-29

Total Pages: 256

ISBN-13: 1119558611

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How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers. The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers. Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood. Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas. Ground your business communications in proven techniques Profit from expert instruction given by those who have helped thousands of readers and workshop students Develop your sales career by applying effective teaching practices to customer and colleague interactions For educators, adopt the latest best practices into your teaching style Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.


Book Synopsis Make Yourself Clear by : Dr. Reshan Richards

Download or read book Make Yourself Clear written by Dr. Reshan Richards and published by John Wiley & Sons. This book was released on 2019-04-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers. The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers. Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood. Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas. Ground your business communications in proven techniques Profit from expert instruction given by those who have helped thousands of readers and workshop students Develop your sales career by applying effective teaching practices to customer and colleague interactions For educators, adopt the latest best practices into your teaching style Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.

The Science of Storytelling

The Science of Storytelling

Author: Will Storr

Publisher: Abrams

Published: 2020-03-10

Total Pages: 304

ISBN-13: 168335818X

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The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.


Book Synopsis The Science of Storytelling by : Will Storr

Download or read book The Science of Storytelling written by Will Storr and published by Abrams. This book was released on 2020-03-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.

Some Stories

Some Stories

Author: Yvon Chouinard

Publisher:

Published: 2019

Total Pages: 464

ISBN-13: 9781938340826

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Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.


Book Synopsis Some Stories by : Yvon Chouinard

Download or read book Some Stories written by Yvon Chouinard and published by . This book was released on 2019 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.

Edge of Infinity

Edge of Infinity

Author: Hannu Rajaniemi

Publisher: Solaris

Published: 2012-11-27

Total Pages: 384

ISBN-13: 1849974608

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ONE GIANT LEAP FOR MANKIND Those were Neil Armstrong’s immortal words when he became the first human being to step onto another world. All at once, the horizon expanded; the human race was no longer Earthbound. Edge of Infinity is an exhilarating new SF anthology that looks at the next giant leap for humankind: the leap from our home world out into the Solar System. From the eerie transformations in Pat Cadigan’s Hugo-award-winning “The Girl-Thing Who Went Out for Sushi” to the frontier spirit of Sandra McDonald and Stephen D. Covey’s “The Road to NPS,” and from the grandiose vision of Alastair Reynolds’ “Vainglory” to the workaday familiarity of Kristine Kathryn Rusch’s “Safety Tests,” the thirteen stories in this anthology span the whole of the human condition in their race to colonise Earth’s nearest neighbours. Featuring stories by Hannu Rajaniemi, Alastair Reynolds, James S. A. Corey, John Barnes, Stephen Baxter, Kristine Kathryn Rusch, Elizabeth Bear, Pat Cadigan, Gwyneth Jones, Paul McAuley, Sandra McDonald, Stephen D. Covey, An Owomoyela, and Bruce Sterling, Edge of Infinity is hard SF adventure at its best and most exhilarating.


Book Synopsis Edge of Infinity by : Hannu Rajaniemi

Download or read book Edge of Infinity written by Hannu Rajaniemi and published by Solaris. This book was released on 2012-11-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE GIANT LEAP FOR MANKIND Those were Neil Armstrong’s immortal words when he became the first human being to step onto another world. All at once, the horizon expanded; the human race was no longer Earthbound. Edge of Infinity is an exhilarating new SF anthology that looks at the next giant leap for humankind: the leap from our home world out into the Solar System. From the eerie transformations in Pat Cadigan’s Hugo-award-winning “The Girl-Thing Who Went Out for Sushi” to the frontier spirit of Sandra McDonald and Stephen D. Covey’s “The Road to NPS,” and from the grandiose vision of Alastair Reynolds’ “Vainglory” to the workaday familiarity of Kristine Kathryn Rusch’s “Safety Tests,” the thirteen stories in this anthology span the whole of the human condition in their race to colonise Earth’s nearest neighbours. Featuring stories by Hannu Rajaniemi, Alastair Reynolds, James S. A. Corey, John Barnes, Stephen Baxter, Kristine Kathryn Rusch, Elizabeth Bear, Pat Cadigan, Gwyneth Jones, Paul McAuley, Sandra McDonald, Stephen D. Covey, An Owomoyela, and Bruce Sterling, Edge of Infinity is hard SF adventure at its best and most exhilarating.

Our Stories Remember

Our Stories Remember

Author: Joseph Bruchac

Publisher: Fulcrum Publishing

Published: 2003

Total Pages: 196

ISBN-13: 9781555911294

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Our Stories Remember retells Native American stories.


Book Synopsis Our Stories Remember by : Joseph Bruchac

Download or read book Our Stories Remember written by Joseph Bruchac and published by Fulcrum Publishing. This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Stories Remember retells Native American stories.

Stories That Stick

Stories That Stick

Author: Kindra Hall

Publisher: HarperCollins Leadership

Published: 2019-09-24

Total Pages: 240

ISBN-13: 1400211948

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You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?


Book Synopsis Stories That Stick by : Kindra Hall

Download or read book Stories That Stick written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2019-09-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?