The Street Smart Sales Pro

The Street Smart Sales Pro

Author: Arthur Rogen

Publisher: Square One Publishers, Inc.

Published: 2013-09-25

Total Pages: 265

ISBN-13: 0757053955

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Evaluate the top producers in any sales force, and what will you find? You’ll find salespeople who know how to sell in the real world—people who are positive, aggressive, motivated, and savvy; people who are confident and think quickly on their feet; people who know how to get things done; people who are just plain street smart. Were these people born this way? Absolutely not! They learned their skills from doing, asking, and observing. And now, thanks to The Street Smart Sales Pro, these valuable lessons are available to those looking to supercharge their ability to sell. While most books on this subject examine the act of selling from an abstract boilerplate perspective, The Street Smart Sales Pro offers a realistic “street smart” point of view, focusing on real people in real situations. It covers every aspect of selling, from highlighting the essential qualities that make up the truly triumphant salesperson, to providing hundreds of practical tips, insights, and tactics needed to make that initial contact and successfully close the deal. Motivational stories of actual salesmen and saleswomen who went for the gold and achieved it provide further inspiration throughout this book. Although designed for men and women who sell products and services, this book can also benefit those who have to sell themselves in other situations. No matter how difficult the challenge ahead or how many doors have been closed to you in the past, knowing how to be a true street smart salesperson will allow you to see the world differently—a world that is filled with opportunities. All you need is someone to show you how, and you will not find a better teacher than The Street Smart Sales Pro.


Book Synopsis The Street Smart Sales Pro by : Arthur Rogen

Download or read book The Street Smart Sales Pro written by Arthur Rogen and published by Square One Publishers, Inc.. This book was released on 2013-09-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluate the top producers in any sales force, and what will you find? You’ll find salespeople who know how to sell in the real world—people who are positive, aggressive, motivated, and savvy; people who are confident and think quickly on their feet; people who know how to get things done; people who are just plain street smart. Were these people born this way? Absolutely not! They learned their skills from doing, asking, and observing. And now, thanks to The Street Smart Sales Pro, these valuable lessons are available to those looking to supercharge their ability to sell. While most books on this subject examine the act of selling from an abstract boilerplate perspective, The Street Smart Sales Pro offers a realistic “street smart” point of view, focusing on real people in real situations. It covers every aspect of selling, from highlighting the essential qualities that make up the truly triumphant salesperson, to providing hundreds of practical tips, insights, and tactics needed to make that initial contact and successfully close the deal. Motivational stories of actual salesmen and saleswomen who went for the gold and achieved it provide further inspiration throughout this book. Although designed for men and women who sell products and services, this book can also benefit those who have to sell themselves in other situations. No matter how difficult the challenge ahead or how many doors have been closed to you in the past, knowing how to be a true street smart salesperson will allow you to see the world differently—a world that is filled with opportunities. All you need is someone to show you how, and you will not find a better teacher than The Street Smart Sales Pro.

