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Download or read book The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis written by Elihu Katz and published by Ardent Media. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Kate Kenski
Publisher: Oxford University Press
Published: 2017-06-23
Total Pages:
ISBN-13: 0199793484
DOWNLOAD EBOOKSince its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.
Download or read book The Oxford Handbook of Political Communication written by Kate Kenski and published by Oxford University Press. This book was released on 2017-06-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.
Author: Rachele Orsola Bugini
Publisher: GRIN Verlag
Published: 2018-12-21
Total Pages: 16
ISBN-13: 3668858489
DOWNLOAD EBOOKSeminar paper from the year 2018 in the subject Communications - Research, Studies, Enquiries, grade: 1,3, Free University of Berlin (Publizistik und Kommunikationswissenschaft), language: English, abstract: This paper provides a theoretical background of Lazarsfeld's "Two-step Flow of Communication" and the debates around the validity of his theory in the digital era. It focuses on two Twitter studies conducted in the recent year, it presents and evaluates the results. Since its formulation, the theory of the two-step flow of communication has been tested and validated, on numerous occasions through replicative studies, conducted on different topics. However, changes in technology in the past decade, especially the proliferation of web-based media such as blogs, online communities and social networks, have led to reassess the validity of the theory in relation to the new media environment. Thanks to the Internet individuals can communicate instantly across geographic boundaries to one, few or many people. Social networking sites enable individuals to express opinions on any topic and instantly share them with others. The contemporary (social) media environment has renewed interest in the concept of two-step flow generally, and opinion leadership specifically. Several researches have been conducted to investigate if the model can still be explanatory of the flow of news and interactions occurring online on web platforms and social media. The purpose of this work is to present the actual stand of the research and discuss the main findings of the studies led by the questions: is the two-step flow still relevant as a theorical framework? How does information flow from traditional media to their audience in the digital age? Are opinion leaders still playing a role in this process? In the first chapters, a theoretical framework of the most discussed communication theories will be provided.
Download or read book Two-step Flow in the Digital Age. Opinion Leaders on Twitter written by Rachele Orsola Bugini and published by GRIN Verlag. This book was released on 2018-12-21 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Communications - Research, Studies, Enquiries, grade: 1,3, Free University of Berlin (Publizistik und Kommunikationswissenschaft), language: English, abstract: This paper provides a theoretical background of Lazarsfeld's "Two-step Flow of Communication" and the debates around the validity of his theory in the digital era. It focuses on two Twitter studies conducted in the recent year, it presents and evaluates the results. Since its formulation, the theory of the two-step flow of communication has been tested and validated, on numerous occasions through replicative studies, conducted on different topics. However, changes in technology in the past decade, especially the proliferation of web-based media such as blogs, online communities and social networks, have led to reassess the validity of the theory in relation to the new media environment. Thanks to the Internet individuals can communicate instantly across geographic boundaries to one, few or many people. Social networking sites enable individuals to express opinions on any topic and instantly share them with others. The contemporary (social) media environment has renewed interest in the concept of two-step flow generally, and opinion leadership specifically. Several researches have been conducted to investigate if the model can still be explanatory of the flow of news and interactions occurring online on web platforms and social media. The purpose of this work is to present the actual stand of the research and discuss the main findings of the studies led by the questions: is the two-step flow still relevant as a theorical framework? How does information flow from traditional media to their audience in the digital age? Are opinion leaders still playing a role in this process? In the first chapters, a theoretical framework of the most discussed communication theories will be provided.
Author: Patrick Rössler
Publisher: John Wiley & Sons
Published: 2017-03-06
Total Pages: 2184
ISBN-13: 1118784049
DOWNLOAD EBOOKThe International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
Download or read book The International Encyclopedia of Media Effects, 4 Volume Set written by Patrick Rössler and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
Author: Abanoz, Enes
Publisher: IGI Global
Published: 2022-03-18
Total Pages: 277
ISBN-13: 1799885550
DOWNLOAD EBOOKWe are living in a digital era in which most of our daily activities take place online. This has created a big data phenomenon that has been subject to scientific research with increasingly available tools and processing power. As a result, a growing number of social science scholars are using computational methods for analyzing social behavior. To further the area, these evolving methods must be made known to sociological research scholars. Opportunities and Challenges for Computational Social Science Methods focuses on the implementation of social science methods and the opportunities and challenges of these methods. This book sheds light on the infrastructure that should be built to gain required skillsets, the tools used in computational social sciences, and the methods developed and applied into computational social sciences. Covering topics like computational communication, ecological cognition, and natural language processing, this book is an essential resource for researchers, data scientists, scholars, students, professors, sociologists, and academicians.
