The Transmedia Franchise of Star Wars TV

The Transmedia Franchise of Star Wars TV

Author: Dominic J. Nardi

Publisher: Springer Nature

Published: 2020-11-11

Total Pages: 213

ISBN-13: 3030529584

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While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.


Book Synopsis The Transmedia Franchise of Star Wars TV by : Dominic J. Nardi

Download or read book The Transmedia Franchise of Star Wars TV written by Dominic J. Nardi and published by Springer Nature. This book was released on 2020-11-11 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.


Star Wars and the History of Transmedia Storytelling

Star Wars and the History of Transmedia Storytelling

Author: Sean Guynes

Publisher:

Published: 2018

Total Pages: 0

ISBN-13: 9789462986213

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Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.


Book Synopsis Star Wars and the History of Transmedia Storytelling by : Sean Guynes

Download or read book Star Wars and the History of Transmedia Storytelling written by Sean Guynes and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.


Disney's Star Wars

Disney's Star Wars

Author: William Proctor

Publisher: University of Iowa Press

Published: 2019-07-01

Total Pages: 409

ISBN-13: 1609386442

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In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney’s Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney’s revival of the franchise. Covering the period from Disney’s purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie’s release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series’ history.


Book Synopsis Disney's Star Wars by : William Proctor

Download or read book Disney's Star Wars written by William Proctor and published by University of Iowa Press. This book was released on 2019-07-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney’s Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney’s revival of the franchise. Covering the period from Disney’s purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie’s release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series’ history.


Lucas

Lucas

Author: Richard Ravalli

Publisher: University Press of Kentucky

Published: 2024-05-14

Total Pages: 337

ISBN-13: 1985900092

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George Lucas is an innovative and talented director, producer, and screenwriter whose prolific career spans decades. While he is best known as the creative mind behind the Star Wars franchise, Lucas first gained renown with his 1973 film American Graffiti, which received five Academy Award nominations, including Best Director and Best Picture. When Star Wars (1977) was released, the groundbreaking motion picture won six Academy Awards, became the highest grossing film at the time, and started a cultural revolution that continues to inspire generations of fans. Three decades and countless successes later, Lucas announced semiretirement in 2012 and sold his highly successful production company, Lucasfilm, to Disney. His achievements have earned him the Academy's Irving G. Thalberg Award, the American Film Institute's Life Achievement Award, induction into the Science Fiction Hall of Fame and the California Hall of Fame, and a National Medal of Arts presented by President Barack Obama. Lucas: His Hollywood Legacy is the first collection to bring a sustained scholarly perspective to the iconic filmmaker and his legacy beyond the Star Wars films. Edited by Richard Ravalli, this volume analyzes Lucas's overall contribution and importance to the film industry, diving deep into his use and development of modern special effects technologies, the history of his Skywalker Ranch production facilities, and more. With clearly written and enlightening critiques by experts consulting rare collections and archival materials, this book is an original and robust project that sets the standard for historical and cultural studies of Lucas.


Book Synopsis Lucas by : Richard Ravalli

Download or read book Lucas written by Richard Ravalli and published by University Press of Kentucky. This book was released on 2024-05-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Lucas is an innovative and talented director, producer, and screenwriter whose prolific career spans decades. While he is best known as the creative mind behind the Star Wars franchise, Lucas first gained renown with his 1973 film American Graffiti, which received five Academy Award nominations, including Best Director and Best Picture. When Star Wars (1977) was released, the groundbreaking motion picture won six Academy Awards, became the highest grossing film at the time, and started a cultural revolution that continues to inspire generations of fans. Three decades and countless successes later, Lucas announced semiretirement in 2012 and sold his highly successful production company, Lucasfilm, to Disney. His achievements have earned him the Academy's Irving G. Thalberg Award, the American Film Institute's Life Achievement Award, induction into the Science Fiction Hall of Fame and the California Hall of Fame, and a National Medal of Arts presented by President Barack Obama. Lucas: His Hollywood Legacy is the first collection to bring a sustained scholarly perspective to the iconic filmmaker and his legacy beyond the Star Wars films. Edited by Richard Ravalli, this volume analyzes Lucas's overall contribution and importance to the film industry, diving deep into his use and development of modern special effects technologies, the history of his Skywalker Ranch production facilities, and more. With clearly written and enlightening critiques by experts consulting rare collections and archival materials, this book is an original and robust project that sets the standard for historical and cultural studies of Lucas.