The Street-Smart Salesman

The Street-Smart Salesman

Author: Anthony Belli

Publisher: John Wiley & Sons

Published: 2012-06-13

Total Pages: 240

ISBN-13: 1118313194

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GROWING UP IN POVERTY, every day is a battle with fear, stress, and anxiety. Mistakes, misreads, misplays, miscalculations: all can end in missed opportunities that may never come again. The struggles of the poor demand courage, stamina, constant re-ordering of priorities, and the need for winning strategies. Salespeople—from entry-level cold callers to wily veterans—suffer much the same anxieties but lack the street-smart skills that a deeply deprived childhood demands: adapt or die,while still having fun! Author Anthony Belli is a millionaire high-performance salesman and sales force manager who grew up dirt poor in East Harlem, New York. Often hungry and without a cent in his pocket, as a child, Belli became expert in the highly creative art of person-to-person negotiation using a variety of risk- managed, cash-producing techniques to underwrite his next slice of pizza, tactics he describes as "eating without stealing." The Street-Smart Salesman imparts Belli's hard-earned wisdom and advice to the lasting benefit of a salesperson's bottom line and ability to sleep at night. Populated with real-life characters from Belli's old neighborhood—deadbeat landlord, hooker with a heart, mobbed-up candy store owner, countless junkies, winos, and wiseguys—this unflinching memoir teaches how the survival skills of the honest poor can be used to maximize success in sales. Belli's wholly unconventional, ghetto-tested strategies include: Minimize cold-calling: Using customers' networks to supply your pipeline Recognition that sales are driven by emotions—not logic, and not price Playing dumb: When to talk and when to shut up Why hope is your enemy—and reality your friend Ways to play a last-minute balky customer Prioritizing for profit And more! Belli's hard-earned insights defy conventional sales training wisdom by valuing humility, creativity, attention, and improvisation over the vaunted one-two punch of ceaseless script recitation accompanied by free samples. Take his advice to heart, and watch your anxiety recede as your fortunes grow.


Book Synopsis The Street-Smart Salesman by : Anthony Belli

Download or read book The Street-Smart Salesman written by Anthony Belli and published by John Wiley & Sons. This book was released on 2012-06-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: GROWING UP IN POVERTY, every day is a battle with fear, stress, and anxiety. Mistakes, misreads, misplays, miscalculations: all can end in missed opportunities that may never come again. The struggles of the poor demand courage, stamina, constant re-ordering of priorities, and the need for winning strategies. Salespeople—from entry-level cold callers to wily veterans—suffer much the same anxieties but lack the street-smart skills that a deeply deprived childhood demands: adapt or die,while still having fun! Author Anthony Belli is a millionaire high-performance salesman and sales force manager who grew up dirt poor in East Harlem, New York. Often hungry and without a cent in his pocket, as a child, Belli became expert in the highly creative art of person-to-person negotiation using a variety of risk- managed, cash-producing techniques to underwrite his next slice of pizza, tactics he describes as "eating without stealing." The Street-Smart Salesman imparts Belli's hard-earned wisdom and advice to the lasting benefit of a salesperson's bottom line and ability to sleep at night. Populated with real-life characters from Belli's old neighborhood—deadbeat landlord, hooker with a heart, mobbed-up candy store owner, countless junkies, winos, and wiseguys—this unflinching memoir teaches how the survival skills of the honest poor can be used to maximize success in sales. Belli's wholly unconventional, ghetto-tested strategies include: Minimize cold-calling: Using customers' networks to supply your pipeline Recognition that sales are driven by emotions—not logic, and not price Playing dumb: When to talk and when to shut up Why hope is your enemy—and reality your friend Ways to play a last-minute balky customer Prioritizing for profit And more! Belli's hard-earned insights defy conventional sales training wisdom by valuing humility, creativity, attention, and improvisation over the vaunted one-two punch of ceaseless script recitation accompanied by free samples. Take his advice to heart, and watch your anxiety recede as your fortunes grow.

Street Smart Selling: How to Be a Sales Superstar

Street Smart Selling: How to Be a Sales Superstar

Author: Daniel Milstein

Publisher: Gold Star Publishing

Published: 2014-07-21

Total Pages: 200

ISBN-13: 9780983552772

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The author "lays out a detailed set of guidelines that will be useful for ambitious salespeople, beginners or established professionals who wish to become Sales Superstars. Milstein learned hard lessons working his way to the pinnacle of the sales profession. In his new book he reaches out to help aspiring salespeople work their way up to join him at the top. The advice in the book ranges from simple things, like how to make and use an effective daily to-do list, to how to develop a long-term career plan. Most of the book, however, is aimed at self-improvement for motivated individuals." -- Author's website.


