The Tatas

The Tatas

Author: Girish Kuber

Publisher: Harper Collins

Published: 2019-03-25

Total Pages: 276

ISBN-13: 935277938X

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| WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost two hundred years.


Book Synopsis The Tatas by : Girish Kuber

Download or read book The Tatas written by Girish Kuber and published by Harper Collins. This book was released on 2019-03-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: | WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost two hundred years.


Talking to My Tatas

Talking to My Tatas

Author: Dana Brantley-Sieders

Publisher: Rowman & Littlefield

Published: 2022-02-15

Total Pages: 293

ISBN-13: 1538155117

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With humor and empathy, Dana Brantley-Sieders explores the science and realities of breast cancer for the love of your boobs and your life. Dana Brantley-Sieders spent twenty years working as a biomedical breast cancer researcher. Then, she was diagnosed with breast cancer. She thought she knew breast cancer before it whacked her upside her left boob and left her bleeding on the curb of uncertainty. Turns out, she had a lot to learn. This book shares Brantley-Sieders’ personal journey with breast cancer, from the laboratory bench to her own bedside, and provides accessible information about breast cancer biology for non-scientists. Talking to My Tatas: All You Need to Know from a Breast Cancer Researcher and Survivor, offers accurate, evidence-based science that is accessible to all readers, including the more than three hundred thousand individuals diagnosed with breast cancer every year, their caregivers, and their loved ones. Knowledge is power, and lack of it can lead to overtreatment, unnecessary pain and suffering, and even death. By demystifying the process from mammograms, biopsies, pathology, and diagnostics, to surgical options, tumor genomic testing, and new treatment options, Brantley-Sieders aims to arm breast cancer patients with the tools they need to battle this disease with a healthy dose of humor, grace, and hope.


Book Synopsis Talking to My Tatas by : Dana Brantley-Sieders

Download or read book Talking to My Tatas written by Dana Brantley-Sieders and published by Rowman & Littlefield. This book was released on 2022-02-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: With humor and empathy, Dana Brantley-Sieders explores the science and realities of breast cancer for the love of your boobs and your life. Dana Brantley-Sieders spent twenty years working as a biomedical breast cancer researcher. Then, she was diagnosed with breast cancer. She thought she knew breast cancer before it whacked her upside her left boob and left her bleeding on the curb of uncertainty. Turns out, she had a lot to learn. This book shares Brantley-Sieders’ personal journey with breast cancer, from the laboratory bench to her own bedside, and provides accessible information about breast cancer biology for non-scientists. Talking to My Tatas: All You Need to Know from a Breast Cancer Researcher and Survivor, offers accurate, evidence-based science that is accessible to all readers, including the more than three hundred thousand individuals diagnosed with breast cancer every year, their caregivers, and their loved ones. Knowledge is power, and lack of it can lead to overtreatment, unnecessary pain and suffering, and even death. By demystifying the process from mammograms, biopsies, pathology, and diagnostics, to surgical options, tumor genomic testing, and new treatment options, Brantley-Sieders aims to arm breast cancer patients with the tools they need to battle this disease with a healthy dose of humor, grace, and hope.


Tata

Tata

Author: Mircea Raianu

Publisher: Harvard University Press

Published: 2021-07-06

Total Pages: 305

ISBN-13: 067498451X

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An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation. Nearly a century old, the grand faade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power. In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the worldÕs attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the worldÕs major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine. Based on painstaking research in the companyÕs archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.


Book Synopsis Tata by : Mircea Raianu

Download or read book Tata written by Mircea Raianu and published by Harvard University Press. This book was released on 2021-07-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation. Nearly a century old, the grand faade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power. In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the worldÕs attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the worldÕs major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine. Based on painstaking research in the companyÕs archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.


Tata

Tata

Author: Morgen Witzel

Publisher: Penguin UK

Published: 2010-08-03

Total Pages: 256

ISBN-13: 8184753918

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A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.