Vector Prime: Star Wars Legends

Vector Prime: Star Wars Legends

Author: R.A. Salvatore

Publisher: Random House Worlds

Published: 2003-06-03

Total Pages: 512

ISBN-13: 034546740X

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An exciting new era of Star Wars history is about to begin--as fantasy and science fiction's most acclaimed authors propel the legendary epic into the next millennium, introducing us to a rich cast of characters that features old favorites--Luke Skywalker, Han Solo, and Leia Organa Solo--along with the next generation of Jedi and never-before seen creatures, droids, and deadly agents of darkness. In Vector Prime, the launch novel for this thrilling new saga, New York Times bestselling author R. A. Salvatore takes the Star Wars universe to previously unscaled heights of action and imagination, expanding the beloved story of a galaxy far, far away . . . Twenty-one years have passed since the heroes of the Rebel Alliance destroyed the Death Star, breaking the power of the Emperor. Since then, the New Republic has valiantly struggled to maintain peace and prosperity among the peoples of the galaxy. But unrest has begun to spread; tensions erupt in outbreaks of rebellion that, if unchecked, threaten to destroy the Republic's tenuous reign. Into this volatile atmosphere comes Nom Anor, a charismatic firebrand who heats passions to the boiling point, sowing seeds of dissent for his own dark motives. In an effort to avert a catastrophic civil war, Leia travels with her daughter Jaina, her sister-in-law Mara Jade Skywalker, and the loyal protocol droid C-3PO, to conduct face-to-face diplomatic negotiations with Nom Anor. But he proves resistant to Leia's entreaties--and, far more inexplicably, within the Force, where a being should be, was . . . blank space. Meanwhile, Luke is plagued by reports of rogue Jedi Knights who are taking the law into their own hands. And so he wrestles with a dilemma: Should he attempt, in this climate of mistrust, to reestablish the legendary Jedi Council? As the Jedi and the Republic focus on internal struggles, a new threat surfaces, unnoticed, beyond the farthest reaches of the Outer Rim. An enemy appears from outside known space, bearing weapons and technology unlike anything New Republic scientists have ever seen. Suddenly Luke, Mara, Leia, Han Solo, and Chewbacca--along with the Solo children--are thrust again into battle, to defend the freedom so many have fought and died for. But this time, all their courage, sacrifice, and even the power of the Force itself may not be enough. . . . Features a bonus section following the novel that includes a primer on the Star Wars expanded universe, and over half a dozen excerpts from some of the most popular Star Wars books of the last thirty years!


Book Synopsis Vector Prime: Star Wars Legends by : R.A. Salvatore

Download or read book Vector Prime: Star Wars Legends written by R.A. Salvatore and published by Random House Worlds. This book was released on 2003-06-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting new era of Star Wars history is about to begin--as fantasy and science fiction's most acclaimed authors propel the legendary epic into the next millennium, introducing us to a rich cast of characters that features old favorites--Luke Skywalker, Han Solo, and Leia Organa Solo--along with the next generation of Jedi and never-before seen creatures, droids, and deadly agents of darkness. In Vector Prime, the launch novel for this thrilling new saga, New York Times bestselling author R. A. Salvatore takes the Star Wars universe to previously unscaled heights of action and imagination, expanding the beloved story of a galaxy far, far away . . . Twenty-one years have passed since the heroes of the Rebel Alliance destroyed the Death Star, breaking the power of the Emperor. Since then, the New Republic has valiantly struggled to maintain peace and prosperity among the peoples of the galaxy. But unrest has begun to spread; tensions erupt in outbreaks of rebellion that, if unchecked, threaten to destroy the Republic's tenuous reign. Into this volatile atmosphere comes Nom Anor, a charismatic firebrand who heats passions to the boiling point, sowing seeds of dissent for his own dark motives. In an effort to avert a catastrophic civil war, Leia travels with her daughter Jaina, her sister-in-law Mara Jade Skywalker, and the loyal protocol droid C-3PO, to conduct face-to-face diplomatic negotiations with Nom Anor. But he proves resistant to Leia's entreaties--and, far more inexplicably, within the Force, where a being should be, was . . . blank space. Meanwhile, Luke is plagued by reports of rogue Jedi Knights who are taking the law into their own hands. And so he wrestles with a dilemma: Should he attempt, in this climate of mistrust, to reestablish the legendary Jedi Council? As the Jedi and the Republic focus on internal struggles, a new threat surfaces, unnoticed, beyond the farthest reaches of the Outer Rim. An enemy appears from outside known space, bearing weapons and technology unlike anything New Republic scientists have ever seen. Suddenly Luke, Mara, Leia, Han Solo, and Chewbacca--along with the Solo children--are thrust again into battle, to defend the freedom so many have fought and died for. But this time, all their courage, sacrifice, and even the power of the Force itself may not be enough. . . . Features a bonus section following the novel that includes a primer on the Star Wars expanded universe, and over half a dozen excerpts from some of the most popular Star Wars books of the last thirty years!