Book Synopsis Street Smart Selling: How to Be a Sales Superstar by : Daniel Milstein

Download or read book Street Smart Selling: How to Be a Sales Superstar written by Daniel Milstein and published by Gold Star Publishing. This book was released on 2014-07-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author "lays out a detailed set of guidelines that will be useful for ambitious salespeople, beginners or established professionals who wish to become Sales Superstars. Milstein learned hard lessons working his way to the pinnacle of the sales profession. In his new book he reaches out to help aspiring salespeople work their way up to join him at the top. The advice in the book ranges from simple things, like how to make and use an effective daily to-do list, to how to develop a long-term career plan. Most of the book, however, is aimed at self-improvement for motivated individuals." -- Author's website.

Street Smart Selling

Street Smart Selling

Author: Scott F. Niedermeyer

Publisher:

Published: 2006

Total Pages: 0

ISBN-13: 9780977291007

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Share this self-made-millionaire's passion for sales.


Book Synopsis Street Smart Selling by : Scott F. Niedermeyer

Download or read book Street Smart Selling written by Scott F. Niedermeyer and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Share this self-made-millionaire's passion for sales.

Street Smarts

Street Smarts

Author: Norm Brodsky

Publisher: Penguin

Published: 2010-02-23

Total Pages: 288

ISBN-13: 1101195762

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"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.


Book Synopsis Street Smarts by : Norm Brodsky

Download or read book Street Smarts written by Norm Brodsky and published by Penguin. This book was released on 2010-02-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

The Street-Smart Side of Business

The Street-Smart Side of Business

Author: Tara Acosta

Publisher: Business Expert Press

Published: 2021-12-14

Total Pages: 217

ISBN-13: 163742132X

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Have you ever thought about what it would be like to own your own business? Maybe you’ve given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you! Wouldn’t it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn’t matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it. This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment. The simplicity of using our intuition is often overlooked. The point is to understand exactly what you’re getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business. Prepare to get in tune with your “street smarts” in order to be successful in business and in life.


Book Synopsis The Street-Smart Side of Business by : Tara Acosta

Download or read book The Street-Smart Side of Business written by Tara Acosta and published by Business Expert Press. This book was released on 2021-12-14 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about what it would be like to own your own business? Maybe you’ve given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you! Wouldn’t it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn’t matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it. This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment. The simplicity of using our intuition is often overlooked. The point is to understand exactly what you’re getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business. Prepare to get in tune with your “street smarts” in order to be successful in business and in life.

Street Smart Disciplines of Successful People

Street Smart Disciplines of Successful People

Author: Mark K. Mullins

Publisher: CreateSpace

Published: 2012-06

Total Pages: 300

ISBN-13: 9781466335691

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Street Smart Disciplines by John A. Kuhn and Mark K. MullinsThese are the Disciplines that can change everything!Street Smart Disciplines gives you access to decades of successful real world, street smart business experience and best practices mined from successful people and businesses encapsulated into 7 easy to understand and executable action plans for Breakout Success.The authors identified the 7 essential and vital disciplines that people must incorporate into their playbook to reach the pinnacle of business success. Kuhn and Mullins speak from experience. One of their first businesses was started for less than $1,000; built it into a multimillion-dollar success and sold debt-free to a Fortune 500 company using these very same disciplines. They continue to use these disciplines to achieve ongoing success and personal fulfillment.The eye-opening insights and practical wisdom will inspire and guide go-getters who want to climb the corporate ladder, aspiring entrepreneurs looking to launch new businesses and established business owners who want to take their organizations to the next level. These indispensable disciplines are drawn from real people, real experiences, real successes, real problems, and real solutions. They are tried and true, time tested, and proven on the street by the authors, successful companies, and successful people—from Wall Street to Main Street—and include a compilation of advice, tips, tactics, techniques, and strategies that work.This is the first book that explains the how and why of Disciplines. Street Smart Disciplines captures the essence of good business practices and distills them into simple, straight- talking, and no-nonsense language. Kuhn and Mullins demystify the process of achieving Breakout Success. You can immediately start applying this vast storehouse of knowledge that combines the winning perspectives of successful entrepreneurial, corporate and academic experts.Learn how to: • Develop a Dynamic Plan for Break-Out Success • Maximize Yourself and Your Ideas• Duplicate Winning Strategies of Successful People • Manage Change and Complexity • Master the Mental Game of Doing Business • Establish Bulletproof Financial Systems and Controls • Create Powerful and Compelling Presentations • Seek out Role Models, Mentors and Smart People • Optimize your Resources …and much more. Integrate the disciplines one by one into your life and business and achieve more success and personal fulfillment in your life than you ever thought possible! “Straight talk! The only book that shows what it should really take takes to succeed in business. One of most honest books I've read.” Michael Kenny, Founder, Agoda.com (subsidiary of Priceline.com)