Book Synopsis Tata by : Morgen Witzel

Download or read book Tata written by Morgen Witzel and published by Penguin UK. This book was released on 2010-08-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.


#Tatastories

#Tatastories

Author: Harish Bhat

Publisher: Penguin Random House India Private Limited

Published: 2021-06-14

Total Pages: 225

ISBN-13: 9391149294

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A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.


Book Synopsis #Tatastories by : Harish Bhat

Download or read book #Tatastories written by Harish Bhat and published by Penguin Random House India Private Limited. This book was released on 2021-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.


The Greatest Company in the World?

The Greatest Company in the World?

Author: Peter Casey

Publisher: Penguin UK

Published: 2014-08-01

Total Pages: 240

ISBN-13: 9351188108

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There is simply no other major business like the Tata Group—a company whose bottom line is doing the right thing for society. How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect? This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company. For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.


Book Synopsis The Greatest Company in the World? by : Peter Casey

Download or read book The Greatest Company in the World? written by Peter Casey and published by Penguin UK. This book was released on 2014-08-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is simply no other major business like the Tata Group—a company whose bottom line is doing the right thing for society. How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect? This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company. For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.


The Brand Custodian

The Brand Custodian

Author: Mukund Rajan

Publisher: Harper Collins

Published: 2019-02-18

Total Pages: 264

ISBN-13: 9353024870

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| LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 | | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.


Book Synopsis The Brand Custodian by : Mukund Rajan

Download or read book The Brand Custodian written by Mukund Rajan and published by Harper Collins. This book was released on 2019-02-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 | | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.


The Tata Group

The Tata Group

Author: Shashank Shah

Publisher: Portfolio/Penguin

Published: 2018

Total Pages: 320

ISBN-13: 9780670090679

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With over 100 companies offering products and services across 150 countries, 700,000 employees contributing a revenue of US$ 100 billion, the Tata Group is India's largest and most globalized business conglomerate. The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard? A deepdive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn't TCS listed during the IT boom? Why wasn't Tata Steel's Corus acquisition successful? This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies. The result of over a decade of rigorous research and interviews with more than a hundred leaders at Tata, this book decodes the Tata way of business, making it an exceptional blend of a business biography and management classic.


Book Synopsis The Tata Group by : Shashank Shah

Download or read book The Tata Group written by Shashank Shah and published by Portfolio/Penguin. This book was released on 2018 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 100 companies offering products and services across 150 countries, 700,000 employees contributing a revenue of US$ 100 billion, the Tata Group is India's largest and most globalized business conglomerate. The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard? A deepdive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn't TCS listed during the IT boom? Why wasn't Tata Steel's Corus acquisition successful? This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies. The result of over a decade of rigorous research and interviews with more than a hundred leaders at Tata, this book decodes the Tata way of business, making it an exceptional blend of a business biography and management classic.


The Creation of Wealth

The Creation of Wealth

Author: R M Lala

Publisher: Penguin UK

Published: 2017-10-25

Total Pages: 344

ISBN-13: 9351183475

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When Jamsetji Tat started a trading firm in 1868, few could have guessed that he was also starting an important chapter in the making of modern India. Jamsetji saw that the three keys to India's industrial development were steel, hydroelectric power, and technical education and research. A century and a half later, the Tatas can claim with justice to have lined up to the vision of their founder. This edition includes the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms, when the opening up of India to the world came as both a challenge and a blessing. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. This new edition also has a postscript on the Nano, which has given the most global prominence to the Tata brand. The Creation of Wealth is R.M. Lala's bestselling account of how the Tatas have been at the forefront in the making of the Indian nation-not just by their phenomenal achievements as industrialists and entrepreneurs but also by their significant contributions in areas like factory reforms, labour and social welfare, medical research, higher education, culture and arts, and rural development.