The Impact of "Star Wars". The workings of its Characters, Themes and Transmediality

The Impact of

Author: Sam Edwards

Publisher: GRIN Verlag

Published: 2024-06-25

Total Pages: 44

ISBN-13: 3389040056

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Bachelor Thesis from the year 2019 in the subject Film, grade: 2:1/62%, University of Portsmouth (Bachelors of Fine Art), course: Film Industries, language: English, abstract: The main purpose of this dissertation is to discuss all of the working elements of the long lasting appeal of the "Star Wars" franchise. The elements of its appeal will be discussed through its story, characters and themes, and how the franchise has transformed itself from a single multi genre yet experimental film, to a contemporary Hollywood franchise. This will be discussed through sources such as "Star Wars" and the history of transmedia storytelling (Guynes & Hassler‐Forest, 2018), which will be used as a dissection of the transmedia terminology that this franchise has utilized. I will use the book George Lucas (Smith, 2003), which is an insightful look at George Lucas’s interviews. The book covers important ground regarding the way he went about directing and producing the films. In terms of academic scholars, Henry Jenkins will be a primary figure in the discussion of the significance of "Star Wars" transmedia texts. Key examples of these texts will include "Star Wars": Darth Maul (Bunn, Ross & Woodward, 2017), which will be a focal character analysis and as a media output. The role of comic books in expanding the "Star Wars" universe and characters has been a pivotal one. Comic books allows for both story and visuals to co‐exist. Therefore, it’s one of the best formats to expand a specific character and tell a backstory, which then ties into the motion pictures. The whole transmedia aspect is about expansion and enriching the overall fan experience. "Star Wars" is a contemporary Hollywood franchise and has cemented itself to be one of the most successful and long lasting Hollywood franchises and transmedia narratives of all time.


Book Synopsis The Impact of "Star Wars". The workings of its Characters, Themes and Transmediality by : Sam Edwards

Download or read book The Impact of "Star Wars". The workings of its Characters, Themes and Transmediality written by Sam Edwards and published by GRIN Verlag. This book was released on 2024-06-25 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Film, grade: 2:1/62%, University of Portsmouth (Bachelors of Fine Art), course: Film Industries, language: English, abstract: The main purpose of this dissertation is to discuss all of the working elements of the long lasting appeal of the "Star Wars" franchise. The elements of its appeal will be discussed through its story, characters and themes, and how the franchise has transformed itself from a single multi genre yet experimental film, to a contemporary Hollywood franchise. This will be discussed through sources such as "Star Wars" and the history of transmedia storytelling (Guynes & Hassler‐Forest, 2018), which will be used as a dissection of the transmedia terminology that this franchise has utilized. I will use the book George Lucas (Smith, 2003), which is an insightful look at George Lucas’s interviews. The book covers important ground regarding the way he went about directing and producing the films. In terms of academic scholars, Henry Jenkins will be a primary figure in the discussion of the significance of "Star Wars" transmedia texts. Key examples of these texts will include "Star Wars": Darth Maul (Bunn, Ross & Woodward, 2017), which will be a focal character analysis and as a media output. The role of comic books in expanding the "Star Wars" universe and characters has been a pivotal one. Comic books allows for both story and visuals to co‐exist. Therefore, it’s one of the best formats to expand a specific character and tell a backstory, which then ties into the motion pictures. The whole transmedia aspect is about expansion and enriching the overall fan experience. "Star Wars" is a contemporary Hollywood franchise and has cemented itself to be one of the most successful and long lasting Hollywood franchises and transmedia narratives of all time.


Disney's Star Wars

Disney's Star Wars

Author: William Proctor

Publisher: Fandom & Culture

Published: 2019

Total Pages: 409

ISBN-13: 1609386434

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"In 2012, Disney purchased production studio Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. Covering the period from Disney's purchase through the release of The Force Awakens in December 2015, these essays examine the significance of this transitional period from the intertwined perspectives of the studios, storytellers, marketers and audiences involved. For many, Star Wars is a vitally important cultural text. How did these fans anticipate, interpret, and respond to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release?"--


Book Synopsis Disney's Star Wars by : William Proctor

Download or read book Disney's Star Wars written by William Proctor and published by Fandom & Culture. This book was released on 2019 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In 2012, Disney purchased production studio Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. Covering the period from Disney's purchase through the release of The Force Awakens in December 2015, these essays examine the significance of this transitional period from the intertwined perspectives of the studios, storytellers, marketers and audiences involved. For many, Star Wars is a vitally important cultural text. How did these fans anticipate, interpret, and respond to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release?"--


Franchise Era

Franchise Era

Author: Fleury James Fleury

Publisher: Edinburgh University Press

Published: 2019-04-01

Total Pages: 432

ISBN-13: 1474419240

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As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.


Book Synopsis Franchise Era by : Fleury James Fleury

Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.


Spreadable Media

Spreadable Media

Author: Henry Jenkins

Publisher: NYU Press

Published: 2018-04-03

Total Pages: 398

ISBN-13: 1479856053

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"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.


Book Synopsis Spreadable Media by : Henry Jenkins

Download or read book Spreadable Media written by Henry Jenkins and published by NYU Press. This book was released on 2018-04-03 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.


Transmedia Storytelling

Transmedia Storytelling

Author: Max Giovagnoli

Publisher: Lulu.com

Published: 2011

Total Pages: 149

ISBN-13: 1105062589

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Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.


Book Synopsis Transmedia Storytelling by : Max Giovagnoli

Download or read book Transmedia Storytelling written by Max Giovagnoli and published by Lulu.com. This book was released on 2011 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.