Book Synopsis Street Smart Disciplines of Successful People by : Mark K. Mullins

Download or read book Street Smart Disciplines of Successful People written by Mark K. Mullins and published by CreateSpace. This book was released on 2012-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Street Smart Disciplines by John A. Kuhn and Mark K. MullinsThese are the Disciplines that can change everything!Street Smart Disciplines gives you access to decades of successful real world, street smart business experience and best practices mined from successful people and businesses encapsulated into 7 easy to understand and executable action plans for Breakout Success.The authors identified the 7 essential and vital disciplines that people must incorporate into their playbook to reach the pinnacle of business success. Kuhn and Mullins speak from experience. One of their first businesses was started for less than $1,000; built it into a multimillion-dollar success and sold debt-free to a Fortune 500 company using these very same disciplines. They continue to use these disciplines to achieve ongoing success and personal fulfillment.The eye-opening insights and practical wisdom will inspire and guide go-getters who want to climb the corporate ladder, aspiring entrepreneurs looking to launch new businesses and established business owners who want to take their organizations to the next level. These indispensable disciplines are drawn from real people, real experiences, real successes, real problems, and real solutions. They are tried and true, time tested, and proven on the street by the authors, successful companies, and successful people—from Wall Street to Main Street—and include a compilation of advice, tips, tactics, techniques, and strategies that work.This is the first book that explains the how and why of Disciplines. Street Smart Disciplines captures the essence of good business practices and distills them into simple, straight- talking, and no-nonsense language. Kuhn and Mullins demystify the process of achieving Breakout Success. You can immediately start applying this vast storehouse of knowledge that combines the winning perspectives of successful entrepreneurial, corporate and academic experts.Learn how to: • Develop a Dynamic Plan for Break-Out Success • Maximize Yourself and Your Ideas• Duplicate Winning Strategies of Successful People • Manage Change and Complexity • Master the Mental Game of Doing Business • Establish Bulletproof Financial Systems and Controls • Create Powerful and Compelling Presentations • Seek out Role Models, Mentors and Smart People • Optimize your Resources …and much more. Integrate the disciplines one by one into your life and business and achieve more success and personal fulfillment in your life than you ever thought possible! “Straight talk! The only book that shows what it should really take takes to succeed in business. One of most honest books I've read.” Michael Kenny, Founder, Agoda.com (subsidiary of Priceline.com)