Book Synopsis The Creation of Wealth by : R M Lala

Download or read book The Creation of Wealth written by R M Lala and published by Penguin UK. This book was released on 2017-10-25 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Jamsetji Tat started a trading firm in 1868, few could have guessed that he was also starting an important chapter in the making of modern India. Jamsetji saw that the three keys to India's industrial development were steel, hydroelectric power, and technical education and research. A century and a half later, the Tatas can claim with justice to have lined up to the vision of their founder. This edition includes the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms, when the opening up of India to the world came as both a challenge and a blessing. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. This new edition also has a postscript on the Nano, which has given the most global prominence to the Tata brand. The Creation of Wealth is R.M. Lala's bestselling account of how the Tatas have been at the forefront in the making of the Indian nation-not just by their phenomenal achievements as industrialists and entrepreneurs but also by their significant contributions in areas like factory reforms, labour and social welfare, medical research, higher education, culture and arts, and rural development.


The Tatas, Freddie Mercury & Other Bawas

The Tatas, Freddie Mercury & Other Bawas

Author: Coomi Kapoor

Publisher: India Penguin

Published: 2023-09-05

Total Pages: 0

ISBN-13: 9780143459811

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The Parsis are fast disappearing. There are now only around 50,000 members of the community in all of India. But since their arrival here from Central Asia, somewhere between the eighth and tenth centuries, the Parsis' contribution to their adopted home has been extraordinary. The history of India over the last century or so is filigreed with such contributions in every field, from nuclear physics to rock and roll, by names such as Dadabhai Naoroji, Dinshaw Petit, Homi Bhabha, Sam Manekshaw, Jamsetji Tata, Ardeshir Godrej, Cyrus Poonawalla, Zubin Mehta and Farrokh Bulsara (aka Freddie Mercury). This is a revised and updated new edition - engaging and accessible - making it as the most intimate history of the Parsis by senior journalist and columnist Coomi Kapoor, herself a Parsi. The book pores through the names, stories, achievements and the continuing success of this tiny but extraordinary minority. She delves deep into both the question of what it means to be Parsi in India, as well as how the community's contributions-from tanchoi silk to chikoos-became integral to what it meant to be Indian. In Kapoor's hands, the story of the Parsis becomes a rip-roaring, incident-filled adventure: from dominating the trade with China to being synonymous with Bombay, once, arguably, a city defined by its Parsis; from the business success of the Tatas, the Mistrys, the Godrejs and the Wadias, to such current contributions as the manufacturing of COVID-19 vaccines by the Parsi-founded Serum Institute of India.


Book Synopsis The Tatas, Freddie Mercury & Other Bawas by : Coomi Kapoor

Download or read book The Tatas, Freddie Mercury & Other Bawas written by Coomi Kapoor and published by India Penguin. This book was released on 2023-09-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Parsis are fast disappearing. There are now only around 50,000 members of the community in all of India. But since their arrival here from Central Asia, somewhere between the eighth and tenth centuries, the Parsis' contribution to their adopted home has been extraordinary. The history of India over the last century or so is filigreed with such contributions in every field, from nuclear physics to rock and roll, by names such as Dadabhai Naoroji, Dinshaw Petit, Homi Bhabha, Sam Manekshaw, Jamsetji Tata, Ardeshir Godrej, Cyrus Poonawalla, Zubin Mehta and Farrokh Bulsara (aka Freddie Mercury). This is a revised and updated new edition - engaging and accessible - making it as the most intimate history of the Parsis by senior journalist and columnist Coomi Kapoor, herself a Parsi. The book pores through the names, stories, achievements and the continuing success of this tiny but extraordinary minority. She delves deep into both the question of what it means to be Parsi in India, as well as how the community's contributions-from tanchoi silk to chikoos-became integral to what it meant to be Indian. In Kapoor's hands, the story of the Parsis becomes a rip-roaring, incident-filled adventure: from dominating the trade with China to being synonymous with Bombay, once, arguably, a city defined by its Parsis; from the business success of the Tatas, the Mistrys, the Godrejs and the Wadias, to such current contributions as the manufacturing of COVID-19 vaccines by the Parsi-founded Serum Institute of India.