Download or read book Opportunities and Challenges for Computational Social Science Methods written by Abanoz, Enes and published by IGI Global. This book was released on 2022-03-18 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in a digital era in which most of our daily activities take place online. This has created a big data phenomenon that has been subject to scientific research with increasingly available tools and processing power. As a result, a growing number of social science scholars are using computational methods for analyzing social behavior. To further the area, these evolving methods must be made known to sociological research scholars. Opportunities and Challenges for Computational Social Science Methods focuses on the implementation of social science methods and the opportunities and challenges of these methods. This book sheds light on the infrastructure that should be built to gain required skillsets, the tools used in computational social sciences, and the methods developed and applied into computational social sciences. Covering topics like computational communication, ecological cognition, and natural language processing, this book is an essential resource for researchers, data scientists, scholars, students, professors, sociologists, and academicians.
Author: Elihu Katz
Publisher: Routledge
Published: 2017-07-12
Total Pages: 490
ISBN-13: 1351500198
DOWNLOAD EBOOKFirst published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Download or read book Personal Influence written by Elihu Katz and published by Routledge. This book was released on 2017-07-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Author: Elihu Katz
Publisher: Transaction Publishers
Published: 1964
Total Pages: 436
ISBN-13: 1412830702
DOWNLOAD EBOOKDownload or read book Personal Influence, the Part Played by People in the Flow of Mass Communications written by Elihu Katz and published by Transaction Publishers. This book was released on 1964 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Two Step Flow Hypothesis of Mass Communication: a Reformulation Using Cognitive Dissonance Theory written by Gary Irwin Schulman and published by . This book was released on 1964 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Gabriel Weimann
Publisher: SUNY Press
Published: 1994-09-30
Total Pages: 388
ISBN-13: 9780791421420
DOWNLOAD EBOOKAlthough opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Download or read book The Influentials written by Gabriel Weimann and published by SUNY Press. This book was released on 1994-09-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: Robert Huckfeldt
Publisher: Cambridge University Press
Published: 2004-07-12
Total Pages: 278
ISBN-13: 9780521542234
DOWNLOAD EBOOKPolitical disagreement is widespread within the communication network of ordinary citizens; furthermore, political diversity within these networks is entirely consistent with a theory of democratic politics built on the importance of individual interdependence. The persistence of political diversity and disagreement does not imply that political interdependence is absent among citizens or that political influence is lacking. The book's analysis makes a number of contributions. The authors demonstrate the ubiquitous nature of political disagreement. They show that communication and influence within dyads is autoregressive - that the consequences of dyadic interactions depend on the distribution of opinions within larger networks of communication. They argue that the autoregressive nature of political influence serves to sustain disagreement within patterns of social interaction, as it restores the broader political relevance of social communication and influence. They eliminate the deterministic implications that have typically been connected to theories of democratic politics based on interdependent citizens.
Download or read book Political Disagreement written by Robert Huckfeldt and published by Cambridge University Press. This book was released on 2004-07-12 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political disagreement is widespread within the communication network of ordinary citizens; furthermore, political diversity within these networks is entirely consistent with a theory of democratic politics built on the importance of individual interdependence. The persistence of political diversity and disagreement does not imply that political interdependence is absent among citizens or that political influence is lacking. The book's analysis makes a number of contributions. The authors demonstrate the ubiquitous nature of political disagreement. They show that communication and influence within dyads is autoregressive - that the consequences of dyadic interactions depend on the distribution of opinions within larger networks of communication. They argue that the autoregressive nature of political influence serves to sustain disagreement within patterns of social interaction, as it restores the broader political relevance of social communication and influence. They eliminate the deterministic implications that have typically been connected to theories of democratic politics based on interdependent citizens.