Street Smarts from Proverbs

Street Smarts from Proverbs

Author: Mitch Kruse

Publisher: FaithWords

Published: 2017-06-26

Total Pages: 243

ISBN-13: 1478921382

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Street Smarts From Proverbs reveals Solomon's steps to divine wisdom while providing tools to navigate out of conflict into community. Mitch Kruse learned the hard way that going to church three times a week while growing up did not answer the question: Have you ever thought about changing the scorecard of your life from money to wisdom? His pursuit to find the answer sparked a lifelong journey through the ultimate wisdom book, Proverbs, one that connects God's heart with street smarts. Street Smarts From Proverbs introduces Solomon's twelve words to the wise: righteousness, equity, and justice wise behavior, understanding, and wise communication prudence, discretion, and wise counsel discipline, knowledge, and learning Each is paired with a real-life story of someone who experienced God's miraculous restoration after humbling their heart to Him. It explains, illustrates, and applies one of the twelve words, providing an easy-to-understand, yet life-transforming step-by-step process to assimilate each respective trait of wisdom. Street Smarts From Proverbs gives memorable prompts for the reader to recall every point with the purpose of applying it to conflict at work, with family, among friends, and in ministry. It provides tangible tools to be shrewd, yet harmless, in business dealings; to separate wisdom from foolishness through discretion; and to seek wise counsel for life's decisions.


Book Synopsis Street Smarts from Proverbs by : Mitch Kruse

Download or read book Street Smarts from Proverbs written by Mitch Kruse and published by FaithWords. This book was released on 2017-06-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Street Smarts From Proverbs reveals Solomon's steps to divine wisdom while providing tools to navigate out of conflict into community. Mitch Kruse learned the hard way that going to church three times a week while growing up did not answer the question: Have you ever thought about changing the scorecard of your life from money to wisdom? His pursuit to find the answer sparked a lifelong journey through the ultimate wisdom book, Proverbs, one that connects God's heart with street smarts. Street Smarts From Proverbs introduces Solomon's twelve words to the wise: righteousness, equity, and justice wise behavior, understanding, and wise communication prudence, discretion, and wise counsel discipline, knowledge, and learning Each is paired with a real-life story of someone who experienced God's miraculous restoration after humbling their heart to Him. It explains, illustrates, and applies one of the twelve words, providing an easy-to-understand, yet life-transforming step-by-step process to assimilate each respective trait of wisdom. Street Smarts From Proverbs gives memorable prompts for the reader to recall every point with the purpose of applying it to conflict at work, with family, among friends, and in ministry. It provides tangible tools to be shrewd, yet harmless, in business dealings; to separate wisdom from foolishness through discretion; and to seek wise counsel for life's decisions.

Street Smart Network Building

Street Smart Network Building

Author: André Abouzeid

Publisher: Epic Press

Published: 2020-08-17

Total Pages: 178

ISBN-13: 9781460011874

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This is a great tool for sponsors to share with your new recruits. It is a quick short guide for people involved in the direct selling business, whether they are newly involved or as a refresher for the ones doing it. This book teaches street-smart proven techniques, avoiding all the trials and errors that the author has gone through. Part 1: Shows you how to get your business started the right way. Part 2: Shows you how to recruit your first business associate. Part 3: Shows you how to work with your team members and take their businesses to the next level. Part 4: The bonus program provides you with the right mindset and clarity for pursuing your journey towards greatness. For more than twenty years, André Abouzeid has been helping people transform their self-limiting beliefs into self-fulfilling breakthroughs to achieve their dreams in the field of direct sales. He is an entrepreneur, direct selling professional, real estate investor, trainer and author. His motivational story of rising from a FedEx delivery boy to become a self-made entrepreneur will inspire you to want to change your life. He built an organization of over 8 million IBOs (independent business owners) from 38 different countries. He has also created many entrepreneurship and wealth building resources to help you avoid painful mistakes and learn valuable lessons.


Book Synopsis Street Smart Network Building by : André Abouzeid

Download or read book Street Smart Network Building written by André Abouzeid and published by Epic Press. This book was released on 2020-08-17 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a great tool for sponsors to share with your new recruits. It is a quick short guide for people involved in the direct selling business, whether they are newly involved or as a refresher for the ones doing it. This book teaches street-smart proven techniques, avoiding all the trials and errors that the author has gone through. Part 1: Shows you how to get your business started the right way. Part 2: Shows you how to recruit your first business associate. Part 3: Shows you how to work with your team members and take their businesses to the next level. Part 4: The bonus program provides you with the right mindset and clarity for pursuing your journey towards greatness. For more than twenty years, André Abouzeid has been helping people transform their self-limiting beliefs into self-fulfilling breakthroughs to achieve their dreams in the field of direct sales. He is an entrepreneur, direct selling professional, real estate investor, trainer and author. His motivational story of rising from a FedEx delivery boy to become a self-made entrepreneur will inspire you to want to change your life. He built an organization of over 8 million IBOs (independent business owners) from 38 different countries. He has also created many entrepreneurship and wealth building resources to help you avoid painful mistakes and learn valuable lessons.

Street Smart Franchising: A Must Read Before You Buy a Franchise!

Street Smart Franchising: A Must Read Before You Buy a Franchise!

Author: Joe Mathews

Publisher: Entrepreneur Press

Published: 2011-04-08

Total Pages: 289

ISBN-13: 1599184117

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THE INSIDER'S GUIDE TO BUYING, OWNING AND OPERATING A FRANCHISE. Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you. Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would take the time to read. It beautifully captures the challenges of owning and operating a franchise business along with practical guidance on how to make it work. Anyone considering a franchise investment will make a better investment decision by reading this down-to-earth self help book. Don't miss it!" -- David McKinnon, chairman/CEO, Service Brands International: Molly Maid, 1-800 Dryclean, Mr. Handyman, Ductz "Twenty-five years ago when I became a franchisee of the Great American Cookie Company, this book would have saved me a world of grief. Street Smart Franchising lays it out. No sugar coating. It’s a realistic guide on how to make one the most important decisions of your life." -- Lawrence (Doc) Cohen, past chairman, International Franchise Association, franchisee of 21 units - Great American Cookie Company, Pretzel Time, and Coffee Beanery. "At the International Franchise Association, we were privy to all the fine books on franchising. What's truly unique about Street Smart Franchising is the carefully crafted treatment of how emotions and behavior influence success. It's another must read for any prospective franchisee--good stuff for folks who have been in the business a while too." -- Matt Shay, past president, International Franchise Association Joe Mathews has held management roles with such national chains as Subway, Blimpie, Motophoto and the Entrepreneur's Source. Don DeBolt is a former president of the International Franchise Association. Deb Percival works in franchise development.


Book Synopsis Street Smart Franchising: A Must Read Before You Buy a Franchise! by : Joe Mathews

Download or read book Street Smart Franchising: A Must Read Before You Buy a Franchise! written by Joe Mathews and published by Entrepreneur Press. This book was released on 2011-04-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INSIDER'S GUIDE TO BUYING, OWNING AND OPERATING A FRANCHISE. Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you. Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would take the time to read. It beautifully captures the challenges of owning and operating a franchise business along with practical guidance on how to make it work. Anyone considering a franchise investment will make a better investment decision by reading this down-to-earth self help book. Don't miss it!" -- David McKinnon, chairman/CEO, Service Brands International: Molly Maid, 1-800 Dryclean, Mr. Handyman, Ductz "Twenty-five years ago when I became a franchisee of the Great American Cookie Company, this book would have saved me a world of grief. Street Smart Franchising lays it out. No sugar coating. It’s a realistic guide on how to make one the most important decisions of your life." -- Lawrence (Doc) Cohen, past chairman, International Franchise Association, franchisee of 21 units - Great American Cookie Company, Pretzel Time, and Coffee Beanery. "At the International Franchise Association, we were privy to all the fine books on franchising. What's truly unique about Street Smart Franchising is the carefully crafted treatment of how emotions and behavior influence success. It's another must read for any prospective franchisee--good stuff for folks who have been in the business a while too." -- Matt Shay, past president, International Franchise Association Joe Mathews has held management roles with such national chains as Subway, Blimpie, Motophoto and the Entrepreneur's Source. Don DeBolt is a former president of the International Franchise Association. Deb Percival works in franchise development.